Outdoor & OOH

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Samsung: Don't Just Watch

Case Study • DMA (UK), Bronze, 2021

Samsung, an electronics brand, launched a segmented campaign that used wellbeing ambitions to encouraged UK consumers to buy the Galaxy Watch3 and use it to make healthy lifestyle changes.

HSBC: The Homeless Bank Account

Case Study • DMA (UK), Silver, 2021

HSBC, a banking brand, helped homeless people in the UK open bank accounts by getting its branches to allow them to open an account using a participating charity's address as their proof of identity.

The Guardian: 200 Years, a Work in Progress

Case Study • DMA (UK), Silver, 2021

The Guardian, a newspaper, launched a campaign in the UK to celebrate its 200th birthday and gain additional support.

Digital marketing budgets accelerated in December

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of global marketing budgets by medium between July and December 2021.

Global media inflation to reach 4% this year

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of global media inflation by medium in 2021.

Domex: Disinfection alert system

Case Study • MMA Smarties, APAC, Silver, 2021

Domex, a disinfectant brand from southern India, launched a campaign to establish itself across India and drive awareness.

Nautilus: Lighting up Guangzhou

Case Study • MMA Smarties, APAC, Silver, 2021

Lincoln, a car brand, launched a campaign in China to promote its luxury SUV, the Nautilus, and drive pre-orders at the Guangzhou Auto Show.

Nautilus: Lighting Up Guangzhou

Case Study • MMA Smarties, Gold, X (Global), 2021

Lincoln, an automobile manufacturer, launched a campaign in China to drive pre-orders for the new luxury SUV, the Nautilus.

Marketing budgets accelerated strongly in November

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of global marketing budgets by medium between June and November 2021.

Global Ad Trends: 2022 – Where is the money going?

Data • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Global, Outdoor advertising spend (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of outdoor advertising spend globally.

Global, Outdoor advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of outdoor advertising spend globally.

Nespresso: Storeboost campaign

Case Study • Diu Hoang, WARC Media Awards, Bronze, Effective Use of Tech, 2021

Home coffee machine brand Nespresso brewed up a smart programmatic OOH campaign to stabilise footfall and boost sales at its mall-based UK stores.

Knorr Egypt: Rooftop farms

Case Study • Tahaab Rais, Yasmine Shehab, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2021

Knorr, a food brand, launched a campaign in Egypt to help underprivileged families grow their own food.

Lincoln: Lighting up Guangzhou

Case Study • Nicholas Short, Steven Shen, WARC Media Awards, Bronze, Effective Use of Tech, 2021

Auto brand Lincoln harnessed two innovative technologies to ensure the eyes and attention of China's affluent were completely focused on the launch of its new Nautilus model in an extremely cluttered category.

Fiat: Fiat Egea Cross 3D

Case Study • Barış Türer, Yasin Tıraş, WARC Media Awards, Shortlisted, Effective Use of Tech, 2021

Auto brand Fiat placed a holographic OOH unit in one of Turkey's most high-traffic areas to raise awareness of its new Egea Cross model and boost sales.

AA (Advertising Association in Lebanon): I declare

Case Study • Sami Saab, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2021

The Advertising Association (AA) of Lebanon, an organisation that protected and supported advertisers, launched the I Declare/Advertise campaign in Lebanon to celebrate the centenary of the declaration of Lebanon.

ECI Media Management Inflation Report Q4 2021

Data • ECI, WARC Data, November 2021

A Q4 2021 update of ECI Media Management's Media Inflation Report explores trends in media inflation globally, by region and in key markets in 2021 and 2022.

Sonos: Brilliant Sound At Intersections Of Culture And Cool

Case Study • WARC Cases, November 2021

Sonos, an audio technology company, generated a record increase in revenue growth globally by emphasising its high quality sound.

Goldfish Crackers: Feeding imagination

Case Study • AME Awards, Bronze, 2021

Goldfish Crackers, a snack brand, launched a campaign in Canada to unlock the emotional relationship that can sustain brand preference, increase relevance and brand equity and increase net sales growth.

League Against Cancer: If you're outdoors, you need to protect yourself

Case Study • AME Awards, Regional Platinum – Latin America, Gold, 2021

League Against Cancer, an NGO working to prevent cancer, collaborated with 55 brands to put messages about the importance of wearing sunscreen on the most viewed and most expensive billboards in Peru.

BankSA: How one letter changed the game

Case Study • AME Awards, Silver, 2021

BankSA, a financial services brand, made a public declaration of commitment to South Australia by changing its name to BackSA.

The Mohammed bin Rashid Al Maktoum Global Initiatives: The world’s tallest donation box

Case Study • AME Awards, Gold, 2021

The Mohammed bin Rashid Al Maktoum Global Initiatives, a philanthropic foundation, raised US$3.3m to support people living in poverty in the UAE.

Knorr: Rooftop farms

Case Study • AME Awards, Gold, 2021

Knorr, a food brand, launched tackled the hunger crisis in Egypt by launching its Rooftop Farms initiative.

Why OOH media is central to SEA e-commerce brands’ marketing plans

Article • Mehul Mandalia and Quinn Amalore, WARC Exclusive, November 2021

Moving Walls’ Mehul Mandalia and Quinn Amalore examine the effectiveness of Out-of-Home (OOH) advertising in Southeast Asia’s e-commerce marketing.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Ad Trends: 2022 – Where is the money going?

Article • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:
What's working in data-driven marketing

Article • WARC Category Intelligence, March 2021

Global strategies, campaign updates and trends in data-driven marketing.
What we know about out-of-home effectiveness

Article • WARC Best Practice, November 2021

This article examines key insights and reading on OOH effectiveness, a medium now in the thrall of digitisation, with the added capabilities of greater measurement and interaction.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
Global Ad Trends: The Investment Gap

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data, October 2021

This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption. Key findings include: