Asia
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Data • Rob Clapp, WARC Data Points (Curated), November 2021
Case Study • Rajib Gupta, Akhshy Thiagarajan, Ankita Ghosh, WARC Awards for Asian Strategy, 2021
Data • Rob Clapp, WARC Data Points (Curated), June 2019
Case Study • AME Awards, Gold, 2019
Case Study • Brenden Arnold, WARC Awards for Asian Strategy, Entrant, 2017
Case Study • Dragons of Asia, Blue Dragon, Best in Cambodia, 2017
Case Study • MMA Smarties, Bronze, APAC, 2017
News • 12 June 2017
Article • Anna Hamill, WARC Exclusive, June 2017
Case Study • MAA Worldwide GLOBES, Gold, 2016
Case Study • Dragons of Asia, Gold, Silver and Best Campaign in Cambodia, 2016
Research Paper • Rebecca L. Norris, Layhour Sao, ESOMAR Conference papers, Congress, New Orleans, September 2016
News • 14 January 2016
Case Study • Lorya Noseda, Jamie Macfarlane and Pete Heskett, WARC Awards for Asian Strategy, Silver, 2014
Case Study • Sashi Kumar, WARC Awards for Asian Strategy, Entrant, 2014
Case Study • Lorya Noseda, Jamie Oliver Macfarlane and Pete Heskett, WARC Prize for Social Strategy, Bronze, 2014
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • Katrin Roscher, WARC Best Practice, November 2018
Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million. -
Article • Kunal Sinha , WARC Best Practice, September 2017
This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow. -
Article • WARC Exclusive, October 2021
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021. -
Article • WARC Exclusive, October 2020
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020. -
Article • WARC Exclusive, January 2022
Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.
