Clothing & accessories

News • 28 January 2020

In a sportswear market dominated by Nike and adidas, Under Armour has encountered radically slowing revenue growth and a consumer landscape in which it has fallen out of step.

Under Armour Inc (Clothing & Accessories)

Article • Euromonitor Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Under Armour.

Nike: Joyride

Case Study • Matthew Nolan, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.

Vans: Not Just One Creator

Case Study • Jessica Perrin, WARC Media Awards, Grand Prix and Personalisation Special Award, Best Use of Data, 2019

Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Nike: All-Star Weekend – Better Than Broadcast

Case Study • Benjamin Condit, Chaojie Miao, Matthew Nolan, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Sportswear brand Nike created a mini-programme within WeChat to appeal to basketball fans in China during the NBA's All-Star Weekend.

Nike World Cup: Dare to Become

Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Sportswear brand Nike joined with UGC platform Weishi for a branded content campaign designed to appeal to football fans in China.

Nike: Next% – Speed is your currency

Case Study • Lauren Cadman, Matthew Nolan, WARC Media Awards, Gold and Data-Driven Insight Special Award, Best Use of Data, 2019

Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.

Nike: Kyrie5 – Reinventing the Sneakerdrop

Case Study • Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.

Nike: Airmax Goes Bigger with Air

Case Study • Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Sportswear brand Nike partnered with a vlogging app and created an interactive immersive space to cement its connection with youth and creativity and launch its Air Max 720 shoe in China.

Nike: All Star Weekend

Case Study • MMA Smarties, Gold, X (Global), 2019

Nike, the footwear brand, developed a socially enabled WeChat platform that allowed Chinese consumers to chat with friends and live-stream the All-Stars Weekend games, while delivering Nike content and product information.

Swimco Drives 43.6% Lift in Foot Traffic from Targeted Competitor Locations with Simpli.fi

Case Study • MMA Smarties, Finalist, X (Global), 2019

Swimco, a swimwear brand, increased store traffic across its Canadian stores by launching a geo-fencing campaign that delivered targeted mobile ads to customers within range of one of its locations.

Nike World Cup: Daring Teenage Footballers to be Their Best!

Case Study • MMA Smarties, Silver, X (Global), 2019

Nike, the footwear brand, increased brand awareness in China by launching a campaign that let teenage footballers capture their perfect moments on the pitch during the quarter-final season of the World Cup.

Nike: Airmax Goes Bigger with Air

Case Study • MMA Smarties, Gold, X (Global), 2019

With the launch of its Airmax 720 product, the footwear brand Nike launched a competition focused on user-generated creative content, which led to increased brand engagement in China.

Efficiency to effectiveness: How adidas changed its focus

News • 24 October 2019

adidas is on a marketing effectiveness journey as it shifts its focus from simple efficiency measures and embraces econometric modelling to give it a more nuanced view of the impact of its spending.

adidas makes course correction on marketing effectiveness

Article • Brian Carruthers, Event Reports, IPA EffWorks, October 2019

Looks at how sportswear brand adidas has evolved its thinking on marketing effectiveness in recent years.

adidas: Hacking.SP

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019

Adidas, a sportswear brand, engaged the running community in Brazil by launching a street running event designed by urban artists and filming it as part of an online documentary.

Nike: Nothing can stop us – what next when female empowerment is yesterday’s rallying cry?

Case Study • Account Planning Group - (UK), Entrant, 2019

Nike, a sportswear brand, encouraged young women in Milan to get into sport by highlighting their existing skills and creating spaces for them to participate comfortably.

New Balance: The Runaway Pub

Case Study • Jay Chiat Strategic Excellence Awards, Silver, Product/Service Creation, 2019

New Balance, a sportswear brand, created The Runaway pub, a pub specifically for runners where the only way to pay for a pint was with miles run, to connect with London Marathon runners in the UK.

adidas: Decode. Recode. Repeat.

Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Global Strategy, 2019

Adidas, a sportswear brand, launched a global film that encouraged runners to reinvent running, inspiring runners to take its brand seriously, and purchase its garments in the running segment.

Gymshark your business

News • 30 September 2019

Gymshark, the DTC sportswear brand, is one of the fastest growing businesses in the UK and is so successful that Shopify, the e-commerce platform underlying it, has turned it into a verb.

Gymshark and the new value equation

Article • Brian Carruthers, Event Reports, DMEXCO, September 2019

Gymshark, the sports clothing brand, has become one of the fastest-growing companies in the UK by using a DTC model.

adidas Singapore: Sport18 – Here to Create

Case Study • SABRE Awards, Asia-Pacific, Superior Achievement in Measurement and Evaluation , Diamond, 2019

Adidas, a sports clothing brand, engaged with consumers in Singapore by launching a campaign that used influencer-led content to portray its brand message.

adidas India Pvt. Ltd.: adidas x Parley, Run For The Oceans

Case Study • SABRE Awards, Asia-Pacific, Special Event, Gold, 2019

adidas, the shoe brand, took the plastic pollution initiative to the next level for 2018 by launching the India chapter.

adidas: The Real Kashmir

Case Study • Jayati Majumder, Aneesh Jaisinghani, WARC Prize for Asian Strategy, Entrant, 2019

Sportswear brand adidas ran an emotional campaign to build brand equity in India.

Nike: Airmax Goes Bigger with Air

Case Study • Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Entrant, 2019

Sportswear brand Nike partnered with a vlogging app and created an interactive immersive space to cement its connection with youth and creativity and launch its Air Max 720 shoe in China.