Home Topics Industry sectors Food

Food

Latest
Most Read

Filter by

Confectionery (750)

Dairy products, fats, oils (500)

Food industry (general) (493)

Convenience, readymade (386)

Savoury snacks, potato chips (333)

Sauces, seasonings, condiments (298)

Bread, cake, biscuits (250)

Breakfast cereals (188)

Meat, poultry, fish (179)

Baby food (104)

Fruit & vegetables (95)

Functional foods, supplements (79)

Luxury food (17)

Search in

Case Studies (496)

Articles (93)

Research Papers (17)

News (31)

Opinion (11)

Data (5)

Rankings (97)

Show only

Recommended

(20)

Videos

(251)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

750 results found

Reset Filters

Search in

Case Studies (496)

Articles (93)

Research Papers (17)

News (31)

Opinion (11)

Data (5)

Rankings (97)

Show only

Recommended

(20)

Videos

(251)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

750 results found

Sort By

Cadbury: Worldwide Hide

Case Study • DMA (UK), Silver, 2021

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Cadbury: Twirl Orange Presale

Case Study • DMA (UK), Gold, 2021

Mondelez, a confectionary brand, generated hype for its re-release of its Twirl Orange chocolate bar.

The future of food retail: A spotlight on e-commerce

Article • Euromonitor , Research on WARC, January 2022

The packaged food industry skyrocketed during 2020 and has reinforced the need to prioritise online strategies to succeed in an increasingly digital world.

Cadbury 5 Star: Ok Google, eat a 5 Star

Case Study • MMA Smarties, APAC, Silver, 2021

Cadbury's, a chocolate brand, launched a campaign in India to promote 5Star and connect Gen Z using a voice bot on Android phones.

Cadbury Celebrations: Not just a Cadbury ad

Case Study • MMA Smarties, APAC, Gold, 2021

Cadbury, a chocolate brand, launched a campaign in India to increase sales of Cadbury's Celebrations during Diwali.

Trust me, I’m a futurist: How I harnessed curiosity to imagine a post-pandemic future

Research Paper • Joanna Lepore, ESOMAR Conference papers, 2021

Mars Wrigley, a food company, assigned a dedicated team to focus in foresight in North American.

Cadbury 5 Star: Ok Google, eat a 5 Star

Case Study • Harsha Vardhan Desireddy, Harshil Vora, Pranjali Singh, WARC Media Awards, Silver, Effective Use of Tech, 2021

Chocolate brand Cadbury used voice command technology to engage with its Gen Z target in India and encourage them to relax with a 5Star.

Reese's Peanut Butter Cup: Reese the Movie: A Movie About Reese

Rankings • WARC Media 100, 2021

Reese's Peanut Butter Cup, a chocolate brand, connected to a new generation of Canadians by producing an ASMR feature movie.

Snickers: Hunger Support Campaign

Rankings • WARC Media 100, 2021

Snickers, a confectionary brand, drove awareness in the GCC through facial recognition technology.

Snickers: Hunger Insurance

Rankings • WARC Creative 100, 2021

Snickers, a chocolate bar, reignited interest and boosted sales in the UAE with its multi-channel campaign.

Lacta: Act for Love

Rankings • WARC Effective 100, 2021

Lacta, a chocolate brand, increased sales of its new chocolate flavour variants around Valentine's Day in Greece by producing a photoshoot with a diverse range of couples to encourage Greeks to embrace all flavours of love.

Cadbury Celebrations: Not just a Cadbury Ad

Case Study • Harsha Vardhan Desireddy, Adhir Anand, Monika Solanki, WARC Media Awards, Silver, Best Use of Data, 2021

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive, geo-targeted campaign seeded on dark social that encouraged them to shop at small local stores.

Whittaker's New Zealand: It's crunch time! Putting the limited back in limited edition.

Case Study • Matt Bale, Hannah Eastwood, Ellen Chote, Brianna Regester, WARC Media Awards, Silver, Effective Channel Integration, 2021

Chocolate brand, Whittaker's, used crowd psychology to create hype around its limited-edition Honey Bubble Crunch in New Zealand.

Lacta: Act for Love

Case Study • WARC Cases, November 2021

Lacta, a chocolate brand, increased sales in Greece with a Valentine’s Day campaign featuring 28 real couples who often faced social stigma.

Cadbury’s Claire Low: Why creativity and practicality matter for brand experiences

Opinion • Anna Hamill, October 2021

Claire Low, Marketing Director - Confectionery at Cadbury, Halls and Trebor, spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about portfolio management during COVID, seamless brand experiences, and why e-commerce strategies need to start with the basics. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .

Extra: Redefine the gum confidence

Case Study • Reiko Wu, WARC Awards for Asian Strategy, 2021

Chewing gum brand, Extra, identified a COVID-19-friendly benefit to focus on to grow sales and refresh its brand image in China.

Snickers: Take back the pleasure of chocolate

Case Study • Hiroaki Taki, Moeko Ito, Kaori Yatsu, WARC Awards for Asian Strategy, 2021

Confectionery brand Snickers grew sales of its single chocolate bar in Japan through a YouTube and Twitter manga-based campaign that highlighted the fulfilment gained from eating chocolate.

How Cadbury Celebrations redefined India’s biggest gifting occasion

Opinion • Bhakti Malik, October 2021

Ogilvy’s Bhakti Malik writes about the agency’s WARC Awards for Asian Strategy Grand Prix-winning work for Cadbury Celebrations, and how it achieved growth during an unprecedented Diwali season by reigniting the brand’s purpose.

Cadbury Twirl Orange: Sell, Pre-Sell

Case Study • APG (UK), Silver, 2021

Cadbury, a confectionary brand, launched a campaign in the UK to raise awareness about the re-release of the limited-edition Twirl Orange.

Cadbury: Donating Words

Case Study • APG (UK), Grand Prix, 2021

Cadbury, a confectionery company, launched a campaign in the UK to increase emotional closeness, penetration and market share.

What the UK’s HFSS ad ban will demand of brands

Article • Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

Mondelez: Not just a Cadbury ad

Case Study • YouTube Works for Brands, India, Grand Prix, 2021

Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

Cadbury Celebrations: Not just a Cadbury ad

Case Study • Ganapathy Balagopalan, Prasidh Dalvi, Bhakti Malik, WARC Awards for Asian Strategy, Grand Prix and The E-Commerce Award and The Early Adopter Award, 2021

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive YouTube video and microsite that encouraged them to shop at small local stores.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Snickers: Hunger Insurance

Case Study • Noor Hassanein, WARC Prize for MENA Strategy, Entrant, 2021

Chocolate bar brand Snickers unwrapped a multi-channel campaign to reignite interest and boost sales in the UAE.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.
Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.