Rankings
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WARC Effective 100, 2020
Nescafé, a coffee brand, reversed its decline in sales in Mexico by increasing awareness of its CSR initiative.
Case Study
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Case Studies on WARC, 2018
Coffee brand Nescafé reversed a sales decline and improved its perception as a socially committed brand in Mexico through a campaign that got people closer to its CSR program.
Rankings
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WARC Media 100, 2020
Burger King, the fast-food brand, launched a campaign that allowed users to order burgers while waiting in traffic to increase brand sales in Mexico.
Rankings
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WARC Media 100, 2020
Cerveza Victoria, the beer brand, drove sales in Mexico by breaking into the salsa industry.
Rankings
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WARC Media 100, 2020
Cerveza Victoria, a beer brand, celebrated Day of the Dead and increased sales by teaching Mexicans about their cultural heritage.
Case Study
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Paulina Ballina Zarco, Victoria Iviglia, Samantha Jocelyn Gonzalez, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Multinational Johnson & Johnson used a mobile-first strategy to relaunch its Baby line in Mexico.
Case Study
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Hearts & Science Montreal, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Tourism Quebec harnessed the power of data to inspire travellers from abroad to visit the province.
Case Study
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Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Vehicle brand BRP took an unconventional approach to publicise the launch of its latest model to a younger target audience, teaming up with pop culture icons to increase awareness and drive trial.
Research Paper
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José Antonio Noriega and Mark Montgomery-Reid, ESOMAR, Fusion, 2019
Introduces the Fast Track Model, a qualitative research model of rapid response, developed for Citibanamex in Mexico, which allows the completion of the full investigative journey for any existing client within four days.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Booking.com, a travel fare aggregator website, raised brand awareness in Mexico by launching accommodation based on the Day of the Dead, to encourage booking of trips within Mexico on its site.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
The Mexican Association of Wind Energy (AMDEE), a company that promotes the generation and development of wind energy in Mexico, improved its perception among Mexicans by launching a series of initiatives that helped people prepare for and deal with natural disasters.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Victoria, a Mexican beer brand, promoted local traditions by celebrating Day of the Dead through a short film that portrayed the origins of the celebration in Mexico.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Reinserta, a charity that fights for the rights of children living in prison, encouraged the implementation of the National Law of Criminal Enforcement in Mexico to protect children growing up inside prisons.
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Enel Green Power, an energy-generating company, increased favourability in Mexico by constructing solar and wind farms to educate and engage key opinion leaders.
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology in its new smartphone and launched a concert in Mexico City to connect with Mexican consumers.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Youth Building the Future, a social inclusion program, promoted its program in Mexico by creating information guides and brochures to provide necessary information for people interested in signing up.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Airbnb, an online marketplace for homestays, inspired Mexicans to explore their country's culture by hosting a competition to access old homes and museums of famous artists.
News
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07 October 2019
More teens in Mexico feel distracted and “addicted” to their mobile devices than their counterparts in the US, Japan and the UK, according to a new academic study.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
McDonald's, a fast-food brand, launched the 'McNuggetear' social media challenge, which asked Mexican consumers to show how they ate their McNuggets, hence increasing brand engagement and sales.
Case Study
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MMA Smarties, Best in Show, LATAM, 2019
Burger King, the fast-food brand, launched a campaign that allowed users to order burgers while waiting in traffic, thus increasing brand sales in Mexico.
Case Study
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MMA Smarties, Bronze, LATAM, 2019
Miniso, a Chinese retail brand, partnered with influencers and a digital geolocation app to stage the disappearance of one of its famous products in order to successfully increase brand awareness and engagement in Mexico.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Johnson's Baby, a cosmetics and skincare brand, successfully increased sales by relaunching its rebranded haircare products using a multi-platform campaign in Mexico.
Case Study
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MMA Smarties, Bronze, LATAM, 2019
Carl's Jr., a restaurant brand, used geolocation technology to engage users and present them with the closest restaurant branch, thus increasing sales in Mexico.
Research Paper
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Ángeles Rodríguez, Daniel Cárdenas and Elisa Romo, ESOMAR, Congress, 2019
Corona, a beer brand, created a relevant story to tell in Mexico through launching an interactive museum that encouraged participants to make their own stories.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Hangar 1, a vodka brand, successfully increased sales in the US by uncovering different flavours of its vodka based on what water was captured in the making process, allowing it to be marketed as a collector’s vodka.
