Home Topics Geographies Latin America

Latin America

Latest
Most Read

Filter by

Brazil (964)

Argentina (422)

Mexico (346)

Latin America (general region) (345)

Colombia (162)

Chile (93)

Peru (73)

Puerto Rico (30)

Search in

Case studies (24)

Articles (4)

Research papers (22)

News (3)

Opinion (0)

Data (12)

Rankings (28)

Show only

Recommended

(2)

Videos

(20)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

93 results found

Reset Filters

Search in

Case studies (24)

Articles (4)

Research papers (22)

News (3)

Opinion (0)

Data (12)

Rankings (28)

Show only

Recommended

(2)

Videos

(20)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

93 results found

Sort by

Mastercard: An Invitation to Approach

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Mastercard, a financial services company, utilised its partnership with CONMEBOL America's Cup Brazil to distribute match tickets to opinion leaders and launch exclusive interviews to increase awareness of its contactless payments in stadiums.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points, July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

Consumers in China most interested in 5G, Europe the least

Data • Rob Clapp, WARC Data Points, July 2020

An overview of consumers' planned adoption of 5G across major markets and regions.

E-sports struggling to attract new fans during COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumers watching e-sports and online gaming across 25 markets during the novel coronavirus (COVID-19) outbreak.

Champion Cat: Catflix

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Champion Cat, a cat food brand, increased awareness in Chile by launching Catflix, a series of content featuring the cat version of famous films and TV series.

Entel Empresas: Click courses 2018

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Entel, a radio manufacturer, encouraged businesses and small- and medium-sized enterprises (SME) to undergo digital transformation in Chile by creating an online training programme that inspired consumers with success stories and dispelled myths.

Gasco: On Time Forecast

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Gasco, a Chilean gas company, increased orders and customer satisfaction in Chile by creating an app that used sent warningsto customers ahead of bad weather and reminded them not to run out of gas.

Viña Concha y Toro SA (Alcoholic drinks)

Article • Euromonitor Advertiser Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Viña Concha y Toro, the owner of brands such as Casillero del Diablo.

OMO: The Cleanest Play

Case Study • Paula Vergara, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Detergent brand Omo created a multichannel campaign to raise visibility and build a brand connection with football among audiences in Chile during the Copa América tournament.

WhatsApp ties Facebook for most popular platform in Chile

Data • Rob Clapp, WARC Data Points, September 2019

An overview of platform penetration and consumption in Chile between 2017 and 2019.

One-fifth of Latin America is mobile-only

Data • Rob Clapp, WARC Data Points, July 2019

An overview of mobile-only penetration in Latin America between 2017 and 2019.

The Chilean Government: Helping Chile defend its borders through strategic international political communications

Case Study • SABRE Awards, EMEA, Issues Management, Gold, 2019

The government of Chile launched an international political communications campaign to thwart Bolivia’s attempts in the International Court of Justice (ICJ) to gain access to the sea through Chile’s territory.

OMO: OMO Beacons

Case Study • Paula Vergara, WARC Awards, Entrant, Effective Innovation, 2019

OMO, a leading brand in detergents, increased in-store sales of its products in Chile by utilising geolocation technology to deliver relevant and contextual messages in real time via mobile apps.

Pinterest penetration tops one-fifth in Americas

Data • Rob Clapp, WARC Data Points, March 2019

An overview of Pinterest penetration across the Americas between 2014 and 2018.

Polla Chilena de Beneficencia: You are already a millionaire

Rankings • WARC Effective 100, 2019

Polla Chilena de Beneficencia, the state-owned gambling entity, connected to the Chilean people by showing them the value in everyday life.

Print newspaper purchases drop across Latin America

Data • Rob Clapp, WARC Data Points, January 2019

An overview of print newspaper purchases in Latin America between 2014 and 2018.

Mobil 1: Captura La Bestia

Case Study • MMA Smarties, Silver, LATAM, 2018

Mobil 1, a brand of automotive lubrication products, increased the recall of the Mobil 1 brand using a Facebook chatbot in Chile.

Honda: Digital Out Of Home goes Programmatic in Chile!

Case Study • MMA Smarties, Silver, LATAM, 2018

Honda, an automotive brand, launched a mobile targeting campaign that sent out promotions to users when they were in a Honda branch or the branch of a competitor to increase sales in Chile.

Omo: OMO Beacons

Case Study • MMA Smarties, Finalist, LATAM, 2018

Omo, a laundry products brand, created a targeting campaign in supermarkets in Chile that sent messages to consumers' phones when they were in specific aisles to increase sales of its products.

Four-fifths of Latin America use WhatsApp

Data • Rob Clapp, WARC Data Points, November 2018

An overview of WhatsApp penetration for any purpose and to engage with news in Latin America.

Smart speakers fail to penetrate Latin America

Data • Rob Clapp, WARC Data Points, November 2018

An overview of the use of voice activated speakers for any purpose and to access news in Latin America.

70 Years LG Electronics

Case Study • SABRE Awards, Diamond, LATAM, Superior Achievement in Reputation Management, 2018

LG, an electronics company, became the most visualized brand in national media that was forged by its closer relationship with technology journalists in Chile.

Google+ penetration lacklustre across Americas

Data • Rob Clapp, WARC Data Points, October 2018

An overview of Google+ penetration in the Americas between 2014 and 2018.

Shackleton: On Hold Music Band Live

Case Study • DMA (US), Bronze, 2018

Shackleton, an ad agency, did something different for Spanish and Chilean callers to the company at Christmas by playing live music for them during the otherwise mundane waiting time.

CLINICA UC CHRISTUS: BARIçTRICA UC

Case Study • DMA (US), Runner Up, 2018

Red de Salud UC Christus, a network of clinics and hospitals in Chile, launched a 360 campaign to increase weight loss surgery in a competitive market, giving them a 279% increase in leads.

Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Consumers split on how brands should advertise during COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), March 2020

An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets.
Consumers expect businesses to step-up and help tackle COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Consumers are more approving of COVID-related advertising than "normal" campaigns

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.