Article
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WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in augmented and virtual reality.
Article
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WARC Best Practice, September 2019
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Article
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Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
Opinion
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Laurent Thevenet, January 2020
With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Article
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Eva Qin, WARC Exclusive, November 2019
With Alibaba's Tmall recently launching its 2.0 flagship store upgrade plan and moving towards a CRM system that increases the stickiness of its members, gaming on Tmall won’t die anytime soon.
Case Study
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PHD Montreal, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Insurance company belairdirect used a multichannel, fan-focused, approach to raise awareness of its sponsorship of the Canadian Football League, in turn building its consumer profile.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
News
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13 November 2019
Adopting a challenger mentality, using AR and VR to create new consumer experiences and reframing brands using cultural insights are among the successful marketing trends being used in Asia, according to a new WARC study.
Article
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WARC Exclusive, November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.
Case Study
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MMA Smarties, Gold, X (Global), 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.
Case Study
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MMA Smarties, Finalist, North America, 2019
Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Samsung, a multinational conglomerate, promoted its Samsung Smart Home products by creating an augmented reality campaign that put Samsung products in the home of a well-loved entertainment series, Family Guy.
Case Study
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Jay Chiat Strategic Excellence Awards, Short, Connection Strategy, 2019
IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
An exploration of the camera and video apps Snapchat and TikTok, and how brands are using them.
Article
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Rory Byrne, Admap, October 2019
Asks whether brands should break boundaries and questions the ways in which companies behave in these immersive worlds.
Opinion
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Arnaud Robin, September 2019
Facebook’s ambitious Live Maps project points to the revolutionary power of AR, writes Arnaud Robin, Director of Innovation at We are Social Singapore.
Case Study
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ARF Ogilvy Awards, Silver, 2019
Twitter, a social media platform, launched a reactive out-of-home campaign at Piccadilly Lights, showcasing the biggest cultural moments in the UK.
Article
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Emma Chiu, WARC Exclusive, September 2019
Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.
Case Study
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Simon Clancy, Yasuhiro Miyamoto, Chang Soo Lee, WARC Prize for Asian Strategy, Entrant, 2019
Technology company Microsoft wanted to demonstrate Azure's capabilities, so it built the world's largest mixed reality experience and transformed downtown Tokyo into a virtual battlefield.
Article
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Helen Haines, WARC Exclusive
Reveals insights from the fourth wave of Ocean Outdoor and Neuro-Insight’s research into the impact of enhanced technology on digital out-of-home advertising effectiveness.
Case Study
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MIXX Awards, Silver, Virtual and Augmented Reality, 2019
Spotify, a music streaming brand, created Brands Virtual Reality House Tour with VR, to create a portable, immersive experience that showcases Spotify's ad products globally.
News
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17 July 2019
The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
