Seasonal & occasion marketing
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Article • Anish Daryani, WARC Exclusive, April, 2021
Opinion • Chiara Manco, April 2021
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Article • Low Lai Chow, Event Reports, InMobi Gearing up for Ramadan virtual event, March 2021
Opinion • Chiara Manco, March 2021
Article • Danielle Jackson, WARC Exclusive, March, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • SABRE Awards, IN2, North America, Public Service: #BlackLivesMatter/Racial Equity, 2021
Case Study • SABRE Awards, IN2, North America, Non-profit/Charity, 2021
Article • Jon Evans, WARC Exclusive, February 2021
Opinion • Yusuf Chuku, February 2021
Opinion • Cathy Taylor, February 2021
Opinion • Faris Yakob, February 2021
Opinion • Jakob Stigler, February 2021
Opinion • Christine Wise, January 2021
Case Study • MMA Smarties, Gold, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • MMA Smarties, Gold, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Gold, 2020
Data • Rob Clapp, WARC Data Points, January 2021
News • 05 January 2021
Case Study • MMA Smarties, Gold, Vietnam, 2020
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Article • WARC Exclusive, December 2020
Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data. -
Article • WARC Best Practice, January 2020
This article provides advice about how marketers can improve brand perceptions and preference, and drive sales during popular events or cultural festivities such as Christmas or the Super Bowl. -
Article • Admap Magazine, February 2020
A summary of new thinking and best practice on creating a sports sponsorship framework from Admap. -
Research Paper • Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, and Danielle M. Walls, Journal of Advertising Research, Vol. 59, No. 1, 2019, pp. 27-39
This research examines the influence of repeated exposure to advertisements on purchase intentions. Contrary to prior findings that wear-out happens after exposure to an advertisement 10 or more times, consumers who saw an advertisement 10 or more times had greater purchase intentions than consumers with less exposure. -
Article • Geoffrey Precourt, WARC Exclusive, April 2020
The Hershey Co., the candy manufacturer, is responding to the COVID-19 crisis by mapping out its occasion-focused strategy based on various scenarios. -
Article • WARC Best Practice, June 2020
The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready.