Article
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WARC Best Practice, March 2019
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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Ian James, WARC Best Practice, October 2018
Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
News
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19 July 2019
Wearable technology may present new opportunities for advertising matched with an individual’s emotions and dispositions, but privacy must be at the forefront of marketers’ thinking, an article in the Journal of Advertising Research ...
Article
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Gabey Goh, WARC Exclusive, July 2019
In-app advertising fraud should be a source of major concern for marketers, both from an expenditure and brand safety perspective.
Article
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WARC Trends, July 2019
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Anil Thakraney, WARC Exclusive, July 2019
Research from the MMA (Mobile Marketing Association) and Advertising Research Foundation suggests that advertisers have less time than they think to influence consumers on mobile.
Article
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Research on WARC, July 2019
A new study looks at gamer behaviours in China and the effectiveness of advertising to this audience.
News
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05 July 2019
Manchester United, the English Premier League football club, is seeking to engage its 100 million fans in China with new experience centres and the launch of a dedicated Chinese-language app.
News
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24 June 2019
Jeffrey Katzenberg believes Quibi, the short-form mobile video subscription service he’s launching next year, scores with both consumers and brands in terms of the advertising experience on offer.
Article
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Alex Brownsell, WARC Exclusive, June 2019
Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Allegra, the allergy-relief drug made by Sanofi, used mobile ads powered by augmented reality to connect with consumers in Brazil.
News
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18 June 2019
Mobile ordering is the future of QSR, according to the ECD behind Burger King’s Whopper Detour promotion that rocketed the burger chain’s ordering app to the top of the app download charts within a couple of days of its launch.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019
PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Telecoms company Vodafone India grew subscribers and revenue with a top-up product that protected women's phone numbers and privacy.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Reclame Aqui, a consumer protection company, launched an app to expose corrupt politicians during election time in Brazil.
Case Study
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Design Business Association, Silver, 2019
The British National Formulary, a British pharmaceutical reference book, launched an app version of its book, with design inspiration coming from its original print copy, to reach healthcare professionals in the UK.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Digital Marketing, 2019
M&M's, the confectionary brand, delivered its most successful Facebook campaign in the UK by being creatively reductionist and prioritising product over brand characters.
Case Study
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Design Business Association, Gold, 2019
Loterie Romande, the lottery provider for the French-speaking Swiss population, redesigned its e-gaming website to create shuffling site that follows weekly draws to increase visits in Switzerland.
Case Study
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Design Business Association, Gold, 2019
Stem4, a charity for teenage mental health, launched its Calm Harm app, which was designed in collaboration with teenagers to ensure visual appeal among the target audience in the UK.
News
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11 June 2019
Even as print sales are falling, mobile has significantly boosted local media audiences and is helping local newsbrands reach a younger demographic, new research shows.
News
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10 June 2019
The amount of time spent by global consumers accessing the mobile internet has grown from 80 minutes a day in 2015 to 130 minutes a day in 2019, according to ROI agency Zenith.
Article
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Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.
