Article
•
WARC Exclusive, WARC at Cannes Lions 2019
At a talk held by WARC at Cannes Lions 2019, two speakers explain why it’s better to be interesting than to be right.
Article
•
WARC Exclusive, WARC at Cannes Lions 2019
WARC’s Future of Strategy session at Cannes Lions 2019 features presentations from three high-profile marketing strategists with diverse backgrounds.
Opinion
•
David Tiltman, June 2019
It’s impossible to catch everything at Cannes Lions, but WARC’s content team can point you towards the good stuff you might have missed.
Opinion
•
Sam Peña-Taylor, June 2019
A campaign by Forsman & Bodenfors for Volvo has won the Grand Prix in the new Creative Strategy Lions.
Opinion
•
Mike Teasdale, June 2019
Planning is still about being a catalyst for creativity but the context in which Planners operate has changed hugely – they need to adapt, and quickly, says Mike Teasdale.
Opinion
•
Lucy Aitken, June 2019
Freddie Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, is chairing this year’s WARC Prize for Asian Strategy.
Opinion
•
Sam Peña-Taylor, May 2019
At the APG’s Noisy Thinking, planners and strategists got to discussing the business of strategy and what makes it stick in people’s heads, what makes it interesting.
Opinion
•
Lucy Aitken, January 2019
At the Euro Effies, Matt Gladstone, Strategy Partner at Grey London, advised authors of case studies to act like detectives when writing their paper.
Article
•
Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2018
L'Oréal, the beauty company, has built out market insights and foresight capabilities as it seeks to prepare for an increasingly complex future.
Article
•
Adrian Mediavilla, WARC Webinars, November 2018
Adrian Mediavilla, CSO of Grey Spain and Chair of APG Spain, shares the important reasons why strategy teams need diversity.
Opinion
•
Mike Teasdale, November 2018
During a recent workshop with young planners, a serious question occurred to Mike Teasdale, one that speaks to the massive shifts that have taken place in the discipline.
Article
•
Les Binet and Sarah Carter, WARC Webinars, November 2018
Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle.
Opinion
•
Ed Cotton, November 2018
Planners are in danger of being caught up in the minutiae of campaigns when they should be looking at the big picture.
News
•
16 October 2018
Consumers are looking towards brands to lead cultural conversations and, as more brands seeks to launch campaigns with a strong point of view, planners need to adapt their perspective accordingly, a leading practitioner has said.
Article
•
Kate Smither, WARC Exclusive, October 2018
As consumers look toward brands to lead cultural conversations and launch campaigns with a strong point of view, planners need to adapt their perspective accordingly.
News
•
04 October 2018
Planners and creatives in Asia consider their partnership to be important – but there is room for improvement.
Article
•
Anna Hamill, WARC Exclusive, October 2018
Planners and creatives in Asia consider partnership to be important – but there is room for improvement.
Article
•
Faris Yakob, WARC Webinars, September 2018
Faris Yakob, co-founder of Genius/Steals and author of Paid Attention, explains how communication strategy needs to be reexamined in an age of programmatic fraud and non-viewable impressions.
Opinion
•
Gareth Kay_, August 2018
Strategic thinking is getting flabbier and flowerier by the minute, with fluffy language that is highly evocative, imaginative and inspirational but, says Gareth Kay, is devoid of the brutal rigour needed to create a robust foundation on which to build a brand or business.
Opinion
•
Mike Teasdale, August 2018
Nowadays, it is almost unfashionable to spend time thinking, but looking sideways at seemingly non-relevant areas is potentially very fertile.
Opinion
•
Tim Williams, August 2018
In the marketing space, a consistent failure to define the problem creates consistently suboptimal marketing results.
Article
•
Amy Rodgers, Adrian Ho and Ian Edwards, WARC Webinars, August 2018
Amy Rodgers, research editor at WARC, Adrian Ho, founding partner at Zeus Jones, and Ian Edwards, planning director at Facebook UK, discuss key stats and findings from interviews with over 550 planners and strategists around the world.
Opinion
•
Paula Bloodworth, August 2018
Strategists have been pushed to the middle of the marketing equation, in touching distance of both high-level direction and on-the-ground execution, but in control of neither.
Opinion
•
Leo Rayman, August 2018
Strategic planning has become devalued, says Leo Rayman. It needs to focus on what matters – not tech and data but big ideas and commercial growth.
Opinion
•
Adrian Ho, August 2018
Strategy is a lot bigger than advertising, or even communications, argues Zeus Jones’ Adrian Ho. Strategic skills are fundamental to almost every aspect of business and should be allowed to stand on their own.
