Case Study•
Ivar Krustok, WARC Prize for Innovation, Entrant, 2016
This case study describes how American Express, a credit card brand in Estonia, used a mobile ad platform to demonstrate to potential customers how American Express could protect their goods.
Case Study•
European Association of Communications Agencies, Silver, Euro Effies, 2012
Nissan, the automotive brand owner, wanted to grow in the small car segment with a new model, the Juke, whilst simultaneously maintaining sales of its Qashqai and Micra brands.
Case Study•
European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
Case Study•
European Association of Communications Agencies, Entrant, Euro Effies, 2010
This case study outlines how Nestlé responded to a reduction in the market for food products such as soups and seasonings in the struggling Baltic economies of Estonia, Latvia and Lithuania.
Case Study•
European Association of Communications Agencies, Bronze winner, Euro Effies, 2008
GSK's Corega brand is a denture fixative, allowing users to fix dentures to the gums. Research undertaken by GSK found that while fixatives were used by over 20% of denture wearers in countries like Germany and the USA, this figure was just 10% in Central and Eastern Europe.
Case Study•
European Association of Communications Agencies, Gold winner, 2006
This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competitive launch, but also doubled its set objectives growing European sales by 20% and value market share by 1.1%.
Case Study•
European Association of Communications Agencies, Bronze winner, 2006
Pantene Pro-V had enjoyed consistent, strong media support over recent years, but had failed to achieve the expected market results or a boost in brand image.
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France.
Financial services marketing has declined in effectiveness since the mid-00s recession, and marketers must reinvest in long-term brand building to turn it around.
Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle.
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.
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