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Research Paper • Fernando Alvarez Kuri and Francisco Cabral, ESOMAR, Latin America, April 2017
This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.
News • 13 March 2017
HAVANA: Although the US trade embargo on Cuba still exists, a new report from Kantar Millward Brown advises international brands to take a serious look at the opportunities the country presents.
News • 18 March 2016
NEW YORK: The 54-year old US trade blockade of Cuba remains in place, but ahead of next week's visit by President Obama restrictions are being further eased and observers have noted openings for brands to establish a presence there.
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Case Study • Agustina Saggese, Alita Pereyra
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina. -
Case Study • 17 June 2019
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur. -
Case Study • 17 June 2019
Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify. -
Research Paper • Caio Daier, Rebecca Azevedo, Emiliano Mosca and Liliana Antunes
Facebook, a social networking service, created various advertising sales experiments in Latin America between 2017 and 2018 to explain how different marketing practices generate brand sales. -
Article • Carlos Pezzani
Creative agencies in Latin America continue to work like they did fifty years ago but baby-boomer organizations that remain untouched in their basics will have to evolve. -
Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.