Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
Promoting a brand on the back of having a Fairtrade mark can strike a chord with receptive consumers but limit appeal to a wider audience, as Divine Chocolate has discovered.
Article•
Mary Connors, Event Reports, Shopper Insights & Retail Activation Conference, June 2018
Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events.
Fruttare, a brand of frozen fruit snacks, reinforced key attributes of the brand and pushed technology through innovation to increase its market share by 4% in Brazil.
Case Study•
Howard Thompson, Aaron Zhang, WARC Prize for Asian Strategy, Entrant, 2018
Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow brand share.
Case Study•
Jitender Dabas, Harshvardhan Sahni, WARC Prize for Asian Strategy, Entrant, 2018
Alpenliebe Juzt Jelly, an Indian confectionery brand, grew the contribution of the larger-than-one-rupee price point by marketing its multipack bags to families rather than solely children.
Case Study•
Kaori Yatsu, WARC Prize for Asian Strategy, Entrant, 2018
Chocolate bar Snickers used its packaging as a social media tool in partnership with a messaging app, to turn around a decline in sales of its single-bar product in Japan.
The giant American candy market is being forced to redefine the concept of impulse buying in the face of the twin threats from the growth of online shopping and health concerns.
Case Study•
European Association of Communications Agencies, Finalist, 2018
Raffaello, a chocolate brand, defended its market position in the Czech and Slovak Republics by launching a project that allowed people to send a pack of Raffaello as a gift.
Case Study•
David Mortimer, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Skittles, a fruit-flavoured sweets brand, reversed declining sales in the UK by launching a Gay Pride campaign that removed the brand's rainbow colours from its packaging.
Case Study•
Adele Meer, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018
Godiva, a Belgian chocolate manufacturer, communicated with its audiences in the UK and the US via a single campaign that 'democratise luxury' from boutiques to mainstream luxury shopping aisles.
Case Study•
Direct Marketing Association - US, Runner Up, 2018
Mars, a confectionary brand, made its M&Ms candy the go-to purchase across New Zealand at Halloween by launching a 13-day haunted livestream on Facebook.
Nestle ran its first ad on ethical ad platform Good-Loop this week, for KitKat, but already it is looking at extending the collaboration to other brands in its portfolio, in a move that arguably puts a value on purpose.
Article•
Matthew Carlton, Event Reports, ad:tech London, September 2018
FMCG companies are turning to start-ups in their search for innovations; working with Good-Loop, Nestlé was able to address three issues ranging across its advertising and supply chain.
ITC Fabelle, a luxury chocolate brand, introduced a new line of chocolates, Elements, in India by launching a customisable microsite that allowed men to gift personalised chocolates with special videos and messages to their sisters.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
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