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Cadbury Creme Egg: The Hunt is On!

Rankings • WARC Media 100, 2021

Cadbury Creme Egg, the Easter chocolate, increased sales in its third year of the Creme Egg Hunting Season campaign by creating a sense of urgency for consumers in the UK.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Snickers: Bring Back the Idols

Rankings • WARC Effective 100, 2021

Snickers, a confectionery brand, collaborated with mobile game Idol Master to appeal to young males and boost sales in Japan.

Chupa Chups: A Sweet Escape

Rankings • WARC Creative 100, 2021

Chupa Chups, a confectionery brand, connected to children by helping them escape from the arduous tasks of real life.

Gushers / Fruit by the Foot: #BlackVoicesCreate

Rankings • WARC Media 100, 2021

Gushers and Fruit by the Foot, two fruit snack brands, gave a voice back to Black creators on TikTok by creating a program that elevated them in the US.

Ferrero and related parties (Food)

Article • Euromonitor Advertiser Profiles, March 2021

This Company Profile from Euromonitor provides key details and analysis of Ferrero SpA, the owner for brands such as Kinder and Ferrero.

Chocoladefabriken Lindt & Sprüngli AG (Food)

Article • Euromonitor Advertiser Profiles, March 2021

This Company Profile from Euromonitor provides key details and analysis of Chocoladefabriken Lindt & Sprüngli AG, the owner of brands such as Lindor.

Structural factors have greatest influence on ROI

Data • Rob Clapp, WARC Data Points, March 2021

An overview of the significance of long-term and short-term factors in driving return on investment across 11 categories.

Kit Kat: KitKat4takjil

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

KitKat, a confectionery brand, inspired people in Indonesia with cooking ideas using KitKat bars to bring a little joy to the otherwise gloomy Ramadan during the COVID-19 pandemic.

Black Forest Plants the First Ever Virtual National Forest on Instagram

Case Study • SABRE Awards, IN2, North America, Best Use of Gamification/User-Generated Contests, 2021

Black Forest, a confectionery brand, partnered with the National Forest Foundation in the USA to plant the first ever virtual national forest on Instagram.

Reach and ad quality are key short-term drivers of ROI

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the significance of different short-term factors in driving return on investment across 11 categories.

Mars’ Miseon Stella Park: The pandemic has reframed impulse buying

Opinion • Gabey Goh, February 2021

For most brands and marketers across the world, 2020 was nothing if not tumultuous. But Miseon Stella Park, senior brand manager, mints, Asia – Mars still sees South Korea’s economy faring better than others. In a chat with WARC’s Gabey Goh for the Marketer’s Toolkit 2021, Park talks about how important e-commerce and creative marketing are in keeping her products at the top of the consumer’s mind in the new normal.

Korono: Finding The Sweet Spot in The Country

Case Study • MMA Smarties, Silver, Indonesia, 2020

Kororo, a Japanese confectionery brand, launched a gamified quiz to gain brand recognition and trust and build a customer base in Indonesia.

KitKat: KitKat4Takjil Ramadan

Case Study • MMA Smarties, Gold, Indonesia, 2020

KitKat, a confectionary brand, leveraged Instagram and YouTube to drive awareness and interested in KitKat during Ramadan in Indonesia.

Mondelez: Creme Egg EATertainment

Case Study • DMA (UK), Bronze, 2020

Mondelez, a confectionery and food company, launched Creme Egg EATertainment, the world's first streaming service for chocolate lovers, to encourage the Creme Egg brand to become part of consumers’ viewing experience.

Mondelez International Inc (Packaged Food)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Mondelez International Inc, owner of brands such as Cadbury, Milka, Oreo, Ritz and Philadelphia.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Center Fresh: Stay Fresh Behind the Mask

Case Study • MMA Smarties, Bronze, APAC, 2020

Center fresh, a chewing gum brand, reinforced its role in the lives of consumers in India with its campaign Stay Fresh Behind the Mask.

Gushers: #blackvoicescreate

Case Study • Michael Soroosh, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Fruit snack brand Gushers ran a social media campaign in the United States to empower young Black creators on TikTok, drive donations for the NAACP, and ensure Black voices were heard on social media despite biased algorithms.

Snickers: Bring Back the Idols

Case Study • Kaori Yatsu, Hiroaki Taki, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Confectionery brand Snickers collaborated with smartphone game Idol Master to appeal to young males and boost single-bar sales in Japan.

Mars Inc (Food)

Article • Euromonitor Advertiser Profiles, December 2020

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Snickers, Orbit and Uncle Ben's.

Butterfinger: Game Better with Butterfinger

Case Study • Nicole Voorburg, TJ Kelly, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

Confectionery bar Butterfinger grew sales and appealed to younger consumers in the US through a gaming partnership and redemption scheme with Final Fantasy VII.

Chupa Chups: The Fun Stimulator Always-on-content Campaign (2019 - 2020)

Case Study • MMA Smarties, Bronze, X (Global), 2020

Chupa Chups, a confectionery brand, launched an interactive mobile campaign in Vietnam to promote its brand among Vietnamese teenagers.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, February 2020

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.