The Warc Prize for Asian Strategy 2012

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The Warc Prize for Asian Strategy 2012

The Warc Prize for Asian Strategy is Asia's first dedicated competition rewarding great strategic thinking in marketing. 2012 marks the Prize's second year. The US$5,000 cash prize is free to enter and will be awarded to the case study that demonstrates the best strategic thinking in the region.

The 2014 Warc Prize for Asian Strategy is now open for entries



Warc Prize 2012 news

Winners announced

A case study on the long-term repositioning of Singapore's NTUC Income has won the 2012 Warc Prize for Asian Strategy.

The low-budget prize was won by '50 Must-Do Things in Asia', a branded travel guide created by JWT Bangkok for Tiger Beer in order to target tourist drinkers. Read more…


Warc Prize 2012 - Videos

Warc Asia Prize judges Charles Wigley, Leanne Cutts and Freddy Bharucha discuss this year's entries

Watch more videos


Case study links are subscriber-access only: browse the summaries here.


NTUC Income: Modernising Singapore's Oldest Insurance Brand
(BBH Asia Pacific)

Low budget
Tiger Beer: 50 Must Do Things In Asia
(JWT Bangkok)


Procter & Gamble: Shave Sutra
(BBDO India)

Runner-up, Low Budget
Coca-Cola: Chok! Chok! Chok!
(McCann Worldgroup Hong Kong, UM)

Action for Aids: Love Karaoke
(DDB Group Singapore)

Anmum Essential: Mothers Against Secret Sugars
(OMD Malaysia, BBDO Singapore)

Cadbury: Getting India to love chocolates
(Ogilvy & Mather Mumbai)

CEAT Gripp: Be Idiot Safe with CEAT Tyres
(Ogilvy & Mather Mumbai)

Dettol: Messages Interrupt, Utility Delights
(Advocacy WOM)

GlaxoSmithKline: Polident Kilauan Emas
(Grey Group)

Health Promotion Board: I Quit: From Anti-Smoking To Pro-Quitting
(Ogilvy & Mather Singapore)

Nihar Naturals: Jaani Na
(BBH Communications India)

Procter & Gamble: Whisper Gives You Wings
(Leo Burnett Mumbai)

Smartfren Telecom: I Hate Slow
(McCann Worldgroup)

Unilever: Launching the Lynx effect in China
(BBH China, Razorfish Shanghai, PHD China)

Wrigley's Extra: Flavors of Life
(BBDO China)


Analysis of entries (free)
Key data from the Prize

Notes from the judging (free)
What the judges said about the finalists

The view from the outside (free)
What our non-Asian judges made of the entries

For further reading, find out what we learned from the 2011 Prize and read Warc's tips for creating a great strategy case.

For more information on the Prize, download the entry kit (pdf) or view the Terms & Conditions.


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