Case Study
•
Case Studies on WARC, Winner, Automotive, 2019
Audi, the car manufacturer, promoted the launch of its latest e-tron model with a podcast for its German, Swiss and Austrian audience.
Research Paper
•
Ebiquity, November 2018
A study exploring the extent to which ad misplacement is still prevalent in the DACH market – Germany, Austria, and Switzerland.
Case Study
•
AME Awards, Bronze, 2018
BIPA, a drugstore retailer in Austria, broke a Guinness World record by launching a live stunt on TV to promote its discounted products.
Case Study
•
SABRE Awards, Gold Sabre Award For Fashion And Beauty, EMEA, 2018
Borotalco, an antiperspirant brand, launched the Stop the Stink Hotline campaign in Austria to increase brand preference and awareness.
News
•
06 April 2018
NEW YORK: Corporate social responsibility (CSR) efforts that make specific claims, receive external coverage and win awards can have a greater impact on consumers, according to a study published in the Journal of Advertising Research (JAR).
Research Paper
•
Verena Gruber, Magdalena Kaliauer and Bodo B. Schlegelmilch, Journal of Advertising Research, Vol. 57, No. 4, 2017, pp. 397-409
Scholarly work over the past 15 years has demonstrated that corporate social responsibility (CSR) initiatives can have a positive impact on consumer behavior toward brands.
Case Study
•
European Association of Communications Agencies, Finalist, 2017
Hornbach, a German DIY retailer, launched its brand in the world of e-commerce by creating DIY tutorials to reach younger audiences across Austria, the Czech Republic, Germany, the Netherlands and Switzerland.
Case Study
•
European Association of Communications Agencies, Finalist, 2017
Hornbach, a German DIY retailer, launched its ‘#Heldenkranz’ campaign to successfully reach ts target audience during the Euros 2016; despite the fact that the brand is unrelated to football.
Case Study
•
European Association of Communications Agencies, Silver, 2017
Café Royal, a Swiss coffee brand, launched its campaign across Europe in partnership with Robbie Williams to gain more market share from key competitors Nespresso and Mondelez.
Case Study
•
Direct Marketing Association - US, Bronze, Best Use of Mobile, 2017
Austrian NGO Light for the World let people experience the symptoms of cataract while reading their daily newspaper in order to increase donations and cure preventable blindness in parts of Africa.
Case Study
•
AME Awards, Gold, 2017
This case study explores how Oetztal Tourismus, a range of hiking hotels in Austria, launched a ski pass in the local area of Soelden, which would be the first of its kind to have a built-in chip to make skiers locatable.
Case Study
•
AME Awards, Gold and Silver, 2017
This case study explores how HORNBACH, a German DIY store, launched a national campaign in Germany and Austria, to represent male bald patches as a crown of glory and symbol of masculinity.
Case Study
•
AME Awards, Gold and Silver, 2017
This case study explores how HORNBACH, a German DIY store, launched a campaign centred around the idea that everyone needs a place to retreat, which ran in Germany, Austria, Switzerland, the Netherlands, Sweden, the Czech Republic and Slovenia.
Case Study
•
AME Awards, Gold and Silver, 2017
This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.
Case Study
•
AME Awards, Gold and Silver, 2017
This case study explores how Plan.Net, a creative agency, launched a national campaign to help refugees arriving in Germany to learn German.
Case Study
•
European Association of Communications Agencies, Gold, Euro Effies, 2016
This case study explains how online retailer Zalando used micro-targeting to make people living in small towns and villages feel special - and increase sales.
Case Study
•
European Association of Communications Agencies, Bronze, Euro Effies, 2016
This case study explains how Magnum, the ice cream brand, launched a new product in Europe by associating moods and flavours.
Case Study
•
Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.
Case Study
•
Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study details a campaign by Samsung in Austria that attempted to create brand love through the 'Launching People' project that demonstrated its purpose: that tech can lead to great things in the hands of people.
Rankings
•
WARC Creative 100, 2016
Contains the print creative 'Animal Detecting Billboards' for BMW Night Vision System by the agency Demner, Merlicek & Bergmann in Austria.
Rankings
•
WARC Creative 100, 2016
Contains the digital creative 'Inferno' for Falter Newspaper by the agency Jung von Matt in Austria.
Case Study
•
European Association of Communications Agencies, Gold, Euro Effies, 2015
This case shows that Gillette, Europe's biggest shaving brand, made body shaving, and thus buying a specific body razor, feel socially acceptable.
Rankings
•
WARC Creative 100, 2015
Contains the print creative 'Mini Traffic Lights' for Mini Hatch by the agency Demner, Merlicek & Bergmann in Austria.
Case Study
•
European Association of Communications Agencies, Gold, Euro Effies, 2014
This case study describes how Hornbach Baumarkt, the German Hammer manufacturer, launched a limited addition 'must have' product that created such high demand that all the hammers sold out in three days in Germany and Austria.
Rankings
•
WARC Creative 100, 2014
Contains the film creative 'Vibration Free Washing' for Samsung Washing Machines by the agency Traktor Wien in Austria.
