Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about luxury brand advertising.
Article
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WARC Best Practice, June 2019
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article
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WARC Best Practice, May 2019
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Article
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WARC Best Practice, May 2019
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
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Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article
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Dominic Twose and Polly Wyn Jones, WARC Best Practice, January 2018
Defines what brand consideration is, what generates it and how this may move over time, alongside a look at a large scale exercise by Kantar Millward Brown exploring the relationship between survey measures and sales.
Article
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Nick Siantonas, WARC Best Practice, August 2017
This article provides a best practice guide on how to map the customer journey in order to gain a better view of the ecosystem from inside the business and understand how customers experience a brand.
Article
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Toni Keskinen, WARC Best Practice, June 2016
This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.
Article
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Lona Meza, Event Reports, Brainy Bar 9, October 2019
Looks at neuro-research into how sensorial marketing can impact in-store sales.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Mark Joseph Panganiban, Fintech Philippines Association’s committee chairman of e-commerce outlines the current state of e-commerce in the country.
Article
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Research on WARC, November 2019
Looks at how social commerce (the buying and selling of goods on social media apps) is emerging as rising ad costs on e-commerce in China steer brands towards this trend.
News
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08 November 2019
Many leading brands are making well-publicised efforts to improve sustainability and their green credentials, but if some marketers have any lingering doubts about the commercial benefits of adopting such an approach, then a new survey should allay ...
Article
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Mike Wells, WARC Exclusive, November 2019
In a digitised world, smart use of data can provide useful insight into how customer journeys can be optimised.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Faced with a 40% cost increase in the production of printed flyers, supermaket brand Aldi developed a geo-targeting campaign that allowed them to reduce the amount of printed flyers distributed in Denmark by 33%.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
News
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05 November 2019
As Western brands look to China for growth, there are signs that, for US brands at least, this year’s Singles’ Day event may be a disappointment as shopper sentiment is affected by the US-China trade war.
Article
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Julia Ayling, WARC Exclusive, October 2019
Mindshare’s study surveyed 1000 shoppers to analyse a range of different food shopping scenarios to better understand consumer motivations and purchase behaviours.
Article
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WARC Best Practice, October 2019
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article
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WARC Best Practice, October 2019
Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.
News
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28 October 2019
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy - the success of shopper marketing lies in creating an integrated idea with a clear, memorable engagement mechanic that is, at its heart, linked to purchase.
News
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25 October 2019
Consumers in India have said better rewards would encourage more frequent usage of digital payments, according to a new online study conducted by YouGov and ACI Worldwide.
News
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24 October 2019
The most effective path to brand growth lies in constantly attracting new buyers for your products, this is especially true for FMCG brands operating in the Philippines, according to new research from Kantar.
Article
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Ksenia Khalina and Amy Brown, WARC Exclusive, October 2019
Explores five of the most important barriers that marketers face when connecting with today’s shoppers and provides advice on how to cut through.
Opinion
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Chenyin Pan, October 2019
Misunderstandings and miscalculations about China are reaching new levels, and it’s not just because of politics, culture and language.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK.
