Opinion
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Phillip Dyte, September 2020
The weaknesses of creative strategy have been exposed during the pandemic, argues Dentsu X’s Phillip Dyte; who should now be taking the strategic lead? “If I hear 'the new normal' one more time I am going to scream”. So I posted, perhaps uncharitably, after reading one too many hot takes on COVID-19’s impact on marketing in general and strategy in particular.
Article
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WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
Opinion
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Melek Ourir, September 2020
Resist the temptation to ignore smaller markets and audiences that could unlock significant growth for your business, as shown by WARC MENA Prize Grand Prix-winner Tunisie Telecom, writes Wunderman Thompson’s Melek Ourir.
Opinion
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Sunjay Malik, September 2020
Sunjay Malik, Associate Director, Strategy at PHD, and judge for the 2020 WARC Prize for MENA Strategy, explains how out-of-the-ordinary touchpoints enable a brand to engage more effectively with its target audience.
Opinion
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Faris Yakob, August 2020
With brand strategy now the top priority for CMOs, Faris Yakob dives into the history of the idea: from the logo to the totality of interactions it has come to represent.
Opinion
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Tim Riches, August 2020
Research – and first-hand experience – shows brand strategy is the tool businesses cannot do without as they work through the ongoing challenges of COVID-19 explains Principals’ Tim Riches.
Opinion
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Ayoade Bamgboye, July 2020
It’s a long road in, and a longer road through for junior planners, writes Ayoade Bamgboye. The life of a junior planner is a bit of a rollercoaster.
News
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27/07/2020
WARC’s Future of Strategy report shows how the vast majority of strategists are witnessing clients decrease spend, with delays or cancellations of work rife – which is changing life for strategists too.
News
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24/07/2020
Traditionally, the Future of Strategy report explores how to protect and sustain the strategy discipline, but the changes brought about in 2020 have forced a rethink of how it should change and improve.
News
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23/07/2020
Strategists are in more demand than ever as a result of the pandemic, WARC’s 2020 Future of Strategy survey finds, though amid a looming recession, the purpose of the strategist is changing.
Opinion
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Tom Roach, July 2020
Strategists must not let a crisis knock their confidence in the discipline, says Tom Roach. COVID is taking a huge toll on our industry.
Opinion
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Amelia Torode, July 2020
What are the skillsets needed for 21st century strategy? The future belongs to those with ‘strategic independence’, says Amelia Torode.
Opinion
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Ben Essen, July 2020
Iris Worldwide’s Ben Essen argues that the traditional one-size-fits-all conception of a strategist is giving way to something more nuanced and far more useful.
Opinion
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Ed Cotton, July 2020
The COVID-19 pandemic has swept around the globe, causing the tragedy of the loss of life and, at the same time wreaked havoc on the economy.
Opinion
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Shann Biglione, July 2020
Shann Biglione explores four themes that will be on many media strategists' minds as they look for ways out of the COVID-19 crisis. Every crisis starts with the same prophecy: this time, it’s different.
Opinion
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Ajinkya Pawar, July 2020
Wunderman Thompson India’s Ajinkya Pawar writes about the advertising industry’s growing fragility, as agencies have failed to keep up with the new dimensions through which people now encounter brands.
Article
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WARC Exclusive, July 2020
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Opinion
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Sofia Bodger, July 2020
COVID-19 has led to unprecedented uncertainty for young planners, writes Sofia Bodger. The global advertising industry is no stranger to disruption.
Opinion
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Ally Owen, July 2020
Let me start with the good news. There is no shortage of new talent wanting to break into our industry, to be part of the creative landscape and to make their mark in strategy teams across the UK, as the annual growth in applications for Brixton Finishing School’s courses attests.
Opinion
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Brent Nelsen, July 2020
While planning around COVID-19, a sports fanatic friend and colleague reminded me what Mike Tyson once said, “everybody has a plan until they get punched in the face.” That sounds about right.
Opinion
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Kanika Bali, July 2020
2020 will always be remembered for COVID-19. But in the agency world, it has another significance.
Opinion
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Gabey Goh, July 2020
The 2017 edition of the WARC Prize for Asian Strategy saw the overwhelming presence of emotion-led campaigns making the shortlist.
Opinion
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Gabey Goh, July 2020
In a Q&A with WARC, HSBC’s Leanne Cutts reflects on her time as a WARC Prize for Asian Strategy judge in 2012 and Jury Chair in 2013, and offers some advice to this year’s judges and Prize hopefuls.
Opinion
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David Tiltman, June 2020
WARC’s head of content David Tiltman looks back on the first year of the WARC Prize for Asia Strategy and the prescience of the thinking behind the first Grand Prix winning campaign.
Opinion
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Faris Yakob, June 2020
The raft of ads reacting to COVID-19 reflects how shocks can cause knee-jerk responses rather than creative answers to each brand's individual challenge in a time of collective difficulty, argues Faris Yakob.
