Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
Skittles, the confectionery brand, needed to find a way to bring to life its ‘fun’ brand personality in the conservative markets of Saudi Arabia and the UAE.
Skittles, a fruit-flavoured sweets brand, reversed declining sales in the UK by taking away its iconic rainbow colours from the packaging as part of Pride.
The confectionary brand, Skittles, used the US Super Bowl to reach the masses by showing an exclusive ad to just one teenage fan – and the public could watch his reaction via a Facebook live stream on Super Bowl Sunday.
Case Study•
SABRE Awards, Best Use of Gamification/User-Generated Contests, In2, 2019
Reece’s, a confectionery brand, unleashed its most passionate and socially engaged fans to drive awareness, demand and sales of new Reese’s Outrageous Bars in the US.
Case Study•
SABRE Awards, Best in Sponsorships, In2, 2019
Hershey’s, a Chocolate and cocoa products company, successfully launched Hershey’s Gold in conjunction with the Winter Olympics to celebrate Team USA’s gold medal success.
Case Study•
SABRE Awards, Best in Real-time Engagement, In2, 2019
The Hershey Company, a chocolate and cocoa products company, increased awareness for its Kit Kat brand in the US by launching an engagement ring box in the shape of a Kit Kat that revealed a ring when broken.
Promoting a brand on the back of having a Fairtrade mark can strike a chord with receptive consumers but limit appeal to a wider audience, as Divine Chocolate has discovered.
Article•
Mary Connors, Event Reports, Shopper Insights & Retail Activation Conference, June 2018
Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events.
Case Study•
Direct Marketing Association - UK, Bronze, 2018
Kinder Bueno, a chocolate bar, shifted the perception of the brand, making it "a brand for me" contender, whilst reminding the world of its strong taste credentials.
Case Study•
Direct Marketing Association - UK, Bronze, 2018
Cadbury's Creme Egg, a chocolate confection sub-brand, propelled brand growth in the UK by providing consumers with the chance to get their hands on a limited run of white chocolate Creme Eggs in a "Willy-Wonka style hunt".
Fruttare, a brand of frozen fruit snacks, reinforced key attributes of the brand and pushed technology through innovation to increase its market share by 4% in Brazil.
Case Study•
Howard Thompson, Aaron Zhang, WARC Prize for Asian Strategy, Entrant, 2018
Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow brand share.
Case Study•
Jitender Dabas, Harshvardhan Sahni, WARC Prize for Asian Strategy, Entrant, 2018
Alpenliebe Juzt Jelly, an Indian confectionery brand, grew the contribution of the larger-than-one-rupee price point by marketing its multipack bags to families rather than solely children.
Case Study•
Kaori Yatsu, WARC Prize for Asian Strategy, Entrant, 2018
Chocolate bar Snickers used its packaging as a social media tool in partnership with a messaging app, to turn around a decline in sales of its single-bar product in Japan.
Nestlé Polo, a mint candy brand, launched a video campaign that saw a cartoonist place polos in different scenarios in order to increase market share in Turkey.
The giant American candy market is being forced to redefine the concept of impulse buying in the face of the twin threats from the growth of online shopping and health concerns.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
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