Case Study•
Ivar Krustok, WARC Prize for Innovation, Entrant, 2016
This case study describes how American Express, a credit card brand in Estonia, used a mobile ad platform to demonstrate to potential customers how American Express could protect their goods.
Case Study•
European Association of Communications Agencies, Silver, Euro Effies, 2012
Nissan, the automotive brand owner, wanted to grow in the small car segment with a new model, the Juke, whilst simultaneously maintaining sales of its Qashqai and Micra brands.
Case Study•
European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
Case Study•
European Association of Communications Agencies, Entrant, Euro Effies, 2010
This case study outlines how Nestlé responded to a reduction in the market for food products such as soups and seasonings in the struggling Baltic economies of Estonia, Latvia and Lithuania.
Case Study•
European Association of Communications Agencies, Bronze winner, Euro Effies, 2008
GSK's Corega brand is a denture fixative, allowing users to fix dentures to the gums. Research undertaken by GSK found that while fixatives were used by over 20% of denture wearers in countries like Germany and the USA, this figure was just 10% in Central and Eastern Europe.
Case Study•
European Association of Communications Agencies, Bronze winner, 2006
Pantene Pro-V had enjoyed consistent, strong media support over recent years, but had failed to achieve the expected market results or a boost in brand image.
Case Study•
European Association of Communications Agencies, Gold winner, 2006
This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competitive launch, but also doubled its set objectives growing European sales by 20% and value market share by 1.1%.
Article•
Emily Goldhill, WARC Best Practice, June 2018
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.
Article•
John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
Article•
Sam Peña-Taylor, Event Reports, MRS Kids and Youth Research conference, January 2018
Millennials, with their avocados and their poverty, have set the example of what not to do for the next generation: Generation Z, born after 1996, is not only mature in its attitude to technology, but exhibits nuanced ideas about identity and politics.
Article•
Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
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