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Research Paper • Fernando Alvarez Kuri and Francisco Cabral, ESOMAR, Latin America, April 2017
This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.
News • 13/03/2017
HAVANA: Although the US trade embargo on Cuba still exists, a new report from Kantar Millward Brown advises international brands to take a serious look at the opportunities the country presents.
News • 18/03/2016
NEW YORK: The 54-year old US trade blockade of Cuba remains in place, but ahead of next week's visit by President Obama restrictions are being further eased and observers have noted openings for brands to establish a presence there.
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Data • Rob Clapp
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Case Study • Agustina Saggese, Alita Pereyra
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina. -
Case Study • 17/06/2019
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.