Article
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Dennis Potgraven, Havas China, WARC Exclusive, March 2020
The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
GroupM and Havas Media Group executives discuss the future of media agencies.
Article
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MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Article
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Ian Edwards, WARC Exclusive, March 2020
Ian Edwards, planning director, Northern Europe, Facebook writes that machine learning will ultimately replace the need for segmentation and manual targeting.
Article
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WARC Exclusive, February 2020
This white paper, the result of a partnership between WARC and MediaLink, examines the trend of in-housing in 2020 and beyond, focusing on implications for programmatic, creative, talent, and the future.
News
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20 February 2020
Uber India aims to start its own advertising and branding wing, so that it can better monetise users and show them ads.
Opinion
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Jenny Chan, February 2020
The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headlines in China and around the world.
News
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09 December 2019
Brand safety and context have become “more important” considerations than cost when planning media campaigns, according to WARC’s Marketer’s Toolkit 2020, a finding which highlights the fact that programmatic advertising is at a crucial moment in ...
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
Article
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Research on WARC, December 2019
Traders are the exclusive keepers of a highly valuable – and tragically uptapped – body of knowledge that encompasses both the technical and qualitative aspects of programmatic media trading.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Opinion
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Anna Hamill, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
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Hannah Gillett, November 2019
Highly digitally-connected media planners are bringing their own biases to the interpretation of campaign data, argues Hannah Gillett, Strategy Director at Spark Foundry.
News
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11 November 2019
ISBA, the trade body for UK advertisers, has launched a cross-media measurement programme that aims to incorporate global principles and audience measurement approaches currently being developed by the World Federation of Advertisers (WFA).
Article
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GroupM, Research on WARC, October 2019
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
Article
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WARC Best Practice, October 2019
Explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods.
Article
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Faris Yakob, WARC Webinars, October 2019
Looks at the impact when advertising appears in channels that make people feel bad, or alongside unsafe content and how best to manage your brand communication.
News
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07 October 2019
Some of the world’s biggest brands, including Mastercard, Procter & Gamble and Unilever, have joined forces to launch a global initiative to build consensus on key principles for cross-media measurement.
Article
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Matt Collins, ANA Magazine, Forward, September 2019
Looks at how to prepare for the future of TV advertising, one that features software-enabled programmatic elements that brands, agencies, and networks can take advantage of.
News
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26 August 2019
A formulaic approach to media planning can lead to brands missing out on potential growth opportunities, according to an industry figure, who argues that planners need to get out of their comfort zone.
Article
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WARC Best Practice, August 2019
Provides guidance and information on a much discussed and increasingly relevant topic of dwell time, or the length of a user's exposure to content.
News
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01 August 2019
Conagra, the consumer packaged goods manufacturer, has embraced “intent-based” media buying that seeks to use interests, not demographics, as the primary mode of insight.
Article
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Geoffrey Precourt, Event Reports, MMA Impact, March 2019
Conagra, the consumer packaged goods (CPG) manufacturer, is leveraging “intent-based” media buying to help drive growth.
Article
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WARC Best Practice, July 2019
This article provides marketers with information and guidance about how to deal with the effects of advertising clutter.
Article
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WARC Best Practice, July 2019
Provides marketers with information and guidance about combining TV and digital media strategies.
