Nike, the sportswear brand, grew relevance amongst female audiences by partnering with top female athletes to create experiential out-of-home activations across China.
Case Study
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Adrian Mutescu, Anna Sadykova, WARC Media Awards, Gold, Effective Channel Integration, 2021
Sportswear brand, Adidas, changed the conversation about inclusivity in water with its Beyond the Surface campaign promoting inclusive swimwear for women in MENA.
Case Study
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Josh Gallagher, WARC Media Awards, Gold, Best Use of Data, 2021
Sportswear manufacturer adidas grew e-commerce sales by almost 80% across APAC though a Google partnership that added price extensions to the brand's search results.
Adidas Originals, a sneaker brand, launched a campaign in India to position their sustainability commitments, educate, influence and create advocacy through the media and sustainability influencer network, influence the youth and establish relevance and dominate the category with a high SOV.
Case Study
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Kenneth Chan, Davy Law, WARC Awards for Asian Strategy, 2021
Sportswear brand Nike ran a video and social media campaign in Hong Kong that aimed to create a home workout trend during the Covid-19 lockdown to boost Nike Training Camp (NTC) app use, increase engagement and grow revenue.
Nike, a sportswear brand, inserted itself into the esports category in China with a documentary about helping successful esports player to improve his fitness.
adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.
Case Study
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YouTube Works for Brands, India, Best Long Form Storytelling, 2021
Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.
Case Study
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YouTube Works for Brands, Japan, Grand Prix, 2021
Nike, a sportswear brand, increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.
Case Study
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Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
In 2020, The North Face, an outdoor clothing brand, launched a campaign in the US to boost sales in the winter and make equity and access to exploration normal for everyone.
The Grand Prix winner of the 2021 Creative Effectiveness Lions, Nike’s Dream Crazy proves that successful brands are the ones that can appeal to our needs as human beings, writes Walnut’s Cristina Balanzo.
adidas, a sportswear brand, launched its new Originals ZX trainer by partnering with Deliveroo to get an edible and wearable version of the shoe in customers' hands.
As one of the world biggest brands, Nike has continued to grow and innovate despite the impact of COVID-19. Andy Walker, VP, Creative, at Nike and a juror for the Entertainment – Sports category at Cannes Lions 2021, shared with WARC’s Anna Hamill the secret to Nike’s creative culture, why ‘Dream Crazy’ connected and tackling big issues.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2021
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new Air Max models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.
Case Study
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Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2021
Nike, a sportswear brand, celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.
Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.
Nike, the sporting-goods manufacturer, encouraged reluctant teens in China to start running by partnering with AR mobile game Monster Hunt and gamifying the running experience.
Sportswear brand Nike created buzz around the launch of its fastest running shoe, the Next% by turning running speed into currency and only giving the fastest runners exclusive access.
Data
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James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
