Case Study
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Jessica Perrin, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.
Case Study
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Lauren Cadman, Matthew Nolan, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
Case Study
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MMA Smarties, Gold, X (Global), 2019
With the launch of its Airmax 720 product, the footwear brand Nike launched a competition focused on user-generated creative content, which led to increased brand engagement in China.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Swimco, a swimwear brand, increased store traffic across its Canadian stores by launching a geo-fencing campaign that delivered targeted mobile ads to customers within range of one of its locations.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Nike, the footwear brand, increased brand awareness in China by launching a campaign that let teenage footballers capture their perfect moments on the pitch during the quarter-final season of the World Cup.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Nike, the footwear brand, developed a socially enabled WeChat platform that allowed Chinese consumers to chat with friends and live-stream the All-Stars Weekend games, while delivering Nike content and product information.
News
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24 October 2019
adidas is on a marketing effectiveness journey as it shifts its focus from simple efficiency measures and embraces econometric modelling to give it a more nuanced view of the impact of its spending.
Article
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Brian Carruthers, Event Reports, IPA EffWorks, October 2019
Looks at how sportswear brand adidas has evolved its thinking on marketing effectiveness in recent years.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Adidas, a sportswear brand, engaged the running community in Brazil by launching a street running event designed by urban artists and filming it as part of an online documentary.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Nike, a sportswear brand, encouraged young women in Milan to get into sport by highlighting their existing skills and creating spaces for them to participate comfortably.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Global Strategy, 2019
Adidas, a sportswear brand, launched a global film that encouraged runners to reinvent running, inspiring runners to take its brand seriously, and purchase its garments in the running segment.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, Product/Service Creation, 2019
New Balance, a sportswear brand, created The Runaway pub, a pub specifically for runners where the only way to pay for a pint was with miles run, to connect with London Marathon runners in the UK.
News
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30 September 2019
Gymshark, the DTC sportswear brand, is one of the fastest growing businesses in the UK and is so successful that Shopify, the e-commerce platform underlying it, has turned it into a verb.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Gymshark, the sports clothing brand, has become one of the fastest-growing companies in the UK by using a DTC model.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Measurement and Evaluation , Diamond, 2019
Adidas, a sports clothing brand, engaged with consumers in Singapore by launching a campaign that used influencer-led content to portray its brand message.
Case Study
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SABRE Awards, Asia-Pacific, Special Event, Gold, 2019
adidas, the shoe brand, took the plastic pollution initiative to the next level for 2018 by launching the India chapter.
Case Study
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Jayati Majumder, Aneesh Jaisinghani, WARC Prize for Asian Strategy, Entrant, 2019
Sportswear brand adidas ran an emotional campaign to build brand equity in India.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Entrant, 2019
Sportswear brand Nike partnered with a vlogging app and created an interactive immersive space to cement its connection with youth and creativity and launch its Air Max 720 shoe in China.
Case Study
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Ketan Rambhia, Mehak Jaini, WARC Prize for Asian Strategy, Bronze, 2019
Sportswear brand Puma promoted a street culture movement via a music video to markets its Suedes shoes in India.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Entrant, 2019
Sportswear brand Nike created a mini-programme within We Chat to appeal to basketball fans in China during the NBA's All-Star Weekend.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Bronze, 2019
Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Entrant, 2019
Sportswear brand Nike joined with UGC platform Weishi for a branded content campaign designed to appeal to football fans in China.
Case Study
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Calvin Yeap, Harshal Gajria, WARC Prize for Asian Strategy, Entrant, 2019
Sports brand Nike joined forces with LEGO to tap into maker culture and build brand engagement and appeal to sneakerheads in China for the launch of its Air Max 720.
Case Study
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Kristin Tan, WARC Prize for Asian Strategy, Entrant, 2019
adidas, the sportswear brand, used celebrity athletes to highlight the most novel feature of its ZNE hoodie and successfully launch it in China.
News
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14 August 2019
Nike, the US sportswear giant, has outlined a new scheme designed to help parents find shoes for their children’s growing feet and changing tastes, in a signal of a broader push toward subscription models for sustainable revenue streams.
