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Research Paper • Linwan Wu and Taylor Jing Wen, Journal of Advertising Research, Digital First, March 2021
Article • WARC Strategy Toolkit, March 2021
Research Paper • Yamen Koubaa and Amira Eleuch, Journal of Advertising Research, Vol. 61, No. 1, 2021, pp. 78-94
Research Paper • Manuel Anglada-tort, Steve Keller, Jochen Steffens and Daniel Müllensiefen, Journal of Advertising Research, Vol. 61, No. 1, 2021, pp. 95-109
Article • POCAM, Research on WARC, February, 2021
News • 12 February 2021
Article • Stephen Whiteside, WARC Exclusive, February, 2021
Research Paper • Kelly Cowart and Phillip Wagner, Journal of Advertising Research, Digital First, January 2021
Article • Chasson Gracie, Joshua Richards, Daniel Pozzebon, Kevin Keane, Jasmin Amin , WARC Exclusive, January, 2021
Article • Tom Roach, Research on WARC, January, 2021
Article • DVJ Insights, Research on WARC, January, 2021
Research Paper • John Parker, Scott Koslow, Lawrence Ang, and Alexander Tevi, Journal of Advertising Research, Vol. 61, No. 1, 2021
News • 18 December 2020
Article • Holger E. Metzger , WARC Exclusive, Spotlight China, December 2020
Research Paper • Rohit H. Trivedi and Thorsten Teichert, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 439-451
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
Research Paper • Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and Shih-Ting Kao, Journal of Advertising Research, Digital First, November 2020
Research Paper • Maitreyee Patki and Jayanth Narasimha, ESOMAR Conference papers, APAC, 2020
Research Paper • Minh Nguyen, Kosuke Yoshida and Tomoya Naohara, ESOMAR Conference papers, APAC, 2020
Research Paper • Ramanathan Vythilingam, ESOMAR Conference papers, APAC, 2020
Article • Graham Page, WARC Exclusive, November, 2020
Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020
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Article • Phil Barden and Dr. Nick Carnagey , Research on WARC, April 2020
Explores new research into the changes in consumer motivations during the Covid-19 crisis, as opposed to before. -
Article • Strategy Toolkit, Strategy Toolkit
This article looks at the nuts and bolts of bringing a marketing strategy to life - how to write a creative brief, and how to brief it successfully. -
Article • WARC Evidence, January 2020
Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether thy help to create shortcuts in consumers’ minds that make brands more memorable and impactful. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020
Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands. -
Article • Orlando Wood, WARC Exclusive, May 2020
Details how to advertise in a recession – and, specifically, a health-induced recession caused by disease.