Case Study
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Matthew Nolan, Nicholas Short, WARC Prize for Asian Strategy, Shortlisted, 2020
Sports brand Nike created a livestream workout series on WeChat and TikTok to maintain a connection with customers and athletes as lockdown began in China.
Case Study
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Matthew Nolan, Lauren Cadman, Nicholas Short, WARC Prize for Asian Strategy, Shortlisted, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
News
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13/08/2020
The decision of two of the biggest conferences in college sports to cancel their fall seasons, ostensibly on health grounds, is yet another blow to sportswear giants struggling to manage the lack of live sporting occasions.
News
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03/07/2020
Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
Case Study
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SABRE Awards, Gold, EMEA, 2020
ASICS, a sportswear brand, created a race with no finish line to test how far athletes could run, promoting the launch of its new GLIDERIDE trainers in the UK.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Adidas, a sportswear brand, encouraged Swedes to support Swedish female footballers by launching a new women's national jersey that payed tribute to female role models.
News
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29/06/2020
Nike last week reported an unexpected quarterly loss because of widespread store closures forced on it by the COVID-19 pandemic, but the situation would have been worse without digital sales taking up some of the slack.
News
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26/06/2020
FMCG giant Procter & Gamble, sportswear firm Nike and automaker Volkswagen have been named the top three brand marketers of the decade by Cannes Lions, in recognition of the world’s largest advertiser’s sustained creative performance.
Opinion
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Lucy Aitken, June 2020
Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Nike and Mindshare China about how they helped people move during the COVID-19 quarantine, at a time when their usual exercise routines were completely disrupted.
Case Study
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SABRE Awards, Gold, North America, 2020
Everlast, a fitness-related clothing, footwear, and accessories brand, increased brand awareness and website traffic in the US by creating a YouTube video with Patricio Manuel, the world's first transgender professional boxer.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Awards, Entrant, Effective Content Strategy, 2020
Sportswear brand Nike created a mini-programme within WeChat to appeal to basketball fans in China during the NBA's All-Star Weekend.
Case Study
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Matthew Nolan, WARC Awards, Entrant, Effective Innovation, 2020
Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
Case Study
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Lauren Cadman, Matthew Nolan, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
News
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31/03/2020
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and then seeks a return to long-term growth once the crisis begins to recede.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Nike, the sporting-goods manufacturer, has developed a clear playbook that is shaping its response to COVID-19 around the world.
Rankings
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WARC Effective 100, 2020
Vans, the footwear and clothing brand, drove brand awareness by working with underground creators in the US.
Rankings
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WARC Media 100, 2020
Nike, a sportswear brand, engaged amateur Chinese footballers during the FIFA World Cup by launching an online video and turning their goal-scoring moments into branded content.
Rankings
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WARC Media 100, 2020
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.
Rankings
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WARC Media 100, 2020
Nike, a sportswear brand, connected with basketball fans in China during the NBA’s All-Star Weekend by creating an integrated platform within WeChat.
Rankings
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WARC Media 100, 2020
The North Face, the clothing company, connected to women in the US by changing what it meant to be an explorer.
Rankings
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WARC Media 100, 2020
Vans, the footwear and clothing brand, drove brand awareness by working with underground creators in the US.
Article
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Alex Brownsell, Event Reports, VidCon London, February 2020
An overview of Gymshark’s use of YouTube, Instagram and TikTok influencers to create a community of millennial and Gen Z fans.
Rankings
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WARC Creative 100, 2020
Nike, a sportswear brand, celebrated the 30th anniversary of Nike’s “Just Do It” by refreshing its original rebellious spirit for a new generation.
Rankings
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WARC Creative 100, 2020
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.
Rankings
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WARC Creative 100, 2020
Nike, a sportswear brand, highlighted the double standards for women in sport by launching an ad with Serena Williams during the Oscars telling women to keep dreaming, and dream crazier.
