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Rankings • WARC Effective 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Creative 100, 2020
News • 26 February 2020
Case Study • Rana Waleed Altaf, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Jahanzaib Qureshi, Zahra Fatima Ali, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Ali Rez, Fatima Ansari, Assam Khalid, WARC Prize for Asian Strategy, Gold, 2019
Case Study • Samar Minallah Khan, Ali Rez, WARC Prize for Asian Strategy, Silver and Local Hero Special Award, 2019
News • 19 August 2019
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Case Study • Sara Morani, Sarah Shahid, Muhammad Asadullah, WARC Awards, Entrant, Effective Innovation, 2019
Rankings • WARC Creative 100, 2019
Case Study • Khadija Amin, Sara Morani, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Research Paper • Arfa Syed and Tooba Kamil, ESOMAR, Fusion, 2018
Case Study • Nida Aslam Khan, Jami Moiz, Qashif Effendi, WARC Prize for Asian Strategy, Entrant, 2018
News • 25 October 2018
Case Study • Dragons of Asia, Red Dragon, Best Campaign in Asia, 2018
Case Study • Dragons of Asia, Best Cause, Charity Marketing Or Public Sector Campaign, Red, Blue & Gold, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • MAA Worldwide GLOBES, Best Cause, Charity Marketing or Public Sector Campaign, Silver, 2018
Case Study • MAA Worldwide GLOBES, Best Use of Public Relations, Gold, 2018
News • 13 March 2018
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Data • Rob Clapp
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • Dennis Potgraven, Havas China
The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses. -
Article • Low Lai Chow
From handbags to hand sanitisers, the coronavirus impact on retail is challenging. -
Article • 16 March 2020
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies. -
Article • Stephanie Caunter and Simon Samuel
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty. -
Article • 12 November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.