Middle East & North Africa
Research Paper • Maryam Omidi Najafabadi, International Journal of Mobile Marketing, Vol. 7, No. 2, Summer 2012
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Article • WARC Exclusive, November 2018
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • AME Awards, Finalist, 2018
Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to increase awareness among the Generation Y consumer. -
Case Study • AME Awards, Finalist, 2018
Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to engage and reach young consumers. -
Case Study • Naila Fattouh, WARC Awards, Grand Prix, Effective Content Strategy, and Multiplatform Special Award, 2018
Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt. -
Article • Ahmad Abu Zannad and Sally Ballout, Admap Magazine, March 2018, pp. 44-45
Explains the roles that a sceptic and enthusiast can play in helping to find and develop a brand purpose. -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.