Asia
Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
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Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap Magazine, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Article • WARC Exclusive, November 2018
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018. -
Article • David Taylor, WARC Best Practice, October 2018
Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands. -
Data • WARC Data, September 2018
This report discusses the findings of a research project carried out in conjunction with BDO, which took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC. -
Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2018
Savlon, a hygiene brand, affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way. -
Article • Anna Hamill, Event Reports, Socialbakers Social Media Summit, March 2018
With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.