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The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Nuveen: Rerank the Rich

Rankings • WARC Effective 100, 2021

Nuveen, an asset management firm, joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership of the responsible investing space in the US.

Key: The Key to Your Better Retirement

Case Study • DMA (UK), Silver, 2020

Key, a retirement finance company, used social proofing and local data to target over 55s in the UK and show them how many of their neighbours were already benefiting from expert advice.

Invesco: Times Change

Case Study • DMA (UK), Silver, 2020

Invesco, an investment management company, increased brand familiarity in the UK by launching a platform that showed how learning from the past leads to a better future by reinventing classic artworks.

Nuveen: Rerank the Rich

Case Study • Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler, WARC Media Awards, Grand Prix and Successful Sponsorship Award, Effective Use of Partnerships and Sponsorships, 2020

Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.

WA Super: Super is Boring

Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020

WA Super, a superannuation fund, kickstarted a conversation about the 'boring' topic of superannuation in Western Australia and encouraged more people to engage with their superannuation fund with the campaign Super is Boring.

TD Ameritrade: Leading the next generation of US stock trading

Case Study • SABRE Awards, APAC, Corporate Media Relations, Gold, 2020

TD Ameritrade, a financial services company, reinforced its presence in Hong Kong and Singapore by creating client and media engagement programmes.

BlackRock: Samantha Ricciardi - CEO of the Year

Case Study • SABRE Awards, LATAM, CEO of the Year, 2020

Samantha Ricciardi, CEO of investment management company BlackRock, increased her visibility as a leading female CEO in Mexico by launching a program that had her featured in over 88 media stories promoting the brand and its vision.

BlackRock: A Better Financial Future for Mexicans

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

BlackRock, an investment management company, developed a multi-stakeholder approach to improve public perception and reach influential journalists across Mexico.

Fidelity Stocks & Shares ISA: How Fidelity won minds by appealing to hearts

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Fidelity, an investment management service, increased relatability among consumers in the UK by creating an emotion-led TV campaign that followed a Fidelity family.

Association of Mutual Funds in India: The path to purchase Mutual Funds

Case Study • Arabinda Ghosh, Roopam Garg, WARC Prize for Asian Strategy, Entrant, 2020

The Association of Mutual Funds in India (AMFI) ran a hyper-targeted digital campaign, using proprietary data to categorise and track users from awareness to conversion, in order to attract new investors and increase its audience.

FOSUN BFC (Bund Finance Center): Wonderland of The Lights

Case Study • Baris Gencel, WARC Prize for Asian Strategy, Entrant, 2020

International investment company Fosun Group repositioned itself using social media, influencers and an outdoor light festival in a campaign to support the opening of the Bund Finance Center (BFC), where its headquarters were situated, in Shanghai, China.

AMFI: Corporate Reputation

Case Study • Lavanya MN MN, Shaziya Khan, Rishabh Parikh, WARC Prize for Asian Strategy, Entrant, 2020

Non-profit organisation, the Association of Mutual Funds in India, drew on the power of peer reassurance to encourage wary Indians to place their trust in investing.

How TD Ameritrade became WeChat’s first US brokerage advertiser

Article • Geoffrey Precourt, WARC Exclusive, June 2020

TD Ameritrade, the financial-services provider, became a successful early adopter of WeChat, the popular mobile app, in its category.

Chaka Launch

Case Study • SABRE Awards, Gold, Africa, 2020

Chaka, a technology-enabled trading platform, promoted its platform in Nigeria by launching an influencer outreach program that promoted access to international stock markets.

US, Investment Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, September 2019

An overview of advertising as a percentage of sales in the investment sector in the United States since 2007.

TD Ameritrade: Money On Your Mind

Case Study • Jill Howel, WARC Awards, Entrant, Effective Content Strategy, 2020

TD Ameritrade, the US-based brokerage, used a podcast to strengthen its muddled brand by educating customers about behavioural economics.

Nuveen: Rerank the Rich

Case Study • Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler, WARC Awards, Gold and Long-Term Idea Award, Effective Content Strategy, 2020

Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.

TD Ameritrade: The first interactive financial goal planning session in a chatbot ad

Case Study • Beth Palmer, WARC Awards, Shortlisted, Effective Innovation, 2020

US-based investment brokerage TD Ameritrade cooperated with IBM Watson to create a display ad capable of providing financial guidance through a chat interface, driving strong conversion rates.

Rugby rights shake-up in the offing

News • 25 February 2020

As a resurgent France tops the Six Nations table, rugby fans and sponsors could be looking at a different competition set-up in future as CVC Capital Partners is reported to be on the verge of taking a 14% share in the tournament.

Aditya Birla Capital: What if you could #InteractWithTheFuture ?

Case Study • MMA Smarties, Gold, India, 2020

Aditya Birla Capital, a life insurance company, increased brand awareness and consideration in India by launching an interactive mobile video that showed audiences what their future would look like when it was and wasn't planned for.

Aditya Birla Capital: Making India Engage with the #ABCofBudget2020

Case Study • MMA Smarties, Silver, India, 2020

Aditya Birla Capital, a financial services provider, aimed to explain the Union Budget as clearly as possible to ordinary people in India.

Aditya Birla Capital: The ABC of Money Advice

Case Study • MMA Smarties, Silver, India, 2020

Aditya Birla Capital, a financial services provider, encouraged consumers in India to engage with its content and leave their contact details.

Could BlackRock climate move be a game changer?

News • 15 January 2020

The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for brands

Coutts: Power to the People – CX and value optimisation through data, tech and marketing automation

Case Study • DMA (UK), Bronze, 2019

Coutts, a private banking company, increased engagement with its clients in the UK by creating a data decision platform that used AI to simplify data access and provide staff with the next best actions to take.

Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Holistic segmentation

Article • Clive Brand and Sue Jarvis, Admap Magazine, June 1998

Argues that traditional segmentation methods are too rigid and narrow for today's more individualistic markets.