Integration
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Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Article • WARC Strategy Toolkit, March 2021
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Gold, 2020
Article • James Hurman with Peter Field, WARC Exclusive, June 2020
Opinion • Chiara Manco, January 2021
Opinion • Zofia Iwaszkiewicz, December 2020
Article • Low Lai Chow, Event Reports, Digital Marketing World Forum Asia, August 2020
Opinion • Nicola Niesl, December 2020
Case Study • MMA Smarties, Silver, North America, 2020
Case Study • MMA Smarties, Bronze, X (Global), 2020
Opinion • Ian McGrath, November 2020
Case Study • Laura Hazell, Beatrice Farmelo, Rob Sellars, Ben West, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Caroline Ekstrand, Andreas Granath, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Irina Zernishko, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Katy Harkness, Nick Ashley, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Oscar Herraiz, Gonzalo Figari, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
Case Study • Fran Griffin, Sabina Usher, Jane Dorsett, WARC Media Awards, Silver and Cross-Channel Measurement Award, Effective Channel Integration, 2020
Case Study • Rituparna Dasgupta, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
Case Study • Joachim Thimsporr, Elias Svedberg, WARC Media Awards, Gold and POE Award, Effective Channel Integration, 2020
Case Study • Nick Bateman, Chris Ponting, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
Case Study • Matt Delaney, WARC Media Awards, Silver, Effective Channel Integration, 2020
Case Study • Katy Harkness, Francesca Blair, Tom Nash, WARC Media Awards, Silver, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
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Article • James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world. -
Article • WARC Best Practice, July 2020
Provides marketers with information and guidance about combining TV and digital media strategies. -
Article • WARC Best Practice, July 2020
Provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness. -
Article • WARC Best Practice, August 2020
This article provides marketers with information and guidance on generating earned media. -
Article • WARC Best Practice, August 2020
This article provides marketers with information and guidance about attribution and marketing mix modelling. -
Article • Fiona Blades, WARC Best Practice, March 2017
This article explores how to implement a media strategy capable of stretching across all types of media touchpoints, paid, owned, and earned.