Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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WARC Best Practice, March 2019
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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Ian James, WARC Best Practice, October 2018
Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
News
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21 November 2019
Digital mobile media and OTT will lead China’s media inflation rates in 2020 thanks to the continued popularity of streaming services and wider access to 5G connectivity, according to a report by independent consulting firm, R3.
Case Study
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Tricia Cruz, Kitty Faustino, Abhishek Gupta, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.
Case Study
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Lauren Cadman, Matthew Nolan, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.
Article
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Research on WARC, November 2019
This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
Case Study
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Best Media Research/Analytics, Best Media Research using Proprietary Data, 2019
Flipkart, an online selling store, leads the e-commerce space in India, but Amazon, with its significantly larger media spend, started to close the gap, so Flipkart needed a smarter way to reach its core audience while maximizing ROI.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Doritos, the snack brand, successfully launched its new Cool and Hot product globally, by introducing it through a 360-degree custom mobile video campaign.
Case Study
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Best Media Innovation, Ambient Media, 2019
Case Study
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Best Media Research/Analytics, Best use of Analytics/Data Technology, 2019
GoodKnight, an insecticide brand, successfully increased sales and raised the Indian audience's awareness about dengue, a dangerous disease which is transmitted by mosquitoes.
Case Study
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Best Media Innovation, Digital, Mobile/Handheld devices, 2019
Nokia, a telecommunications brand, invented an experience that technically modified over 100 songs to promote its Nokia 6 Dolby Atmos audio feature among Indian millennials.
Case Study
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Entrant, X (Global), 2019, MMA Smarties
P/S, a toothpaste brand, launched a mobile game for children and mothers in Vietnam to encourage sales of its anti-cavity toothpaste.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Joko "Jokowi" Widodo, an Indonesian presidential candidate, launched a campaign that relied on user-generated content and shareability to remain top of mind among voters and win the election.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Castrol, a lubricant oil brand, created a WeChat mini-program that not only educated independent Chinese mechanics on the brand's products but also increased brand engagement through activities and special in-app offers.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Shell Advance, a motorbike engine oil brand, increased brand awareness across Vietnam by launching a campaign that showcased a group of motorcycle accident aid rescuers, and the brand's role in supporting it.
Case Study
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Best Media Innovation, Digital, Mobile/Handheld devices, 2019
Pepsi, a carbonated drinks brand, partnered with travel app Rail Yatri, to promote Pepsi to Indian train users in a convenient and contextualised way.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Knorr, a food and beverages brand, reversed declining sales in the Philippines by launching a cooking-pal service that directly engages users' during mealtimes.
Case Study
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Best Integrated Campaign, Services, 2019
Paytm, an e-payment brand, increased adoption of its scan and pay QR codes as a form of payment in India by leveraging its partnership with the national cricket board and replacing man of the match cheque-giving ceremonies with a QR code bank transfer.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Samsung, a smartphone brand, successfully increased sales and brand engagement using a campaign featuring its S10 model on an interactive HD video ad, which allowed customers in the Philippines to experience the product in an innovative way.
Case Study
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MMA Smarties, Silver, X (Global), 2019
P/S, a toothpaste brand, launched a partnership with a child-safe social media platform to deliver content that effectively educated Vietnamese children about brushing their teeth and increased brand awareness.
