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News • 18 January 2021
Article • Research on WARC, January 2021
News • 22 December 2020
Article • Euromonitor Strategy Briefings, December 2020
Article • Euromonitor Strategy Briefings, December 2020
Article • Christophe Castagnera, WARC Exclusive, December 2020
Article • Rico Chan, WARC Exclusive, December 2020
Opinion • Faisal Galaria, December 2020
Case Study • Yoohyun Kim, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Paloma Ho, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Article • Oliver Botti, WARC Exclusive, November, 2020
Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020
Case Study • Kurush Dastur, WARC Media Awards, Entrant, Effective Channel Integration, 2020
News • 04 November 2020
Case Study • SABRE Awards, APAC, South-East Asia, Gold, 2020
Article • Jin Kim, WARC Exclusive, November 2020
Opinion • Jenny Stanley, October 2020
Article • WARC Best Practice, November 2020
Opinion • Rob Hollands, October 2020
Article • Victoria Andersen, WARC Exclusive, November 2020
Opinion • Mark Melling, October 2020
Research Paper • Cristina Leo and Francisco Calixto, ESOMAR Conference papers, Latin America, 2020
Article • WARC Category Intelligence, October 2020
News • 11 October 2020
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Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement. -
Article • WARC Best Practice, November 2020
A summary of new thinking and best practice on effective packaging, from the WARC Guide.