Article
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WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in augmented and virtual reality.
Article
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WARC Best Practice, September 2019
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Article
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Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
Article
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WARC Category Intelligence, February 2020
Global strategies, campaign updates and trends in the consumer electronics category.
News
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31 January 2020
The psychological impact of augmented reality (AR) can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand, research suggests.
Article
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Jennie Roper and Dr. Alastair Goode, WARC Exclusive, January 2020
Explores the psychological impact of augmented reality and how it can be used in an OOH advertising context to build emotional connections and bring consumers closer to a brand.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Opinion
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Laurent Thevenet, January 2020
With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Coca-Cola regularly introduces new designs in the China market, but the promotion of a new slim City Can in 2018 created both a challenge and an opportunity.
Article
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Eva Qin, WARC Exclusive, November 2019
With Alibaba's Tmall recently launching its 2.0 flagship store upgrade plan and moving towards a CRM system that increases the stickiness of its members, gaming on Tmall won’t die anytime soon.
Case Study
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PHD Montreal, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Insurance company belairdirect used a multichannel, fan-focused, approach to raise awareness of its sponsorship of the Canadian Football League, in turn building its consumer profile.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Media Awards, Silver and Effective Native Special Award, Effective Use of Partnerships and Sponsorships, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
News
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13 November 2019
Adopting a challenger mentality, using AR and VR to create new consumer experiences and reframing brands using cultural insights are among the successful marketing trends being used in Asia, according to a new WARC study.
Article
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WARC Exclusive, November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.
Case Study
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MMA Smarties, Gold, X (Global), 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
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MMA Smarties, Finalist, North America, 2019
Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.
Case Study
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MMA Smarties, Silver, India, 2019
Sprite, a soft drink brand, repackaged its bottles and introduced scannable technology to make it consumers' first choice drink during India's hot summer by introducing challenges to complete to win a prize holiday.
Case Study
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MMA Smarties, Gold, India, 2019
Tanishq, a jewellery brand, launched a virtual store in collaboration with selfie app Beauty Plus, whereby users could 'try on' its new jewellery ranges via selfies, to increase awareness across India.
Case Study
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MMA Smarties, Finalist, India, 2019
Cadbury, a confectionery brand, created an AR Snapchat lens to reach Indian youths on Valentine's Day.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Samsung, a multinational conglomerate, promoted its Samsung Smart Home products by creating an augmented reality campaign that put Samsung products in the home of a well-loved entertainment series, Family Guy.
Case Study
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Jay Chiat Strategic Excellence Awards, Short, Connection Strategy, 2019
IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
An exploration of the camera and video apps Snapchat and TikTok, and how brands are using them.
Article
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Rory Byrne, Admap, October 2019
Asks whether brands should break boundaries and questions the ways in which companies behave in these immersive worlds.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Hair care brand Clear created a mobile augmented reality strategy using Gojek motorbike taxi drivers' helmets to launch its Lemon Fresh variant in Indonesia.
