Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
Mondelēz, the global snacking business, sees significant snacking opportunities in fast-growing Asian markets, where it is shifting its focus towards local tastes and needs, a top executive has said.
Mars is seeking to connect its media activity more tightly to creative and ensure this discipline has a much deeper role than simply delivering on an individual campaign.
Case Study•
Jenny L Hanghal, Katy Guan, WARC Awards, Bronze, Effective Innovation, 2019
Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow market share.
Skittles, the confectionery brand, needed to find a way to bring to life its ‘fun’ brand personality in the conservative markets of Saudi Arabia and the UAE.
Skittles, a fruit-flavoured sweets brand, reversed declining sales in the UK by taking away its iconic rainbow colours from the packaging as part of Pride.
The confectionary brand, Skittles, used the US Super Bowl to reach the masses by showing an exclusive ad to just one teenage fan – and the public could watch his reaction via a Facebook live stream on Super Bowl Sunday.
Case Study•
SABRE Awards, Best in Show #4, In2, 2019
Skittles, a brand of fruit-flavoured candy, increased sales during the Super Bowl by launching an ad for just one person and teasing what could be in the ad that nobody would see.
Case Study•
SABRE Awards, Best in Real-time Engagement, In2, 2019
The Hershey Company, a chocolate and cocoa products company, increased awareness for its KitKat brand in the US by launching an engagement ring box in the shape of a KitKat that revealed a ring when broken.
Case Study•
SABRE Awards, Best in Sponsorships, In2, 2019
Hershey’s, a Chocolate and cocoa products company, successfully launched Hershey’s Gold in conjunction with the Winter Olympics to celebrate Team USA’s gold medal success.
Case Study•
SABRE Awards, Best Use of Gamification/User-Generated Contests, In2, 2019
Reece’s, a confectionery brand, unleashed its most passionate and socially engaged fans to drive awareness, demand and sales of new Reese’s Outrageous Bars in the US.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Case Study•
Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2018
Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
By continuing to use the site, you agree to the use of cookies. You can change this and find out more here
Hide message
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage
