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R/GA’s Nicole Armstrong: Strategy will emerge the ‘victor’ from a year of turmoil

Opinion • David Tiltman, April 2021

Nicole Armstrong is the new Head of Strategy for R/GA London. Ahead of the launch of WARC’s 2021 Future of Strategy research project, she talked to us about the challenges of the past year, the opportunities for the next generation of strategists – and how to make digital transformation more than just a cliché.

How the pandemic forces a re-think for Planners

Article • APG, Research on WARC, April, 2021

Explores the results of a recent APG survey of 337 planners around the world to understand how the job has changed as a result of enforced home working.

Behind Tesco’s turnaround triumph

Article • Anna Hamill, WARC Exclusive, April 2021

In 2015, Tesco – the UK’s biggest supermarket chain – was a brand in fundamental decline.

Better together: The story of brand partnership in Vietnam

Article • Nguyễn Thuỵ Anh (Mic) , WARC Exclusive, Spotlight SEA, April 2021

During a crisis such as the COVID-19 pandemic, ad agency Climax Creatology’s Nguyễn Thuỵ Anh aka Mic says partnership decisions must be challenged and scrutinised for flexibility and worthiness.

Diversity and representation: Guide to potential areas for bias in the creative process

Article • WARC Best Practice, March 2021

The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.

Getting the most out of DCO

Article • Paul Porter and Oliver Feldwick, WARC Best Practice, March 2021

DCO should live up to its name – as a dynamic and creative way to make the most of data to deliver optimal creativity for brands.

Logic-dominated advertising might be killing growth and advertising effectiveness

Opinion • Laurent Marty, March 2021

Art or science? Head or heart? Laurent Marty ponders the perennial questions.

The brand strategists’ toolkit 15: Brand archetypes

Article • Nick Liddell, WARC Best Practice, March 2021

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being.

Writing and presenting a winning case study: tips from the APG

Opinion • Chiara Manco, March 2021

WARC's Chiara Manco shares tips and tricks from the APG on how to craft a winning awards paper.

The state of the auto industry: ‘Nowhere to go’ but the future

Article • Kai Geertsema, WARC Exclusive, March 2021

The automotive industry is being disrupted by technology and a shift toward environmental credentials, as well as the negative impact of COVID-19.

Understanding why social good campaigns fall short

Article • Stephen Whiteside, Research on WARC, March 2021

Social good campaigns often fail because of errors related to strategy, research and objective-setting, according to a study published in Social Marketing Quarterly.

Strategy Toolkit module 1: How marketing works