Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
The Hershey Co., the candy manufacturer, has found deeper opportunities for collaboration with esports athletes than is often the case in more traditional sports.
Article•
Geoffrey Precourt, WARC Exclusive, September 2020
The Hershey Co., the candy manufacturer, has begun exploring the opportunities provided by esports having carefully evaluated how this channel can help its business.
Mars, the food-to-petcare business, sees attention as an important metric in its digital advertising – and “peak attention” in particular as a crucial moment for delivering an emotional message.
More than three months after lockdown sparked a rush to work from home, a trickle of people are returning to offices, and businesses are having to again consider their working practices; at Mars it’s all about ground-up transformation.
It is important to test emerging metrics and more agile approaches to understand creative excellence, believes Mars’ Sorin Patilinet, and, with that in mind, the food-to-petcare business is exploring how it can best use attention.
Mondelez International, the snacks company, has doubled down on advertising on e-commerce platforms as it seeks to reach consumers near the point of digital purchase.
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out a strategy for Halloween, a major sales occasion in the annual calendar, but an event surrounded by uncertainty due to COVID-19.
Case Study•
Sneha Raina, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
In India, Oreo, the cookie brand, launched a campaign to widen its audience to include adults as a way of tackling slow growth in the cream biscuits category.
Case Study•
Benjamin Condit, Chaojie Miao, Air Luo, Sienna Zhang, WARC Awards, Entrant, Effective Content Strategy, 2020
Hsu Fu Chi, the traditional Chinese candy brand, recaptured the waning Chinese New Year food gifting market by using the nostalgic power of music to gain relevance and drive purchase.
Case Study•
Arindam Chatterjee, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020
Cadbury Dairy Milk (CDM), the chocolate brand, championed its historical spirit of generosity through a new brand platform to grow market share and brand equity in Indonesia.
International snack company Mondelez has experimented with dynamic advertising on the traditionally brand-building medium of out of home (OOH) with mixed results.
Nestlé-owned chocolate bar brand KitKat came back to growth in the Philippines by positioning itself as the solution to everyday life’s little emergencies.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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