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15 January 2020
December’s clear general election result appears to have eased marketers’ concerns and renewed optimism about the year ahead, according to the latest IPA Bellwether Report.
Article
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Biprorshee Das, WARC Exclusive, January 2020
Marketers in India are under more pressure to make a difference in achieving business objectives – cohesive strategy takes precedence over short-term tactics.
News
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20 December 2019
Hong Kong’s media industry is grappling with the impact of the on-going protests, as brands delay promotional activities and rein in spending amid continued uncertainty.
News
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18 December 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes to emerge from an analysis of readership across all of this year’s Global ...
News
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10 December 2019
The consultancy’s media, tech, and telecoms predictions for the coming year include ad-supported video on demand taking one in every 10 pounds of ad revenue in the UK next year.
News
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27 November 2019
More than half (55%) of all digital media was traded programmatically in Australia in 2019, with growth expected to continue into 2020 driven by video, according to analysis by Zenith.
News
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14 November 2019
US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
News
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29 October 2019
Swedish-headquartered audio streaming service, Spotify has revealed that it is making a profit, surprising Wall Street by beating expectations.
News
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29 October 2019
UK advertising expenditure during the first six months of 2019 was 5.2% higher than a year earlier, at £12.0bn, according to the latest Advertising Association/WARC Expenditure Report published today and which predicts full year spending of ...
News
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24 October 2019
Advertising spend is forecast to grow next year across 19 product categories, driven by rising spend on Google, Facebook and Amazon – but the possibility of a global recession looms.
News
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23 October 2019
Digital ad spend is still growing in the US, up 17% year-on-year, to reach just under $58 billion; but this growth is far lower than the same time last year, according to the IAB.
News
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02 October 2019
Chinese smartphone brand OPPO has signed a multi-year partnership with video game publisher Riot Games, marking its first significant foray into the gaming and e-sports arena.
News
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01 October 2019
Ad investment is shifting towards internet formats, but the rate at which that is happening depends on the sector: food and soft drinks, for example, still pour around two thirds of advertising investment into TV, a new WARC report points out.
News
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23 September 2019
Advertising spend in the US grew +7.6% year-on-year to $107bn in the first half of 2019 and, excluding cyclical events like election spending, is on course to grow +6.3% for the full year, according to the latest adspend report from Magna Global.
News
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12 September 2019
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
News
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04 September 2019
China’s brand owners are shifting from search advertising to paid content that spurs impulse purchases from comparing products, according to Newrank and CTR.
News
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22 August 2019
The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
News
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19 August 2019
Despite the current economic slowdown, brands in India are expected to spend about US$3.9bn on advertising, marketing and promotions during the festive season this year.
News
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08 August 2019
Industry advocacy group ThinkTV has released the Total TV advertising revenue figures for Australia for the past 12 months, noting a dip in revenue that is reflective of broader market uncertainties.
News
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05 August 2019
Australia’s media agency ad market for the financial year 2018-19 was worth $6.93bn, but this was a drop of 1.4% compared with the record-breaking spend of 2017-18.
News
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01 August 2019
In an effort to close the loop, brands are increasing their media spend with e-commerce sites by as much as 40% according to new research.
News
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30 July 2019
UK adspend rose 4.2% year-on-year to reach £6.0bn in Q1 2019 according to the latest figures from the Advertising Association and WARC published today.
News
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19 July 2019
Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.
News
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18 July 2019
While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
News
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17 July 2019
Political adspend on digital video is set to rise significantly between 2018 and 2020, according to figures from Cross Screen Media, a marketing analytics and software firm, and Advertising Analytics, the media intelligence provider.
