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News • 11 September 2015
JOHANNESBURG: Gabon could be the best sub-Saharan African country for international retailers to target as it offers the region's highest GDP per capita, strong economic growth and a stable middle class according to a new report.
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Case Study • Case Studies on WARC, 2016
Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action. -
Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45
Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages. -
Case Study • Allen Kambuni, Kenneth Kiguru, Jonah Otieno and Maryanne Montet, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2017
Pernod Ricard Kenya and Jumia Food partnered to launch beverage delivery service Jumia Party. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks. -
Case Study • Effie Worldwide, Finalist, 2016
This case study explores how Guinness, an Irish dry stout owned by Diageo's brewing company, strengthened its position as a global brand through the creation of a global platform. -
Article • Nielsen, August 2015
This report argues that diaper and formula markets are significantly influenced by word of mouth, therefore a deep understanding of what drives product choice is critical.