Private & own-label brands
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Article • Joan Driggs, WARC Exclusive, May 2020, pp. 0-0
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits. -
Article • Chris Perry, WARC Exclusive, March 2020
The e-commerce landscape is rapidly changing, with new challenges arise that brands need to be ready to tackle. -
Article • WARC Best Practice, May 2020
This article explores the impact of the rise of private label brands on retailers and traditional consumer goods' manufacturers. -
Research Paper • MRS Awards, Finalist, MRS Award for Applications of Research, 2019
Tesco, a supermarket brand, used insight to guide its strategy and execution of a new entry tier range, to fight back and reclaim its brand position among competitors in the UK. -
Article • Stephen Whiteside, Event Reports, ARF SHOPPERxSCIENCE, August 2020
IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn. -
Article • Tim Eales, Market Leader, Quarter 4, 2015, pp. 14-15
This article investigates whether the major supermarkets have already lost too much ground to the discounters to make a recovery.
