Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Measurement and Evaluation , Diamond, 2019
Adidas, a sports clothing brand, engaged with consumers in Singapore by launching a campaign that used influencer-led content to portray its brand message.
Case Study
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SABRE Awards, Asia-Pacific, Special Event, Gold, 2019
adidas, the shoe brand, took the plastic pollution initiative to the next level for 2018 by launching the India chapter.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Shortlisted, 2019
Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.
Case Study
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Ketan Rambhia, Mehak Jaini, WARC Prize for Asian Strategy, Shortlisted, 2019
Sportswear brand Puma, promoted a street culture movement via a music video to markets its Suedes shoes in India.
News
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14 August 2019
Nike, the US sportswear giant, has outlined a new scheme designed to help parents find shoes for their children’s growing feet and changing tastes, in a signal of a broader push toward subscription models for sustainable revenue streams.
News
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08 August 2019
New Balance, the athletic footwear and apparel brand, enjoyed success in reaching young consumers in multiple markets through using a mobile ad unit that doubled as a compelling game.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Nike, a sportswear brand, launched Dream Crazy in the US, a campaign featuring NFL player Colin Kaepernick, which inspired a new generation of athletes to break conventions in their sports.
Article
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Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.
Opinion
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Lona Meza, July 2019
In the Yeezy shoe brand, a collaboration between German shoemaker adidas and prolific showman and artist Kanye West, we see what becomes of a disciplined business model with a thoroughly undisciplined creative at the helm.
Article
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Euromonitor Profiles, June 2019
This Company Profile from Euromonitor provides key details and analysis of Nike Inc.
News
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28 June 2019
Nike, the US sportswear maker, is reported to have pulled from sale a limited-edition line of shoes in China after consumers there objected to its Japanese shoe designer expressing online support for protests in Hong Kong.
News
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27 June 2019
In a digitally enabled world where consumers are effectively “always on”, VF, the owner of apparel brands such as Vans, Timberland and The North Face, is dialling down its activation content.
News
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25 June 2019
China’s leading domestic sports shoe makers are ready to take on the world with their own brands after decades of producing hundreds of millions for the likes of Adidas and Nike.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
PUMA Sports, a sportswear and equipment brand, increased sales in India by creating a street collaboration and music video that used rappers to engage youth and encourage them to pay a premium for PUMA.
Case Study
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SABRE Awards, EMEA, Integrated Marketing, Gold, 2019
BVG, Berlin's public transport system, joined forces with adidas and created a limited edition sneaker with a built-in annual pass, to boost its street credibility in the city.
Case Study
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Lilian Hu, WARC Awards, Entrant, Effective Content Strategy, 2019
Sportswear brand New Balance used a video-based campaign to strengthen its brand image and increase sales of its running shoes in China.
Case Study
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Alvaro Carballido, Oriol Fernandez, Dan Moseley, WARC Awards, Entrant, Effective Content Strategy, 2019
Sportswear brand adidas drove subscriptions to its grassroots football community, Tango, by targeting young urban football fans across Europe.
Case Study
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Ketan Rambhia, Mehak Jaini, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Sportswear brand Puma, promoted a street culture movement via a music video to markets its Suedes shoes in India.
Case Study
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Sourabh Bharadwaj, Mehak Jaini, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Sportswear brand Puma one8 implemented an inspirational campaign in India to boost brand visibility and adoption, and increase quarterly sales by 100%.
Case Study
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Jessica Perrin, WARC Awards, Gold and Path-to-Purchase Award, Effective Social Strategy, 2019
Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.
Case Study
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Naila Fattouh, WARC Awards, Entrant, Effective Innovation, 2019
Embrator, the Egyptian clothes manufacturer, targeted young males in Egypt by changing window advertising and releasing a series of TV ads during Ramadan.
Rankings
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WARC Media 100, 2019
Nike Basketball, a Nike sub-brand dedicated to basketball, wanted to increase awareness and grow participation in its highschool basketball league in China.
Rankings
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WARC Effective 100, 2019
adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.
News
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25 February 2019
Under Armour, the US sportswear and casual clothing brand, views Asia as a key growth market and has adopted a “consumer-centric” approach to win over more shoppers as it seeks to ramp up the challenge to its larger rivals, adidas and ...
Rankings
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WARC Creative 100, 2019
Nike, the sports apparel retailer, reconnected with teen consumers and boosted sales of its Jordan division in the US by creating an augmented reality e-commerce experience.
