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Dawlance leverages tech features amid the pandemic

Article • WARC Cases, September 2021

Refrigerator brand Dawlance’s campaign in Pakistan focused on the special features of its new models that enabled consumers to reduce their grocery shopping trips to keep food fresh for longer during the COVID-19 lockdown.

Multidimensional green brand equity: A cross-cultural scale development and validation study

Research Paper • Muhammad Ishtiaq Ishaq, Int. Journal of Market Research, Vol. 63, No. 5, 2021, pp. 560-575

A plethora of studies indicate that brand equity is an intangible asset that played a vital role in increasing overall performance and customer preferences.

Third party cookies: Taking the first party leap with second party marketplaces

Opinion • Farhan Khan, September 2021

Brainchild Communications’ Farhan Khan explains how his media agency is steering advertisers towards growing digital sophistication before the death of the third party cookie in 2023.

Purpose incorporated: A comparative review of the Asia Pacific region

Article • WARC Exclusive, August 2021

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.

Visa: #WhereYouShopMatters

Case Study • SABRE Awards, EMEA, Gold, 2021

Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.

TRESemmé: Stepping into the Pakistani market #LikeAPro

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

TRESemmé, a brand of hair care products, launched a campaign in Pakistan to stand out in a competitive market.

Lux: Lux Style Awards 2020

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Lux, a personal care brand, launched a campaign during the COVID-19 pandemic in Pakistan to maintain its category lead.

EFU Life: Humrahi campaign

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

EFU Life, a life insurance company, launched a campaign to connect with millennials in Pakistan.

National Ketchup: National Ketchup Factory

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

National Foods Limited, a food products company, launched an educational children's TV show to drive sales.

Unilever: #DaaghonKaChampion

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Surf, a laundry detergent brand, launched a campaign in Pakistan to regain market share from competitor brands and strengthen its position as the category leader.