Data
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WARC Data, September 2020
New calculations from WARC Data show that brands have invested more money in e-commerce services and less in conventional media platforms in the months following the COVID-19 outbreak.
News
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24/09/2020
Brands will spend $58.5bn on e-commerce advertising this year in response to the boom in online shopping, according to the latest Global Advertising Trends report from WARC Data.
News
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04/09/2020
Total US ad spend across all media could be down 8% in 2020, but that figure from the IAB doesn’t tell the whole story: traditional media spending is set to fall by 30% while digital media will rise by 6%.
News
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26/08/2020
Total online advertising in Australia continued to slow in the second quarter of 2020, falling 12% year-on-year, but the full financial year total held steady at A$9.1bn.
News
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25/08/2020
Mobile ad spend for Q2 surpassed Q1 by 8% globally, with mobile video in high demand, according to a new report by PubMatic.
News
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12/08/2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached in 2025 – with 69% of Southeast Asian consumers expected to go digital by the end of the year.
News
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12/08/2020
Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of National Advertisers (AANA), in a waiting game for more stability around ...
News
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07/08/2020
The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
News
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05/08/2020
More than £1 billion was taken out of traditional advertising expenditure during the UK’s lockdown period, according to new data from Nielsen which finds that between March 23 and June 30 there was a 48% year-on-year drop in spend.
Opinion
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Keith Weed, August 2020
Adspend is set to rebound in the second half of the year and in 2021, but, says Keith Weed, the industry must continue to work hard to drive economic growth.
News
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30/07/2020
After a 70% reduction in US adspend activities in the COVID-19 shadow, McDonald’s has accrued a “sizable marketing war chest” it intends to invest in the back half of 2020, according to Chris Kempczinski, the QSR’s president and CEO.
News
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30/07/2020
UK adspend rose 2.9% year-on-year in the first quarter of 2020, but the latest Advertising Association/WARC Expenditure Report points to an estimated 39% slump in the second quarter as the impact of the COVID-19 crisis was felt across the industry.
News
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29/07/2020
COVID’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94%) surveyed in a new report considering mobile ads effective.
News
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28/07/2020
The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.
News
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15/07/2020
UK marketing budgets have been slashed to their lowest levels in twenty years as figures in the Q2 2020 IPA Bellwether Report show a dramatic increase in the net balance of firms that have cut marketing budgets: from -6.1% in Q1 to -50.7% in Q2.
Article
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IAB Europe, Research on WARC, July 2020
Highlights key trends in attitudes to Digital Video Advertising.
News
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01/07/2020
In a sign of diminishing faith in social media platforms to police hate speech, a new WFA survey indicates that nearly a third of the world’s largest brands have cut spend or are likely to do so.
News
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18/06/2020
Ad buyers expect a 20% cut in budgets this year compared to 2019 because of the coronavirus pandemic and its subsequent economic effects, finds a survey by the Interactive Advertising Bureau (IAB).
News
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18/06/2020
Asia Pacific’s ad market is set for a strong recovery in 2021, with growth of 8.1% to reach $175 billion, the latest Magna Advertising Forecast predicts.
News
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04/06/2020
COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
News
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03/06/2020
UK PLC is facing a huge financial blow from the effects of the coronavirus pandemic and the subsequent lockdown - but a new study from Ebiquity claims that simply by reallocating marketing spending, British businesses could rescue over half a ...
Opinion
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James McDonald, June 2020
COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
News
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29/05/2020
The majority of sellers are feeling the pressure of declining ad rates a new report from the IAB in collaboration with PwC shows.
News
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28/05/2020
Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.
Opinion
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Michael Levine, May 2020
Big step forward for social commerce Facebook announced on May 19 plans for Facebook Shops as part of a webcast conducted by Mark Zuckerberg.
