Case Study
•
MMA Smarties, Finalist, North America, 2019
Online discount brokerage TD Ameritrade used IBM Watson AI-powered advertising to target consumers in the US and drive awareness of its long-term investment plans.
News
•
23 October 2019
Goldman Sachs partnered with tech giant Apple to launch its first credit card earlier this year – for the bank it was another step in its consumer-facing journey.
Article
•
Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Goldman Sachs, the financial-services provider, has entered the consumer space in an impactful way using its own brand muscle and a high-profile partnership.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
HSBC, a bank, used the power of empathy globally to turn the Asset Management arm of HSBC into what the Financial Times defined as a "rising star" in the category.
Case Study
•
SABRE Awards, Asia-Pacific, Australia/New Zealand, Gold, 2019
Perpetual Guardian, a local fiduciary services company, improved the wellbeing and productivity of its employees by trialing a four-day working week in New Zealand.
Case Study
•
Paul Phillips, Stephanie Linker, Rina Hiranand, Alesia Hsiao, WARC Prize for Asian Strategy, Entrant, 2019
BlackRock, the world's largest asset manager, harnessed the interactive power of WeChat to help Chinese investors build a better financial future.
Case Study
•
Saurabh Mumbai, WARC Prize for Asian Strategy, Entrant, 2019
The Association of Mutual Funds in India created a multichannel campaign to persuade individual investors to invest in Mutual Funds.
Opinion
•
Evan Berglund, August 2019
JPMorgan Chase says it will begin using am AI to write marketing copy for greater efficiency. The Gonzberg Agency’s Evan Berglund questions the logic.
News
•
02 August 2019
In a move that may unnerve copywriters across the advertising industry, JP Morgan Chase has announced that it has struck a five-year deal with a tech firm whose AI-generated marketing copy is said to be more effective than that written by humans.
News
•
22 July 2019
Charles Schwab, the banking provider and brokerage, is utilising a nuanced podcasting strategy to engage consumers about their money and lead them towards using the company’s products.
Article
•
Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
Charles Schwab, the financial services provider, has used two podcasts to help drive its business.
Rankings
•
Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Case Study
•
Kush Anand, Jitender Dabas, WARC Awards, Silver, Effective Innovation, 2019
Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.
Rankings
•
WARC Media 100, 2019
Royal Mint Bullion, a business selling precious metals, used data to improve its programmatic advertising bidding criteria to increase sales and decrease costs in the UK.
Rankings
•
WARC Effective 100, 2019
State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull – an embodiment of the American economy.
Rankings
•
WARC Creative 100, 2019
Contains the creative for the 'Fearless Girl' campaign for State Street Global Advisors by the agency McCann in the USA.
Case Study
•
SABRE Awards, Financial Sector, In2, 2019
Bridgehouse Asset Managers, the investment firm, built awareness of mental health considerations in providing financial advice and on financial well-being in Canada.
Article
•
Peter Matthews, WARC Best Practice, February 2019
Explores how B2B marketers can harness the opportunity to strengthen their relationships with their clients by clarifying and revitalising what they stand for.
Case Study
•
MRS Awards, Finalist, MRS Award for Financial Services Research, 2018
Schroders, a multinational asset management company, created a behavioural finance and investor education platform in the UK, which produced bespoke research to offer a new approach to investor support.
Case Study
•
Mamta Gupta, Anneliese Diedrichs, Jenny CN Tan, WARC Prize for Asian Strategy, Entrant, 2018
Asset management brand Eastspring Investments harnessed the power of the app in Singapore to increase awareness and drive purchase intent.
Opinion
•
Geoffrey Precourt, October 2018
Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.
Case Study
•
Jay Chiat Strategic Excellence Awards, Silver, Connection strategy, 2018
TD Ameritrade, an online brokerage firm, inserted itself into the cultural conversation around blockchain and cemented its credibility with the community of cryptocurrency traders in the US.
Case Study
•
MMA Smarties, Gold, North America, 2018
TD Ameritrade, a financial-services provider, was able to build awareness of its new offering by using digital to connect with its potential customers.
Case Study
•
MMA Smarties, Finalist, India, 2018
Association Of Mutual Funds in India (AMFI), an industry standards organisation in the mutual funds sector, increased awareness of mutual funds as an alternative investment by launching a targeted digital campaign.
Case Study
•
SABRE Awards, Gold, APAC, Financial Services, 2018
Temasek, an investment company, launched The Great Singapore Replay (TGSR) – a campaign that increased awareness of Temasek's community engagement by over 144% and helped re-write Singapore's music history.
