Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about luxury brand advertising.
Article
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WARC Best Practice, June 2019
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article
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WARC Best Practice, May 2019
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Article
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WARC Best Practice, May 2019
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
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Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article
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Dominic Twose and Polly Wyn Jones, WARC Best Practice, January 2018
Defines what brand consideration is, what generates it and how this may move over time, alongside a look at a large scale exercise by Kantar Millward Brown exploring the relationship between survey measures and sales.
Article
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Nick Siantonas, WARC Best Practice, August 2017
This article provides a best practice guide on how to map the customer journey in order to gain a better view of the ecosystem from inside the business and understand how customers experience a brand.
Article
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Toni Keskinen, WARC Best Practice, June 2016
This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.
News
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02 April 2020
Numbers charting retail sales in Hong Kong reveal the greatest fall since records began – 44% down year-on-year in February – while anecdotal evidence points to a growing luxury second-hand market.
Article
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Stephen Whiteside, WARC Exclusive, April 2020
Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Research Paper
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Research on WARC, March 2020
This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
News
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31 March 2020
The current crisis should be a boon for home takeaway food delivery services in the UK, but is proving to be anything but.
Article
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Alex Brownsell, WARC Trends, March 2020
Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 16-20 across 13 countries surrounding the impact of the coronavius.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
Article
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Geoffrey Precourt, Event Reports, ARF Coronavirus Virtual Town Hall, March 2020
The spread of Coronavirus is placing unique demands on marketers, and will demand a nuanced combination of short-term and long-term thinking.
Opinion
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Chris Morley, March 2020
During the Coronavirus crisis, empty shelves have become a common sight around the world – Kantar’s Chris Morely explores whether the problem of stockpiling is all it seems or whether something else is at play.
News
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23 March 2020
Digital transactions in India grew by about 10% on the Razorpay online payments platform over the past month, as Indian consumers became increasingly housebound and keen to limit their social contact.
Opinion
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Cathy Taylor, March 2020
Amid the profound changes the last week has brought, there are signs of adjustment from brands, media, and among consumers – Cathy Taylor surveys the situation.
News
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20 March 2020
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it has triggered among some people, as seen in the UK with incidents of hoarding and panic buying, but happily several drinks brands are working for the ...
News
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20 March 2020
Nearly three quarters of Australians are convinced a recession is headed their way, according to a new survey by market research group Ekas, a greater proportion than those concerned by the spread of the coronavirus. While 73.1% were worried ...
Article
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Research on WARC, March 2020
The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.
Article
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Dennis Potgraven, Havas China, WARC Exclusive, March 2020
The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.
Article
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Low Lai Chow, Event Reports
From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
News
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17 March 2020
Local governments and companies in China are handing out huge numbers of coupons worth tens of millions of yuan in a bid to prop up consumption, which has been devastated by the Coronavirus crisis.
