Advertising best practice, evidence and insights

What’s working in augmented and virtual reality

Article • WARC Category Intelligence, January 2019

Global strategies, campaign updates and trends in augmented and virtual reality.

Article • WARC Best Practice, December 2018

This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.

How to use virtual reality or augmented reality in your marketing strategy

Article • Tamara Sword, WARC Best Practice, May 2017

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Niantic’s augmented future

Article • Sam Peña-Taylor, Event Reports, MWC Barcelona, February 2019

Niantic is the $4bn startup behind the mobile gaming hit Pokémon Go, but the company goes far deeper than just the game as it vies for a position at the crossroads of augmented reality.

Puck: Save the Cows

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

Heineken: Chairman

Case Study • Adeola Kayode, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.

Gaming: An exploration of how the gaming landscape is changing

Article • Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019

Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.

Video Landscape Report

Article • IAB, December, 2018

There are many opportunities and challenges for marketers and brands to reach and engage consumers in a rapidly evolving video ecosystem.

How Cosmopolitan engages readers on mobile

News • 05 March 2019

Cosmopolitan, the fashion and beauty magazine, is using technology such as augmented reality to help connect with young readers on mobile.

Cosmopolitan brings print to life with AR

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

Cosmopolitan, the women’s fashion publisher, is seeking to tap the power of mobile to reach its readers in new and compelling ways.

How 5G could transform marketing – and beyond

News • 19 February 2019

AT&T, the telecoms giant, believes that the coming generation of 5G cellular connectivity has the potential to transform everything from augmented reality to live experiences and outdoor advertising.

Six Asia tech trends brands should know in 2019

Article • Low Lai Chow, WARC Trends, February 2019

Tech trends including voice, image-driven search, biometric customization and AR experiences are set to make a splash in Asia in 2019.

Trends from the Marketer’s Toolkit 2019

Article • David Tiltman and Sophie Harding, WARC Webinars, February 2019

Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.

How 5G will transform the digital world: Insights from AT&T

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

AT&T, the telecoms giant, believes that 5G cellular connections will have a transformative impact on many different industries.

10 tech and media trends in 2019

Article • Dan Calladine, WARC Webinars, January 2019

Details the major technology and media trends marketers should be looking out for in 2019 and what the implications are for brands.

HP: Imagining the office of the future

Case Study • Ronnie Thomas, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Tech, 2018

HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.

Pepsi: A/R Football

Case Study • Chanatda Khumrungruang, WARC Media Awards, Entrant, Effective Use of Tech, 2018

Pepsi built Thailand's first web-based augmented-reality football game topped off with great prizes that were very appealing to its young, target audience.

Softlogic Life: The app that got the world walking

Case Study • Chamith Buthgumwa, WARC Media Awards, Entrant, Effective Use of Tech, 2018

Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.

National Geographic prepares for the 5G-powered content future

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.

What’s working in online video

Article • WARC Category Intelligence, January 2019

Global strategies, campaign updates and trends in the use of online video.

KFC: Gamers' Playground

Case Study • Summer Liu, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2018

KFC, the fast-food brand, used a partnership with a video game to increase sales in China.

Kia Cadenza: Luxury Transformed

Case Study • Caryn Wiley-Rapoport, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Automobile brand Kia created a live immersive experience, supported by digital, social and search, to raise awareness and drives sales of its Cadenza model in the US.

Lincoln uses 360-degree video to drive engagement

News • 20 November 2018

Lincoln, the luxury vehicle brand, helped build engagement and excitement around its 2018 Navigator vehicle with a 360-degree video that could also be viewed in virtual reality.

Innovative Marketing Technologies: How to drive engagement with the right audiences using AR and VR

Research Paper • Dörthe Jans, ESOMAR, Fusion, 2018

YouGov, a global data and analytics group, unveiled consumers' appetites for new technologies in the UK, Germany, France and the US to improve marketing effectiveness.

Lincoln accelerates engagement with 360-degree video and virtual reality

Article • Stephen Whiteside, Event Reports, MMA Innovate Conference, October 2018

Lincoln, the auto marque, successfully leveraged 360-degree video and virtual reality (VR) in launching its 2018 Navigator sports utility vehicle.

Virtual & augmented reality