Rankings
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WARC Media 100, 2019
Nike Basketball, a Nike sub-brand dedicated to basketball, wanted to increase awareness and grow participation in its highschool basketball league in China.
Rankings
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WARC Effective 100, 2019
adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.
Rankings
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WARC Creative 100, 2019
Nike, the sports apparel retailer, reconnected with teen consumers and boosted sales of its Jordan division in the US by creating an augmented reality e-commerce experience.
Rankings
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WARC Creative 100, 2019
Nike, the sports apparel retailer, launched an influencer-filled cinema, online and mobile campaign to reconnect with its young urban target audience in the UK.
News
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06 February 2019
Li Ning, the Chinese sportswear and equipment brand, is setting records in India for non-cricket sports sponsorship, with top badminton players Kidambi Srikanth and PV Sindhu having picked up major endorsement deals recently.
News
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11 January 2019
Nike, the US sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience.
Article
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Euromonitor Profiles, January 2019
Provides key details and analysis of Adidas AG in the clothing and accessories market.
Case Study
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Gabriella Manzini, Matt Franks, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Skateboarding shoe and clothing brand Vans used multimedia publisher Vice, to create a content-led campaign to broaden its customer base and drive long-term growth.
Case Study
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MMA Smarties, Silver, Spain, 2018
ASICS, a sports footwear and equipment company, increased sales and awareness of its new shoe collection by launching an interactive online catalogue ad, which displayed where to find the nearest store.
Article
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Euromonitor Profiles, November 2018
This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.
Case Study
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Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Entrant, 2018
Nike partnered with basketball game NBA2K Online to launch its new KD9 shoe and make it Nike’s fastest-selling shoe in China.
Case Study
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MMA Smarties, Gold, Vietnam, 2018
Biti's Hunter, a footwear brand, launched a pair of sneakers to celebrate Vietnam's success in the AFC U23 Championships.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Global strategy, 2018
adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.
Case Study
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MMA Smarties, Bronze, India, 2018
Reebok, a sportswear brand, launched its new sports shoes Floatride by creating an interactive mobile banner ad that got people to walk to reveal features of the shoes.
Opinion
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Geoffrey Precourt, September 2018
Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.
Case Study
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SABRE Awards, Gold, APAC, Retailers, 2018
Adidas, a clothing and accessories manufacturer, promoted the launch of FC Bayern Munich's new football kit in Singapore by creating a live event with the team itself.
Case Study
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Jitender Dabas, Harshvardhan Sahni, WARC Prize for Asian Strategy, Shortlisted, 2018
Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.
News
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10 September 2018
OREGON: Nike’s ad featuring Colin Kaepernick has been a talking point this past week, but the commercial effects are unclear, with one survey reporting brand metrics have dipped in the US, while another source says online sales have ...
News
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05 September 2018
OREGON: Nike, the global sportswear giant, has put a controversial figure at the very front of the 30 th anniversary of its ‘Just Do It’ slogan as it unveiled a new campaign featuring Colin Kaepernick.
News
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29 August 2018
LOS ANGELES: Adidas, the German sportswear giant, has used a Snapchat e-commerce activation feature previously used by Nike, as the platform demonstrates a new way to drive value for brands.
News
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21 August 2018
NEW YORK: Under Armour, the sporting goods manufacturer, is leveraging the power of Amazon’s e-commerce platform in recognition of its status as a hub for retail search, consumer reviews, and “need-based” shopping.
News
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14 August 2018
GLOBAL: Manufacturers of athletic clothing and footwear, like Adidas and Puma, are being forced to adapt to the pressures, mores and volatility of high fashion, as ‘dad-sneakers’ become the flavour of the month.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2018
Under Armour, the sporting-goods manufacturer, has made strategic use of Amazon, the e-commerce platform, as a sales driver.
Case Study
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Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Adidas, a sportswear brand, launched an exclusive pair of football boots that could only be purchased with a unique referral code in order to create brand buzz and expand its reach in the UK.
