Effectiveness

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2021 Asian Strategy Report: Insights from the WARC Awards for Asian Strategy

Article • WARC Exclusive, October 2021

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021.

Fundación Mundo Sano: Building health together with the community

Case Study • SABRE Awards, LATAM, Gold, 2021

Fundacion Mundo Sano, a family foundation, launched a campaign in Argentina to reduce indoor infestation rates of Vinchucas to 5% or less in areas involved and prevent Chagas disease.

Banco De Alimentos Perú: Por un Perú sin hambre

Case Study • SABRE Awards, LATAM, Gold, 2021

The Food Bank, an organization that fights to eradicate hunger, launched a campaign in Peru to achieve a solidarity donation chain.

Liga Contra El Cáncer Perú: 100 Kilómetros de Prevención

Case Study • SABRE Awards, LATAM, Gold, 2021

The Peruvian League Against Cancer, a non-profit institution, launched a campaign in Peru to raise awareness of the importance of using sunscreen.

Consejo de la Comunicación: Proper use of facemasks

Case Study • SABRE Awards, LATAM, Gold, 2021

Zimat, a communication consultancy firm, collaborated with The Communication Council and launched a campaign in Mexico to promote the correct use of face masks and raise awareness about the benefits of its use to avoid spreading COVID-19.

What we know about the theories of brand growth

Article • WARC Best Practice, October 2021

This article outlines various theories of brand growth, including the currently popular theory developed by the late Professor Andrew Ehrenberg; his and other theories are presented.

How Cadbury Celebrations redefined India’s biggest gifting occasion

Opinion • Bhakti Malik, October 2021

Ogilvy’s Bhakti Malik writes about the agency’s WARC Awards for Asian Strategy Grand Prix-winning work for Cadbury Celebrations, and how it achieved growth during an unprecedented Diwali season by reigniting the brand’s purpose.

Maltina: Engaging youth with an aging brand

Case Study • Adedeji Adeleke, WARC Cases, October 2021

Maltina, a non-alcoholic malt beverage in Nigeria, launched a campaign to appeal to a younger demographic with new packaging and modern flavour.

Reappraising the role of direct mail in driving effectiveness

Article • Amy Rodgers, Dan Jury and Nigel Edginton-Amor, WARC Webinars, October 2021

This webinar, in association with Royal Mail Marketreach, shares evidence from recent research into the impact of direct mail as lead media or within the media mix.

3 in 15: EffWorks

Article • Alex Brownsell, Lena Roland and Sam Peña-Taylor, WARC Exclusive, October 2021

This episode of the WARC podcast is presented by WARC's Alex Brownsell, Senior Editor, Media, Lena Roland, Managing Editor, WARC.com, and Sam Peña-Taylor, Reporter.

Redefining reach: How brands can benefit from a high-risk targeting strategy

Article • Alex Brownsell, Event Reports, EffWorks, October 2021

Research by Twitter and Saïd Business School on the role of reach in advertising.

ROI benchmarks report

Data • WARC Data, October 2021

Using its database of effective advertising campaigns, WARC analysed 1,169 case studies that contained ROI information.

Advertising must look outward in times of change

Article • Sam Peña-Taylor, Event Reports, EffWorks, October 2021

Recent advertising aesthetics have been focusing on the wrong kind of attention, argues Orlando Wood, with profound implications for the effectiveness of creative campaigns.

Nippon flower Council: Belated congratulations with flowers