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One in four kids watches e-sports content

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-sports activity among 13 to 18 year olds across 13 different countries.

World Animal Protection: Love is blind – Changing attitudes towards the global dolphin entertainment industry

Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020

World Animal Protection, a global charity for the prevention of animal suffering, used its research into visitors to dolphin venues worldwide to fuel its campaign to end the promotion of dolphin venues.

BOPIS to see long-term gain from COVID-19

Data • Rob Clapp, WARC Data Points, December 2020

An overview of consumers buying online and picking up in-store (BOPIS) during the coronavirus (COVID-19) outbreak.

TikTok's audience boost from COVID likely to last

Data • Rob Clapp, WARC Data Points, November 2020

An overview of TikTok's audience growth during the coronavirus (COVID-19) outbreak.

A third of consumers are buying more based on healthy and hygienic packaging

Data • Rob Clapp, WARC Data Points, November 2020

An overview of consumers paying more attention to health and hygienic packaging in their post-COVID purchases.

ExxonMobil: Mobil Experience

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

ExxonMobil, a multinational oil and gas corporation, promoted its partnership with a Formula 1 team in Mexico by launching the first F1-themed escape room for fans and top media outlets.

Reinserta: Let's March for Those Who Can’t March Today

Case Study • SABRE Awards, LATAM, Geographic, Gold, 2020

Reinserta, a charity that fights for the rights of children living in prison, fought for the rights of women in prison to defend themselves against gender violence with a parade on International Women's day in Mexico.

Coca-Cola: Hagamos Esto Juntos

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Coca-Cola, a soft drinks brand, generated an environmental movement that inspired all Mexicans to be part of the recycling process and changed their perception about Coca-Cola Mexico's initiatives to achieve a World Without Waste.

Doritos: #UnblockTheLove

Case Study • SABRE Awards, LATAM, Platinum, Best in Show, 2020

Doritos, a tortilla chip brand, promoted its diversity and inclusion initiative, DORITOS' RAINBOW, in Mexico by launching a special edition pack, diversity workshop, influencer campaign and pride parade float.

BlackRock: Samantha Ricciardi - CEO of the Year

Case Study • SABRE Awards, LATAM, CEO of the Year, 2020

Samantha Ricciardi, CEO of investment management company BlackRock, increased her visibility as a leading female CEO in Mexico by launching a program that had her featured in over 88 media stories promoting the brand and its vision.

BlackRock: A Better Financial Future for Mexicans

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

BlackRock, an investment management company, developed a multi-stakeholder approach to improve public perception and reach influential journalists across Mexico.

IKEA: #SWEXICO

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

IKEA, a furniture and home accessories retailer, launched its first store in Mexico by creating a digital experience that showed Mexicans the similarities between Mexico and Sweden.

LinkedIn: Más Mujeres

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

LinkedIn, a business social networking service, increased awareness in Brazil by launching research and a press event that revealed the true gender gap in leadership and management in the workplace in Mexico.

Travel and Tourism Mexico: Radar Turístico, a market intelligence tool for the Mexican travel industry

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

Radar Turistico, a monthly tourism publication, launched its publication during the COVID-19 pandemic to provide the travel industry with information analysis that allows brands to evaluate the situation and move forward.

UN Global Compact: The Pact that Got Mexico Talking About the 2030 Agenda

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

UN Global Compact, a non-profit, non-binding United Nations pact, promoted its efforts among key leaders and institutions in Mexico by launching a series of events and an agreement pact.

Across the rainbow: A qualitative dive into Mexico’s LGBTQ communities

Research Paper • David R. Morse, Gerardo Gallart and Susanna Fránek, ESOMAR Conference papers, Latin America, 2020

Investigates the paradigm shift regarding LGBTQ people in Mexico over the past two decades and how this is perceived by the LGBTQ community.

Shopping apps see growth in Latin America but conversion rate declines

Data • Rob Clapp, WARC Data Points, October 2020

An overview of shopping app performance in Argentina, Brazil, Colombia and Mexico since July 2019.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Amazon added a billion monthly visits in August 2020

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes to Amazon web traffic across major countries during the coronavirus (COVID-19) outbreak.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points, July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

YouTube is removing less inappropriate content

Data • Rob Clapp, WARC Data Points, July 2020

An overview of YouTube videos and channels removed for violating community guidelines.

63% of consumers say future products and services should enhance their health & wellbeing

Data • Rob Clapp, WARC Data Points, June 2020

An overview of consumer expectations of future products and services to enhance their health and wellbeing across 22 different markets.

Mexico, Media consumption overview, 2012-2019

Data • WARC Data, June 2020

This report provides an overview of media consumption trends in Mexico between 2012-2019.

Most brand communications are not appreciated by consumers

Data • Rob Clapp, WARC Data Points, April 2020

An overview of brand communications and consumer appreciation for these updates across 23 markets.

Influencers perform best in Asia, worst in Germany and France

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumer sentiment towards influencers and whether they give a more positive impression of brands across 23 markets.

Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Consumers split on how brands should advertise during COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), March 2020

An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets.
Consumers expect businesses to step-up and help tackle COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Consumers are more approving of COVID-related advertising than "normal" campaigns

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.