Latin America
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Article • Euromonitor Strategy Briefings, March 2020
Data • Rob Clapp, WARC Data Points, June 2019
Case Study • Mateo Urquizo-Sarue , WARC Prize for Connection Strategy, Shortlisted, 2015
Research Paper • Karla Costa and Philip Rhodes, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Esteban Socorro and Fernando Moiguer, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Andréa Lima, Paula Luz and Richardson Nelson, ESOMAR Conference papers, Qualitative Research, Athens, October 2006
Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • José Sosa, Iván Casas and Gonzalo Pena, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Carlos Alberto Huaira Contreras, Boris Pauzer and Luisa Fernanda Hinojosa Streber, ESOMAR Conference papers, Television Audience Conference, Cannes, June 2002, pp. 103-122
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Case Study • Agustina Saggese, Alita Pereyra, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.
