Data
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Marte Aune, WARC Data Points (GlobalWebIndex), April 2021
An overview of online sources used by Southeast Asian consumers to learn more about brands and products.
Article
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Facebook, Research on WARC, April, 2021
Looks at diverse and inclusive representation in online advertising.
Article
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Anna Sampson, WARC Evidence, April, 2021
With the demise of the cookie and a renewed focus on attention, context is key when it comes to effective advertising.
Opinion
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Richard Neish, April 2021
The past year has seen an increase in streaming and a surge in e-commerce. Behind those headlines, however, the reality is very different for many people, says Richard Neish.
Article
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Sam Peña-Taylor, Event Reports, DMX Dublin, March 2021
Share of search has been shown to be a remarkably accurate proxy for share of voice and therefore market share – three experts consider its advantages and limitations.
Article
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WARC Exclusive, April 2021
This report looks at the strategies and approaches of some of the world’s most awarded campaigns for media excellence in 2020.
Opinion
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Amit Thakur and Ngọc Nhân Mai, April 2021
Mindshare Vietnam’s Amit Thakur and Lifebuoy’s Ngọc Nhân Mai reveal that the soap brand flourished in Vietnam due to the pandemic and share how it leveraged technology with an infection alert system that supports its brand mission.
Data
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Cinzia Petio, WARC Data Points, April 2021
An overview of livestreamed gaming audiences worldwide between 2019 and 2024.
Article
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Low Lai Chow, Event Reports, MadTech Japan, March 2021
The outlook for the Japanese advertising market is getting rosier amid improving market conditions.
Case Study
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WARC Cases, 2020
INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.
Data
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Cinzia Petio, WARC Data Points, March 2021
An overview of marketers' change in their approach to advertising investment as a consequence of COVID-19.
Article
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Maita Consulta, WARC Exclusive, Spotlight SEA, April 2021
Mediabrands Philippines’ Maita Consulta shares how to approach issues of brand awareness, engagement and transactions with customers on their radically mutating consumer journey in the Philippines.
Opinion
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Oliver Eriksson, March 2021
The proof of authenticity and provenance offered by non-fungible tokens or NFTs opens up numerous possibilities for brands to use as a way to encourage loyalty, long-term fan engagement and advocacy.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of consumer interest in buying prescription medication online across 17 markets.
Data
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Cinzia Petio, WARC Data Points, March 2021
An overview of podcast and online audio consumption in the United States.
Article
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Jane Ostler, WARC Exclusive, Spotlight US, March 2021
Explains why direct integrations with publishers may be one path forward for marketers in a post-cookie world.
Opinion
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Ben Jankowski, March 2021
No matter which part of US media you look at, change is afoot, whether it’s the push for changes to the $20 billion upfront TV sales season, or digital, where greater emphasis on consumer privacy concerns is racially altering how brands can target. Or it could be cross-media measurement, a difficult topic on which to come to any type of consensus. Recently, for WARC’s Spotlight US, “Media strategies for a shifting US landscape,” Cathy Taylor, WARC’s Commissioning Editor US, discussed these issues with Ben Jankowski, senior vp/media at Mastercard. Jankowski is also co-chair of the Association of National Advertiser’s Media Leadership Committee, giving him perspective not just on his own brand, but on the media industry as a whole.
Opinion
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Poonam Kumar, Irene Joshy and Pablo Gomez, March 2021
To master the new rules of marketing effectiveness post-pandemic, brands must be agile and focus on risk intelligence to grow; they have to get creative right as content consumption soars; and they must use insights and data strategically to tap media and communication opportunities.
Case Study
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WARC Cases, 2018
Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.
Case Study
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WARC Cases, 2020
Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.
Opinion
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Rob Clapp, March 2021
This month: How advertisers can double their return on investment (ROI), some of the challenges and opportunities for B2B marketers and the future landscape of TV advertising and audiences.
Opinion
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Raja Narula, Nicola Pollin and Melissa Lee, March 2021
Brand websites are an invaluable channel in a consumer’s buying journey and brands should adopt a robust direct-to-consumer strategy to establish a holistic online retail presence. Google research shows that a brand website is critical to a brand’s online success and reveals insights for building a robust brand website strategy.
Article
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WARC Webinars, March 2021
Isobar Commerce's Patrick Deloy and Nathan Petralia share insights from their contribution to the WARC Guide to Shoppable Media on the pros and cons of investing in paid shoppable media advertising.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of the cost-effectiveness of different channels in multimedia campaigns.
Article
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Lotame, Research on WARC, March, 2021
Lotame, a data solutions company, conducted a global survey of over 1,000 marketers and publishers to understand what the future of advertising, beyond the cookie, means and how its primary stakeholders are preparing.
