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Research Paper • Fernando Alvarez Kuri and Francisco Cabral, ESOMAR, Latin America, April 2017
This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.
News • 13 March 2017
HAVANA: Although the US trade embargo on Cuba still exists, a new report from Kantar Millward Brown advises international brands to take a serious look at the opportunities the country presents.
News • 18 March 2016
NEW YORK: The 54-year old US trade blockade of Cuba remains in place, but ahead of next week's visit by President Obama restrictions are being further eased and observers have noted openings for brands to establish a presence there.
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Case Study • 17 June 2019
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur. -
Case Study • 17 June 2019
Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify. -
Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Article • 02 October 2018
Introduces new insights on how to maximize marketing effectiveness with multicultural consumers through digital media by quantifying digital spend by ethnicity and race. -
Research Paper • Federico Barallobre and Sebastian Corzo
Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so. -
Research Paper • Constanza Cilley
Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages.