Opinion
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Dom Boyd, October 2019
Just as digital has transformed markets, it is now transforming how brand value is built, by shifting the centre of gravity from mass storytelling towards personal connected experiences.
Article
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Jon Wilkins and Lisa Debonis, Admap, October 2019
Looks at how experience strategy can and should be the tip of the spear of greater business transformation.
Article
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Amy Rodgers, Neil Godber and Emily Rule, WARC Webinars, September 2019
Looks at what strategists are most concerned about in the industry today by revealing findings from the 2019 Future of Strategy report.
Opinion
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Tom Morton, September 2019
The job of brand strategy expands from telling the brand story to building the brand system, argues R/GA's Tom Morton in an essay for the Future of Strategy 2019.
Opinion
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Andreas Krasser, September 2019
Asia to me is the most exciting region to be in right now as a strategist. The pace of daily life, economic advancement, and technological progress here make culture truly move at the speed of light – it’s basically a candy store for strategists.
News
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28 August 2019
Strategy continues to change as the discipline looks to new areas such as customer experience while battling competition from non-agency shops, WARC's Future of Strategy Report 2019 finds.
Opinion
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David Tiltman, August 2019
The 2019 Future of Strategy report is out now. Here, WARC's VP Content, David Tiltman, pulls out three key ideas.
Article
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WARC Exclusive, August 2019
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Opinion
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Mike Teasdale, July 2019
Agencies’ process is out of balance, with too many avoiding the business problem, ignoring the science, needlessly reinventing the wheel and being chronically short term, argues Mike Teasdale.
Opinion
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Mark Hadfield, July 2019
Strategy teams' relationship to their clients can unlock disproportionate value, says iris' Mark Hadfield.
Article
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WARC Exclusive, WARC at Cannes Lions 2019
WARC’s Future of Strategy session at Cannes Lions 2019 features presentations from three high-profile marketing strategists with diverse backgrounds.
Article
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WARC Exclusive, WARC at Cannes Lions 2019
At a talk held by WARC at Cannes Lions 2019, two speakers explain why it’s better to be interesting than to be right.
Opinion
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David Tiltman, June 2019
It’s impossible to catch everything at Cannes Lions, but WARC’s content team can point you towards the good stuff you might have missed.
Opinion
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Sam Peña-Taylor, June 2019
A campaign by Forsman & Bodenfors for Volvo has won the Grand Prix in the new Creative Strategy Lions.
Opinion
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Mike Teasdale, June 2019
Planning is still about being a catalyst for creativity but the context in which Planners operate has changed hugely – they need to adapt, and quickly, says Mike Teasdale.
Opinion
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Lucy Aitken, June 2019
Freddie Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, is chairing this year’s WARC Prize for Asian Strategy.
Opinion
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Sam Peña-Taylor, May 2019
At the APG’s Noisy Thinking, planners and strategists got to discussing the business of strategy and what makes it stick in people’s heads, what makes it interesting.
Opinion
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Lucy Aitken, January 2019
At the Euro Effies, Matt Gladstone, Strategy Partner at Grey London, advised authors of case studies to act like detectives when writing their paper.
Article
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Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2018
L'Oréal, the beauty company, has built out market insights and foresight capabilities as it seeks to prepare for an increasingly complex future.
Article
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Adrian Mediavilla, WARC Webinars, November 2018
Adrian Mediavilla, CSO of Grey Spain and Chair of APG Spain, shares the important reasons why strategy teams need diversity.
Opinion
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Mike Teasdale, November 2018
During a recent workshop with young planners, a serious question occurred to Mike Teasdale, one that speaks to the massive shifts that have taken place in the discipline.
Article
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Les Binet and Sarah Carter, WARC Webinars, November 2018
Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle.
Opinion
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Ed Cotton, November 2018
Planners are in danger of being caught up in the minutiae of campaigns when they should be looking at the big picture.
News
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16 October 2018
Consumers are looking towards brands to lead cultural conversations and, as more brands seeks to launch campaigns with a strong point of view, planners need to adapt their perspective accordingly, a leading practitioner has said.
Article
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Kate Smither, WARC Exclusive, October 2018
As consumers look toward brands to lead cultural conversations and launch campaigns with a strong point of view, planners need to adapt their perspective accordingly.
