Opinion
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WARC, July 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to Malaysia’s young minds.
Data
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Rob Clapp, WARC Data Points, July 2021
An overview of the advertiser strategies currently being pursued.
Opinion
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WARC, July 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we hear from Singapore’s up and coming thinkers.
Article
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Nick Liddell , WARC Best Practice, June 2021
One of the simplest and most powerful tools in a brand strategist’s toolkit, the SFW test can be used every day.
Data
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Rob Clapp, WARC Data Points, June 2021
An overview of strategists' opinions worldwide on the impact of the coronavirus pandemic.
Opinion
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WARC, June 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we talk to some of the young minds residing in Thailand.
Article
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Nick Liddell , WARC Best Practice, June 2021
This article looks at service blueprints, customer journeys and brand experience mapping.
Opinion
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WARC, June 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we talk to some of the young minds residing in the Philippines.
Opinion
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WARC, May 2021
Jury members of this year’s WARC Awards for Asian Strategy talk about what they are looking for in this year’s entrants, the role of strategy in their businesses and their future hopes for the discipline.
Article
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John Kenny, WARC Exclusive, Spotlight US, May 2021
Studies the differences between marketing strategy in pharma versus marketing strategy in other categories.
Article
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Brennan Mason, WARC Exclusive, Spotlight US, May 2021
Examines why healthcare marketers need to shift from large-scale marketing efforts to more focused, data-driven marketing.
Opinion
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WARC, May 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. We head to Bangladesh this week.
Opinion
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WARC, May 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to some rising stars from Sri Lanka.
Opinion
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WARC, May 2021
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. In this edition, we hear from India.
Opinion
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Mike Teasdale, April 2021
Over the past year, the mantra of ultra efficiency was called into question when faced with a crisis as firms scrambled to adapt - in advertising, which should focus on effectiveness, inefficiency is deeply necessary, argues Mike Teasdale.
Article
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Julien Normand, WARC Exclusive, April, 2021
Publicis Media’s Julien Normand says marketing and communications professionals have abandoned decades of accumulated knowledge and benchmarks for digital solutions in a world where the old marketing rules don’t apply and the newest is always the best.
Opinion
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WARC, April 2021
Lynette Pang, Assistant Chief Executive, Marketing at Singapore Tourism Board, will be chairing the 2021 WARC Awards for Asian Strategy. Here, she talks to WARC about the power of strategic partnerships, how STB is remaining top of mind during the pandemic, and what she hopes to see from the next generation of strategists in the region. Lynette Pang, Assistant Chief Executive, Marketing at Singapore Tourism Board
Opinion
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Sarah Newman, April 2021
APG Director Sarah Newman writes about what the APG’s Planning During and Post Pandemic Survey revealed, and what agencies should do about it.
Opinion
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Gabey Goh, April 2021
As the WARC Awards for Asian Strategy enter a second decade, Gabey Goh, WARC’s Asia Editor, looks ahead and wonders how the strategic discipline will be shaped by new thinking and talent.
Article
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Nick Liddell , WARC Best Practice, April, 2021
Looks at the Brand Funnel marketing framework.
Article
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APG, Research on WARC, April, 2021
Explores the results of a recent APG survey of 337 planners around the world to understand how the job has changed as a result of enforced home working.
Opinion
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David Tiltman, April 2021
Nicole Armstrong is the new Head of Strategy for R/GA London. Ahead of the launch of WARC’s 2021 Future of Strategy research project, she talked to us about the challenges of the past year, the opportunities for the next generation of strategists – and how to make digital transformation more than just a cliché.
Article
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Anna Hamill, WARC Exclusive, April 2021
In 2015, Tesco – the UK’s biggest supermarket chain – was a brand in fundamental decline.
Article
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Nguyễn Thuỵ Anh (Mic) , WARC Exclusive, Spotlight SEA, April 2021
During a crisis such as the COVID-19 pandemic, ad agency Climax Creatology’s Nguyễn Thuỵ Anh aka Mic says partnership decisions must be challenged and scrutinised for flexibility and worthiness.
Article
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WARC Best Practice, March 2021
The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.
