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Cadbury Twirl Orange: Sell, Pre-Sell

Case Study • APG (UK), Silver, 2021

Cadbury, a confectionary brand, launched a campaign in the UK to raise awareness about the re-release of the limited-edition Twirl Orange.

Cadbury: Donating Words

Case Study • APG (UK), Grand Prix, 2021

Cadbury, a confectionary company, launched a campaign in the UK to increase emotional closeness, penetration and market share.

What the UK’s HFSS ad ban will demand of brands

Article • Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

Mondelez: Not just a Cadbury ad

Case Study • YouTube Works for Brands, India, Grand Prix, 2021

Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

Cadbury Celebrations: Not just a Cadbury ad

Case Study • Ganapathy Balagopalan, Prasidh Dalvi, Bhakti Malik, WARC Awards for Asian Strategy, Shortlisted, 2021

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive YouTube video and microsite that encouraged them to shop at small local stores.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Snickers: Hunger Insurance

Case Study • Noor Hassanein, WARC Prize for MENA Strategy, Entrant, 2021

Chocolate bar brand Snickers unwrapped a multi-channel campaign to reignite interest and boost sales in the UAE.

Cadbury and Age UK: The Originals

Case Study • SABRE Awards, EMEA, Gold, 2021

Cadbury, a confectionery brand, partnered with Age UK, a charity, to combat loneliness among elderly people in the UK with the campaign The Originals.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

Reese's: Field Day

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Reese's, a chocolate brand, launched a campaign in the UK to grow its brand within the British market.

Nestlé: Bubblophone

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

AERO, an aerated chocolate bar produced by Nestlé, launched a campaign in the UK to increase sales and penetration rates in the market.

Cadbury Celebrations: Not just a Cadbury ad

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Cadbury Celebrations, the confectionery brand, launched #NotJustACadburyAd in an attempt to reinvent what gifting could mean during the 2020 Diwali season in India.

Chupa Chups: Forever Fun

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Chupa Chups, the confectionery business, strengthened its brand equity of 'Fun-with-friends' and established itself as a fun, cool brand in India.

Dove: Dove asks China to 'Put pleasure first'

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Dove, the chocolate brand, increased brand awareness in China.

KitKat: Give Technology a Break