Clothing & accessories

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Nike: KD9 Tour

Case Study • Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Entrant, 2018

Nike partnered with basketball game NBA2K Online to launch its new KD9 shoe and make it Nike’s fastest-selling shoe in China.

adidas: Original is Never Finished

Case Study • Jay Chiat Strategic Excellence Awards, Bronze, Global strategy, 2018

adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.

Reebok: Floatride

Case Study • MMA Smarties, Bronze, India, 2018

Reebok, a sportswear brand, launched its new sports shoes Floatride by creating an interactive mobile banner ad that got people to walk to reveal features of the shoes.

How Nike re-established its DNA and added to its bottom line with its Colin Kaepernick pass

Opinion • Geoffrey Precourt, September 2018

Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.

adidas Singapore: We Are Here to Create

Case Study • SABRE Awards, Gold, APAC, Retailers, 2018

Adidas, a clothing and accessories manufacturer, promoted the launch of FC Bayern Munich's new football kit in Singapore by creating a live event with the team itself.

Reebok: Girls (Don't) Fight

Case Study • Jitender Dabas, Harshvardhan Sahni, WARC Prize for Asian Strategy, Shortlisted, 2018

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

Nike and Kaepernick: the commercial fallout

News • 10 September 2018

OREGON: Nike’s ad featuring Colin Kaepernick has been a talking point this past week, but the commercial effects are unclear, with one survey reporting brand metrics have dipped in the US, while another source says online sales have ...

For Nike and Colin Kaepernick, the backlash is the point

News • 05 September 2018

OREGON: Nike, the global sportswear giant, has put a controversial figure at the very front of the 30 th anniversary of its ‘Just Do It’ slogan as it unveiled a new campaign featuring Colin Kaepernick.

Adidas shows Snapchat's e-commerce acumen

News • 29 August 2018

LOS ANGELES: Adidas, the German sportswear giant, has used a Snapchat e-commerce activation feature previously used by Nike, as the platform demonstrates a new way to drive value for brands.

Under Armour taps power of Amazon

News • 21 August 2018

NEW YORK: Under Armour, the sporting goods manufacturer, is leveraging the power of Amazon’s e-commerce platform in recognition of its status as a hub for retail search, consumer reviews, and “need-based” shopping.

The Balenciaga effect

News • 14 August 2018

GLOBAL: Manufacturers of athletic clothing and footwear, like Adidas and Puma, are being forced to adapt to the pressures, mores and volatility of high fashion, as ‘dad-sneakers’ become the flavour of the month.

Under Armour asks if Amazon has become the preferred search engine for shoppers

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

Under Armour, the sporting-goods manufacturer, has made strategic use of Amazon, the e-commerce platform, as a sales driver.

BVG / adidas: The Ticket-Shoe by Jung von Matt/SAGA

Gunn Report • Marielle Heiss, Gunn Insights, July 2018

In Germany, adidas helped to transform the attitudes of young Berliners towards their city’s public transport company, BVG, by converting adidas Originals into annual transport tickets.

Breaking The Pattern with adidas GLITCH

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Adidas, a sportswear brand, launched an exclusive pair of football boots that could only be purchased with a unique referral code in order to create brand buzz and expand its reach in the UK.

adidas Originals: Original is Never Finished

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018

Adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.

China's KOLs boast reach as Weed warns on buying followers

News • 19 June 2018

BEIJING: Sportswear brands Nike and adidas lead the way when it comes to achieving reach in China through key opinion leaders (KOLs), according to a new study which comes as Unilever’s Keith Weed has warned that unethical influencer practices ...

adidas Originals: Future

Case Study • Effie Worldwide, Silver, North American Effies, 2018

Adidas Originals, a sportswear brand, launched an original song and music video to encourage young people in North America to be creative, which coincided with the release of its new sneaker, NMD.

Adidas reviews Facebook spending

News • 10 May 2018

LONDON: Adidas, the sportswear brand, is reported to be reviewing its use of Facebook amid concerns that as much as 30% of its expenditure could be wasted.

Puma questions India's leisure priorities

News • 10 May 2018

BENGALURU: Sport has become an important marketing tool in India but many Indians don’t do any physical activity at all never mind play sport, according to a new survey that highlights the time people choose to spend on social media and ...

Creativity fired by data: How to generate more creative uses of data in brand work

Article • Ruth Zohrer and Becky Power, Admap, May 2018, pp. 20-21

Explores both and uses lessons from some best-in-class examples to propose an approach to generate more creative uses of data in brand work.

Fanatics bids to change UK sport sponsorship model

News • 01 May 2018

LONDON: US e-commerce specialist Fanatics has signed a kit-manufacturing deal with the UK football team Aston Villa in a move that could signal a major shift in the model of UK sports sponsorship that has seen big brands consolidate around big ...

Nike China incentivises publishers to drive online sales

Article • Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018

In an e-commerce market dominated by Tencent and Alibaba, Nike China drove traffic to its website and increased conversions by rethinking how it rewarded online publishers.

Reebok: Girls Do(n't) Fight

Case Study • Jitender Dabas, Harshvardhan Sahni, WARC Awards, Bronze, Effective Use of Brand Purpose, 2018

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

adidas: Odds

Case Study • Shashank Lanjekar, WARC Awards, Bronze, Effective Innovation, 2018

Sportswear manufacturer adidas launched a campaign to support disabled athletes in India.

Nike: 'Inspiring The Athlete Within Every Woman' (India)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'Inspiring The Athlete Within Every Woman' campaign for Nike by the agency Mindshare in Bangalore.

adidas Originals: Original is Never Finished

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018

Adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.
Nike Inc (Apparel )

Article • Euromonitor Company Profiles, July 2017

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.
Apparel and footwear global industry overview

Article • Euromonitor Strategy Briefings, June 2017

This report offers a global outlook for the apparel and footwear market, examining the performance of its various categories comparatively, against other consumer industries and across regions and markets.
adidas: Your future is not mine

Case Study • Cannes Creative Lions, Bronze, Creative Global Effectiveness, Creative Effectiveness Lions, 2017

This case study explains how Adidas, the sports brand, used an inspiring message targeting teens around the world to launch its new NMD shoes.
Global luxury goods overview

Article • Euromonitor Strategy Briefings, March 2017

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.
Global luxury goods trends report

Article • Euromonitor Strategy Briefings, April 2016

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.