Private & own-label brands
Article •Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.
Article •The e-commerce landscape is rapidly changing, with new challenges arise that brands need to be ready to tackle.
Article •This article explores the impact of the rise of private label brands on retailers and traditional consumer goods' manufacturers.
Research Paper •Tesco, a supermarket brand, used insight to guide its strategy and execution of a new entry tier range, to fight back and reclaim its brand position among competitors in the UK.
Article •IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn.
Article •This article investigates whether the major supermarkets have already lost too much ground to the discounters to make a recovery.