Article
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WARC Best Practice, May 2020
Provides an overview of how influencer opinion and recommendations can deliver marketing messages to consumers through social networks and word of mouth.
Article
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WARC Best Practice, January 2020
This article summarises the insights from a series of key papers about influencers in China who have a huge market which requires an effective strategic approach, bespoke content and local considerations to build consumer loyalty and access hard-to-reach consumers.
Article
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Felix Morgan, WARC Best Practice, May 2017
This article examines best practice in influencer marketing, including how to identify the right influencers, how to approach them and how to measure the effectiveness of the campaign.
Article
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Ed Keller and Brad Fay, WARC Best Practice, April 2016
This article offers best practice advice on engaging influencers - defined as consumers who are much more likely than the average to seek out and share information - for campaigns based around word-of-mouth strategies.
News
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18/09/2020
Emerging platforms are creating new dynamics in the way people interact with and influence each other, and consume and distribute content, consequently impacting how brands should approach online communities.
Article
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WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in influencer marketing.
Article
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Yuri Ivanov, WARC Exclusive, September 2020
Joom’s co-founder reveals five lessons when building a better mobile commerce experience.
News
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17/09/2020
Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
News
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17/09/2020
Livestreaming is entrenched across Asia, driving sales in Southeast Asia’s recent 9.9 Super Shopping Day and even forming part of government policy in China; with Amazon and Facebook also exploring livestream shopping opportunities, brands ...
Article
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Florencia Lujani, WARC Exclusive, September 2020
The way people interact and influence each other online, and the way they consume and distribute content, are bringing new challenges for brands interested in creating communities with business impact.
News
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10/09/2020
Use of influencer marketing by brands in Asia has spiked since the onset of COVID-19, according to a new report by CastingAsia, which looks at the shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, ...
News
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10/09/2020
India’s fast-growing gaming and esports market – and the associated marketing opportunity – has been thrown into turmoil by the government’s ban on a number of Chinese apps, a decision which caught the popular mobile game PlayerUnknown’s ...
Article
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Pete Lin, WARC Exclusive, September, 2020
A seven-step guide to creating effective livestream commerce content.
News
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08/09/2020
With Chinese authorities planning to tighten regulations covering livestreaming in the country, brands will likely have to reassess their use of influencers.
Opinion
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Chiara Manco, September 2020
Audrey Low, Managing Director, L'Équipe L'Oréal at Mindshare China, will be judging the Effective Use of Partnerships & Sponsorships category of the 2020 WARC Media Awards.
Article
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WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Article
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Nishant Patel, WARC Exclusive, September 2020
Outlines the opportunities for brands when using esports as a marketing channel in India.
Article
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Research on WARC, September 2020
The collective experience of lockdown inspired people to look for attainable authenticity and focus on productiveentertainment.
Article
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Anna Hamill, WARC Exclusive, August 2020
With social justice and pandemic response leading the marketing agenda in 2020, the next generation of marketers are holding their senior colleagues to account.
Article
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Jidé Maduako, WARC Exclusive, August 2020
Influencers are finding new ways to connect with consumers and partner with brands during the COVID-19 pandemic.
News
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19/08/2020
Content creators in Asia Pacific are proving immensely influential in purchase decisions made around children’s products, according to the latest 2020 Kids Digital Insights study by digital media company TotallyAwesome.
News
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14/08/2020
While the use of influencers is a popular marketing strategy, new research indicates that deploying them for crisis communications can increase distrust in a brand and risk consumer backlash.
Article
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Benedetta Crisafulli and Jaywant Singh, WARC Exclusive, August 2020
Influencers are popular on social media, with corporate spending on influencer marketing reaching record levels.
Article
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Research on WARC, August 2020
Today's saturated and fragmented influencer landscape is starting to have adverse effects.
Article
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Ebiquity, July 2020
Explores the important issues related to end-to-end management of influencer marketing activities.
