Asia
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Data • Rob Clapp, WARC Data Points, June 2019
Case Study • AME Awards, Gold, 2019
Case Study • Brenden Arnold, WARC Awards for Asian Strategy, Entrant, 2017
Case Study • Dragons of Asia, Blue Dragon, Best in Cambodia, 2017
Case Study • MMA Smarties, Bronze, APAC, 2017
News • 12 June 2017
Article • Anna Hamill, WARC Exclusive, June 2017
Case Study • MAA Worldwide GLOBES, Gold, 2016
Case Study • Dragons of Asia, Gold, Silver and Best Campaign in Cambodia, 2016
Research Paper • Rebecca L. Norris, Layhour Sao, ESOMAR Conference papers, Congress, New Orleans, September 2016
News • 14 January 2016
Case Study • Lorya Noseda, Jamie Macfarlane and Pete Heskett, WARC Awards for Asian Strategy, Silver, 2014
Case Study • Sashi Kumar, WARC Awards for Asian Strategy, Entrant, 2014
Case Study • Lorya Noseda, Jamie Oliver Macfarlane and Pete Heskett, WARC Prize for Social Strategy, Bronze, 2014
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Article • Katrin Roscher, WARC Best Practice, November 2018
Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • WARC Exclusive, October 2020
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020. -
Article • Kunal Sinha , WARC Best Practice, September 2017
This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Case Study • Terence Ling, WARC Awards for Asian Strategy, Gold and Customer Journey Award, 2020
Luxury vehicle brand Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.
