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Research Paper • Fernando Alvarez Kuri and Francisco Cabral, ESOMAR, Latin America, April 2017
This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.
News • 13 March 2017
HAVANA: Although the US trade embargo on Cuba still exists, a new report from Kantar Millward Brown advises international brands to take a serious look at the opportunities the country presents.
News • 18 March 2016
NEW YORK: The 54-year old US trade blockade of Cuba remains in place, but ahead of next week's visit by President Obama restrictions are being further eased and observers have noted openings for brands to establish a presence there.
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Data • Rob Clapp
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Case Study • 17 June 2019
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur. -
Case Study • 17 June 2019
Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify. -
Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.