Influencers
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Article • Shawn Francis, WARC Exclusive, Spotlight US, January 2021
News • 18 January 2021
News • 14 January 2021
Article • WARC Best Practice, January 2021
News • 24 December 2020
News • 18 December 2020
Article • Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
Article • Oliver Sweet and Aude Charbonneau, WARC Exclusive, Spotlight China, December 2020
Article • Alice Yu Yuebo, WARC Exclusive, Spotlight China, December 2020
News • 11 December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Article • Ana Andjelic, WARC Exclusive, December 2020
Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Opinion • Isaac Hopkins, November 2020
News • 23 November 2020
Article • WARC Exclusive, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Research Paper • Belinda Kintu and Karim Ben-Slimane, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 666-672
Opinion • Ferdinand Gutierrez, November 2020
Data • Rob Clapp, WARC Data Points, October 2020
Article • Alex Brownsell, WARC Exclusive, October 2020
Data • Rob Clapp, WARC Data Points, September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Article • Yuri Ivanov, WARC Exclusive, September 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in social. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • WARC Best Practice, May 2020
Provides an overview of how influencer opinion and recommendations can deliver marketing messages to consumers through social networks and word of mouth.