What we do

WARC brings together marketing information that helps you grow your business.

Gain knowledge & know-how
Unbiased advice on almost any advertising issue

Stay on top of change
Brand, category and media intelligence from the front lines of advertising

Benchmark your advertising
Find out how the world's most successful brands use advertising

Uncover insights & trends
Build powerful advertising ideas on smart insights

Find data you can trust
Global advertising data to help you make the right judgments
Our clients

WARC is used by major companies from all corners of the advertising industry.

Brands
Benchmark your plans and improve your effectiveness

Agencies
Win new business, and grow your existing clients

Media Owners
Drive ad revenue by building a compelling case for your channel

Universities
Educate students, inform teaching and drive research
Explore

Get to know WARC through a few of our most popular resources.

Topics
Best practice and guidance on 100+ marketing topics

Case Finder
Search our cases by industry, media and more

Awards
Submit your case study to one of WARC's free-to-enter awards schemes

News & Opinion
Daily coverage of key developments for marketers worldwide

Webinars
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars

Best Practice
Information and best practice guidance on key marketing topics

Trends
Uncover emerging trends using reports from WARC and trusted partners around the world

WARC Advisory
Dedicated access to WARC's marketing effectiveness experts
Contact us

Our offices around the world.

Full details for all offices

Americas
2233 Wisconsin Ave NW
Suite 535
Washington, DC 20007
United States
t: +1 202 778 0680
e: americas@warc.com

Asia Pacific
OUE Downtown 1, #44-03,
6 Shenton Way
Singapore 068809
t: +65 3157 6200
e: asiapacific@warc.com

EMEA
33 Kingsway
London
WC2B 6UF
United Kingdom
t: +44 (0)20 7467 8100
e: enquiries@warc.com
Rankings

Browse the global index of excellence in advertising.

Go to Rankings Homepage

WARC Creative 100
Learn from the best creative ideas

WARC Effective 100
Learn from the best effectiveness ideas

WARC Media 100
Learn from the best media ideas

Reports & Research
Access exclusive analysis of creative, effectiveness and media excellence

Campaign Library
Search 5000+ ranked campaigns by category, media and country

About
Find out more about WARC Rankings, successor to the Gunn Report

Get a demo Do I subscribe? News sign-up Sample reports

Online & mobile research

1,919 results found

Sort by

What we know about online communities

Article • WARC Best Practice, March 2019

Explores how online communities have emerged as an alternative to online panel research, being an effective way of interacting with and sourcing customer insight.

What we know about social listening and real time research

Article • WARC Best Practice, January 2019

Summarises knowledge and offers guidance and reading on social listening and real time research, the process of gathering data from audience conversations across social media platforms and processing into structured insights.

What we know about mobile research

Article • WARC Best Practice, January 2019

This paper summarises knowledge and offers guidance and reading on mobile research, encompassing both the methodological use of mobile devices and technologies in the research process, and the research of consumer mobile habits.

How to gain insight from social listening

Article • Will McInnes, WARC Best Practice, July 2017

This article provides a best practice guide to social media listening – the process of capturing mentions of brands on the internet – and how marketers can better understand and respond to their audiences’ feelings and sentiments.

Forum: Do millennials differ in terms of survey participation?

Research Paper • Oriol J. Bosch, Melanie Revilla and Ezequiel Paura, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 359-365

Millennials have been the focus of quite some research because of their differences with older cohorts.

Lifebuoy: Preventing people from infections during Ramadan

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019

Lifebuoy, the soap and hygiene brand, used YouTube ads during Ramadan to promote hand washing and increase sales of its products in the Middle East.

McDonald's: The Official Sponsors of Losers

Case Study • Carl Bou Abdallah, WARC Prize for MENA Strategy, Shortlisted, 2019

Fast-food brand McDonald's employed a social media and on-ground strategy targeting losing football fans during the 2018 World Cup to drive footfall to restaurants in Lebanon.

