Middle East & North Africa
Research Paper • Reem Ramadan, International Journal of Market Research, Vol. 58, No. 6, 2016, pp. 835-858
Research Paper • Mohammed Naved Khan and Kamaal Allil, International Journal of Mobile Marketing, Vol. 5, No. 1, Summer 2010, pp. 41-59
News • 09 July 2003
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Case Study • Sonia John, Nadim Karam, Mariam Kiwan, WARC Media Awards, Silver and Attribution Special Award, Best Use of Data, 2018
Quick-service restaurant brand KFC used data-driven insights to activate a tailor-made marketing strategy for each market across the MENA region in a bid to increase sales. -
Article • WARC Exclusive, November 2018
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Article • WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • AME Awards, Finalist, 2018
Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to increase awareness among the Generation Y consumer. -
Article • Ahmad Abu Zannad and Sally Ballout, Admap Magazine, March 2018, pp. 44-45
Explains the roles that a sceptic and enthusiast can play in helping to find and develop a brand purpose. -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.