Article
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WARC Best Practice, July 2019
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
Article
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WARC Best Practice, July 2019
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.
Article
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WARC Best Practice, December 2018
Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.
Article
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WARC Best Practice, December 2018
Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.
Article
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WARC Best Practice, December 2018
Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it.
Article
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WARC Best Practice, December 2018
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
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WARC Best Practice, December 2018
Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
Article
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WARC Best Practice, September 2018
Provides marketers with information and guidance about combining TV and digital media strategies.
Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
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Bethan Crockett, WARC Best Practice, September 2017
This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.
Article
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Andrew Green, WARC Best Practice, June 2017
This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
Research Paper
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Research on WARC, July 2019
Looks at the Australia digital media landscape and the role of external influencers in decision-making.
Article
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Tim Elkington, WARC Exclusive, July 2019
Explores the practical steps that brands can take to optimise the attention levels their ads create.
News
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12 July 2019
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
Article
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WARC Best Practice, July 2019
Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix.
Article
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Tini Sevak, WARC Exclusive
In the last five years we have seen a global shift in where consumers are spending their time, with people spending on average over 11 hours a day consuming media in some form across platforms – which has affected how people find their news.
Case Study
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Noor Hassanein, WARC Prize for MENA Strategy, Shortlisted, 2019
28 Too Many, an anti-female genital mutilation charity, used online, direct and guerrilla marketing to create a symbol for a movement to dissuade parents from practising FGM in Egypt.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019
Lifebuoy, the soap and hygiene brand, used YouTube ads during Ramadan to promote hand washing and increase sales of its products in the Middle East.
Case Study
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Dana Alkutoubi, Rabie Hassoun, WARC Prize for MENA Strategy, Shortlisted, 2019
Bookstore brand Jarir reframed the back-to-school narrative with an outdoor, online and social media campaign to reassert its market-leading position in the category and boost sales of bags in Saudi Arabia.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.
Case Study
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Dana Al-Kutoubi, WARC Prize for MENA Strategy, Shortlisted, 2019
Saudi Telecom Company (STC) used a historically-based social media and video campaign to promote acceptance of women driving and enhance its brand metrics with women.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2019
Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.
