Latin America
Research Paper • Fernando Alvarez Kuri and Francisco Cabral, ESOMAR, Latin America, April 2017
News • 13 March 2017
News • 18 March 2016
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Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap Magazine, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Case Study • Arturo Velazquez, Evert Santiago, Lorena Garcia, Carla McCloskey et al., WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Car brand Chevrolet created five car marque ambassadors and a 360-degree campaign around them to update the brand and boost sales in Mexico. -
Case Study • João Gabriel Fernandes, David Gross, Mariana Corradi, Mariana Nobis, WARC Awards, Silver, Effective Content Strategy, 2018
Beer brand Antarctica used a highly interactive campaign to increase engagement and awareness among young consumers in Brazil. -
Research Paper • Federico Barallobre and Sebastian Corzo, ESOMAR, Latin America, 2018
Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so. -
Research Paper • Constanza Cilley, ESOMAR, Latin America, 2018
Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.