Eight key insights from the latest thinking on how these channels are complementary, driving greater reach, online activities, and word-of-mouth.
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WARC Best Practice, July 2018
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
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WARC Best Practice, July 2018
explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
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WARC Best Practice, August 2017
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
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WARC Best Practice, August 2017
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
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Andrew Green, WARC Best Practice, June 2017
This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.
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WARC Best Practice, June 2017
This article provides marketers with information and guidance about combining TV and digital media strategies.
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Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
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Brooke Hemphill, Event Reports, Mumbrella360, June 2018
Some audiences – especially young people – are migrating to video-on-demand services from their tradtional TV broadcasters, and this offers challenges (consistent measurement) and opportunities (VOD-specific commissioning) for media owners.
News
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16 July 2018
NEW DELHI: Vacancy levels at leading Indian malls are falling as more global brands seek bricks-and-mortar retail space, while, ahead of its annual Prime Day event, Amazon has experimented with VR kiosks in some of the country’s most popular ...
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13 July 2018
DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.
Case Study
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Philipp Klumpp, Case Studies on WARC, 2017
Lincoln's Beard Brewing successfully created a brand narrative that increased revenues and resonated in the Miami craft beer market.
News
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11 July 2018
HONG KONG: Baidu, Alibaba and Tencent dominate China’s internet to an extraordinary degree but continued success for any business operating in this area requires constant adjustment to government policy, according to a new report.
News
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10 July 2018
GURGAON: Hindware, a premium bathroom company in India, is using digital platforms to inform its traditional retail formats and shorten the customer journey.
Case Study
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Arun Sharma, Case Studies on WARC, 2017
Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.
News
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05 July 2018
CANNES: Despite continuous innovation in the media sector, creative shops have struggled to bring clients compelling strategic data that can ease conversations with the C-suite, according to one client-side marketer.
Article
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Low Lai Chow, Event Reports, MRMW APAC, June 2018
Hindware, a premium bathroom modelling company from India, is using digital and social media platforms to inform its traditional retail formats and shorten the customer journey.
Case Study
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Ali Cheikhali, WARC Prize for MENA Strategy, Shortlisted, 2018
Small independent internet provider ISP Connect used a social-media-based strategy to drive sales and increase market share in Lebanon.
Case Study
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Vishal Badiani, WARC Prize for MENA Strategy, Shortlisted, 2018
Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.
Case Study
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Haytham Dayeh, Omar Kishk, Mahmoud Jaber, Pooja Beri et al., WARC Prize for MENA Strategy, Shortlisted, 2018
Leading UAE telco du created a fully integrated campaign to encourage people to actively consider the choices they make when interacting online about painful issues.
Case Study
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Tahaab Rais, Carl Bou Abdallah, WARC Prize for MENA Strategy, Shortlisted, 2018
Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.
Case Study
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Jala Fawaz, Jackie Hughes, WARC Prize for MENA Strategy, Shortlisted, 2018
Sadia, a leading food brand, employed a social media strategy in the MENA region to convince women that they could cook less, waste less but feel just as generous during Ramadan.
