Opinion
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Chiara Manco, July 2021
Ann Mukherjee, Chairman and CEO at Pernod Ricard NA, was the Jury President of the 2021 Creative Effectiveness Lions. In an interview with WARC's Chiara Manco, she talks about why the jury awarded Nike the Grand Prix, themes from this year's winners and the importance of these awards for the industry. Ann Mukherjee, Chairman and CEO at Pernod Ricard NA
Article
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WARC Webinars, July 2021
A series of webinars that explores the insights from WARC's whitepaper to help marketers plan the most effective approach to communications as they move into digital commerce.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Felix, a food brand, built The Climate Store, a public activation in Sweden to educate consumers on the environmental cost of the food they eat.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Trygg-Hansa, an insurance company, educated parents in Sweden about the danger of their child drowning.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Estée Lauder, a personal care brand, launched its Time to Unite campaign to encourage women and men in the UK and Ireland to check regularly for early signs of breast cancer.
Case Study
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SABRE Awards, EMEA, Gold, 2021
The International Organization for Migration (IOM) launched an emotional support hotline in Ukraine during the COVID-19 pandemic to help people's mental health and promoted it with the campaign Mask Your Face, Not Your Problems.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Marmite, a food spread made from yeast extract, and Lynx, a deodorant brand, partnered to launch the world's first social-distancing deodorant in the UK.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Sainsbury's, a supermarket brand, engaged both customers and colleagues by creating the UK's first signing supermarket and changed its logo to 'Signsbury's'.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Cargus, a courier brand, launched its humorous campaign Never Have I Ever Sent to educate people about what can and can't be sent in the post.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Shell, an oil and gas company, focused on the people behind the industry with its customer marketing campaign.
Case Study
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SABRE Awards, EMEA, Gold, 2021
JustPark, an app that helps drivers finding parking spaces, assisted the NHS during the COVID-19 pandemic in the UK by helping staff to find places to park.
Case Study
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SABRE Awards, EMEA, Gold, 2021
AXA Health, a private healthcare insurance provider, created a unifying experience for employees as it merged three business into one entity in the UK.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Björklöven, a Swedish ice hockey club, sold over 30,000 tickets to allow fans to virtually attend a match that had to be played in empty arenas due to the COVID-19 pandemic.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Polish Railway Lines, a rail-road company, launched a social educational campaign Safe Rail-road Level Crossing to increase drivers' awareness of safety in Poland.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Terre des Femmes, a women's rights organisation tackled misogynistic hate speech online in Germany with its video campaign #UnhateWomen.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Along Came a Spider (ACAS), a creative agency, launched its 20x20 campaign in Ireland to kickstart a social movement that would challenge perceptions of women's sport.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Nova poshta, a Ukrainian postal and courier company, hosted an online marathon and changed the perception of marathoners from running a race to running a lifetime.
Case Study
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SABRE Awards, EMEA, Gold, 2021
PlayStation, a video game brand, partnered with Transport for London, a local government body, to drive mass consumer awareness of the UK launch of the PlayStation 5.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Mine, an AI privacy start-up, launched a highly targeted influencer campaign in the UK, France and Germany to make the GDPR relevant to its consumers and drive sign-ups on the website.
Case Study
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SABRE Awards, EMEA, Gold, 2021
UAnimals, a conservation NGO, pressured the Ukrainian parliament to pass a bill to regulate the burning of dry grass.
Case Study
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SABRE Awards, EMEA, Gold, 2021
Wray & Nephew, a rum brand, increased sales in the UK by hosting a live music event with the British-Jamaican musician Kano.
Case Study
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SABRE Awards, EMEA, Gold, 2021
E.ON, an energy provider, convinced 18 media outlets to change the way they display their weather forecasts with its Change the Weather campaign in the UK.
Article
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Paul Feldwick and Jane Wakely, WARC Exclusive, July 2021
WARC talks creativity and fame with Paul Feldwick, former strategist and author of Why Does The Pedlar Sing?, and Jane Wakely, lead CMO of Mars Inc.
Article
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David Gutting, WARC Best Practice, July 2021
Using an analysis of national surveys of 9,000 consumers over the last two years, and evaluating more than 150 brands in 25 categories, this article argues that brands that work as unified systems perform far better than those that don’t.
Opinion
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Rob Meyerson, July 2021
Rob Meyerson was struggling to fully grasp some of the assertions in his books, so he started digging into the underlying scientific research. Here’s what he learned so far.
