Article
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Amy Rodgers, Mark Pollard and Mark Lester, WARC Exclusive, September 2021
In this podcast, WARC talks the future of strategy with Mark Pollard, Strategy CEO at Mighty Jungle and Host of Sweathead and Mark Lester, Head of Strategy at WE ARE Pi.
Opinion
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WARC, September 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we chat with Japan’s emerging bright minds.
Data
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Rob Clapp, WARC Data Points (Curated), September 2021
An overview of the likely career progression for strategists.
Opinion
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WARC, September 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we chat with Taiwan’s emerging bright minds.
Data
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Rob Clapp, WARC Data Points (Curated), August 2021
An overview of how strategists are spending their time since COVID-19.
Opinion
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WARC, August 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we speak to Hong Kong’s emerging bright minds.
Opinion
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WARC, August 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we chat with China’s emerging bright minds.
Opinion
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Marcello Magalhaes, August 2021
Marcello Magalhaes from Speakeasy – Knowledge Brokers uses the Greek letter 'π' as a metaphor for a successful strategist skill set characterized by three key components: breadth of knowledge, specialization and empathy.
Opinion
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Kim Mackenzie, August 2021
Kim Mackenzie from Ladies who Strategize compares strategy to jazz. You cannot learn it in books or classes. You learn it by simply doing it. There’s no shortcut, you just have to try, fail and try again.
Opinion
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Benny Thomas, August 2021
Strategists have a moment in time when the need and the appetite for exponential change have converged. According to Facebook’s Benny Thomas, the evolution to new models and ways of business needs capable guides, ready to reinvent around three principles: resilience, relationships and responsibility. “A crisis is a terrible thing to waste.” – Rahm Emmanuel
Opinion
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Melanie Norris, August 2021
Brands should embed diversity and inclusion throughout the planning process, rather than regarding it as a tick-box exercise, according to BBDO’s Melanie Norris.
Opinion
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Sonal Jhuj, August 2021
LEGO Group’s Sonal Jhuh explores the diverse paths strategists can follow after leaving agencies.
Opinion
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Zoe Scaman, August 2021
Effective strategy is enhanced by breadth of knowledge, diverse experience and interdisciplinary thinking, rather than through rigid frameworks and myopic focus according to Zoe Scaman, founder of Bodacious and co-founder of MCX.
Opinion
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Mark Lester, August 2021
According to ideas company WE ARE PI’s Mark Lester, the time has come for strategists to either go upstream and think bigger, or head downstream and execute.
Opinion
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Narayan Devanathan, August 2021
Narayan Devanathan from Dentsu recommends strategists focus their energy on outcomes as they are the one thing that will continue to be relevant, regardless of what shape inputs, outputs and throughput take over time.
Opinion
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Abel Sim, August 2021
With consultancies continuing to grow within the strategy space and providing new opportunities for strategists looking for their next move, we spoke to Abel Sim, who made the move from agency to consultancy. He discusses how the roles differ and gives advice for others looking to make the move.
Opinion
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Jenna Rounds, August 2021
In the post-COVID world where working remotely is likely to remain commonplace, Jenna Rounds from VMLY&R advises strategists to focus on soft skills like building rapports with clients, demonstrating empathy, facilitating continual co-creation and building an alliance around ideas.
Article
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WARC Exclusive, August 2021
Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on post-COVID-19 opportunities.
Opinion
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WARC, August 2021
South Korea’s next generation of strategists give their perspective on the discipline and its future, ahead of the WARC Awards for Asian strategy shortlist release.
Opinion
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WARC, August 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we speak to Vietnam’s rising thinkers.
Article
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Quynh Nguyen, WARC Exclusive, July 2021
Instead of just focusing on the job and embracing departmental or specialist thinking, which is good for carrying out the task at hand, strategists can philosophise about deeper issues underlying businesses and people’s lives, and benefit from Renaissance thinking, says VMLY&R Vietnam’s Quynh Nguyen.
Opinion
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WARC, July 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to Malaysia’s young minds.
Data
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Rob Clapp, WARC Data Points (Curated), July 2021
An overview of the advertiser strategies currently being pursued.
Opinion
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WARC, July 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we hear from Singapore’s up and coming thinkers.
Article
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Nick Liddell , WARC Best Practice, June 2021
One of the simplest and most powerful tools in a brand strategist’s toolkit, the SFW test can be used every day.
