Political audiences
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News • 25 January 2021
Article • Avin Narasimhan, WARC Exclusive, Spotlight US, January 2021
Article • Shawn Francis, WARC Exclusive, Spotlight US, January 2021
Opinion • Cathy Taylor, January 2021
Article • Anita Schillhorn , WARC Exclusive, Spotlight US, January 2021
Article • J. Walker Smith, WARC Exclusive, Spotlight US, January 2021
Opinion • Kirstie Maryott, January 2021
Opinion • Cathy Taylor, January 2021
Opinion • Cathy Taylor, January 2021
Opinion • David Penn, November 2020
News • 01 October 2020
Article • WARC Best Practice, September 2020
Article • Brian Carruthers, WARC Exclusive, Nudgestock, June 2020
Research Paper • Tanja Kunz, Camille Landesvatter, and Tobias Gummer, Int. Journal of Market Research, Vol. 62, No. 4, 2020, pp. 396-408
Opinion • Drew Train and Davianne Harris, July 2020
Article • Amanda Ginzburg, WARC Exclusive, April 2020
News • 04 February 2020
News • 31 January 2020
Research Paper • Peter Totman, ESOMAR Conference papers, Fusion, 2019
Research Paper • Graeme Trayner, ESOMAR Conference papers, Fusion, 2019
Research Paper • Preriit Souda and William Landell Mills, ESOMAR Conference papers, Congress, 2019
Article • Benedict Pringle and Iain Bundred, WPP Atticus Awards, Winner, 2018
Research Paper • Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, Int. Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610
Research Paper • Ron Johnston, David Rossiter, Todd Hartman, Charles Pattie, David Manley and Kelvyn Jones, Int. Journal of Market Research, Vol. 60, No. 5, 2018, pp. 463-483
News • 28 August 2018
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Research Paper • Graeme Trayner, ESOMAR, Fusion, 2019, pp. 0-0
Looks at how brands can use qualitative research to navigate the current age, defined by populism and rage. -
Article • Amanda Ginzburg, WARC Exclusive, April 2020
In a charged political environment, brand involvement can be fraught with risk, but there are meaningful ways brands can be involved. -
Article • Crawford Hollingworth, Market Leader, Quarter 2, 2013, pp. 46-48
This article describes how the principles of behavioural economics were successfully put into practice by Barack Obama's team in the November 2012 US presidential election. -
Article • WARC Best Practice, September 2020
Explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution. -
Article • Brian Carruthers, WARC Exclusive, Nudgestock, June 2020
Patrick Fagan, former lead psychologist at Cambridge Analytica, ponders the ethical dimensions of psychographic targeting. -
Research Paper • Preriit Souda and William Landell Mills, ESOMAR, Congress, 2019, pp. 0-0
Amaranth Insight and PSA Consultants developed a study on British politics to demonstrate how changes in online sentiment, framed by semiotic interpretation, can be shown to affect real world outcomes.