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Entel: Good Signs

Rankings • WARC Effective 100, 2021

Entel, a radio manufacturer, gave the public in Chile hope of good times ahead during a period of political turbulence by launching an integrated campaign across all media channels.

Techo Latam: Settlements (favelas)

Case Study • AME Awards, Bronze, 2021

Techo Latam, a non-profit organisation, launched a campaign in Latin America to contribute to its purpose of overcoming poverty by reaching 5 million people on social media.

Claro Chile: WiFi 360º

Case Study • Sebastian Haritcalde, WARC Media Awards, Silver, Effective Channel Integration, 2021

Telecommunications company, Claro, changed the conversation around home internet from speed to coverage to increase product sales in Chile.

Entel: Good Signs

Article • WARC Cases, November 2021

Entel, a radio manufacturer, launched a fully integrated campaign across all media channels in Chile to give the public hope of good times ahead during a time when the country was politically polarised.

MG Motors: Independent fund

Case Study • SABRE Awards, LATAM, Gold, 2021

MG Motor, an automotive marque, launched a campaign in Chile to improve relations with specialized press, achieve the 'Best Brand' award, generate new content with authorized voices within the industry and support the guild of independent motor journalists.

Playstation: PS5 launch

Case Study • SABRE Awards, LATAM, Gold, 2021

MGC launched a campaign in Chile to promote the launch of the PlayStation 5, and contribute to the awareness and amplification of PR actions.

19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of B2B marketing budgets.

Johnnie Walker: Blue Label

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

Johnnie Walker, a brand of Scotch whisky, increased sales of its Blue Label product by creating a design for its packaging and communications that used bespoke art pieces that captured the undiscovered sides of local cities.

Fundación Summer and Canal 13: #GoodByeCiberBullying

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Fundación Katy Summer, a charity dedicated to helping prevent cyberbullying, launched a campaign in Chile that used AI to create a song sung by Katy about cyberbullying after her passing.

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of online's share of FMCG sales value across 35 different markets.

One in five fans use mobile apps to consume sports content

Data • Cinzia Petio, WARC Data Points (Curated), April 2021

An overview of sports consumption on mobile apps in 2021.

Most adults will spend more online than in store this year

Data • Rob Clapp, WARC Data Points (Curated), March 2021

An overview of whether consumers across 31 markets will spend more money online than in stores this year.

Viña Concha y Toro SA (Alcoholic drinks)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Viña Concha y Toro, the owner of brands such as Casillero del Diablo.

Metro de Santiago: Condorito in Metro

Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Public transport system, Metro de Santiago, partnered an iconic comic strip character to improve its relationship with the public in Chile.

Citroën: Suv Wow Comedy

Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020

Car brand, Citroen, used stand-up comedy to attract the attention of a new generation of families in Chile.

Mastercard: An Invitation to Approach

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Mastercard, a financial services company, utilised its partnership with CONMEBOL America's Cup Brazil to distribute match tickets to opinion leaders and launch exclusive interviews to increase awareness of its contactless payments in stadiums.

Facebook video grows 49% in Latin America but brands struggle to attract viewers

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of social video views by country, content creator and genre across Latin America during COVID-19.

Consumers in China most interested in 5G, Europe the least

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of consumers' planned adoption of 5G across major markets and regions.

E-sports struggling to attract new fans during COVID-19

Data • Rob Clapp, WARC Data Points (Curated), April 2020

An overview of consumers watching e-sports and online gaming across 25 markets during the novel coronavirus (COVID-19) outbreak.

Sugar confectionary in Latin America

Article • Euromonitor Strategy Briefings, March 2020

A regional overview of sugar confectionary in Latin America, including forecast projections and country snapshots.

Champion Cat: Catflix

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Champion Cat, a cat food brand, increased awareness in Chile by launching Catflix, a series of content featuring the cat version of famous films and TV series.

Entel Empresas: Click courses 2018

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Entel, a radio manufacturer, encouraged businesses and small- and medium-sized enterprises (SME) to undergo digital transformation in Chile by creating an online training programme that inspired consumers with success stories and dispelled myths.

Gasco: On Time Forecast

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Gasco, a Chilean gas company, increased orders and customer satisfaction in Chile by creating an app that used sent warningsto customers ahead of bad weather and reminded them not to run out of gas.

OMO: The Cleanest Play

Case Study • Paula Vergara, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Detergent brand Omo created a multichannel campaign to raise visibility and build a brand connection with football among audiences in Chile during the Copa América tournament.

WhatsApp ties Facebook for most popular platform in Chile

Data • Rob Clapp, WARC Data Points (Curated), September 2019

An overview of platform penetration and consumption in Chile between 2017 and 2019.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Data • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
81% of consumers are omnichannel shoppers

Data • Rob Clapp, WARC Data Points (Curated), May 2021

An overview of online and offline purchase journeys across 17 different markets.
Greenpeople: Water Measure

Case Study • Paula Queiroz, Claudio Lima, WARC Awards, Entrant, Effective Innovation, 2020

GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.
Facebook research: Diverse and inclusive representation in online advertising

Article • Facebook, Research on WARC, April, 2021

Looks at diverse and inclusive representation in online advertising.
PepsiCo: Human Decoded

Case Study • Andrea Lobo, Ivan Babic, Itzelli Vizcaíno, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

PepsiCo, a snacks and beverages corporation, launched an internal gallery-like experience that successfully increased awareness for the importance of its Insights department among its Mexico based teams.