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Puma: Propah lady

Case Study • YouTube Works for Brands, India, Best Long Form Storytelling, 2021

Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.

Nike Japan: The future isn't waiting

Case Study • YouTube Works for Brands, Japan, Grand Prix, 2021

Nike, a sportswear brand, increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.

The North Face: 2020 reset normal campaign

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In 2020, The North Face, an outdoor clothing brand, launched a campaign in the US to boost sales in the winter and make equity and access to exploration normal for everyone.

Effective work taps into human understanding

Opinion • Cristina Balanzo, August 2021

The Grand Prix winner of the 2021 Creative Effectiveness Lions, Nike’s Dream Crazy proves that successful brands are the ones that can appeal to our needs as human beings, writes Walnut’s Cristina Balanzo.

Taking risks can change brands and the world

Opinion • Jean-Paul Burge, July 2021

After judging the 2021 Creative Effectiveness Lions, BBDO Asia’s Jean-Paul Burge explains what made Nike’s Dream Crazy the Grand Prix winner.

adidas: Rent-A-Pred

Case Study • SABRE Awards, EMEA, Gold, 2021

adidas, a sportswear brand, increased buzz surrounding its Predator football boot with its Rent-a-Pred campaign in the UK.

adidas: ZX – Everything is Cake

Case Study • SABRE Awards, EMEA, Gold, 2021

adidas, a sportswear brand, launched its new Originals ZX trainer by partnering with Deliveroo to get an edible and wearable version of the shoe in customers' hands.

Nike's Andy Walker on creative culture, sports marketing and ‘Dream Crazy’

Opinion • Andy Walker, June 2021

As one of the world biggest brands, Nike has continued to grow and innovate despite the impact of COVID-19. Andy Walker, VP, Creative, at Nike and a juror for the Entertainment – Sports category at Cannes Lions 2021, shared with WARC’s Anna Hamill the secret to Nike’s creative culture, why ‘Dream Crazy’ connected and tackling big issues.

Nike: Air Max graffiti stores

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2021

Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new Air Max models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.

Adidas: Rip, Unleash

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

adidas, a shoes, clothing and accessories brand, promoted its Z.N.E. hoodie in China by launching a social challenge on TikTok.

Nike: Dream Crazy

Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2021

Nike, a sportswear brand, celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.

adidas: The Uncancelled Cup

Case Study • MMA Smarties, Gold, Turkey, 2020

Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Nike: Getting Reluctant Runners Running

Rankings • WARC Media 100, 2021

Nike, the sporting-goods manufacturer, encouraged reluctant teens in China to start running by partnering with AR mobile game Monster Hunt and gamifying the running experience.

Nike: Next%: Speed is Your Currency

Rankings • WARC Media 100, 2021

Sportswear brand Nike created buzz around the launch of its fastest running shoe, the Next% by turning running speed into currency and only giving the fastest runners exclusive access.

Nike: Air Max Graffiti Stores

Rankings • WARC Creative 100, 2021

Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for people that visited the art.

China Nike's redeemer as marketing budgets are slashed

Data • Rob Clapp, WARC Data Points (Curated), March 2021

An overview of Nike's marketing spend and revenue since 2010.

Nike: Next% Speed is Your Currency

Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021

Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.

adidas: Winning retail search with price (extensions)

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021

adidas, a sportswear brand, rewrote the code on Google so that its ads would automatically fetch product data from the Google Merchant Centre (GMC) feed in Southeast Asia, Australia and New Zealand.

Nike Live: Just Don't Quit

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

Nike, a sportswear brand, launched a home workout series called Just Don't Quit via livestream in China to engage with frustrated athletes during the COVID-19 lockdown period.

Nike looks to members and e-commerce

News • 08 January 2021

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.

Nike CEO: ‘These are times when strong brands get stronger’

Article • Anna Hamill, WARC Exclusive, January 2021

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.

Nike Women: Back to the Beginning

Case Study • Matthew Nolan, Nicholas Short, Benjamin Condit, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Sports brand Nike partnered with top female athletes to create an experiential outdoor campaign to grow relevance in the women's sector in China.

Nike Joyride: Getting Reluctant Runners Running

Case Study • MMA Smarties, Gold, X (Global), 2020

Nike, a sportswear brand, successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
What’s working in clothing and apparel

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the clothing and apparel industry.
Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.
Nike CEO: ‘These are times when strong brands get stronger’

Article • Anna Hamill, WARC Exclusive, January 2021

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.