Africa

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points (Curated), July 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.
The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay

Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103

The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points (Curated), June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
A third of consumers are buying more based on healthy and hygienic packaging

Data • Rob Clapp, WARC Data Points (Curated), November 2020

An overview of consumers paying more attention to health and hygienic packaging in their post-COVID purchases.