Article
•
Stefano Maggi, WARC Exclusive, October 2021
Online communities will become more important for brands in the post-cookie era.
Article
•
WARC Exclusive, October 2021
This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social
communities play in influencing purchase decisions.
Case Study
•
APG (UK), Entrant, 2021
AA, a British motoring association, launched a campaign in the UK to move the brand further and survive the coronavirus pandemic.
Case Study
•
APG (UK), Bronze, 2021
Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.
Case Study
•
APG (UK), Gold, 2021
Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.
Case Study
•
APG (UK), Entrant, 2021
Omnicom, a marketing and advertising company, launched Omniwomen, a programme to recruit, retain and promote the next generation of female leaders.
Case Study
•
APG (UK), Entrant, 2021
The United Nations Secretary General launched a global campaign to fight the spread of COVID-19 misinformation by providing the public with scientific, fact-based information.
Case Study
•
APG (UK), Entrant, 2021
HUN, a wine brand, launched a campaign in the UK to introduce and drive awareness of the new wine in a can.
Case Study
•
APG (UK), Bronze, 2021
When The Fun Stops, Stop was the UK's first industry-wide campaign to educate people on gambling responsibly.
Case Study
•
APG (UK), Entrant, 2021
adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.
Case Study
•
APG (UK), Entrant, 2021
Dacia, a car company, launched a campaign in Europe to improve brand perception and make electric vehicles an essential and accessible part of an open society.
Case Study
•
APG (UK), Gold, 2021
Guinness, a beer brewery, launched a campaign in the UK and Ireland during the Six Nations rugby championship to tackle responsible drinking by bringing about real behaviour change and squashing the stigma of drinking water.
Case Study
•
APG (UK), Entrant, 2021
Durex, a condom brand, launched a worldwide campaign to increase relevance and challenge human insights about personal sexual safety in order to help halt the worldwide rampage of STIs.
Case Study
•
APG (UK), Entrant, 2021
BT Sport, a telecommunications company, launched a campaign in the UK to match previous years' sales with a fraction of the media spend.
Case Study
•
APG (UK), Entrant, 2021
BBC, a national broadcaster, launched a campaign in the UK to prompt re-evaluation of its role in UK culture and society.
Case Study
•
APG (UK), Entrant, 2021
Ally, a digital bank, launched a campaign in the US and created an experience within the game, Animal Crossing, which is modelled after the real world.
Case Study
•
APG (UK), Entrant, 2021
Boots, a health and beauty retailer and pharmacy, launched a campaign in the UK to be the authority figure that the public needed by providing expert advice.
Case Study
•
APG (UK), Entrant, 2021
Lifebuoy, a hygiene soap brand, launched a campaign to reintroduce the brand to the UK market during the pandemic and encourage people to clean their hands in the right way at the right time.
Case Study
•
APG (UK), Entrant, 2021
Burger King, a fast-food chain, launched a campaign in the UK to stop the steady decline, increase year on year sales and improve brand consideration.
Case Study
•
APG (UK), Entrant, 2021
Diesel, a clothing and lifestyle brand, launched a global campaign to inject itself back into culture and drive sales.
Case Study
•
APG (UK), Bronze, 2021
Baileys, a liqueur brand, launched a paper to demonstrate its long-term creative strategy to increase relevance and perceptions of the brand's versatility.
Case Study
•
APG (UK), Entrant, 2021
Vuse/Vyper, an international vape brand, launched a global campaign to build brand awareness and help the creative class on their journey to becoming a better creative.
Case Study
•
APG (UK), Entrant, 2021
Tesco, a supermarket brand, launched a campaign in the UK to provide emotional support to consumers through a hyper-relevant approach.
Case Study
•
APG (UK), Entrant, 2021
Sudocrem, an Allergan pharmaceuticals company, launched a campaign in the UK to protect the future of the brand by maintaining sales, average value market share and penetration.
Case Study
•
APG (UK), Entrant, 2021
Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.
