Nubian Jak Community Trust, a commemorative plaque and sculpture scheme focused on memorialising the historic contributions of Black and minority ethnic people in Britain, unveiled 30 temporary plaques dedicated to Black Britons in the UK.
The Department of Health and Social Care, NHS Test and Trace and HM Government, three bodies committed to reducing COVID-19 infections, launched a campaign in the UK to encourage people to download the NHS Track and Trace app.
Richard Slater, Katie Spicer, WARC Media Awards, Bronze, Effective Channel Integration, 2021
Medecins Sans Frontiers (MSF), the humanitarian organisation, raised significant funds to provide urgent medical care in the battle against COVID-19 by anchoring its media spend around relevant news content in the UK.
The British Army, a principal land warfare force, launched a recruitment campaign in the UK to show how the army offered a personal benefit to young people that appealed to their desire, not just for physical growth but personal growth.
Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
In the US, NASA, a government agency, launched a media campaign to create a groundswell of enthusiasm for space exploration through positive media engagements, thus ensuring uninterrupted support of signature NASA programs.
Ron Amram, Senior Director, Global Media at Mars, will be chairing the Effective Channel Integration category of the 2021 WARC Awards for Media. Here, he talks to WARC about Mars’ agile approach to media planning during lockdowns and shares his views on what makes a successful integrated campaign. Ron Amram, Senior Director, Global Media, Mars
James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.