Article
•
WARC Best Practice, August 2019
This article provides marketers with information and guidance on generating earned media.
Article
•
Ed Keller and Brad Fay, WARC Best Practice, April 2016
This article offers best practice advice on engaging influencers - defined as consumers who are much more likely than the average to seek out and share information - for campaigns based around word-of-mouth strategies.
Opinion
•
BrandIndex, July 2020
During June, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.4 point rise.
Article
•
Geoffrey Precourt, Event Reports, Lions Live, June 2020
Bozoma Saint John, the CMO of Endeavor, has invaluable advice for marketers that are seeking to advance the cause of racial equality.
Article
•
James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Article
•
Alex Brownsell, WARC Exclusive, June 2020
How a single post on TikTok can inspire millions of videos and create buzz across other online platforms.
Opinion
•
Chiara Manco, June 2020
The winners of the 2020 North America SABRE Awards can inspire brands looking to progress social change, writes WARC’s Chiara Manco. Many of the winners of the 2020 North America SABRE Awards show how to tackle different forms of bias, prejudice and discrimination.
Article
•
WARC Best Practice, June 2020
The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready.
Article
•
WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Audi, an automotive brand, created a virtual reality-enabled Customer Private Lounge to demonstrate its first class design and drive sales in Nigeria.
Case Study
•
SABRE Awards, Diamond, Africa, 2020
Leadway Assurance, an insurance brand, launched its Family Benefit Plan in Nigeria by using young men as human plaques to raise awareness of the shame people face due to financial crisis, which the plan can help insure against.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Vodacom, a mobile operator, launched a Mum & Baby service in South Africa to encourage mobile engagement by equipping mothers with advice on caring for their children.
Case Study
•
SABRE Awards, Diamond, Africa, 2020
Gokada, a motorbike hailing service, launched a media event that reversed negative brand perceptions by allowing the media to meet its newly-trained drivers and new bikes after a temporary closure due to bad service in Nigeria.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Dulux, a paint brand, promoted its Colour of the Year at key moments throughout the year by implementing a quarterly palette launch to bring purpose to its paint with consumers in South Africa.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Dubai's Department of Tourism and Commerce Marketing (DTCM), a strategic agency for the city, encouraged Nigerians to visit Dubai by launching a series of activities and platforms to tell the inviting narrative of the city.
Case Study
•
SABRE Awards, Diamond, Africa, 2020
Microsoft, the technology company, increased awareness and engagement among business leaders by creating a targeted amplification strategy to reach them across the Middle East & North Africa.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Dove, a skincare brand, launched a bespoke 100-colour fabric to celebrate the colourful continent of Africa and promote its Dove Invisible Dry deodorant.
Case Study
•
SABRE Awards, Platinum Finalist, Africa, 2020
Equity Group, an investor relations service, used local and religious leaders to promote its Equity Leaders Program in Africa which helps provide education to children that can't afford it.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Bolt, a ride-hailing brand, partnered with Harambee, an organisation focused on solving youth unemployment, to create a campaign that pushed rider and driver sign-ups by supporting youth unemployment in South Africa.
Case Study
•
SABRE Awards, Gold, Africa, 2020
ARS, a regional health agency, increased awareness around the need for STI screening among young people in Africa by creating TV and social ads during STI screening week.
Case Study
•
SABRE Awards, Diamond, Africa, 2020
Siemens Gamesa, an engineering company, created a brand positioning and promoted its activities in Africa by launching a paid media campaign across print and digital.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Universal Music, a music corporation, created a community of music influencers and platforms to promote its wide range of music genres and artists in its roster to increase market share in Nigeria.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Safaricom, a mobile network operator, created an overdraft service in Kenya to help customers complete transactions when they have insufficient funds in their account.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Audi, a car brand, increased car sales in South Africa by launching a video campaign that featured key influencers that aligned with the campaign tagline of living in the now.
Case Study
•
SABRE Awards, Platinum Finalist, Africa, 2020
Jet, a fashion retailer, promoted Breast Cancer Awareness Month in South Africa by launching bare breast tutorials featuring influencers doing self-checks on camera.
