Latin America
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Research Paper • Fernando Alvarez Kuri and Francisco Cabral, ESOMAR Conference papers, Latin America, April 2017
News • 13 March 2017
News • 18 March 2016
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Article • WARC Data, January 2021
This article reviews the results of the Global Marketing Index across 2020. -
Data • Rob Clapp, WARC Data Points (Curated), July 2021
This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), January 2021
An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US). -
Case Study • Paula Queiroz, Claudio Lima, WARC Awards, Entrant, Effective Innovation, 2020
GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.
