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Research Paper • Maryam Omidi Najafabadi, International Journal of Mobile Marketing, Vol. 7, No. 2, Summer 2012
Accessible and transparent markets are necessary to raise income and improve livelihood of farmers. In developing countries, agricultural markets rarely meet these needs.
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Case Study • Gilad Kat
Gillette deodorant used a multimedia approach, Biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel. -
Case Study • Sonia John, Nadim Karam, Mariam Kiwan
Quick-service restaurant brand KFC used data-driven insights to activate a tailor-made marketing strategy for each market across the MENA region in a bid to increase sales. -
Article • 05 November 2018
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Jala Fawaz, Jackie Hughes
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan. -
Case Study • 23 May 2018
Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to increase awareness among the Generation Y consumer. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.