Middle East & North Africa

Huawei Iraq: Real data produces unreal results on mobile

Case Study • MMA Smarties, Gold, MENA, 2017

Huawei, a phone brand, launched a campaign in Iraq to increase brand impact during Eid.

Retrospective two-stage cluster sampling for mortality in Iraq

Research Paper • Seppo Laaksonen, International Journal of Market Research, Vol. 50, No. 3, 2008, pp. 403-417

Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampling units (PSUs) within each stratum, to choose some of these with probability proportional to size (first stage) and, finally, to draw sampled units randomly within each cluster (second stage).

UK Government Reveals Blair's Calls to Murdoch on Eve of Iraq War

News • 20 July 2007

LONDON: Rupert Murdoch, it seems, carries more weight with the UK government than its electorate or the UN - a revelation that may not be lost on Dow Jones' controlling Bancroft family when they meet Monday to discuss the mogul's bid to take over ...

ESOMAR Congress 2006

Article • Roderick White, Peter Mouncey and James Aitchison, Event Reports, ESOMAR Congress, September 2006

Roderick White (editor of Admap), Peter Mouncey (editor of the International Journal of Market Research) and James Aitchison (editor of WARC.com) reported on the daily proceedings of the ESOMAR Congress 2006, held in London, 18-20 September 2006.

Measuring opinion in a ‘war zone’ - what Iraqi’s really think

Research Paper • Johnny Heald and Munqith Daghir, ESOMAR, Annual Congress, London, September 2006

This paper details the difficulties of conducting market research in a war torn country such as Iraq.

Trinity Mirror UK Sales Hit By Fake Iraq Photos Row

News • 28 June 2004

The UK's largest newspaper group Trinity Mirror reports sales of its flagship national daily, the Daily Mirror, have slumped after a hoax picture scandal.

Survey Begs Question: Did Fox Slant Iraq War News?

News • 21 October 2003

Fox News' stridently pro-Bush stance during the recent war in Iraq helped it overtake the previous sector leader CNN, becoming the most popular information channel.

Ad Market ‘Hit Bottom’ in Iraq War, Says Germany’s ProSieben

News • 15 May 2003

German television giant ProSiebenSat.1 believes the TV ad market reached its nadir after the war in Iraq eroded its earnings.

Too Little UK Sport, Too Much Iraq War Sparks ITV Ad Slump

News • 08 May 2003

The received wisdom among Britain's media pundits was that June 2003 was never going to look good on ITV’s advertising books.

Media Ink: Wartime Ad Scenarios: Madison Avenue develops military contingency plans

Article • Joe Mandese, Admap, March 2003, Issue 437, pp. 8-8

Joe Mandese discusses the effect the war in Iraq may have on advertising expenditure. He quotes Sally Shoquist of Empower Media Marketing who believes that in a short conflict marketing would simply put spending on hold and,on an annualised basis, the impact would be relatively slight.

Iraq and Economy Depress Bank of England's Growth Forecast

News • 13 February 2003

Britain's teetering economy will suffer further if America’s planned war on Iraq pursues its seemingly inevitable course, according to an update Wednesday by the Bank of England .

Iraq Attack Would Wreck Ad Recovery, Warns Publicis Boss

News • 11 September 2002

Publicis Groupe chairman Maurice Levy was in Cassandra mode on Tuesday when unveiling the agency giant’s numbers for the half-year to June 30.