Article
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Low Lai Chow, Event Reports, MadTech Japan, March 2021
The outlook for the Japanese advertising market is getting rosier amid improving market conditions.
Opinion
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Cathy Taylor, March 2021
This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more
Article
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WARC Category Intelligence, March 2021
Global strategies, campaign updates and trends in the automotive category.
Data
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ECI, WARC Data, March 2021
A Q1 2021 update of ECI Media Management's Media Inflation Report explores the effect of the pandemic on media inflation in 2020, and provides forecasts on how it will recover globally, by region and in key markets in 2021.
News
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11 February 2021
Fueled by economic recovery hopes and a boost in consumer confidence, South Korea’s ad spend is projected to grow 4.
News
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09 February 2021
Adspend in the APAC region is expected to grow by 5.
News
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08 February 2021
Overall adspend in India fell by 17.
News
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29 January 2021
Digital video adspend is growing rapidly in the UK and connected TV (CTV) is a channel that offers many opportunities for brands, yet a new survey of 900 senior video marketers has revealed a series of hurdles to its greater adoption.
News
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26 January 2021
The latest AA/WARC Expenditure Report anticipates 15.
News
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21 January 2021
As expected, UK marketing budgets continued to decline into Q4 2020, though less sharply than in Q3, but with recovery on the horizon, marketers are echoing consumer sentiments of macro gloom while also being more positive about the prospects for the
News
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15 January 2021
A recent survey of 52 senior US ad buyers, conducted by investment bank Cowen in December, has revealed that Amazon’s share of their digital adspend is forecast to rise from 7% in 2020 to 11% in 2022.
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
Data
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James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
News
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30 November 2020
Global advertising spend is on course to fall by 10.
News
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24 November 2020
The Australian digital advertising market is showing signs of growth, recording an 11.
News
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09 November 2020
TV advertising volumes in India reached a five-year high in the week to October 30, according to the latest data from the Broadcast Audience Research Council India.
News
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06 November 2020
The 2020 US presidential election campaign has been extraordinary in many ways, not least because of the vast sums that have been spent on political advertising in comparison with previous years.
News
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29 October 2020
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have ful
News
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21 October 2020
UK marketing budgets shrank further in Q3, although at a less drastic rate than in the record-breaking previous quarter, the latest data shows.
News
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15 October 2020
Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.
News
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05 October 2020
While ad spending around the world has been severely hit by the coronavirus pandemic, there at last signs of cautious optimism, according to the latest data from the World Federation of Advertisers (WFA).
News
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04 October 2020
India’s media and entertainment (M&E) sector should recover from its current levels and post 33% growth in 2022, following a contraction of 20% in 2021, according to a new report from KPMG India.
Data
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ECI, WARC Data, October 2020
An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.
News
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28 September 2020
A UK-government-backed campaign is to be launched this autumn aimed at profiling some of the country’s leading advertising and marketing brands.
Data
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WARC Data, September 2020
New calculations from WARC Data show that brands have invested more money in e-commerce services and less in conventional media platforms in the months following the COVID-19 outbreak.
