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Telenor: Naming The Invisible By Digital Birth Registration

Rankings • WARC Media 100, 2021

Telenor, a telecommunications company, increased brand reach and positive impact in Pakistan by launching an Android mobile app, the Digital Birth Registration, to replace the age-old complex and time-consuming paper-based registration process.

Telenor: Naming the Invisible by Digital Birth Registration

Rankings • WARC Creative 100, 2021

Telenor, a telco brand, made it easier for families in rural Pakistan to register their children and ensure they had access to basic rights.

Berger Paints / Roshni Helpline: Truck Art Childfinder

Rankings • WARC Effective 100, 2021

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Dawlance leverages tech features amid the pandemic

Article • WARC Cases, September 2021

Refrigerator brand Dawlance’s campaign in Pakistan focused on the special features of its new models that enabled consumers to reduce their grocery shopping trips to keep food fresh for longer during the COVID-19 lockdown.

Multidimensional green brand equity: A cross-cultural scale development and validation study

Research Paper • Muhammad Ishtiaq Ishaq, Int. Journal of Market Research, Vol. 63, No. 5, 2021, pp. 560-575

A plethora of studies indicate that brand equity is an intangible asset that played a vital role in increasing overall performance and customer preferences.

Third party cookies: Taking the first party leap with second party marketplaces

Opinion • Farhan Khan, September 2021

Brainchild Communications’ Farhan Khan explains how his media agency is steering advertisers towards growing digital sophistication before the death of the third party cookie in 2023.

Purpose incorporated: A comparative review of the Asia Pacific region

Article • WARC Exclusive, August 2021

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.

Visa: #WhereYouShopMatters

Case Study • SABRE Awards, EMEA, Gold, 2021

Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.

TRESemmé: Stepping into the Pakistani market #LikeAPro

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

TRESemmé, a brand of hair care products, launched a campaign in Pakistan to stand out in a competitive market.

Glow & Lovely: Promoting inclusivity and breaking stereotypes

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Glow & Lovely, the skincare brand, changed its name and managed to retain its market leader position after backlash due to simultaneous challenges in Pakistan.

Easypaisa: Easypaisa becomes Eidipaisa

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Mobile wallet, Easypaisa, changed its brand name to help bring back the spirit of Eid in Pakistan.

National Pickles: National Crushed Pickles launch

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by National Pickles, a pickle company in Pakistan, helped successfully introduce a new product through targeted advertising online.

Easypaisa: The phatta (torn) note predicament

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Mobile wallet, Easypaisa, changed the centuries-old perception of cash usage in Pakistan with its Phatta Note campaign.

Unilever: #ShaanSeShine

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Sunsilk, a hair care brand, regained consumer franchise and achieved brand love in Pakistan.

EFU Life: Humrahi campaign

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

EFU Life, a life insurance company, launched a campaign to connect with millennials in Pakistan.

Lux: Lux Style Awards 2020

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Lux, a personal care brand, launched a campaign during the COVID-19 pandemic in Pakistan to maintain its category lead.

National Ketchup: National Ketchup Factory

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

National Foods Limited, a food products company, launched an educational children's TV show to drive sales.

Unilever: #DaaghonKaChampion

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Surf, a laundry detergent brand, launched a campaign in Pakistan to regain market share from competitor brands and strengthen its position as the category leader.

Knorr: Knorr Green Noodles – 'Dana Dan Green'

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Instant noodle brand, Knorr, capitalised on an emerging food trend to break through advertising clutter around the cricket world cup in Pakistan.

Zong 4G: A new dream