Clothing & accessories

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Berliner Verkehrsbetriebe (BVG): BVG x adidas - The Ticket-Shoe

Case Study • SABRE Awards, EMEA, Integrated Marketing, Gold, 2019

BVG, Berlin's public transport system, joined forces with adidas and created a limited edition sneaker with a built-in annual pass, to boost its street credibility in the city.

Puma: Suede Gully

Case Study • Ketan Rambhia, Mehak Jaini, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Sportswear brand Puma, promoted a street culture movement via a music video to markets its Suedes shoes in India.

Vans: Not Just One Creator

Case Study • Jessica Perrin, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Embrator: Street

Case Study • Naila Fattouh, WARC Awards, Entrant, Effective Innovation, 2019

Embrator, the Egyptian clothes manufacturer, targeted young males in Egypt by changing window advertising and releasing a series of TV ads during Ramadan.

Nike Basketball: Got Next – High School Basketball League

Rankings • WARC Media 100, 2019

Nike Basketball, a Nike sub-brand dedicated to basketball, wanted to increase awareness and grow participation in its highschool basketball league in China.

adidas Originals: Original is Never Finished

Rankings • WARC Effective 100, 2019

adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.

Under Armour innovates to compete in Asia

News • 25 February 2019

Under Armour, the US sportswear and casual clothing brand, views Asia as a key growth market and has adopted a “consumer-centric” approach to win over more shoppers as it seeks to ramp up the challenge to its larger rivals, adidas and ...

Nike: A/R Jordan

Rankings • WARC Creative 100, 2019

Nike, the sports apparel retailer, reconnected with teen consumers and boosted sales of its Jordan division in the US by creating an augmented reality e-commerce experience.

Nike: Nothing Beats a Londoner

Rankings • WARC Creative 100, 2019

Nike, the sports apparel retailer, launched an influencer-filled cinema, online and mobile campaign to reconnect with its young urban target audience in the UK.

Li Ning has big plans for India

News • 06 February 2019

Li Ning, the Chinese sportswear and equipment brand, is setting records in India for non-cricket sports sponsorship, with top badminton players Kidambi Srikanth and PV Sindhu having picked up major endorsement deals recently.

Inside Nike's DTC strategy

News • 11 January 2019

Nike, the US sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience.

adidas Group (Clothing & accessories)

Article • Euromonitor Profiles, January 2019

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Vans & Vice: Finding the expressive creators

Case Study • Gabriella Manzini, Matt Franks, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

Skateboarding shoe and clothing brand Vans used multimedia publisher Vice, to create a content-led campaign to broaden its customer base and drive long-term growth.

ASICS Click-to-Map

Case Study • MMA Smarties, Silver, Spain, 2018

ASICS, a sports footwear and equipment company, increased sales and awareness of its new shoe collection by launching an interactive online catalogue ad, which displayed where to find the nearest store.

Nike Inc (Apparel)

Article • Euromonitor Profiles, November 2018

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

Nike: KD9 Tour

Case Study • Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Entrant, 2018

Nike partnered with basketball game NBA2K Online to launch its new KD9 shoe and make it Nike’s fastest-selling shoe in China.

Biti's Hunter: #theREDsnow

Case Study • MMA Smarties, Gold, Vietnam, 2018

Biti's Hunter, a footwear brand, launched a pair of sneakers to celebrate Vietnam's success in the AFC U23 Championships.

adidas: Original is Never Finished

Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Global strategy, 2018

adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.

Reebok: Floatride

Case Study • MMA Smarties, Bronze, India, 2018

Reebok, a sportswear brand, launched its new sports shoes Floatride by creating an interactive mobile banner ad that got people to walk to reveal features of the shoes.

How Nike re-established its DNA and added to its bottom line with its Colin Kaepernick pass

Opinion • Geoffrey Precourt, September 2018

Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.

adidas Singapore: We Are Here to Create

Case Study • SABRE Awards, Gold, APAC, Retailers, 2018

Adidas, a clothing and accessories manufacturer, promoted the launch of FC Bayern Munich's new football kit in Singapore by creating a live event with the team itself.

Nike and Kaepernick: the commercial fallout

News • 10 September 2018

OREGON: Nike’s ad featuring Colin Kaepernick has been a talking point this past week, but the commercial effects are unclear, with one survey reporting brand metrics have dipped in the US, while another source says online sales have ...

Reebok: Girls (Don't) Fight

Case Study • Jitender Dabas, Harshvardhan Sahni, WARC Prize for Asian Strategy, Shortlisted, 2018

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

For Nike and Colin Kaepernick, the backlash is the point

News • 05 September 2018

OREGON: Nike, the global sportswear giant, has put a controversial figure at the very front of the 30 th anniversary of its ‘Just Do It’ slogan as it unveiled a new campaign featuring Colin Kaepernick.

Adidas shows Snapchat's e-commerce acumen

News • 29 August 2018

LOS ANGELES: Adidas, the German sportswear giant, has used a Snapchat e-commerce activation feature previously used by Nike, as the platform demonstrates a new way to drive value for brands.

Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
Nike Inc (Apparel)

Article • Euromonitor Company Profiles, November 2018

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.
Breaking The Pattern with adidas GLITCH

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Adidas, a sportswear brand, launched an exclusive pair of football boots that could only be purchased with a unique referral code in order to create brand buzz and expand its reach in the UK.
adidas Originals: Original is Never Finished

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018

adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.
What’s working in clothing & apparel

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the clothing and apparel industry.
Global luxury goods overview

Article • Euromonitor Strategy Briefings, March 2017

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.