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Case Study • SABRE Awards, Platinum Finalist, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Data • Rob Clapp, WARC Data Points, February 2020
Research Paper • Victor Ikawa and Sergey Sheykhetov, ESOMAR Conference papers, Fusion, 2019
Data • Annika Chauhan, WARC Data Points (GlobalWebIndex), October 2019
Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Data • Rob Clapp, WARC Data Points, June 2019
Case Study • SABRE Awards, Africa, Consumer Marketing (New Product), Gold, 2019
Case Study • SABRE Awards, Africa, Consumer Products/Services, Gold, 2019
Case Study • SABRE Awards, Africa, Consumer Marketing (Existing Product), Gold, 2019
Case Study • SABRE Awards, Africa, Special Event/Sponsorship, Gold, 2019
Case Study • SABRE Awards, Africa, Corporate Social Responsibility, Gold, 2019
Case Study • SABRE Awards, Africa, Business-To-Business Marketing, Gold, 2019
Case Study • Saracen PHD, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Data • WARC Data, August 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Marion Wanyoike, WARC Awards, Entrant, Effective Content Strategy, 2018
Case Study • SABRE Awards, Gold, Eastern Africa, Africa, 2018
Case Study • SABRE Awards, Gold, Fashion And Beauty, Africa, 2018
Case Study • SABRE Awards, Gold, Business-To-Business Marketing, Africa, 2018
News • 12 April 2018
Case Study • Matt Simms, WARC Awards, Gold, Effective Innovation, 2018
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), March 2020
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.