News
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18 January 2021
Digital advertising revenue in China grew by almost 23% in 2020, and the double-digit growth occurred even though average media spend fell by more than 15% between Q1 and Q3 because of COVID-19, according to a new report from independent consultancy
News
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15 January 2021
Pandemic and lockdown has led to a further blurring of the boundaries between work and home and what was the third space; a report from Trajectory posits the development of a fourth space.
News
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15 January 2021
A recent survey of 52 senior US ad buyers, conducted by investment bank Cowen in December, has revealed that Amazon’s share of their digital adspend is forecast to rise from 7% in 2020 to 11% in 2022.
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of growth in time spent gaming and spending on video games in the United States among older audiences.
Opinion
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Lena Roland, January 2021
Despite the turbulence of last year – or, perhaps, because of it – the marketing community unveiled a wide range of research and fresh thinking that can help boost effectiveness in 2021 and beyond.
News
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13 January 2021
The worth of Asia’s online video market exceeded $30 billion for the first time in 2020, new research shows, as revenue from paid subscriptions overtook ad revenue, again for the first time.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
News
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13 January 2021
Video game streaming might feel like quite a new medium, but the numbers are already colossal, according to new data from StreamElements, a streaming platform tools company, and measurement firm Arsenal.
Case Study
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WARC Cases, 2019
Automotive brand Volkswagen earned media attention and grew conversion rate in Malaysia with an s-commerce campaign during the 12.12 online shopping festival.
Article
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WARC Best Practice, January 2021
A summary of new thinking and best practice on new research in marketing.
Case Study
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WARC Cases, 2020
Automobile brand Volkswagen brought attention to the issue of children’s car safety in Malaysia through a social-first content campaign.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of the number of subscription video-on-demand (SVOD) services used by households in the United States and Western Europe.
Opinion
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Kenneth Pao, January 2021
Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.
News
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07 January 2021
Brands looking to compensate for a loss of reach through traditional broadcast TV are turning to digital platforms; but they need to be wary of the quality and cost of that incremental reach, as the experience of Direct Line Group shows.
Opinion
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Philippa Snare, January 2021
It’s in marketers’ best interests to protect and preserve the open web by advertising on it, writes The Trade Desk’s Philippa Snare.
News
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06 January 2021
The concepts of mental and physical availability are easily grasped but a lack of detailed marketing knowledge in the C-suite, and a lack of nuance in language, means that a third “availability” should be added to improve understanding.
News
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05 January 2021
Ride-hailing company Uber was in the midst of crisis when it discovered colossal fraud to the tune of $100m, according to comments made recently by its former head of performance marketing and CRM.
Article
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WARC Best Practice, January 2021
Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.
Article
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OMD, Research on WARC, January, 2021
An overview of the key consumer signals to help plan for the year ahead, following the unprecedented and transformational events of 2020.
News
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18 December 2020
Accidentally exposed data from three brand safety technology providers reveals the mess of blocklists and risk levels that decide to monetise or block articles.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of new digital activities in Japan during the coronavirus (COVID-19) outbreak.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Data safety needs to take on equal importance in marketing considerations as new data regulations and privacy laws take effect worldwide.
News
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17 December 2020
Successful brands spend 80% of their budgets on TV and digital channels, according to the latest Media Allocation Benchmark report from WARC – a slight dip on the 82% registered in last year’s study.
