Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Media 100, 2021
Nike, the sporting-goods manufacturer, encouraged reluctant teens in China to start running by partnering with AR mobile game Monster Hunt and gamifying the running experience.
Rankings
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WARC Creative 100, 2021
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for people that visited the art.
Rankings
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WARC Media 100, 2021
Sportswear brand Nike created buzz around the launch of its fastest running shoe, the Next% by turning running speed into currency and only giving the fastest runners exclusive access.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of Nike's marketing spend and revenue since 2010.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Nike, a sportswear brand, launched a home workout series called Just Don't Quit via livestream in China to engage with frustrated athletes during the COVID-19 lockdown period.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
adidas, a sportswear brand, rewrote the code on Google so that its ads would automatically fetch product data from the Google Merchant Centre (GMC) feed in Southeast Asia, Australia and New Zealand.
News
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08 January 2021
Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.
Article
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Anna Hamill, WARC Exclusive, January 2021
Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.
Case Study
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Matthew Nolan, Nicholas Short, Benjamin Condit, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Sports brand Nike partnered with top female athletes to create an experiential outdoor campaign to grow relevance in the women's sector in China.
Case Study
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MMA Smarties, Gold, X (Global), 2020
Nike, a sportswear brand, successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
Case Study
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MMA Smarties, Gold, X (Global), 2020
Nike, a sportswear brand, created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
Opinion
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Sarah Owen, November 2020
While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.
Opinion
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David Tiltman, November 2020
In 2019, Simon Peel made headlines when he gave an in-depth account of his brand’s attempts to make its media investment more effective. Here, the Senior Director – Global Media at adidas speaks to WARC’s David Tiltman for the Marketer’s Toolkit 2021 about what’s changed during the pandemic, and how media strategy will evolve in 2021.
Article
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Mary Acklin, ANA, Forward, November 2020
With much of the workforce at home or staying at home more to help prevent the spread of the coronavirus, people are spending more time in leisurewear.
Case Study
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SABRE Awards, APAC, Capital Markets Communications, Gold, 2020
H+K, a sportswear brand, played a vital role in ensuring that ANTA Sports (ANTA), a Chinese sportswear brand, secured Asia's largest 2018/2019 mergers and acquisitions.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Nike, the sporting-goods manufacturer, is developing a holistic digital strategy that combines a membership program for consumers with various other strategic priorities.
Case Study
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Matthew Nolan, Lauren Cadman, Nicholas Short, WARC Prize for Asian Strategy, Bronze, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
Case Study
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Nicholas Short, Matthew Nolan, WARC Prize for Asian Strategy, Entrant, 2020
Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
Case Study
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Shiksha Singh, Poornima Kamath, WARC Prize for Asian Strategy, Entrant, 2020
PUMA India ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers.
Case Study
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Nicholas Short, Benjamin Condit, Matthew Nolan, WARC Prize for Asian Strategy, Entrant, 2020
Sports brand Nike partnered with top female athletes to create an experiential outdoor campaign to grow relevance in the women's sector in China.
News
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12 August 2020
The decision of two of the biggest conferences in college sports to cancel their fall seasons, ostensibly on health grounds, is yet another blow to sportswear giants struggling to manage the lack of live sporting occasions.
