Article
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Lena Roland, WARC Exclusive, May 2021
Discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing and the new generation of B2B buyers reaching leadership positions.
Case Study
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YouTube Works for Brands, US, Big Screen Big Results, 2021
Comedy Central, a cable TV channel, increased online interaction and promoted its new show among US consumers by airing the first episode for free on YouTube and creating specially-tailored promo videos.
Case Study
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YouTube Works for Brands, US, Action Driver, 2021
St Jude, a children's research hospital, increased donations on Giving Tuesday in the US by launching a partnership with big YouTube stars who encouraged donations through a livestream telethon on YouTube.
Case Study
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YouTube Works for Brands, US, The Underdog, 2021
The Oklahoma Tourism and Recreation Department, a governmental department, increased visits to Oklahoma during the COVID-19 pandemic by launching a YouTube video series that promoted socially-distanced activities the state had to offer.
Case Study
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YouTube Works for Brands, US, Brand as Creators, 2021
Adobe, a computer software company, increased Adobe Stock subscriptions in the US by creating the Adobe Stock Film Festival on YouTube which challenged filmmakers to create films just using the Adobe stock library.
Case Study
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YouTube Works for Brands, US, Media Innovation, 2021
M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.
Case Study
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YouTube Works for Brands, US, Breaking Barriers, 2021
GoDaddy, an internet domain registrar and web hosting company, increased subscribers and organic traffic during the COVID-19 pandemic by launching a YouTube series of tutorial content to support and inspire small businesses during the volatility of 2020.
Article
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Julien Normand, WARC Exclusive, April, 2021
Publicis Media’s Julien Normand says marketing and communications professionals have abandoned decades of accumulated knowledge and benchmarks for digital solutions in a world where the old marketing rules don’t apply and the newest is always the best.
Case Study
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MMA Smarties, Silver, EMEA, 2020
OSESSO, an iced coffee brand, partnered with Spotify to create customised playlists for consumers in Turkey.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).
Case Study
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MMA Smarties, Silver, EMEA, 2020
Carte d'Or, an ice cream brand, broadcast live concerts and released practical recipes as a means of making people happy at home during the COVID-19 pandemic in Turkey.
Case Study
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MMA Smarties, Bronze, EMEA, 2020
Garanti BBVA, a financial services company, increased awareness and relevancy of its mobile app, Garanti BBVA Mobile, in Turkey.
Case Study
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MMA Smarties, Gold, EMEA, 2020
DenizBank, a banking brand, decreased mobile ad spend while maintaining user acquisition campaigns in Turkey.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Isbank, a banking brand, connected with millennial and Gen Z consumers in Turkey by focusing on esports and creating a sub-brand called Maximum Gaming.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.
Case Study
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MMA Smarties, Bronze, EMEA, 2020
Rich's, a family-owned food company, developed a WhatsApp chatbot and promoted it across Africa using social media, email and SMS marketing, and QR code stickers.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Bepanthol, a skincare brand, improved brand perceptions by collaborating with a local celebrity and embedding brand messaging in a newly released TV series.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Bodeboca, an online wine retailer, increased return on investment (ROI) and generated 85% more app downloads in Spain.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Lifebuoy, a soap brand, reacted swiftly to the coronavirus in Egypt by launching a public service campaign to raise awareness of the role of good hand hygiene in preventing the spread of the coronavirus.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Cornetto, an ice cream brand, launched its new product Unicornetto in Turkey by reversing the stereotypical fairy-tale tropes of women passively waiting for love.
Case Study
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MMA Smarties, Gold, EMEA, 2020
App Samurai, a service used by app makers to grow their apps, launched a global campaign to assist start-up apps during the COVID-19 pandemic.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Akbank, a banking brand, promoted the Akbank Mobile app by leveraging machine-learning to target consumers in Turkey with personalised offers.
