Outdoor & OOH

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Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of global media investment in 2020 and 2021.

Hulu: Reimagining brand purpose after the seismic events of 2020

Article • Alex Brownsell, WARC Exclusive, April 2021

UM’s Wendy Aldrich, EVP, Managing Partner, and Kristine Swanepoel, SVP, Strategy, West Coast, discuss Hulu’s award-winning ‘The Shape of History’ campaign.

Strong customer insight: Manulife’s anchor for creating brave campaigns

Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021

Even as the COVID-19 pandemic causes massive disruption to brands, the fundamentals have not changed for Manulife, it revealed at a recent Spikes Asia X Campaign.

Street Grace: Stop Traffick

Case Study • WARC Cases, 2019

Street Grace, a religious organisation in the US, highlighted the issue of child sex trafficking by getting 72 school buses to tell the story of the children through a visual parade on the streets of Georgia.

TV was the least cost-effective channel in 2020

Data • Rob Clapp, WARC Data Points, March 2021

An overview of the cost-effectiveness of different channels in multimedia campaigns.

What's working in data-driven marketing

Article • WARC Category Intelligence, March 2021

Global strategies, campaign updates and trends in data-driven marketing.

ECI Media Management Inflation Report Q1 2021

Data • ECI, WARC Data, March 2021

A Q1 2021 update of ECI Media Management's Media Inflation Report explores the effect of the pandemic on media inflation in 2020, and provides forecasts on how it will recover globally, by region and in key markets in 2021.

How data can power out-of-home to stop consumers in their tracks

Opinion • Sam Knowles, March 2021

Smarter use of data is rapidly transforming DOOH into a highly targeted, personalised medium for a growing number of brands.

Re-thinking digital OOH: Establishing the powerful link between ‘Peak OOH’ and ‘Peak TV’

Article • Rachel Sutton, Phil Hall and Nick Shaw, WARC Exclusive, March, 2021

Insights from Ocean Outdoor’s research into premium, large format digital OOH.

Re-evaluating media for recovery

Article • Martin Vinter, WARC Exclusive, February 2021

Research into the disparity between perception and reality of media effectiveness.

All media bar print to see costs rise this year

Data • Rob Clapp, WARC Data Points, February 2021

An overview of media inflation in 2020 and 2021.

Shorter lead times hit Malaysian DOOH last year

Data • Rob Clapp, WARC Data Points, February 2021

An overview of outdoor advertising spend by format in Malaysia.

The Guardian Weekly: Berlin Takeover

Case Study • DMA (UK), Gold, 2020

The Guardian, a British newspaper, boosted sales in Berlin, Germany, by 84%.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

O2: GO

Case Study • DMA (UK), Gold, 2020

O2, a telecommunications brand, re-engaged audiences with a campaign that increased the number of people downloading and using the O2 Priority app in the UK.

Mitsubishi Motors: Weatherproof Warriors – How a data driven campaign helped Mitsubishi weather the Q1 storms

Case Study • DMA (UK), Bronze, 2020

Mitsubishi Motors, an automotive manufacturer, increased awareness and visits to dealerships in the UK by launching a series of location-targeted digital ads.

Media Owner Profile: JCDecaux, Formats

Data • Rob Clapp, WARC Data Points, January 2021

This Media Owner Profile of JCDecaux includes global data on advertising revenue by outdoor format, including from billboards, street furniture and transport.

P&G’s Pritchard predicts all ads will involve 'some form of digital'

News • 20 January 2021

All advertising will ultimately incorporate “some form of digital” component in the future, Marc Pritchard, Procter & Gamble’s chief brand officer, has predicted.

TomTom’s Traffic Index tells the story of the pandemic in data

News • 18 January 2021

Or at least some of the story – the GPS company’s annual report shows where 2020 was unique, and some surprising areas.

Lessons in out of home from the Media Awards’ Data winners

Opinion • Chiara Manco, January 2021

WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.

Australia, Cost per Thousand, Adults