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Article • Mirahmad Amirshahi, Samira Jafari Dizicheh, and Rick T. Wilson, International Journal of Market Research, Vol. 61, No. 5, 2019, pp. 502-517
Companies frequently place out-of-home advertisements in locations hoping their brand becomes associated with that environment's favorable attributes.
Research Paper • Maryam Omidi Najafabadi, International Journal of Mobile Marketing, Vol. 7, No. 2, Summer 2012
Accessible and transparent markets are necessary to raise income and improve livelihood of farmers. In developing countries, agricultural markets rarely meet these needs.
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Article • 10 September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Article • Low Lai Chow
Mondelez, the global confectionary giant, is banking on healthy options, local flavours and e-commerce as the future of the category in APAC. -
Case Study • Gilad Kat
Gillette deodorant used a multimedia approach, Biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel. -
Case Study • Jala Fawaz, Jackie Hughes
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan. -
Case Study • Naila Fattouh
This case study describes how Egyptian mobile operator, Mobinil, used a multimedia campaign to increase market share and become the top-considered mobile data provider among the youth audience. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.