Article
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WARC Best Practice, March 2019
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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Ian James, WARC Best Practice, October 2018
Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
News
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19 September 2019
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile ...
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Procter & Gamble (P&G), a consumer goods corporation, launched a campaign featuring famous poet Vincent Fang that encouraged women in China to treat themselves to hair care products through poetry.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Shortlisted, 2019
Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.
Case Study
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Suzzane Zhang, Linlin Zhang, WARC Prize for Asian Strategy, Shortlisted, 2019
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
Case Study
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Galen Lau, Alyafarah Zainudin, Phoenix Tang, WARC Prize for Asian Strategy, Shortlisted, 2019
QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.
News
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06 September 2019
Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
Opinion
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Alex Brownsell, September 2019
Video planning is changing, and this month's edition of Admap evaluates the landscape. WARC's Senior Editor - Media, Alex Brownsell, explains what strategists need to know about video in an ever more digital world.
Research Paper
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Caroline Lancelot Miltgen, Anne-Sophie Cases, and Cristel Antonia Russell, Journal of Advertising Research, Digital First, August 2019
Social-networking sites, such as Facebook, are an important and fast-growing advertising channel. Because access to social-networking sites may happen through different devices, it is important to identify whether the drivers and mitigating factors affecting responses to social-networking-site advertising differ between consumers who access Facebook primarily on PCs versus on mobile phones.
Article
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Oliver Woods, Admap, September 2019
An overview of highlights and trends in Southeast Asia’s mobile video landscape, a market in which mobile is the dominant device for internet access.
News
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22 August 2019
The Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.
News
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21 August 2019
Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to the owner of franchises as varied as Call of Duty and Candy Crush.
Article
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Alex Brownsell, WARC Exclusive, August 2019
Greg Carroll, Activision Blizzard’s Commercial Director EMEA, and Jonathan Stringfield, Vice-President of Measurement and Insights, uncover why marketers ought to reconsider in-game advertising.
News
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16 August 2019
Paytm, the Indian digital payments firm, is putting money behind a new marketing effort and an expanded content offer to help it double its number of monthly active users from the current figure of 140 million by March next year.
Article
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WARC Category Intelligence, August 2019
Campaign updates and channel trends in Facebook.
News
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12 August 2019
More people now have access to mobile devices (96%) than bank accounts (89%), so it is not surprising that established financial institutions are increasingly forming partnerships with mobile payment providers or developing their own services.
News
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09 August 2019
In China, the number of consumers using both Douyin (the Chinese version of Tik Tok) and Kuaishou has more than doubled, according to a new report.
News
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08 August 2019
New Balance, the athletic footwear and apparel brand, enjoyed success in reaching young consumers in multiple markets through using a mobile ad unit that doubled as a compelling game.
Case Study
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Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
NRMA, an insurance company, turned the insurance model on its head in Australia by paying people to avoid disasters instead of paying people after they had one.
