Coca-Cola, a carbonated soft drink brand, increased sales and top-of-mind awareness by using time-targeted virtual calls that enticed Cambodian viewers to have an ice-cold Coke.
PHNOM PENH: Brands must prioritise product education in Cambodia if they want to build consumer trust for new categories, a senior agency executive has said.
This article explores how Cambodia is becoming a new frontier of growth for multinational brands, and what marketers need to focus on to achieve success in the country.
This case study shows how Unilever used a film and a travelling roadshow style promotion to increase sales of various beauty, food and other brands in Cambodia.
Research Paper•
Rebecca L. Norris, Layhour Sao, ESOMAR, Congress, New Orleans, September 2016
This study paper explores the current state of gender inequality in Cambodia through three lenses: demographics, including employment, education levels, marriage, and English proficiency; psychographics, including lifestyle and media; and attitudes toward traditional gender roles.
PHNOM PENH: Global coffee giant Starbucks is setting its sights on expansion in emerging Asian markets over the next five years, where socially-savvy Gen Z offer the next generation of business.
Case Study•
Lorya Noseda, Jamie Macfarlane and Pete Heskett, WARC Prize for Asian Strategy, Silver, 2014
This case study describes how a group of pro bono marketers took the campaign for the opposition Cambodia National Rescue Party onto Facebook to circumvent the government-controlled mass media.
Case Study•
Sashi Kumar, WARC Prize for Asian Strategy, Entrant, 2014
This case study explains how Heineken, the beer brand, promoted responsible drinking in South-East Asia by modelling positive behaviour in humorous online videos and encouraging social sharing.
Case Study•
Lorya Noseda, Jamie Oliver Macfarlane and Pete Heskett, WARC Prize for Social Strategy, Bronze, 2014
This case study shows how Sam Rainsy, the long-standing opposition leader in Cambodia forced into political exile in 2009, managed to circumvent the government-controlled media of Cambodia by driving the election campaign online.
Case Study•
Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2018
Savlon, a hygiene brand, affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.
Article•
Anna Hamill, Event Reports, Socialbakers Social Media Summit, March 2018
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017.
Case Study•
My Troedsson, The WARC Prize for Asian Strategy, Grand Prix and Research Excellence Special Award, 2017
Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.
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