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China, South Korea, UK and Brazil lead e-commerce sales

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of e-commerce retail sales in key markets between 2019 and 2021.

41% of consumers prefer a mix of in-store and online shopping

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of shopping preferences across 11 countries.

Gamers more likely to trust influencer recommendations

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of consumer trust in influencer recommendations across 17 markets.

Transforming lives, transforming times: Adapt to stay relevant during pandemic times!

Research Paper • Alejandra Medina; Gerardo González, ESOMAR Conference papers, 2021

Psyma, a network of market research companies, and Netquest, a provider of online surveys, collaborated to investigate changes to consumer behaviours owing to the COVID-19 pandemic in Mexico.

Clean Air Fund: Mobilising the healthcare community to tackle air pollution

Case Study • MRS Awards Papers, Finalist, Healthcare Research, 2021

The Clean Air Fund (CAF), a philanthropic initiative, launched a multi-method research programme across the UK, India, Bangladesh, Mexico and Ethiopia to uncover strategies that would spur the healthcare community to act on air pollution.

Better Health Mexico: A programme aiming to address the drivers of obesity

Case Study • MRS Awards Papers, Finalist, International Research, 2021

2CV, a global research agency, launched a campaign in Mexico to reduce obesity rates in two municipalities in Jalisco, both of which suffer from economic deprivation.

London School of Economics / British Council: Going beyond face value – understanding how citizens can support international cooperation

Case Study • MRS Awards Papers, Highly Commended, International Research, 2021

The British Council, Opinium, EPO and LSE collaborated to offer new methodological tools to understand values that shape the conditions for international cooperation in the UK.

One-third of consumers prefer to shop for groceries online

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of consumer preference for buying groceries online or in-store.

43% of adults follow influencers, with food creators most popular

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of adults following influencers on social media across 17 markets and by influencer type.

KFC: Keep family close