Rankings
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WARC Effective 100, 2020
UN Women, the United Nations’ arm for women’s equality, campaigned to change a child marriage law in Pakistan by merging children’s school uniforms with bridal dresses.
Rankings
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WARC Media 100, 2020
Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.
Rankings
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WARC Creative 100, 2020
Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.
News
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26/02/2020
BBC World Service used multiple research projects to identify a “critical juncture” in TV news viewing in Pakistan, which led to a rethink of the brand’s YouTube strategy.
Case Study
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Rana Waleed Altaf, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
English Biscuit Manufacturers (EBM) entered an unregulated, wholesale-led cupcake category in Pakistan and increased sales of its Peek Freans Cake Up by carving its own infrastructure channel to build awareness.
Case Study
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Jahanzaib Qureshi, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
Food mixes brand Shan Foods ran a TV-led campaign promoting progressive values to appeal to young Punjabi women in Pakistan.
Case Study
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Samar Minallah Khan, Ali Rez, WARC Prize for Asian Strategy, Silver and Local Hero Special Award, 2019
Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.
Case Study
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Ali Rez, Fatima Ansari, Assam Khalid, WARC Prize for Asian Strategy, Gold, 2019
UN Women, the United Nations entity dedicated to gender equality, achieved social and political change around the issue of child marriage in Pakistan with its Bridal Uniform campaign.
News
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19/08/2019
Daraz, the Pakistan e-commerce platform, is developing ambitious plans off the back of the expertise it has gained following last year’s acquisition by Alibaba.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Sting, an energy drink brand, partnered with Amir Khan to become the leader in the energy drink category in Pakistan.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
UN Women, the United Nations’ arm for women’s equality, campaigned to change a child marriage law in Pakistan by merging children’s school uniforms with bridal dresses.
Case Study
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Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.
Case Study
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Sara Morani, Sarah Shahid, Muhammad Asadullah, WARC Awards, Entrant, Effective Innovation, 2019
Chocolate brand Cadbury Dairy Milk used music as a platform to drive a digital campaign to increase brand relevance and engagement in Pakistan.
Rankings
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WARC Creative 100, 2019
UN Women, the United Nations’ arm for women’s equality, campaigned to change a child marriage law in Pakistan by merging children’s school uniforms with bridal dresses.
Case Study
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Khadija Amin, Sara Morani, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Cadbury, the confectionery brand, used the idea of giving to increase sales around Eid in Pakistan.
Research Paper
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Arfa Syed and Tooba Kamil, ESOMAR, Fusion, 2018
Kantar Millward Brown, an insight and consultancy group, launched a research framework that explored the benefits of revamping traditional qualitative methods with co-creation to help marketers produce better digital communications in Pakistan.
Case Study
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Nida Aslam Khan, Jami Moiz, Qashif Effendi, WARC Prize for Asian Strategy, Entrant, 2018
Rice brand Reem Ka Steam used digital and social media to launch its products into the local consumer market in Pakistan.
News
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25/10/2018
A campaign by The Coca Cola Company and Edhi Foundation, working with Starcom, in Pakistan has won the Red Dragon award for the best campaign in Asia at the Dragons of Asia 2018 awards.
Case Study
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Dragons of Asia, Red Dragon, Best Campaign in Asia, 2018
The Coca-Cola Company, a manufacturer and retailer of nonalcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims – sparking brand love throughout Pakistan.
Case Study
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Dragons of Asia, Best Cause, Charity Marketing Or Public Sector Campaign, Red, Blue & Gold, 2018
The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
UN Women, a UN entity working for the empowerment of women, launched a campaign to curtail current Pakistani law that allowed men to 'lightly beat' women, by showcasing empowered women that could inspire others and cause a societal shift.
Case Study
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MAA Worldwide GLOBES, Best Cause, Charity Marketing or Public Sector Campaign, Silver, 2018
The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration for Muslims.
Case Study
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MAA Worldwide GLOBES, Best Use of Public Relations, Gold, 2018
Cadbury Dairy Milk, a chocolate brand, partnered with e-commerce brand TCS Sentiments to launch personalised chocolate bars around Valentine's Day in Pakistan.
News
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13/03/2018
MUMBAI/DUBAI: The upward trajectory of T20 cricket in India and Pakistan appears to have stalled, as PSL franchises complain of losing money and reports suggest that Star India has yet to sell a significant proportion of its advertising inventory ...
