News
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03 July 2020
Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
News
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29 June 2020
Nike last week reported an unexpected quarterly loss because of widespread store closures forced on it by the COVID-19 pandemic, but the situation would have been worse without digital sales taking up some of the slack.
Case Study
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SABRE Awards, Gold, North America, 2020
Everlast, a fitness-related clothing, footwear, and accessories brand, increased brand awareness and website traffic in the US by creating a YouTube video with Patricio Manuel, the world's first transgender professional boxer.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Awards, Entrant, Effective Content Strategy, 2020
Sportswear brand Nike created a mini-programme within WeChat to appeal to basketball fans in China during the NBA's All-Star Weekend.
Case Study
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Lauren Cadman, Matthew Nolan, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
News
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31 March 2020
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and then seeks a return to long-term growth once the crisis begins to recede.
Article
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Stephen Whiteside, WARC COVID-19 Series, March 2020
Nike, the sporting-goods manufacturer, has developed a clear playbook that is shaping its response to COVID-19 around the world.
Rankings
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WARC Effective 100, 2020
Vans, the footwear and clothing brand, drove brand awareness by working with underground creators in the US.
Rankings
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WARC Media 100, 2020
Nike, a sportswear brand, engaged amateur Chinese footballers during the FIFA World Cup by launching an online video and turning their goal-scoring moments into branded content.
Rankings
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WARC Media 100, 2020
The North Face, the clothing company, connected to women in the US by changing what it meant to be an explorer.
Rankings
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WARC Media 100, 2020
Vans, the footwear and clothing brand, drove brand awareness by working with underground creators in the US.
Rankings
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WARC Media 100, 2020
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.
Rankings
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WARC Media 100, 2020
Nike, a sportswear brand, connected with basketball fans in China during the NBA’s All-Star Weekend by creating an integrated platform within WeChat.
Article
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Alex Brownsell, Event Reports, VidCon London, February 2020
An overview of Gymshark’s use of YouTube, Instagram and TikTok influencers to create a community of millennial and Gen Z fans.
Rankings
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WARC Creative 100, 2020
Adidas, a sportswear brand, increased sales and celebrated the 45th anniversary of Billie Jean King’s Battle of the Sexes tennis match by turning people’s shoes into her iconic blue and white trainers, live at the US Open.
Rankings
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WARC Creative 100, 2020
Nike, a sportswear brand, celebrated the 30th anniversary of Nike’s “Just Do It” by refreshing its original rebellious spirit for a new generation.
Rankings
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WARC Creative 100, 2020
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.
Rankings
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WARC Creative 100, 2020
Nike, a sportswear brand, highlighted the double standards for women in sport by launching an ad with Serena Williams during the Oscars telling women to keep dreaming, and dream crazier.
News
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26 February 2020
German sportswear giant Puma says its association with Indian cricket star Virat Kohli led to 10% of its sales in that country in 2019, as it reported an overall 23% in revenue growth.
News
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28 January 2020
In a sportswear market dominated by Nike and adidas, Under Armour has encountered radically slowing revenue growth and a consumer landscape in which it has fallen out of step.
Opinion
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Chiara Manco, January 2020
Sportswear brands New Balance and Nike show how to nudge runners towards achieving their goals, writes WARC’s Chiara Manco.
Article
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Euromonitor Profiles, December 2019
This Company Profile from Euromonitor provides key details and analysis of Under Armour.
Case Study
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Integrated Marketing Communications Council Europe, Silver, Sponsorship and Small Budget Campaign, 2019
Adidas, a sportswear brand, promoted its sponsorship of the Prague Half Marathon by launching an app for supporters to track where their runners are during the event.
Case Study
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Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Sportswear brand Nike joined with UGC platform Weishi for a branded content campaign designed to appeal to football fans in China.
Case Study
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Matthew Nolan, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
