Asia
Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
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Article • Anna Hamill, Event Reports, Socialbakers Social Media Summit, March 2018
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain. -
Data • James McDonald, WARC Data, January 2018
This report summarises the latest advertising expenditure data from WARC's Data platform. -
Article • WARC Exclusive, November 2017
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017. -
Case Study • My Troedsson, The WARC Prize for Asian Strategy, Grand Prix and Research Excellence Special Award, 2017
Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China. -
Case Study • Jessica Perrin, WARC Media Awards, Silver, Effective Channel Integration, 2016
This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign. -
Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2016
This case study details how Ariel, the detergent, created relevance in India by reframing the conversations, moving away from clothes stains, and focusing on the cultural stain of gender equality in the home.