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The forecast for Japan's digital ad market? Somewhat sunny

Article • Low Lai Chow, Event Reports, MadTech Japan, March 2021

The outlook for the Japanese advertising market is getting rosier amid improving market conditions.

2020 reshaped US media, but the pandemic is only part of it

Opinion • Cathy Taylor, March 2021

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

What’s working in automotive

Article • WARC Category Intelligence, March 2021

Global strategies, campaign updates and trends in the automotive category.

ECI Media Management Inflation Report Q1 2021

Data • ECI, WARC Data, March 2021

A Q1 2021 update of ECI Media Management's Media Inflation Report explores the effect of the pandemic on media inflation in 2020, and provides forecasts on how it will recover globally, by region and in key markets in 2021.

South Korea’s ad spend forecast to grow by 4.6% in 2021

News • 11 February 2021

Fueled by economic recovery hopes and a boost in consumer confidence, South Korea’s ad spend is projected to grow 4.

Dentsu forecasts 5.9% growth for APAC adspend in 2021

News • 09 February 2021

Adspend in the APAC region is expected to grow by 5.

Indian adspend fell sharply in 2020, but digital bucked the trend

News • 08 February 2021

Overall adspend in India fell by 17.

Poor understanding inhibits adoption of connected TV

News • 29 January 2021

Digital video adspend is growing rapidly in the UK and connected TV (CTV) is a channel that offers many opportunities for brands, yet a new survey of 900 senior video marketers has revealed a series of hurdles to its greater adoption.

AA/WARC: UK ad market to recoup losses in 2021

News • 26 January 2021

The latest AA/WARC Expenditure Report anticipates 15.

IPA Bellwether: UK marketing budgets continue falling, recovery expected in 2021

News • 21 January 2021

As expected, UK marketing budgets continued to decline into Q4 2020, though less sharply than in Q3, but with recovery on the horizon, marketers are echoing consumer sentiments of macro gloom while also being more positive about the prospects for the

Amazon’s ad business is expected to gain most digital share

News • 15 January 2021

A recent survey of 52 senior US ad buyers, conducted by investment bank Cowen in December, has revealed that Amazon’s share of their digital adspend is forecast to rise from 7% in 2020 to 11% in 2022.

Trends of the month: Facebook regulation, FMCG growth in China and digital publishers

Opinion • Rob Clapp, January 2021

This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.

글로벌 광고 트렌드: 2020/21 업계 현황

Data • James McDonald, Rob Clapp, WARC Data, November 2020

본 리포트에는 2020/21의 광고 투자, 미디어 소비 및 비용 인플레이션을 중심으로 한 WARC 데이터 플랫폼의 최신 리서치가 요약되어 있다. 주요 리서치 결과에는 아래와 같은 내용이 포함된다.

Global ad market will take years to recover from COVID-19

News • 30 November 2020

Global advertising spend is on course to fall by 10.

Australia digital adspend records 11.3% recovery in Q3

News • 24 November 2020

The Australian digital advertising market is showing signs of growth, recording an 11.

TV ad volumes hit 5-year high in India, but news channels struggle

News • 09 November 2020

TV advertising volumes in India reached a five-year high in the week to October 30, according to the latest data from the Broadcast Audience Research Council India.

US political adspend is on course to break records

News • 06 November 2020

The 2020 US presidential election campaign has been extraordinary in many ways, not least because of the vast sums that have been spent on political advertising in comparison with previous years.

UK adspend forecast for slower 2021 recovery

News • 29 October 2020

Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have ful

More big cuts in marketing budgets as pandemic continues

News • 21 October 2020

UK marketing budgets shrank further in Q3, although at a less drastic rate than in the record-breaking previous quarter, the latest data shows.

Video adspend bucks H1 digital dip

News • 15 October 2020

Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.

Hints of recovery as planned global ad spend picks up

News • 05 October 2020

While ad spending around the world has been severely hit by the coronavirus pandemic, there at last signs of cautious optimism, according to the latest data from the World Federation of Advertisers (WFA).

Recovery for India’s media and entertainment sector to take two years

News • 04 October 2020

India’s media and entertainment (M&E) sector should recover from its current levels and post 33% growth in 2022, following a contraction of 20% in 2021, according to a new report from KPMG India.

ECI Media Management Inflation Report Update October 2020

Data • ECI, WARC Data, October 2020

An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.

UK ad industry launches campaign to sell itself to the world

News • 28 September 2020

A UK-government-backed campaign is to be launched this autumn aimed at profiling some of the country’s leading advertising and marketing brands.

Brands to spend $59bn on e-commerce ads this year

News • 23 September 2020

Brands will spend $58.

The WARC Guide to Marketing in the COVID-19 recession

Article • WARC Best Practice, May 2020

A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
Global Ad Trends: State of The Industry 2020/21

Data • James McDonald, Rob Clapp, WARC Data, November 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
Global Ad Trends: The impact of COVID-19 on ad investment

Data • WARC Data, May 2020

This report summarises the latest research from WARC's Data platform, with a focus on the impact of COVID-19 on advertising investment. Key findings include:
Global Ad Trends: Ad opportunities in gaming

Data • James McDonald, Rob Clapp, WARC Data, July 2020

This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include:
Global Ad Trends: The pivot to e-commerce

Data • James McDonald, Rob Clapp, WARC Data, September 2020

This report summarises the latest research from WARC's Data platform, with a focus on how brands are shifting ad budgets to drive online sales. Key findings include:
Advertising during the COVID-19 recession

Article • Gerard J. Tellis, WARC Exclusive, May 2020

When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.