Article
•
WARC Best Practice, October 2019
Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.
Article
•
WARC Best Practice, September 2019
Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.
Article
•
WARC Best Practice, September 2019
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
•
WARC Best Practice, August 2019
Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it.
Article
•
WARC Best Practice, August 2019
Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
Article
•
WARC Best Practice, July 2019
Provides marketers with information and guidance about combining TV and digital media strategies.
Article
•
WARC Best Practice, July 2019
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
Article
•
WARC Best Practice, July 2019
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.
Article
•
Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
•
Bethan Crockett, WARC Best Practice, September 2017
This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.
Article
•
Andrew Green, WARC Best Practice, June 2017
This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.
Article
•
Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
•
Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
•
Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
News
•
21 January 2020
Adtech firms have come under fire for “having their heads in the sand” with regards to data privacy and for failing to appreciate context when it comes to brand safety.
Article
•
Anita Caras, WARC Exclusive, January 2020
The findings of a study by Verizon Media into the key motivations underlying how and why consumers interact with online content.
News
•
14 January 2020
Advertising agencies have welcomed reports that TikTok, the Chinese viral video app, may introduce a curated content feed to allay brand safety fears – a move that would also enable it to charge higher advertising rates.
Article
•
ARF - Knowledge at Hand, November 2019
Oracle Data Cloud, the cloud-based data management platform for marketing, offers best practice on audience quality.
Article
•
ARF - Knowledge at Hand, October 2019
Looks at the risk to brands from having their ads appear next to objectional content in the US and Canadian markets.
Article
•
Gareth Price, WARC Exclusive, January 2020
The effectiveness of online advertising is under increased scrutiny, but focusing on direct response metrics does a disservice to the many new ways online can help build a brand.
Article
•
Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.
News
•
07 January 2020
Walmart, the US mega-retailer, has announced the launch of a self-serve portal through which users can buy on-site search and sponsored product ads as well as an API that makes its inventory available across several partners.
Article
•
Shann Biglione, Admap, January 2020
As the industry becomes increasingly commoditized, healthcare brands need to return to a blend of short-term and long-term marketing and this article details how brands can strike that balance.
Article
•
Casey Ferrell, Admap, January 2020
Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.
News
•
06 January 2020
Long working hours – the so-called 996 schedule of working from 9am to 9pm six days a week – are leading to urban Chinese sleeping less and spending more time online later in the evening.
