ASICS, a sports footwear and equipment company, increased sales and awareness of its new shoe collection by launching an interactive online catalogue ad, which displayed where to find the nearest store.
Luisa Rodrigues, WARC Prize for Social Strategy, Entrant, 2014
This case study explains how Compeed, a foot care brand owned by Johnson & Johnson, developed a content based word of mouth campaign in Portugal which presented the product as helping women to create memories.
Design Business Association, Silver, Design Effectiveness Awards 2013
This campaign – an example of a challenger brand taking on a dominant rival – describes how Oliveira da Serra raised sales in the Portuguese olive oil category that had been hitherto dominated by Gallo.
European Association of Communications Agencies, Bronze, Euro Effies, 2011
Automotive manufacturer Volkswagen wanted to revive its 15-year-old Sharan family car model, which had suffered from declining sales in the past few years, partly fuelled by the decline in sales in the car industry.
Cannes Creative Lions, Creative Effectiveness Lions, 2011
In 2010 The Surfrider Foundation Europe launched a campaign in Europe promoting marine pollution awareness, specifically the impact that the world’s population is having on the oceans through macro-waste.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
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