Clothing & accessories

Article • Euromonitor Profiles, June 2019

This Company Profile from Euromonitor provides key details and analysis of Nike Inc.

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

PUMA Sports, a sportswear and equipment brand, increased sales in India by creating a street collaboration and music video that used rappers to engage youth and encourage them to pay a premium for PUMA.

Berliner Verkehrsbetriebe (BVG): BVG x adidas - The Ticket-Shoe

Case Study • SABRE Awards, EMEA, Integrated Marketing, Gold, 2019

BVG, Berlin's public transport system, joined forces with adidas and created a limited edition sneaker with a built-in annual pass, to boost its street credibility in the city.

adidas: Tango Squad F.C.

Case Study • Alvaro Carballido, Oriol Fernandez, Dan Moseley, WARC Awards, Entrant, Effective Content Strategy, 2019

Sportswear brand adidas drove subscriptions to its grassroots football community, Tango, by targeting young urban football fans across Europe.

New Balance: Papi Jiang – A letter to my future self

Case Study • Lilian Hu, WARC Awards, Entrant, Effective Content Strategy, 2019

Sportswear brand New Balance used a video-based campaign to strengthen its brand image and increase sales of its running shoes in China.

Puma: Suede Gully

Case Study • Ketan Rambhia, Mehak Jaini, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Sportswear brand Puma, promoted a street culture movement via a music video to markets its Suedes shoes in India.

Puma x one8: Playing your way to fitness

Case Study • Sourabh Bharadwaj, Mehak Jaini, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

Sportswear brand Puma one8 implemented an inspirational campaign in India to boost brand visibility and adoption, and increase quarterly sales by 100%.

Vans: Not Just One Creator

Case Study • Jessica Perrin, WARC Awards, Gold and Path-to-Purchase Award, Effective Social Strategy, 2019

Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Embrator: Street

Case Study • Naila Fattouh, WARC Awards, Entrant, Effective Innovation, 2019

Embrator, the Egyptian clothes manufacturer, targeted young males in Egypt by changing window advertising and releasing a series of TV ads during Ramadan.

Nike Basketball: Got Next – High School Basketball League

Rankings • WARC Media 100, 2019

Nike Basketball, a Nike sub-brand dedicated to basketball, wanted to increase awareness and grow participation in its highschool basketball league in China.

adidas Originals: Original is Never Finished

Rankings • WARC Effective 100, 2019

adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.

Under Armour innovates to compete in Asia

News • 25 February 2019

Under Armour, the US sportswear and casual clothing brand, views Asia as a key growth market and has adopted a “consumer-centric” approach to win over more shoppers as it seeks to ramp up the challenge to its larger rivals, adidas and ...

Nike: Nothing Beats a Londoner

Rankings • WARC Creative 100, 2019

Nike, the sports apparel retailer, launched an influencer-filled cinema, online and mobile campaign to reconnect with its young urban target audience in the UK.

Nike: A/R Jordan

Rankings • WARC Creative 100, 2019

Nike, the sports apparel retailer, reconnected with teen consumers and boosted sales of its Jordan division in the US by creating an augmented reality e-commerce experience.

Li Ning has big plans for India

News • 06 February 2019

Li Ning, the Chinese sportswear and equipment brand, is setting records in India for non-cricket sports sponsorship, with top badminton players Kidambi Srikanth and PV Sindhu having picked up major endorsement deals recently.

Inside Nike's DTC strategy

News • 11 January 2019

Nike, the US sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience.

adidas Group (Clothing & accessories)

Article • Euromonitor Profiles, January 2019

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Vans & Vice: Finding the expressive creators

Case Study • Gabriella Manzini, Matt Franks, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

Skateboarding shoe and clothing brand Vans used multimedia publisher Vice, to create a content-led campaign to broaden its customer base and drive long-term growth.

ASICS Click-to-Map

Case Study • MMA Smarties, Silver, Spain, 2018

ASICS, a sports footwear and equipment company, increased sales and awareness of its new shoe collection by launching an interactive online catalogue ad, which displayed where to find the nearest store.

Nike: KD9 Tour

Case Study • Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Entrant, 2018

Nike partnered with basketball game NBA2K Online to launch its new KD9 shoe and make it Nike’s fastest-selling shoe in China.

Biti's Hunter: #theREDsnow

Case Study • MMA Smarties, Gold, Vietnam, 2018

Biti's Hunter, a footwear brand, launched a pair of sneakers to celebrate Vietnam's success in the AFC U23 Championships.

adidas: Original is Never Finished

Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Global strategy, 2018

adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.

Reebok: Floatride

Case Study • MMA Smarties, Bronze, India, 2018

Reebok, a sportswear brand, launched its new sports shoes Floatride by creating an interactive mobile banner ad that got people to walk to reveal features of the shoes.

How Nike re-established its DNA and added to its bottom line with its Colin Kaepernick pass

Opinion • Geoffrey Precourt, September 2018

Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.

adidas Singapore: We Are Here to Create

Case Study • SABRE Awards, Gold, APAC, Retailers, 2018

Adidas, a clothing and accessories manufacturer, promoted the launch of FC Bayern Munich's new football kit in Singapore by creating a live event with the team itself.