Middle East & North Africa
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Rankings • WARC Media 100, 2021
Rankings • WARC Media 100, 2021
Article • Alex Brownsell, WARC Exclusive, April 2021
Rankings • WARC Creative 100, 2021
Data • Rob Clapp, WARC Data Points, March 2021
Case Study • Gilad Kat, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • James Barnett, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Gilad Kat, WARC Media Awards, Gold, Effective Use of Tech, 2020
Case Study • Gilad Kat, WARC Media Awards, Grand Prix, Effective Use of Tech, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Creative 100, 2020
Case Study • James Barnett, WARC Media Awards, Gold and Platform Pioneer Special Award, Effective Use of Tech, 2019
Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Article • Delon Wang, WARC Webinars, August 2019
Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • Gilad Kat, Rankings Articles, March 2019
Case Study • Gilad Kat, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Case Study • Gilad Kat, WARC Media Awards, Silver, Effective Channel Integration, 2018
Case Study • Gilad Kat, WARC Media Awards, Gold, Effective Channel Integration, 2018
Research Paper • Guy White and Jean-Marc Bollinger, ESOMAR Conference papers, Fusion, 2018
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Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content. -
Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.