Responsible business

WARC's commitments to diversity, equity and inclusion


At WARC diversity, equity and inclusion is core to us. We are committed to building an inclusive and tolerant culture for our colleagues, customers, partners and the industry; regardless of race, sexual orientation, gender identity, ethnicity, disability, age, religion or belief.

Our people

We are committed to creating and fostering an actively tolerant and inclusive workforce for our people to thrive.

Our customer experience

We are committed to continuously improving and reviewing accessibility to WARC's suite of products, for our customers and the industry.

Our content

We are committed to creating a diverse and inclusive stream of content to amplify voices across the industry, to accurately represent disproportionately underrepresented communities.

Our market influence

We are committed to educating and nurturing the marketers of tomorrow from disproportionately underrepresented backgrounds and working proactively to influence the diversification of talent in the industry.

Our organisation

We are committed to being an anti-racist and inclusive organisation.

Our team

We are committed to recruiting and developing talent from diverse backgrounds.

Our content

We are committed to building a network of contributors, content and insights from diverse communities, to be amplified on WARC platforms.

Our product

We are committed to an ongoing review of the structure, language and tagging of our product, to accurately represent diverse communities.

Our market influence

We are committed to educating and nurturing the marketers of tomorrow from diverse backgrounds.

Our partnerships


HBCU Initiative

In partnership with the ANA Educational Foundation (AEF), the 4A’s Foundation and the Advertising Research Foundation (ARF), WARC and Cannes Lions have teamed up to bring industry knowledge to Historically Black Colleges and Universities (HBCUs). With the help of the HBCU Business Dean’s Roundtable, this initiative will ensure that future Black – and other under-represented groups of marketers – have the best content available to them on creative and marketing effectiveness.

Students from 100+ HBCUs across the US will have access to world-class content from the WARC and Cannes Lions’ The Work platforms, providing them with the tools and insights to help further their education in marketing. This commitment by WARC and Cannes Lions, worth over $1m per annum, is given free of charge.

To learn more about this initiative or if you are an HBCU and would like to sign up, please reach out to us at americas@warc.com.

WARC and Cannes Lions are committed to advancing and expanding diversity in marketing.

“This partnership will provide HBCU’s with practical educational tools to assist in enhancing our marketing programs. Our curriculum today requires business case studies and other current marketplace resources for student success. It is my hope that this initiative and others will help improve the access of our students to marketing careers across the industry.”

Van B. Sapp, Dean, Saint Augustine’s University School of Business, Management, and Technology and President, HBCU Business Dean’s Roundtable

Download the press release


Black Cultural Archives

The Black Cultural Archives (BCA) is the home of Black British History and its mission is to collect, preserve and celebrate the histories of people of African and Caribbean descent in the UK and to inspire and give strength to individuals, communities and society.

Mainstream voices have dominated marketing and advertising spaces, there is a need for minority audiences, customers and consumers to be spoken to and reached in an authentic and credible way.

In partnership with the BCA & in collaboration with Niche On Demand WARC’s aim is to:

  • Help businesses make their marketing more effective by embedding inclusion as a way of life.
  • Connect Black audiences to brands that want to engage in authentic and meaningful ways.
  • Provide access to world class insights, data and innovation to enable you to effectively market and engage authentically.
  • Showcase the pioneers in black British marketing, their influence and contributions.

Visit the Black Cultural Archives


Hidden Figures: A look at Black British marketing and design

Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way.

In partnership with the Black Cultural Archives (BCA) and Niche on Demand (NoD), this video series explores the pioneers in Black British marketing, their influence and contributions.

Each interview draws on key themes such as lessons learnt from being one of the first black owned strategic marketing consultancies in the UK, the influence of black creatives and marketers on Brand Activism, and building on the next generation of black marketers/researchers.

Download the press release


Kevin Morosky, Creative Director, Havas Media Group and Co founder POCC
Launched 15th Oct 2020
  • The current state of diversity, equity and inclusion in advertising – what do brands need to do next?
  • Personal experiences of progressing in advertising: Barriers faced and actionable steps.
  • The future of Black marketers and advertisers of tomorrow

Watch the video


Dr Glen Yearwood, Owner, Soul Marketing
Launched 22nd Oct 2020
  • The importance of storytelling to success
  • Recommendations for the aspiring Black creatives and marketers of the future
  • What should brand do now in order to have true representation

Watch the video


Binki Taylor, Founding Partner, The Brixton Project, and Kunle Olulode, Director, Voice4Change – in memoriam of Jon Daniel
Launched 29th Oct 2020
  • The importance of brand activism
  • The power of personality and openness in creating a change environment
  • Jon Daniel pivotal creative campaigns

Watch the video