Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
International snack company Mondelez has experimented with dynamic advertising on the traditionally brand-building medium of out of home (OOH) with mixed results.
Nestlé-owned chocolate bar brand KitKat came back to growth in the Philippines by positioning itself as the solution to everyday life’s little emergencies.
Snickers, a chocolate bar brand, partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow brand share.
Case Study•
SABRE Awards, IN2, North America, Consumer, 2020
Reese's Peanut Butter Cups, an American confectionery brand, increased sales during the Halloween season by creating a vending machine for consumers to trade in their unwanted candy for its peanut butter cups.
Case Study•
Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Oreo cookies gave itself the royal treatment in China in a brand crossover with the Palace Museum that won the heart of foodies and culture vultures during its own Tmall Super Brand Day.
This Company Profile from Euromonitor provides key details and analysis of Mondelez International Inc, owner of brands such as Cadbury, Milka, Oreo, Ritz and Philadelphia.
Case Study•
Data and Marketing Association, Gold, 2019
Mondelez, the food and beverage company, increased sales of its Creme Egg in its third year of the Creme Egg Hunting Season campaign by creating a sense of urgency for consumers in the UK.
Case Study•
Data and Marketing Association, Silver, 2019
Mondelez, a confectionery, food and beverage company, boosted sales of Creme Egg in the UK by launching immersive social content that encouraged people to hunt for a coveted white egg.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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