Research Paper •
Article •Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
Data •An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Article •The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.
Article •From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
Article •The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
Article •Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.