Opinion
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Gabey Goh, July 2020
In a Q&A with WARC, HSBC’s Leanne Cutts reflects on her time as a WARC Prize for Asian Strategy judge in 2012 and Jury Chair in 2013, and offers some advice to this year’s judges and Prize hopefuls.
Opinion
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Lucy Aitken, May 2020
Siew Ting Foo is Vice President and Global Head of Marketing Strategy & Planning, Print Category at HP and the Jury Chair for this year’s WARC Prize for Asia Strategy.
Opinion
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WARC from Home, May 2020
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
Opinion
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Charles Wigley, May 2020
Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.
Opinion
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Frank Reitgassl, May 2020
Frank Reitgassl – now group head of Brand Strategy & Development at Zurich Insurance – reflects on his time in Asia and the growth of the strategy discipline since, having served as a judge for the WARC Prize for Asian Strategy in 2014 and 2015.
Opinion
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WARC from Home, April 2020
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here .
Opinion
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Lucy Aitken, April 2020
Tarek El Kady is Senior Marketing Director for McDonald’s in the Middle East and Africa and the Jury Chair for this year’s WARC Prize for MENA Strategy.
Opinion
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Tony Harris, April 2020
The Philippines Department of Tourism’s "It's More Fun in The Philippines" campaign won the Grand Prix at the WARC Prize for Asia Strategy in 2013 and has since thrived as a long-term platform for promoting the country on a global stage.
Article
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WARC Exclusive, April 2020
WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy.
Opinion
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WARC from Home, April 2020
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
Opinion
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Eileen Borromeo, April 2020
Payoneer’s Eileen Borromeo shares her thoughts on the future of creative strategy and recalls some of the most memorable work from her time as a WARC Prize for Asian Strategy judge in 2018 and 2019.
Article
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Faris Yakob and Rosie Yakob, WARC COVID-19 Series, April 2020
Faris & Rosie Yakob, founders of Genius Steals, give you tools and frameworks you can use to help navigate your next move.
Opinion
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WARC from Home, April 2020
WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
Opinion
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Lucy Aitken, April 2020
To mark its tenth anniversary, WARC’s Managing Editor – Case Studies, Lucy Aitken, analyses previous winners of the WARC Prize for Asian Strategy to see how strategy will evolve across the region and announces a new Special Award.
Opinion
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WARC from Home, April 2020
Every week WARC from Home will guide you round the latest thinking on a key topic, pointing you in the direction of must-read articles, seminal research papers and essential webinars, to ensure you are top of the class when we all finally return to office life.
Opinion
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WARC from Home, March 2020
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here .
News
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19 March 2020
Nivea Crème’s performance as a core product is key to owner Beiersdorf’s fortunes, and qualitative testing of an updated, more progressive brand strategy is designed to find new growth among younger audiences unfamiliar with the product.
Opinion
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Faris Yakob, March 2020
Agencies are strange beasts and are not well understood - Faris Yakob explores the tension at the core of the very best.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Beiersdorf-owned Nivea creme needed to increase its appeal among younger audiences through a brand refresh and pre-tested the strategy’s written form to create a global position.
Opinion
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Amer Iqbal, March 2020
Facebook’s Amer Iqbal argues that young strategists contemplating which direction their careers should take – to be a generalist or specialist – should also consider asking an additional question: Are you a purist or a pragmatist? Steve Jobs was the ultimate generalist.
Opinion
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Katie Ewer, March 2020
Jones Knowles Ritchie Singapore’s Katie Ewer argues that being a generalist is the way to go – after all, God is the ultimate generalist – but thinks the word itself comes with too much bad baggage.
Opinion
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Nicole Tan, March 2020
McCann Worldgroup's Nicole Tan thinks that strategists have long played an ambiguous role, and to survive In an era of transformation, strategists themselves must evolve to become connectors and orchestrators.
Opinion
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Ben Jackson, March 2020
Pinwheel's Ben Jackson argues that one only need look at the role assassin-for-hire John Wick fulfils, for why the future of planning belongs to specialists.
Opinion
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Gabey Goh, March 2020
In recognition of a discipline in flux, WARC presents a special debate series, featuring members of the Singapore Strategy Group, on a topic close to the hearts of strategists the world over.
Opinion
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Faris Yakob, February 2020
Brands reaching for quotes of their past advertising successes hints at our continued failure to think about the future and start investing in assets for the long term, argues Faris Yakob.
