Latin America
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Data • Rob Clapp, WARC Data Points (Curated), June 2021
Article • Euromonitor Strategy Briefings, March 2020
Data • Rob Clapp, WARC Data Points (Curated), June 2019
Case Study • Mateo Urquizo-Sarue , WARC Prize for Connection Strategy, Shortlisted, 2015
Research Paper • Karla Costa and Philip Rhodes, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Andréa Lima, Paula Luz and Richardson Nelson, ESOMAR Conference papers, Qualitative Research, Athens, October 2006
Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Esteban Socorro and Fernando Moiguer, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • José Sosa, Iván Casas and Gonzalo Pena, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Carlos Alberto Huaira Contreras, Boris Pauzer and Luisa Fernanda Hinojosa Streber, ESOMAR Conference papers, Television Audience Conference, Cannes, June 2002, pp. 103-122
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Data • WARC Data, January 2021
This article reviews the results of the Global Marketing Index across 2020. -
Data • Rob Clapp, WARC Data Points (Curated), May 2021
An overview of online and offline purchase journeys across 17 different markets. -
Case Study • Paula Queiroz, Claudio Lima, WARC Awards, Entrant, Effective Innovation, 2020
GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness. -
Article • Facebook, Research on WARC, April, 2021
Looks at diverse and inclusive representation in online advertising. -
Case Study • Andrea Lobo, Ivan Babic, Itzelli Vizcaíno, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
PepsiCo, a snacks and beverages corporation, launched an internal gallery-like experience that successfully increased awareness for the importance of its Insights department among its Mexico based teams.
