Eight key insights from the latest thinking on how these channels are complementary, driving greater reach, online activities, and word-of-mouth.
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WARC Best Practice, July 2018
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
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WARC Best Practice, July 2018
explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
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WARC Best Practice, August 2017
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
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WARC Best Practice, August 2017
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
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Andrew Green, WARC Best Practice, June 2017
This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.
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WARC Best Practice, June 2017
This article provides marketers with information and guidance about combining TV and digital media strategies.
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Tamara Sword, WARC Best Practice, May 2017
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
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Sam Peña-Taylor, WARC Exclusive, September 2018
Success on Amazon, a near-dominant force in retail with designs on advertising budgets, requires understanding what principles underpin the site.
News
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17 September 2018
NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.
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12 September 2018
LONDON: The past year has seen a dramatic surge in the proportion of Britons watching Netflix, according to the latest IPA Touchpoints data, which reports that they are spending more time per day watching television/video than ever before.
Case Study
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SABRE Awards, Gold, APAC, Technology: Software & Services, 2018
NetApp, a hybrid cloud data services company, optimized the digital footprint of its sales workforce in APAC to drive positive sales impact and greater online conversations.
Case Study
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SABRE Awards, Gold, APAC, Australia/New Zealand, 2018
Go Gentle Australia, a right-to-die advocacy group, was able to emotionally engage Australians with its six-minute film.
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SABRE Awards, In2 APAC, Best Meme/Viral Campaign, 2018
Pampers, a brand of baby and toddler products marketed by P&G, increased its market share in Vietnam by launching Pampers Positive, which created social conversations between mothers about the parenting pressures and myths they face.
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SABRE Awards, Gold, APAC, Medical Technology, 2018
Intel, a technology company, raised sales and awareness of its VR installation for helping treat Autistic children in China by telling the stories from parents of Autistic children and demonstrating how it works.
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SABRE Awards, Gold, APAC, Consumer Health, 2018
Prevail, a brand of incontinence products, increased external visits to e-commerce channels by 6500% and increased sales by 74% during its campaign in China, which used emotional storytelling.
Case Study
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SABRE Awards, In2 APAC, Digital and Print Media, 2018
Go Gentle Australia, a right-to-die advocacy group, was able to emotionally engage Australians with its six-minute film.
Case Study
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SABRE Awards, Gold, APAC, Technology: Hardware, 2018
Nvidia, a computer game company, convinced Chinese gamers that its deal with Nintendo wouldn't compromise the quality of Nintendo games by holding a gaming livestream event with influencers.
Case Study
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SABRE Awards, Gold, APAC, Web-Based Business, 2018
Kobo, an e-book company, increased its awareness in Taiwan by launching the Bookstore Therapy, which saw e-books answering the increasing concerns of Taiwanese people in a digital age.
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SABRE Awards, Gold, APAC, Financial Services, 2018
Temasek, an investment company, launched The Great Singapore Replay (TGSR) – a campaign that increased awareness of Temasek's community engagement by over 144% and helped re-write Singapore's music history.
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SABRE Awards, Gold, APAC, Consumer Electronics, 2018
Huawei, a mainland Chinese global smartphone brand, had to fight an uphill battle to gain acceptance among increasingly anti-China Hong Kong consumers.
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SABRE Awards, In2 APAC, Best Use of Global Social Networking Platforms, 2018
Porsche, an automotive brand, promoted its company image among auto and technology professionals in China by deploying LinkedIn as its corporate communication vehicle through page redesign and engaging content.
