Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
News
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11 June 2020
Health communications face a truly unique suite of challenges, but many of the elements that set it and its practitioners apart have also created a set of standards and stereotypes that need updating – a new whitepaper from Havas Lynx Group seeks ...
Article
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Robert Wegenek, WARC Exclusive, June 2020
Considers some of the potential impacts as we head towards an addressable world.
Article
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Havas Lynx Group, Research on WARC, June 2020
This Havas White Paper outlines how pharma brands can make the most efficient and effective media choices.
Opinion
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Jide Sobo, May 2020
Getting to grips with programmatic is daunting, but is perfectly possible for advertisers to demystify the ecosystem and improve return on investment, writes Ebiquity’s Jide Sobo.
Opinion
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WARC from Home, May 2020
WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here .
Article
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Geoffrey Precourt, WARC COVID-19 Series, ARF Coronavirus Virtual Town Hall, March 2020
COVID-19 will have a varied impact on particular industries, and requires careful on-going analysis among marketers given the rapid pace of change.
Article
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Jane Ostler and Maren Seitz, WARC COVID-19 Series, April 2020
Five tips from Kantar for dealing with a rapidly changing media environment, and how to prepare for recovery after COVID-19.
Article
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Josie Tutty, WARC COVID-19 Series, April 2020
A guide to how the outbreak of coronavirus is impacting advertising spend in channels including TV, radio, outdoor and digital media.
Article
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Dennis Potgraven, Havas China, WARC COVID-19 Series, March 2020
The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
GroupM and Havas Media Group executives discuss the future of media agencies.
Article
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MediaSense, WARC COVID-19 Series, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Article
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Ian Edwards, WARC Exclusive, March 2020
Ian Edwards, planning director, Northern Europe, Facebook writes that machine learning will ultimately replace the need for segmentation and manual targeting.
Article
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WARC Exclusive, February 2020
This white paper, the result of a partnership between WARC and MediaLink, examines the trend of in-housing in 2020 and beyond, focusing on implications for programmatic, creative, talent, and the future.
News
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20 February 2020
Uber India aims to start its own advertising and branding wing, so that it can better monetise users and show them ads.
Opinion
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Jenny Chan, February 2020
The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headlines in China and around the world.
News
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09 December 2019
Brand safety and context have become “more important” considerations than cost when planning media campaigns, according to WARC’s Marketer’s Toolkit 2020, a finding which highlights the fact that programmatic advertising is at a crucial moment in ...
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
Article
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Research on WARC, December 2019
Traders are the exclusive keepers of a highly valuable – and tragically uptapped – body of knowledge that encompasses both the technical and qualitative aspects of programmatic media trading.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Opinion
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Anna Hamill, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
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11 November 2019
ISBA, the trade body for UK advertisers, has launched a cross-media measurement programme that aims to incorporate global principles and audience measurement approaches currently being developed by the World Federation of Advertisers (WFA).
Opinion
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Hannah Gillett, November 2019
Highly digitally-connected media planners are bringing their own biases to the interpretation of campaign data, argues Hannah Gillett, Strategy Director at Spark Foundry.
Article
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GroupM, Research on WARC, October 2019
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
Article
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WARC Best Practice, October 2019
Explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods.
