This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.
Geoffrey Precourt, Event Reports, Festival of Media LATAM, November 2019
The Clorox Company, which makes products ranging from bleach to charcoal and salad dressing, has a major presence in Latin America, and is making sure its brand strategies are fit for purpose in the region.
With the purchase of a majority stake in the British digital agency Jellyfish, French group Fimalac is seeking to compete in a new space carved out, in part, by S4 Capital (and WPP) founder Sir Martin Sorrell.
ITV, the UK’s largest commercial broadcaster, is attempting to cast the net of brands advertising on its platforms wider through a dedicated in-house client team to service smaller brands, a new WARC exclusive finds.
Sam Peña-Taylor, Event Reports, Festival of marketing, October 2019
Shell, the oil and gas company, rethought and reviewed its creative and media agency roster to set itself up for the future – and found far deeper value in collaborating closely and at a high level with agency partners.
Clients wondering what has happened to the savings and performance boost from in-housing need to develop flexible, hybrid models, says James Briscoe, Strategic Advisor, and Investor at Percept In-housing has been the buzz phrase of the past couple of years but as disappointment mounts over a lack of cost savings and a drop in performance, there will almost certainly be a shift to right-housing.
Advertisers are not particularly worried about potential conflicts of interest when media planning and buying are performed by the same agency, but they are far more concerned when media rebates are not disclosed.
While many of the winners of the Creative Strategy Lions, Cannes Lions’ newest awards, were examples of product development rather than traditional campaign work, the Grand Prix and Gold-winning campaigns demonstrated the value of a more long-term ...
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
This article provides agencies with a best practice guide for writing an effective creative brief, which can form the foundation for the disruptive, breakthrough thinking that can really make a difference to a client's business.
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