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12 September 2019
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
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04 September 2019
China’s brand owners are shifting from search advertising to paid content that spurs impulse purchases from comparing products, according to Newrank and CTR.
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22 August 2019
The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
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19 August 2019
Despite the current economic slowdown, brands in India are expected to spend about US$3.9bn on advertising, marketing and promotions during the festive season this year.
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08 August 2019
Industry advocacy group ThinkTV has released the Total TV advertising revenue figures for Australia for the past 12 months, noting a dip in revenue that is reflective of broader market uncertainties.
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05 August 2019
Australia’s media agency ad market for the financial year 2018-19 was worth $6.93bn, but this was a drop of 1.4% compared with the record-breaking spend of 2017-18.
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01 August 2019
In an effort to close the loop, brands are increasing their media spend with e-commerce sites by as much as 40% according to new research.
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30 July 2019
UK adspend rose 4.2% year-on-year to reach £6.0bn in Q1 2019 according to the latest figures from the Advertising Association and WARC published today.
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19 July 2019
Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.
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18 July 2019
While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
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17 July 2019
Political adspend on digital video is set to rise significantly between 2018 and 2020, according to figures from Cross Screen Media, a marketing analytics and software firm, and Advertising Analytics, the media intelligence provider.
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08 July 2019
A maturing internet ad market will take just over half of global adspend within a couple of years, according to the latest Zenith Advertising Expenditure Forecasts.
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02 July 2019
Social advertising spend grew by 26.2% year-on-year in the first three months of 2019 to a total of $17.9 billion worldwide, and while this is the second-highest total in the format’s relatively young history, it was roughly half the growth ...
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17 June 2019
Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
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14 June 2019
Advertising spend in Asia-Pacific is forecast to grow by 4% to reach US$216bn in 2019, with the region expected to be the leading contributor to a global increase of 3.6%.
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14 June 2019
The worldwide children’s digital advertising market is expected to grow by more than 20% per year between 2018 and 2021, by when it will be worth US$1.7bn, or the equivalent of 37% of all children’s advertising spend.
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13 June 2019
Underlying growth in global adspend is slowing in 2019, according to GroupM’s latest worldwide media forecasts, and is expected to pick up only marginally in 2020.
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07 June 2019
Online advertising plays a larger role in the UK economy than anywhere else in the world, according to a new study that estimates UK online adspend accounts for 0.63% of GDP – the highest in the world relative to the size of the economy.
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05 June 2019
The value of digital advertising across Europe increased by 13.9% in 2018 to reach €55.1bn, driven by strong growth in video, mobile and social spend, according to new data from IAB Europe.
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04 June 2019
Podcast adspend hit $479.1m in the United States last year following annual growth of 53%, and should top $1bn by 2021, according to a report by the Interactive Advertising Bureau (IAB), the trade body, and PwC, the professional services firm.
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28 May 2019
The tipping point is coming: internet ad formats are set to account for over half of all media spend worldwide by next year if the current trajectory is maintained, WARC’s Global Ad Trends report reveals.
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15 May 2019
The big US TV networks are launching addressable ad strategies in a bid to grab a share of the rapidly growing $2 billion market.
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09 May 2019
Indian dairy brand Amul allocates only a tiny proportion of its turnover to advertising but that hasn’t hampered its growth, which its managing director predicts will hit 20% in 2019-20.
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08 May 2019
US digital advertising revenues in 2018 passed the $100bn mark for the first time, hitting a new high of $107.5bn, according to the latest IAB Internet Advertising Revenue Report.
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03 May 2019
Global brand spend on sports sponsorship is expected to increase by 4% to reach £35bn this year, but rights-holders are missing out on potential revenue of an extra £14bn because of outdated rights packaging, a new report has found.
