Article
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WARC Best Practice, August 2019
Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it.
Article
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WARC Best Practice, August 2019
Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
Article
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WARC Best Practice, July 2019
Provides marketers with information and guidance about combining TV and digital media strategies.
Article
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WARC Best Practice, July 2019
Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.
Article
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WARC Best Practice, July 2019
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.
Article
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WARC Best Practice, December 2018
Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.
Article
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WARC Best Practice, December 2018
Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.
Article
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WARC Best Practice, December 2018
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
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Bethan Crockett, WARC Best Practice, September 2017
This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.
Article
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Andrew Green, WARC Best Practice, June 2017
This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
Article
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WARC Best Practice, September 2019
Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.
News
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17 September 2019
The latest issue of IAB Europe’s Attitudes to Programmatic Advertising (for 2019) reports on the shifting profile of this young discipline.
Case Study
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SABRE Awards, Asia-Pacific, Product Media Relations (trade media), Gold, 2019
Air New Zealand, an airline, increased Taiwanese tourism to New Zealand by showing them its attractions with the help of relatable storytellers.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
JD, an e-commerce company, launched a short branding film for JD and advanced marketing work of the JD mascot Joy to promote the brand in China.
Case Study
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SABRE Awards, Asia-Pacific, Marketing to Women, Gold, 2019
Chando, a cosmetics brand, increased sales of its high gloss lipstick with women in China due to its social campaign promoting women.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Continental Tyres, an automotive manufacturing company, highlighted the enjoyment of travelling between cities in China by creating a branded social platform on WeChat.
Case Study
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SABRE Awards, Asia-Pacific, Digital Campaign, Gold, 2019
Air China, the airline, increased sales revenue by 13% after re-imagining the booking process with a focus on emotions for its customers in China, the UK, France and Germany.
Article
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Chris Worrell, WARC Exclusive, September 2019
In the second part of this two-part article exploring the big issues facing brands, Wavemaker considers the implications of digital commerce on FMCG brands and the new thinking needed to success on these new platforms.
Case Study
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SABRE Awards, Asia-Pacific, Guerrilla Marketing, Gold, 2019
Child Rights and You (CRY), a non-profit, launched a social media campaign in India that brought attention to the importance of children having a happy and safe childhood.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
HSBC, a bank, launched a documentary series on Facebook Stories in China that followed millennials leading up to Lunar New Year.
