Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
Case Study•
Account Planning Group - (UK), Silver, 2019
Skittles, a brand of fruit-flavoured sweets, launched a campaign associated with London Pride to increase retail distribution and engage young people in the UK, which led to an ROMI of 142% within a year.
Case Study•
Account Planning Group - (UK), Gold, 2019
Snickers, the chocolate bar brand by Mars Incorporated, launched its You're Not You campaign to appeal to people aged 13-65 across the globe, without alienating its "young guys base", which resulted in increased sales growth and a bigger global market share.
Case Study•
Account Planning Group - (UK), Entrant, 2019
Mentos, a candy brand, increased sales and awareness of its sweets globally by printing dares on them, which encouraged people to communicate with each other.
Case Study•
Shortlisted, National Strategy, 2019, Jay Chiat Strategic Excellence Awards
5 Gum, a brand of sugar-free chewing gum, increased sales among young people in the US by launching a digital program that inspired them to live in the moment.
Case Study•
SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Mars Wrigley, the confectionery company, engaged and educated young people in its anti-littering message by utilising influencers, WeChat at a litter collection event in China.
Article•
Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Hershey, the confectionery manufacturer, is taking a consumer-driven approach as it strikes a balance between television and digital video in its media planning.
Hershey, the confectionery manufacturer, follows a variety of core guidelines in its media strategy in reflection of its need to reach a very large audience while also securing the necessary level of marketing precision.
Article•
Geoffrey Precourt, Event Reports, ANA Media Conference, April 2019
Hershey, the confectionery manufacturer, is seeking to find the right balance between established marketing best practices and newer modes of communication.
Looks at the success story of chocolate brand Godiva, which deliberately left the walled garden of luxury for the broader streets of mainstream shopping.
Case Study•
Marketing Society UK, The Brave Awards, Winner, Digital Marketing, 2019
M&M's, the confectionary brand, delivered its most successful Facebook campaign in the UK by being creatively reductionist and prioritising product over brand characters.
Case Study•
Design Business Association, Silver, 2019
Cadbury, a confectionary brand, designed a digital advent calendar to accompany its physical Heroes calendar to reach its wide target audience and increase sales in the UK.
Mondelēz, the global snacking business, sees significant snacking opportunities in fast-growing Asian markets, where it is shifting its focus towards local tastes and needs, a top executive has said.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
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