Brand loyalty

1,744 results found

Sort By

STIB: Voices of brussels

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Public transportation company, STIB, managed a meaningful brand connection with customers at a time when none of them could use the service due to COVID travel restrictions in Belgium.

Finish: Skip the rinse

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to launch its Skip the Rinse movement encouraging Americans to save water.

Sky New Zealand: Life needs more sport

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Digital pay TV broadcaster Sky used a relatable multi-channel campaign to encourage reappraisal of its offer and re-establish Sky Sport as New Zealand's true home of sport.

Aldi UK: How Aldi keeps on winning christmas with Kevin the carrot

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Discount supermarket Aldi ran a multi-year, multi-channel campaign in the United Kingdom to defend sales, share, penetration and loyalty at Christmas.

Burger King: Delay your way

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Burger King (BK), the fast-food restaurant, turned the notoriously negative holiday airport experience into a positive brand moment for travellers in the US.

Spark: Play

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Spark, the telco, used machine learning and an app to gamify healthy physical activity for children and combat concerning screen time in New Zealand.

Confused.com: Confusion to clarity

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

British insurance comparison website Confused.com diversified its communications mix and positioned itself as a challenger to grow revenue, market share, awareness and differentiation.

What we know about brand loyalty

Article • WARC Best Practice, June 2021

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.

Retention strategies: Experience is crucial to driving customer lifetime value

Opinion • Gabey Goh, May 2021

To succeed in post-pandemic contexts, marketers will need to have a holistic understanding of what drives retention and accurately estimate customer value, argues WARC’s Asia Editor, Gabey Goh.

CareDx: Honor the Gift

Case Study • SABRE Awards, Gold, North America, 2021

CareDx, a transplant diagnostics and patient management provider, encouraged a change in law to provide full coverage for transplant patients in the US by launching an advocacy website that provided people with pre-generated content to send to their local legislators.

How to build a successful customer lifetime value program

Article • Moises Cohen and Elizabeth Thomas, WARC Webinars, May 2021

Kantar's Moises Cohen and Elizabeth Thomas share practical advice on building future-fit CLV models which boost customer retention and build deeper relationships.

Effective brand growth: Acquisition or retention?

Opinion • Dr Kelly Vaughan and Alicia Barker, May 2021

This article is part of a series of articles from the WARC Guide to customer retention .

Are subscription services really the holy grail of e-commerce?

Article • Danny Silverman, WARC Exclusive, May 2021

With e-commerce penetration booming in the COVID-19 era, how can brands boost customer retention on online platforms such as Amazon?

Key questions for customer relationships in a post-Covid world

Article • Martin Hayward, WARC Exclusive, May 2021

After an extraordinary period of enforced distancing between brands and their customers, the next year marks a challenging period for brand owners to re-establish relationships and relevance.

Driving brand loyalty through omnichannel retail: Case study of Sephora in China

Article • Darren Coleman, Zhixuan Kuang, Research on WARC, February 2021

Data show the Chinese cosmetics market is projected to grow to $26bn by 2023 and that Chinese consumers use both online and offline channels to evaluate and purchase, but consumer loyalty in the Chinese market appears to be in decline.

Customer retention with social media communities

Article • Matthew Nolan, WARC Exclusive, May 2021

The experience of brands in China offers important lessons on customer retention in a cookie-free landscape, where social media and full-funnel online experiences rule.

The WARC Guide to customer retention

Opinion • Anna Hamill, May 2021

Customer retention is top of mind for many brands after a year in which shopper behaviours and category norms have been turned upside down. The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021.

Future-proof customer loyalty programmes by driving redemptions

Article • Natasha van der Pas, WARC Exclusive, May 2021

In the eyes of shoppers, a loyalty programme is only ever as good as its rewards, but too often the redemption strategy and process is not prioritised by brands.

How to build a successful customer lifetime value program

Article • Moises Cohen and Elizabeth Thomas, WARC Exclusive, May 2021

Customer lifetime value has long been a mainstay concept in marketing – as economies move closer towards service-based models that are digitally driven, companies increasingly derive revenue from the creation and maintenance of long-term relationships with their customers.

Emerging consumer behaviours reshape retention in Asia

Article • Greg Paull, WARC Exclusive, May 2021

Across Asia, fast changing consumer behaviours – such as e-wallets and a focus on convenience – are forcing brands to rethink customer retention strategies.

The WARC Guide to customer retention

Article • WARC Best Practice, May 2021

A summary of new thinking and best practice on customer retention.

The future of loyalty and CRM is a step change, not an evolution

Opinion • Shiona McDougall, April 2021

What’s the future of loyalty? How we answer the question depends on a number of factors. Where are we starting from? How far into the future are we looking? What effort are you prepared to go to? What do you mean by loyalty?

Loyalty marketing: Tried, tested and failed

Opinion • Brady Ambler, April 2021

R/GA Singapore’s Brady Ambler says Singapore is facing a loyalty crisis as APAC’s second most disloyal customers, and marketers should throw away the old loyalty playbook and rethink, not overthink, loyalty to build positive relationships that support people.

Akbank: The Rising of New Generation T

Case Study • MMA Smarties, Gold, EMEA, 2020

Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.

Bodeboca: How did the Bodeboca acquisition campaigns outperform during lockdown?

Case Study • MMA Smarties, Silver, EMEA, 2020

Bodeboca, an online wine retailer, increased return on investment (ROI) and generated 85% more app downloads in Spain.

Strategy Toolkit: How marketing works

Article • Strategy Toolkit, Strategy Toolkit

This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
Marketing in the age of fragmentation

Article • Scott Symonds, Admap Magazine, October 2014

This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.
What we know about brand loyalty

Article • WARC Best Practice, June 2021

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.
Strategy Toolkit module 1: How marketing works

Article • Strategy Toolkit, March 2021

This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
Strategy Toolkit: Theories of Consumer Behaviour

Article • Strategy Toolkit, Strategy Toolkit

This article discusses various approaches used by marketers to understand what consumers want.
The WARC Guide to customer retention

Article • WARC Best Practice, May 2021

A summary of new thinking and best practice on customer retention.