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Data • Rob Clapp, WARC Data Points, January 2021
Case Study • Sarah Shahid, Muhammad Raza, Saadi Ghouse, WARC Prize for Asian Strategy, Entrant, 2020
Data • Rob Clapp, WARC Data Points, July 2020
Rankings • WARC Effective 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Creative 100, 2020
News • 26 February 2020
Data • Rob Clapp, WARC Data Points, January 2020
Case Study • Samar Minallah Khan, Ali Rez , WARC Prize for Asian Strategy, Silver and Local Hero Special Award, 2019
Case Study • Jahanzaib Qureshi, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Rana Waleed Altaf, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • WARC Prize for Asian Strategy, Gold, 2019
News • 18 August 2019
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Data • Rob Clapp, WARC Data Points, June 2019
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Case Study • Sara Morani, Sarah Shahid, Muhammad Asadullah, WARC Awards, Entrant, Effective Innovation, 2019
Data • Rob Clapp, WARC Data Points, March 2019
Rankings • WARC Creative 100, 2019
Case Study • Khadija Amin, Sara Morani, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Research Paper • Arfa Syed and Tooba Kamil, ESOMAR Conference papers, Fusion, 2018
Case Study • Nida Aslam Khan, Jami Moiz, Qashif Effendi, WARC Prize for Asian Strategy, Entrant, 2018
News • 24 October 2018
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Article • Stephanie Caunter and Simon Samuel, WARC Exclusive, March 2020
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • Anna Shin, WARC Exclusive, May 2020
R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive. -
Article • Kunal Sinha , WARC Exclusive, March 2020
Kunal Sinha shares his insights on how brand purpose can be meaningfully pursued amid a context of fear and uncertainty. -
Article • Dr. Mansur Khamitov, WARC Exclusive, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward.
