Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Case Study
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Kush Anand, Jitender Dabas, WARC Awards, Silver, Effective Innovation, 2019
Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.
Rankings
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WARC Media 100, 2019
Royal Mint Bullion, a business selling precious metals, used data to improve its programmatic advertising bidding criteria to increase sales and decrease costs in the UK.
Rankings
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WARC Effective 100, 2019
State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull – an embodiment of the American economy.
Rankings
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WARC Creative 100, 2019
Contains the creative for the 'Fearless Girl' campaign for State Street Global Advisors by the agency McCann in the USA.
Case Study
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SABRE Awards, Financial Sector, In2, 2019
Bridgehouse Asset Managers, the investment firm, built awareness of mental health considerations in providing financial advice and on financial well-being in Canada.
Article
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Peter Matthews, WARC Best Practice, February 2019
Explores how B2B marketers can harness the opportunity to strengthen their relationships with their clients by clarifying and revitalising what they stand for.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2018
Schroders, a multinational asset management company, created a behavioural finance and investor education platform in the UK, which produced bespoke research to offer a new approach to investor support.
Case Study
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Mamta Gupta, Anneliese Diedrichs, Jenny CN Tan, WARC Prize for Asian Strategy, Entrant, 2018
Asset management brand Eastspring Investments harnessed the power of the app in Singapore to increase awareness and drive purchase intent.
Opinion
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Geoffrey Precourt, October 2018
Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, Connection strategy, 2018
TD Ameritrade, an online brokerage firm, inserted itself into the cultural conversation around blockchain and cemented its credibility with the community of cryptocurrency traders in the US.
Case Study
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MMA Smarties, Gold, North America, 2018
TD Ameritrade, a financial-services provider, was able to build awareness of its new offering by using digital to connect with its potential customers.
Case Study
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MMA Smarties, Finalist, India, 2018
Association Of Mutual Funds in India (AMFI), an industry standards organisation in the mutual funds sector, increased awareness of mutual funds as an alternative investment by launching a targeted digital campaign.
Case Study
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SABRE Awards, Gold, APAC, Financial Services, 2018
Temasek, an investment company, launched The Great Singapore Replay (TGSR) – a campaign that increased awareness of Temasek's community engagement by over 144% and helped re-write Singapore's music history.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
TD Ameritrade, the financial-services provider, believes that procurement departments can play an invaluable role in the marketing space.
News
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25 July 2018
HOLLYWOOD, FL: TD Ameritrade, the financial-services provider, has created an online branded destination that helps it remain consistent while also supplying valuable advice to the distinct audiences targeted by its marketing campaigns.
News
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18 July 2018
HOLLYWOOD, FL: TD Ameritrade, the investment and brokerage company, successfully enhanced its marketing analytics capabilities to reflect its changing business priorities.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
TD Ameritrade, the financial-service company, has found an effective means of retaining brand consistency while reaching out to difference audiences.
Article
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Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
TD Ameritrade, the brokerage and investment company, has taken numerous steps to help align its marketing with true business drivers.
Article
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Stephen Whiteside, Event Reports, Collision 2018 conference, May 2018
BlackRock, the asset-management company, believes it is essential for enterprises to embody a clear sense of social purpose to prosper in the long term.
News
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27 June 2018
NEW ORLEANS: BlackRock, the asset management company, is making use of “precision empathy” as it seeks to connect with its target audience in compelling ways.
Case Study
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Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2018
State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull.
Article
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Stephen Whiteside, Event Reports, Collision 2018 conference, May 2018
BlackRock, the asset-management company, believes that new marketing technologies can enable brands to achieve “precision empathy”.
Case Study
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Effie Worldwide, Bronze, North American Effies, 2018
Charles Schwab, a bank and brokerage firm, increased the number of new accounts in the US by creating a TV ad and print campaign highlighting its differentiation to competitors.
Case Study
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Siddharth Doshi, WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Edelweiss, a financial services company, used TV, OOH and PR to target business owners across India.
