Celebrities & endorsement
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Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Grand Prix, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Gold, 2020
News • 14 January 2021
Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Jasmine Lai, Adrian Adshade, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Dean Challis, Samantha Deevy, Paulina Liang, Molly Klein, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Roxanne Vure, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Joy Molan, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Chris Lloyd, Amanda Palenski, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Hannah Savage, WARC Media Awards, Gold and Collaboration With An Influencer Award, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Katy Harkness, Francesca Blair, Tom Mardon, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Amy Butterworth, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Maan Bernardino, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Nicholas Short, Zoe Ren, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Rituparna Dasgupta, Ashutosh Paretkar, Rajani Ranjan, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Case Study • Fabian Preiss, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020
Case Study • Irina Zernishko, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Article • Ana Jiménez Núñez and Leander Sodji, WARC Exclusive, November 2020
Case Study • Carl Bou Abdallah, Sanjay Kumar, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Rituparna Dasgupta, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
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Article • WARC Best Practice, September 2020
Provides guidance and best practice on using a celebrity to communicate a brand in the age of social media, where a move to engaged experts and stars-of-the-people can connect with consumers through digital in an effective and authentic way. -
Article • Mihkel Jäätma, WARC Best Practice, January 2020
With short-form video advertising becoming more popular, marketers need to better understand how to make shorter formats engaging. -
Article • WARC Exclusive, February 2020
This Ipsos meta-analysis of over 2,000 pieces of video creative examines the relationship between effectiveness and the presence or not of brand assets. -
Research Paper • Priska Linda Breves, Nicole Liebers, Marina Abt, and Annika Kunze, Journal of Advertising Research, Vol. 59, No. 4, 2019, pp. 440-454
Two online studies analyzed the impact of the fit between Instagram influencers and the endorsed brand. -
Article • Dr Gemma Calvert, Win Ee Chun and Dr Eamon Fulcher, WARC Exclusive, June 2020
Distinctive brand assets have a powerful role to play in ensuring top-of-mind recall with consumers – but in a world changed by COVID-19, a strategic reassessment of assets is needed. -
Article • Ian Forrester and Shazia Ginai, Research on WARC, October 2019
Reveals the insights from a study about if influencer marketing (when done right) evokes intense emotions and creates lasting memories.