Celebrities & endorsement
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Case Study • WARC Cases, 2019
Article • Low Lai Chow, Event Reports, Spikes X Campaign Asia event, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • SABRE Awards, IN2, North America, Best in Digital Marketing/Advertising, 2021
Case Study • SABRE Awards, IN2, North America, Best Media Partnership, 2021
Case Study • SABRE Awards, IN2, North America, Best in Brand Narratives, 2021
Case Study • SABRE Awards, IN2, North America, Best Influencer Programs and Endorsements (Paid), 2021
Case Study • SABRE Awards, IN2, North America, Best New Product/Brand Launch, 2021
Case Study • SABRE Awards, IN2, North America, Best in Broadcast Media, 2021
Case Study • SABRE Awards, Platinum IN2 for Best in Show, North America, 2021
Case Study • SABRE Awards, IN2, North America, Best in Social Good, Public Service and Activism, 2021
Case Study • SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Paid), 2021
Case Study • SABRE Awards, IN2, North America, Best Use of Gamification/User-Generated Contests, 2021
Case Study • SABRE Awards, IN2, North America, Best in Digital/Print Media, 2021
Case Study • SABRE Awards, IN2, North America, Best Earned Media with Influencers and Communities, 2021
Case Study • MMA Smarties, Silver, Indonesia, 2020
Case Study • MMA Smarties, Gold, Indonesia, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Grand Prix, 2020
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Article • WARC Best Practice, September 2020
Provides guidance and best practice on using a celebrity to communicate a brand in the age of social media, where a move to engaged experts and stars-of-the-people can connect with consumers through digital in an effective and authentic way. -
Article • Dr Gemma Calvert, Win Ee Chun and Dr Eamon Fulcher, WARC Exclusive, June 2020
Distinctive brand assets have a powerful role to play in ensuring top-of-mind recall with consumers – but in a world changed by COVID-19, a strategic reassessment of assets is needed. -
Article • WARC Exclusive, February 2020
This Ipsos meta-analysis of over 2,000 pieces of video creative examines the relationship between effectiveness and the presence or not of brand assets. -
Article • Ian Forrester and Shazia Ginai, Research on WARC, October 2019
Reveals the insights from a study about if influencer marketing (when done right) evokes intense emotions and creates lasting memories. -
Research Paper • Priska Linda Breves, Nicole Liebers, Marina Abt, and Annika Kunze, Journal of Advertising Research, Vol. 59, No. 4, 2019, pp. 440-454
Two online studies analyzed the impact of the fit between Instagram influencers and the endorsed brand. -
Article • Pete Lin, WARC Exclusive, September, 2020
A seven-step guide to creating effective livestream commerce content.