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News • 23 December 2020
Article • Low Lai Chow, Event Reports, Digital Marketing World Forum Asia, August 2020
Data • Rob Clapp, WARC Data Points, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Research Paper • Sungjun (Steven) Park and Byungho Park, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 381-393
Research Paper • Chongyu Lu and Rex Yuxing Du, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 394-406
Article • Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Case Study • Rituparna Dasgupta, Deepa Kharidaha, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Data • Rob Clapp, WARC Data Points, December 2020
Case Study • Chantelle Hurndell, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
News • 02 December 2020
Case Study • Anupama Basu, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Dania Valitova, Dmitry Anureev, Alexandra Kondrashtina, WARC Media Awards, Bronze and Most Scalable Idea Award, Effective Use of Tech, 2020
Case Study • Gilad Kat, WARC Media Awards, Gold, Effective Use of Tech, 2020
Case Study • Yoohyun Kim, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Yoohyun Kim, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Oscar Maalihan, Rhouel Rallos, Sujay Ray, Jeffrey Ng, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Carl Daji, Adeline Kwek, WARC Media Awards, Entrant, Effective Use of Tech, 2020
News • 27 November 2020
News • 26 November 2020
Case Study • Rituparna Dasgupta, Ashutosh Paretkar, Rajani Ranjan, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Case Study • Nicholas Short, Zoe Ren, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Tahaab Rais, Tala Arakji, Anna Sadykova, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
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Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • Katrin Roscher, WARC Best Practice, November 2018
Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of the changes in key media habits by age group during the novel coronavirus (COVID-19) outbreak. -
Article • Euromonitor Strategy Briefings, November 2019
Looks at how companies need to prepare for the super app era in commerce by examining how WeChat birthed the revolution and how super apps have spread across Asia. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.