Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
Case Study•
Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Oreo cookies gave itself the royal treatment in China in a brand crossover with the Palace Museum that won the heart of foodies and culture vultures during its own Tmall Super Brand Day.
This Company Profile from Euromonitor provides key details and analysis of Mondelez International Inc, owner of brands such as Cadbury, Milka, Oreo, Ritz and Philadelphia.
Case Study•
Pam Agpoon, Meryl Yap, Abhishek Gupta, WARC Media Awards, Entrant, Best Use of Data, 2019
Selecta, the top-selling ice cream brand in the Philippines, increased brand awareness by partnering with ride-hailing app Grab to spread time-based family bonding messages to busy professionals.
Case Study•
Apoorva Shetty, Sumeet Parab, Larry Asalim, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Ice-cream brand Wall's created a multimedia campaign around its sponsorship of the national team, to drive visibility and sales during the Asian Games in Indonesia.
Case Study•
Benjamin Condit, Chaojie Miao, Air Luo, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Hsu Fu Chi, the traditional Chinese candy brand, recaptured the waning Chinese New Year food gifting market by using the nostalgic power of music to gain relevance and drive purchase.
Case Study•
Chi Bao, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
International chewing gum brand 5 Gum sought to boost its market share in China by partnering with Tencent Games – the country's most popular online gaming platform.
Case Study•
Richard Fofana, Owen Garscadden, WARC Media Awards, Gold and POE Special Award, Effective Channel Integration, 2019
Candy bar Oh Henry! reclaimed the number one spot in the candy bar market from rivals Snickers and Mars, and staked a claim to the untapped cannabis-induced 'munchies' space.
Ben & Jerry’s, the ice cream brand owned by Unilever, often looks to its employees as it identifies the social issues that are fundamental to its mission.
Purpose has become a buzzword in marketing, but for the Unilever-owned ice-cream-maker Ben & Jerry’s, standing for something has animated and carried the brand - here’s how.
Case Study•
Account Planning Group - (UK), Silver, 2019
Skittles, a brand of fruit-flavoured sweets, launched a campaign associated with London Pride to increase retail distribution and engage young people in the UK, which led to an ROMI of 142% within a year.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
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