Article
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Genevieve Silk, Research on WARC, April, 2021
Millennial customers in online brand communities (OBCs) can be divided into four groups, according to a qualitative study in the UK.
Article
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WARC Category Intelligence, March 2021
Global strategies, campaign updates and trends in data-driven marketing.
Article
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WARC Strategy Toolkit, March 2021
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Bear Brand, a sterilised milk drink, launched a campaign that centred on the multiplicity of usage to appeal to younger consumers in Indonesia.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Boss Coffee, a ready-to-drink coffee brand, launched 120 flavour combinations and bespoke label designs on social media app LINE to encourage online orders and pickups among busy commuters in Japan.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, encouraged Singaporeans to visit attractions within Singapore with an Instagram-led campaign that got locals to post pictures of the scenery and food the country has to offer.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
Interpride, an international organisation of producers of pride events, and the European Pride Organisers Association, a network of LGBTQI+ organisations, launched an international gamified virtual pride event: Global Pride Crossing.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
L'Oréal Paris, a makeup brand, persuaded women in China that its Infallible Cushion face powder could withstand heat and humidity by engaging them with the Infallible Cushion Hotpot Challenge.
Case Study
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SABRE Awards, IN2, North America, Best in Brand Narratives, 2021
Tampax, a brand of tampons, launched its humour-led campaign #TimeToTampax to encourage conversation around the taboo topic of menstruation in the USA.
Case Study
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SABRE Awards, IN2, North America, Best in Digital Promo & Activation, 2021
Grand Seiko, a Japanese maker of watches, clocks and electronic devices, launched a wearable Instagram filter as part of a digital event to promote its new Toge Special Edition watch during the Coronavirus pandemic.
Case Study
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SABRE Awards, IN2, North America, Best in Broadcast Media, 2021
Planters, a food processing company, launched a Super Bowl campaign that killed off its brand mascot, Mr Peanut, and saw the rebirth of a new one, Baby Nut, to create brand buzz.
Case Study
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SABRE Awards, IN2, North America, Best in Identity Branding, 2021
Lallemand Animal Nutrition, a company that produces microbial strains for animal nutrition, created a unifying brand image, with a focus on performance.
Case Study
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SABRE Awards, IN2, North America, Best Meme/Viral Campaign, 2021
Jif, a peanut butter brand, collaborated with GIPHY to enter the debate on the proper pronunciation of the word GIF with its #JIFvsGIF campaign.
Case Study
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SABRE Awards, IN2, North America, Best Use of Social Photos, 2021
Hotels.com, a hotel-booking platform, launched Bread & Breakfast, a bookable, made-for-Instagram travel experience aimed at carb-loving millennials in the USA.
Case Study
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SABRE Awards, IN2, North America, Best Use of Original/Commissioned Research for PR, 2021
The US Census Bureau, a US federal agency, set out to count 330 million people in under nine months to determine federal funding and political representation for the coming decade.
Case Study
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SABRE Awards, IN2, North America, Best Use of Illustrations and Photography, 2021
The International AIDS Society, an association of HIV/AIDS professionals, launched its poster series campaign Profiles in Resilience in the run-up to the AIDS 2020 Conference to showcase the conference's them of resilience.
Case Study
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SABRE Awards, IN2, North America, Best in Digital/Print Media, 2021
Ogden's Own, a distillery in Utah, supported its local community during the COVID-19 pandemic by donating its March and April profits to the local Utah food and beverage community and giving away gift cards to the distillery.
News
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04 February 2021
With digital interactions between consumers and brands in Australia overtaking offline ones, brands are having to adapt at pace, says OMD Australia’s Mette Breith.
Opinion
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Gabey Goh, January 2021
Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out, Gabey Goh, WARC’s Asia Editor, argues in this introduction to a new, expanded APAC Spotlight series.
Article
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Mette Breith , WARC Exclusive, Spotlight Australia, January 2021
OMD’s Mette Breith outlines how brands should leverage social listening alongside other consumer signals as the first step in delivering meaningful brand experiences.
Article
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WARC Best Practice, January 2021
Summarises knowledge and offers guidance and reading on social listening and real time research, the process of gathering data from audience conversations across social media platforms and processing into structured insights.
Article
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WARC Best Practice, January 2021
This paper summarises knowledge and offers guidance and reading on mobile research, encompassing both the methodological use of mobile devices and technologies in the research process, and the research of consumer mobile habits.
Case Study
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MMA Smarties, Silver, Indonesia, 2020
Wall's, an ice cream brand, raised brand awareness of the relaunch of its products Apollo and Calippo and engaged with its consumers by riding on the back of the 2019 Indonesian presidential elections.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Bank Mandiri, a financial services provider, promoted its online banking service Mandiri Online in Indonesia.
Case Study
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MMA Smarties, Gold, Indonesia, 2020
Bear Brand, a powdered milk drink brand, highlighted the brand's versatility by emphasising the diverse range of scenarios in which the brand can be consumed.
