News
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08 January 2021
Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.
Article
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Anna Hamill, WARC Exclusive, January 2021
Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.
Opinion
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Sarah Owen, November 2020
While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.
Opinion
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David Tiltman, November 2020
In 2019, Simon Peel made headlines when he gave an in-depth account of his brand’s attempts to make its media investment more effective. Here, the Senior Director – Global Media at adidas speaks to WARC’s David Tiltman for the Marketer’s Toolkit 2021 about what’s changed during the pandemic, and how media strategy will evolve in 2021.
Case Study
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SABRE Awards, APAC, Capital Markets Communications, Gold, 2020
H+K, a sportswear brand, played a vital role in ensuring that ANTA Sports (ANTA), a Chinese sportswear brand, secured Asia's largest 2018/2019 mergers and acquisitions.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Nike, the sporting-goods manufacturer, is developing a holistic digital strategy that combines a membership program for consumers with various other strategic priorities.
Case Study
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Matthew Nolan, Lauren Cadman, Nicholas Short, WARC Prize for Asian Strategy, Bronze, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
Case Study
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Matthew Nolan, Nicholas Short, WARC Prize for Asian Strategy, Bronze, 2020
Sports brand Nike created a livestream workout series on WeChat and TikTok to maintain a connection with customers and athletes as lockdown began in China.
Case Study
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Nicholas Short, Benjamin Condit, Matthew Nolan, WARC Prize for Asian Strategy, Entrant, 2020
Sports brand Nike partnered with top female athletes to create an experiential outdoor campaign to grow relevance in the women's sector in China.
Case Study
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Shiksha Singh, Poornima Kamath, WARC Prize for Asian Strategy, Entrant, 2020
PUMA India ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers.
Case Study
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Nicholas Short, Matthew Nolan, WARC Prize for Asian Strategy, Entrant, 2020
Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
News
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12 August 2020
The decision of two of the biggest conferences in college sports to cancel their fall seasons, ostensibly on health grounds, is yet another blow to sportswear giants struggling to manage the lack of live sporting occasions.
News
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02 July 2020
Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
Case Study
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SABRE Awards, Gold, EMEA, 2020
ASICS, a sportswear brand, created a race with no finish line to test how far athletes could run, promoting the launch of its new GLIDERIDE trainers in the UK.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Adidas, a sportswear brand, encouraged Swedes to support Swedish female footballers by launching a new women's national jersey that payed tribute to female role models.
News
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28 June 2020
Nike last week reported an unexpected quarterly loss because of widespread store closures forced on it by the COVID-19 pandemic, but the situation would have been worse without digital sales taking up some of the slack.
News
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25 June 2020
FMCG giant Procter & Gamble, sportswear firm Nike and automaker Volkswagen have been named the top three brand marketers of the decade by Cannes Lions, in recognition of the world’s largest advertiser’s sustained creative performance.
Opinion
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Lucy Aitken, June 2020
Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Nike and Mindshare China about how they helped people move during the COVID-19 quarantine, at a time when their usual exercise routines were completely disrupted.
Case Study
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SABRE Awards, Gold, North America, 2020
Everlast, a fitness-related clothing, footwear, and accessories brand, increased brand awareness and website traffic in the US by creating a YouTube video with Patricio Manuel, the world's first transgender professional boxer.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Awards, Entrant, Effective Content Strategy, 2020
Sportswear brand Nike created a mini-programme within WeChat to appeal to basketball fans in China during the NBA's All-Star Weekend.
Case Study
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Matthew Nolan, WARC Awards, Entrant, Effective Innovation, 2020
Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
Case Study
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Lauren Cadman, Matthew Nolan, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
News
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30 March 2020
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and then seeks a return to long-term growth once the crisis begins to recede.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Nike, the sporting-goods manufacturer, has developed a clear playbook that is shaping its response to COVID-19 around the world.
