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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in augmented and virtual reality.
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WARC Best Practice, December 2018
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
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Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
News
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27 June 2019
Epidiolex, a drug developed by GW Pharma, has been shown to be effective in treating rare and complex variants of epilepsy using CBD, but the company has had to build trust in a substance that continues to face preconceptions and the stigma ...
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Allegra, the allergy-relief drug made by Sanofi, used mobile ads powered by augmented reality to connect with consumers in Brazil.
Case Study
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Design Business Association, Silver, 2019
Cadbury, a confectionary brand, designed a digital advent calendar to accompany its physical Heroes calendar to reach its wide target audience and increase sales in the UK.
News
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30 May 2019
The Pokémon Company has announced the next step in its augmented reality gaming future with a new direction: Pokémon Sleep, a game with the ambitious aim of turning “sleep into entertainment.” Sleep will work by recording ...
News
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29 May 2019
IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail.
Case Study
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SABRE Awards, EMEA, Automotive, Gold, 2019
Car manufacturer Ford created a virtual reality tool to provoke behaviour change and understanding between cyclists and other road users in Europe.
Article
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Sam Peña-Taylor, Event Reports, MWC Barcelona, February 2019
Niantic is the $4bn startup behind the mobile gaming hit Pokémon Go, but the company goes far deeper than just the game as it vies for a position at the crossroads of augmented reality.
Case Study
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Adeola Kayode, WARC Awards, Silver, Effective Social Strategy, 2019
Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Awards, Gold, Effective Social Strategy, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
Case Study
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Megha Kimothi, WARC Awards, Entrant, Effective Innovation, 2019
Gulf Lubricants, a big player in the personal mobility segment of the Indian automotive industry, used virtual reality as an innovative tool to teach mechanics how to become successful salespeople.
Case Study
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Corina Carabelli, WARC Awards, Entrant, Effective Innovation, 2019
Migros, the supermarket chain, used social media, in-store, and paid video and print ads to promote a new augmented-reality feature in its app in Switzerland.
Article
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Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019
Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.
News
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05 March 2019
Cosmopolitan, the fashion and beauty magazine, is using technology such as augmented reality to help connect with young readers on mobile.
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IAB, December, 2018
There are many opportunities and challenges for marketers and brands to reach and engage consumers in a rapidly evolving video ecosystem.
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Cosmopolitan, the women’s fashion publisher, is seeking to tap the power of mobile to reach its readers in new and compelling ways.
News
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19 February 2019
AT&T, the telecoms giant, believes that the coming generation of 5G cellular connectivity has the potential to transform everything from augmented reality to live experiences and outdoor advertising.
Article
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Low Lai Chow, WARC Trends, February 2019
Tech trends including voice, image-driven search, biometric customization and AR experiences are set to make a splash in Asia in 2019.
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
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Stephen Whiteside, Event Reports, CES 2019, January 2019
AT&T, the telecoms giant, believes that 5G cellular connections will have a transformative impact on many different industries.
