Middle East & North Africa
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Data • WARC Data, May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Rankings • WARC Media 100, 2021
Rankings • WARC Media 100, 2021
Article • Alex Brownsell, WARC Exclusive, April 2021
Rankings • WARC Creative 100, 2021
Data • Rob Clapp, WARC Data Points, March 2021
Case Study • Gilad Kat, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • James Barnett, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Gilad Kat, WARC Media Awards, Gold, Effective Use of Tech, 2020
Case Study • Gilad Kat, WARC Media Awards, Grand Prix, Effective Use of Tech, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Creative 100, 2020
Case Study • James Barnett, WARC Media Awards, Gold and Platform Pioneer Special Award, Effective Use of Tech, 2019
Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Article • Delon Wang, WARC Webinars, August 2019
Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • Gilad Kat, Rankings Articles, March 2019
Case Study • Gilad Kat, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
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Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content. -
Case Study • Maxime Menant, Remie Abdo, WARC Prize for MENA Strategy, Gold and Brand Rebel Award, 2020
QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.
