Opinion
•
Lucy Aitken, January 2019
At the Euro Effies, Matt Gladstone, Strategy Partner at Grey London, advised authors of case studies to act like detectives when writing their paper.
Article
•
Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2018
L'Oréal, the beauty company, has built out market insights and foresight capabilities as it seeks to prepare for an increasingly complex future.
Article
•
Adrian Mediavilla, WARC Webinars, November 2018
Adrian Mediavilla, CSO of Grey Spain and Chair of APG Spain, shares the important reasons why strategy teams need diversity.
Opinion
•
Mike Teasdale, November 2018
During a recent workshop with young planners, a serious question occurred to Mike Teasdale, one that speaks to the massive shifts that have taken place in the discipline.
Article
•
Les Binet and Sarah Carter, WARC Webinars, November 2018
Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle.
Opinion
•
Ed Cotton, November 2018
Planners are in danger of being caught up in the minutiae of campaigns when they should be looking at the big picture.
News
•
16 October 2018
Consumers are looking towards brands to lead cultural conversations and, as more brands seeks to launch campaigns with a strong point of view, planners need to adapt their perspective accordingly, a leading practitioner has said.
Article
•
Kate Smither, WARC Exclusive, October 2018
As consumers look toward brands to lead cultural conversations and launch campaigns with a strong point of view, planners need to adapt their perspective accordingly.
News
•
04 October 2018
Planners and creatives in Asia consider their partnership to be important – but there is room for improvement.
Article
•
Anna Hamill, WARC Exclusive, October 2018
Planners and creatives in Asia consider partnership to be important – but there is room for improvement.
Article
•
Faris Yakob, WARC Webinars, September 2018
Faris Yakob, co-founder of Genius/Steals and author of Paid Attention, explains how communication strategy needs to be reexamined in an age of programmatic fraud and non-viewable impressions.
Opinion
•
Gareth Kay_, August 2018
Strategic thinking is getting flabbier and flowerier by the minute, with fluffy language that is highly evocative, imaginative and inspirational but, says Gareth Kay, is devoid of the brutal rigour needed to create a robust foundation on which to build a brand or business.
Opinion
•
Mike Teasdale, August 2018
Nowadays, it is almost unfashionable to spend time thinking, but looking sideways at seemingly non-relevant areas is potentially very fertile.
Opinion
•
Tim Williams, August 2018
In the marketing space, a consistent failure to define the problem creates consistently suboptimal marketing results.
Article
•
Amy Rodgers, Adrian Ho and Ian Edwards, WARC Webinars, August 2018
Amy Rodgers, research editor at WARC, Adrian Ho, founding partner at Zeus Jones, and Ian Edwards, planning director at Facebook UK, discuss key stats and findings from interviews with over 550 planners and strategists around the world.
Opinion
•
Paula Bloodworth, August 2018
Strategists have been pushed to the middle of the marketing equation, in touching distance of both high-level direction and on-the-ground execution, but in control of neither.
Opinion
•
Leo Rayman, August 2018
Strategic planning has become devalued, says Leo Rayman. It needs to focus on what matters – not tech and data but big ideas and commercial growth.
Opinion
•
Adrian Ho, August 2018
Strategy is a lot bigger than advertising, or even communications, argues Zeus Jones’ Adrian Ho. Strategic skills are fundamental to almost every aspect of business and should be allowed to stand on their own.
Opinion
•
Ian Edwards, August 2018
Complexity is the new normal, says Facebook’s Planning Director, Ian Edwards, as he explores the necessity of communications strategy.
Opinion
•
Will Lion & Lilli English, August 2018
To mark the launch of the Future of Strategy 2018, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London.
Opinion
•
Rob Campbell, August 2018
For planners, spending time outside the bubble of adland is a necessity, argues Deutsch’s Rob Campbell in an essay for WARC’s Future of Strategy report 2018 .
Opinion
•
Shekhar Deshpande, July 2018
Is it time to set strategy free? Tying strategy to creative limits the discipline’s potential, argues JWT’s Shekhar Deshpande in an essay for WARC’s Future of Strategy report 2018 .
Article
•
Paula Bloodworth, Leo Rayman, Dan Burdett and Frank Reitgassl, WARC Webinars, July 2018
Paula Bloodworth, brand strategy director at Nike, Wieden + Kennedy, Leo Rayman, CEO at Grey London, Dan Burdett, chief marketing innovation officer EMEA at eBay and Frank Reitgassl, former head of Strategy at BBH and director of brand strategy and creative at Mondelez discuss the most important issues and challenges in strategy.
News
•
25 July 2018
GLOBAL: Strategists are seeing their discipline in flux, with growing influence offset by cuts in client budgets and new competitors emerging, according to WARC’s Future of Strategy Report 2018, a worldwide survey of over 500 senior planners ...
Opinion
•
WARC, July 2018
VIDEO: WARC’s Future of Strategy Report 2018 revealed a sense of optimism across the discipline, but a new competitive landscape and budget shortages remain present.
