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Research Paper • Reem Ramadan, International Journal of Market Research, Vol. 58, No. 6, 2016, pp. 835-858
This paper aims to explore the decision-making styles of Syrian young adults, and to examine the cross-cultural applicability of the Consumer Style Inventory (CSI) to an Arab population.
Research Paper • Mohammed Naved Khan and Kamaal Allil, International Journal of Mobile Marketing, Vol. 5, No. 1, Summer 2010, pp. 41-59
The ubiquity of mobile phones is creating new opportunities for marketers.
News • 09/07/2003
Madame Nahed Ojjeh, the Syrian-born, Paris-based billionairess chess groupie, has upped her stake in Cordiant Communications from 2% [WAMN: 03-Jul-03] to a highly significant 10.75%, revealed the latter Tuesday evening.
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Article • 15/09/2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, Tala Arakji
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love. -
Article • 10/09/2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Naila Fattouh
This case study describes how Egyptian mobile operator, Mobinil, used a multimedia campaign to increase market share and become the top-considered mobile data provider among the youth audience. -
Case Study • Tahaab Rais
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • 29/10/2013
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.