Influencers
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Article • Stephen Whiteside, Event Reports, SXSW, March 2021
Article • Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Data • Rob Clapp, WARC Data Points, April 2021
Article • Alex Brownsell, WARC Exclusive, April 2021
Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Article • Alex Brownsell, WARC Trends, March 2021
Article • Low Lai Chow, Event Reports, Spikes X Campaign Asia event, March 2021
Article • WARC Webinars, March 2021
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Data • Rob Clapp, WARC Data Points, March 2021
Opinion • Alex Brownsell, March 2021
Article • WARC Strategy Toolkit, March 2021
Article • Maria Bain, WARC Exclusive, March 2021
Article • Kaho Yamada, WARC Exclusive, March 2021
Article • WARC Best Practice, March 2021
Article • Mudit Jaju, WARC Exclusive, March 2021
Opinion • Audrey Low, February 2021
Opinion • Kirstie Turner, February 2021
News • 29 January 2021
News • 27 January 2021
Article • Shawn Francis, WARC Exclusive, Spotlight US, January 2021
News • 18 January 2021
News • 14 January 2021
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in social. -
Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • WARC Best Practice, July 2020
Looks at how influencer opinions and recommendations via word-of-mouth or through social networks play a significant role in spreading ideas and delivering marketing messages to consumers. -
Article • WARC Exclusive, July 2020
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.