Article
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Geoffrey Precourt, Event Reports, ANA online Multicultural Marketing & Diversity Conference, June 2020
TD Ameritrade, the financial-services provider, became a successful early adopter of WeChat, the popular mobile app, in its category.
Case Study
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SABRE Awards, Gold, Africa, 2020
Chaka, a technology-enabled trading platform, promoted its platform in Nigeria by launching an influencer outreach program that promoted access to international stock markets.
Case Study
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Jill Howel, WARC Awards, Entrant, Effective Content Strategy, 2020
TD Ameritrade, the US-based brokerage, used a podcast to strengthen its muddled brand by educating customers about behavioural economics.
Case Study
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Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler, WARC Awards, Gold and Long-Term Idea Award, Effective Content Strategy, 2020
Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.
Case Study
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Beth Palmer, WARC Awards, Shortlisted, Effective Innovation, 2020
US-based investment brokerage TD Ameritrade cooperated with IBM Watson to create a display ad capable of providing financial guidance through a chat interface, driving strong conversion rates.
News
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25 February 2020
As a resurgent France tops the Six Nations table, rugby fans and sponsors could be looking at a different competition set-up in future as CVC Capital Partners is reported to be on the verge of taking a 14% share in the tournament.
News
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15 January 2020
The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
Case Study
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Data and Marketing Association, Bronze, 2019
Coutts, a private banking company, increased engagement with its clients in the UK by creating a data decision platform that used AI to simplify data access and provide staff with the next best actions to take.
Case Study
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Data and Marketing Association, Silver, 2019
Invesco, an investment management company, launched a set of creatives in the UK that formed images within images, and highlighted exchange-traded funds as being ideal for unseen opportunities.
Case Study
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MMA Smarties, Finalist, North America, 2019
Online discount brokerage TD Ameritrade used IBM Watson AI-powered advertising to target consumers in the US and drive awareness of its long-term investment plans.
News
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23 October 2019
Goldman Sachs partnered with tech giant Apple to launch its first credit card earlier this year – for the bank it was another step in its consumer-facing journey.
Article
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Goldman Sachs, the financial-services provider, has entered the consumer space in an impactful way using its own brand muscle and a high-profile partnership.
Case Study
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Account Planning Group - (UK), Entrant, 2019
HSBC, a bank, used the power of empathy globally to turn the Asset Management arm of HSBC into what the Financial Times defined as a "rising star" in the category.
Case Study
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SABRE Awards, Asia-Pacific, Australia/New Zealand, Gold, 2019
Perpetual Guardian, a local fiduciary services company, improved the wellbeing and productivity of its employees by trialing a four-day working week in New Zealand.
Case Study
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Paul Phillips, Stephanie Linker, Rina Hiranand, Alesia Hsiao, WARC Prize for Asian Strategy, Entrant, 2019
BlackRock, the world's largest asset manager, harnessed the interactive power of WeChat to help Chinese investors build a better financial future.
Case Study
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Saurabh Mumbai, WARC Prize for Asian Strategy, Entrant, 2019
The Association of Mutual Funds in India created a multichannel campaign to persuade individual investors to invest in Mutual Funds.
Opinion
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Evan Berglund, August 2019
JPMorgan Chase says it will begin using am AI to write marketing copy for greater efficiency. The Gonzberg Agency’s Evan Berglund questions the logic.
News
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02 August 2019
In a move that may unnerve copywriters across the advertising industry, JP Morgan Chase has announced that it has struck a five-year deal with a tech firm whose AI-generated marketing copy is said to be more effective than that written by humans.
News
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22 July 2019
Charles Schwab, the banking provider and brokerage, is utilising a nuanced podcasting strategy to engage consumers about their money and lead them towards using the company’s products.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
Charles Schwab, the financial services provider, has used two podcasts to help drive its business.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Case Study
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Kush Anand, Jitender Dabas, WARC Awards, Silver, Effective Innovation, 2019
Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.
Rankings
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WARC Media 100, 2019
Royal Mint Bullion, a business selling precious metals, used data to improve its programmatic advertising bidding criteria to increase sales and decrease costs in the UK.
Rankings
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WARC Effective 100, 2019
State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull – an embodiment of the American economy.
Rankings
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WARC Creative 100, 2019
Contains the creative for the 'Fearless Girl' campaign for State Street Global Advisors by the agency McCann in the USA.
