Middle East & North Africa
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Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, August 2020
Data • Rob Clapp, WARC Data Points, July 2020
Case Study • MMA Smarties, Gold, MENA, 2017
Research Paper • Seppo Laaksonen, Int. Journal of Market Research, Vol. 50, No. 3, 2008, pp. 403-417
News • 19 July 2007
Article • Roderick White, Peter Mouncey and James Aitchison, Event Reports, ESOMAR Congress, September 2006
Research Paper • Johnny Heald and Munqith Daghir, ESOMAR Conference papers, Annual Congress, London, September 2006
News • 27 June 2004
News • 20 October 2003
News • 14 May 2003
News • 08 May 2003
Article • Joe Mandese, Admap, March 2003, Issue 437, pp. 8-8
News • 13 February 2003
News • 11 September 2002
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Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content. -
Case Study • Maxime Menant, Remie Abdo, WARC Prize for MENA Strategy, Gold and Brand Rebel Award, 2020
QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.
