Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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Ian James, WARC Best Practice, October 2018
Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
News
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30 March 2020
TV viewing in India jumped 6% thanks to the 21-day nation-wide lockdown that came into effect on 25 March, as the government attempts to stem the spread of the COVID-19 virus across its population of 1.3 billion.
News
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20 March 2020
Apps should be a “top priority in mobile marketing”, with branded tools offering particular benefits from an advertising perspective, a study published in the Journal of Advertising Research (JAR) has found.
Article
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Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020
Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.
Article
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Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
Research Paper
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Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 71-86
Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets.
Article
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Euromonitor Strategy Briefings, February 2020
A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.
Research Paper
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Chongyu Lu and Rex Yuxing Du, Journal of Advertising Research, Digital First, February 2020
This study investigated differences in consumer click-through behavior with paid search advertisement across devices – smartphone versus desktop versus tablet.
Case Study
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Case Studies on WARC, 2018
Beer brand Poker reversed declining sales in Colombia through a WhatsApp promotion which strengthened its position as a drink that is best enjoyed with friends.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases of its online books.
News
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25 February 2020
Voice assistants are increasingly changing the way Indians search for information via their mobiles, new research shows.
News
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24 February 2020
China’s coronavirus outbreak has forced millions of people to confine themselves in their homes and this in turn has prompted record downloads of apps and games, according to new data.
Case Study
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SABRE Awards, IN2, North America, Best in Digital Promo & Activation, 2020
Fast casual restaurant chain Chipotle partnered with mobile payment app Venmo to launch its new rewards programme in the US.
News
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05 February 2020
While mobile video advertising growth outpaces desktop video, publishers lag in implementing key programmatic strategies, like header bidding, as implementation continues to be a challenge on mobile.
Opinion
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Nick Morley, February 2020
For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020.
Article
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Jian Ming Lee, Admap, February 2020
A five-step guide for brands considering entering into an e-sports sponsorship in Asia.
News
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28 January 2020
India may now be the second largest smartphone market in the world, reaching 158 million shipments last year, but it remains underpenetrated relative to many other markets – a situation that is likely to change quickly.
News
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22 January 2020
Both consumers and advertisers across Southeast Asia are looking forward to the introduction of 5G networks, although their understanding of the benefits of the technology brings doesn’t necessarily match their excitement levels.
News
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17 January 2020
Facebook ads would benefit from providing users with a mix of “intrinsic” and “social” value, according to a study published in the Journal of Advertising Research (JAR).
News
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17 January 2020
Global spend on mobile games is forecast to reach $100bn in 2020, up from $86bn in 2019, and games now account for almost three-quarters (72%) of all spending in app stores, according to new research from App Annie.
News
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16 January 2020
Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...
Article
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Alasdair Gray, WARC Best Practice, January 2020
Provides marketers with an understanding of modern gaming culture, specifically how it manifests and thrives in a region such as Southeast Asia.