P&G’s Pritchard: Gillette’s brand purpose drive never in doubt

Article • Geoffrey Precourt and Anna Hamill, Event Reports, Cannes Lions, June 2019

Gillette, the male-grooming line owned by Procter & Gamble, repositioned its brand in a courageous way that prompted a wider social debate.

Mucinex: #SuperSickMonday

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019

Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.

Netsafe New Zealand: Re:Scam – The World's Most Unhelpful Chatbot

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Netsafe, a non-profit organisation that focuses on online safety, tackled global cyber crime using a computer-generated bot that "re-scammed" the scammers.

Tennessee Department Of Tourist Development: The Colorblind Viewer

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The Tennessee Department of Tourist Development, a state agency, installed Colorblind Viewers in its parks to help people see fall colors for the first time, generating more than 662 million earned impressions.

Sting: Remake The Boxer

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Sting, an energy drink brand, partnered with Amir Khan to become the leader in the energy drink category in Pakistan.

Nissan Saudi Arabia: #Shedrives

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.

Six Twitter marketing tips from the best Cannes Lions case studies

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2019

Twitter, the social network, and Contagious, the intelligence provider, joined forces to study the best practices that emerged from 1,856 case studies entered into the Cannes Lions International Festival of Creativity.

Off The Street Club: Hope Is Tougher

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Off The Street Club (OTSC), a non-profit children's organization, increased its funding in the US using an emotional campaign featuring real children.

How age shapes response to CSR ads

News • 14 June 2019

Millennials may have different motivations for supporting corporate social responsibility (CSR) efforts than older consumers, with important implications for advertising in this space, a study in the Journal of Advertising Research (JAR) has ...

Third Space Rebrand

Case Study • Design Business Association, Silver, 2019

Third Space, a gym brand, has facilitated its growth by repositioning the brand as a premium offering for its members in the UK.

E-Cigarette Marketing on Social Networking Sites: Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy

Research Paper • Joe Phua, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 242-254

This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes.

Scottish Government and NHS: Stop Fannying About And Get Your Smear Test

Case Study • Marketing Society UK, The Brave Awards, Winner, Not for Profit, 2019

The Scottish Government and NHS Health Scotland, government bodies in the UK, convinced 19% of 25 to 34-year-olds to have a smear test in Scotland as a result of its digital campaign.

M&M's: Mixing Up A Social Storm

Case Study • Marketing Society UK, The Brave Awards, Winner, Digital Marketing, 2019

M&M's, the confectionary brand, delivered its most successful Facebook campaign in the UK by being creatively reductionist and prioritising product over brand characters.

IBM #FindTheAdvantage

Case Study • Marketing Society UK, The Brave Awards, Highly Commended, 2019

IBM, a US multinational information technology company launched a campaign – demonstrating how athletes from different sports could gain an advantage over their competitors – to promote the brand and sponsorship of the Wimbledon Championships in the UK.

Domino's: How one killer stat led to the cheesiest chat-bot the internet has ever seen

Case Study • Marketing Society UK, The Brave Awards, Highly Commended, 2019

Domino’s, the American takeout pizza restaurant, created an original campaign around Valentine’s Day using Tinder to regain momentum in the month of February.

Amazon Echo: Alexa, Play My Song

Case Study • Case Studies on WARC, 2019

Multinational tech company Amazon launched its Echo smart speaker in India by appealing to its target audience’s music-streaming habits.

Fox: Deep State Pan-European Marketing Campaign

Case Study • Case Studies on WARC, Grand Prix, 2019

FOX Network Group Europe & Africa (FNG E&A), a television company, successfully educated, ignited interest in and engaged a notoriously hard-to-reach European audience.

The impact of airing Super Bowl television ads early on social media: Benefits and drivers of watching, liking, and sharing advertisements on social media

Research Paper • Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, and Danielle M. Walls, Journal of Advertising Research, Digital First, May 2019

Every year, executives debate whether to release their Super Bowl advertisements early on social media or whether this early release will hurt the surprise and impact of being seen for the first time during the most viewed televised sporting event in the United States.