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News • 11 September 2015
JOHANNESBURG: Gabon could be the best sub-Saharan African country for international retailers to target as it offers the region's highest GDP per capita, strong economic growth and a stable middle class according to a new report.
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Case Study • Adeola Kayode
Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media. -
Case Study • 01 November 2018
KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa. -
Article • 07 August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • 22 June 2018
Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles. -
Article • Michael Oelschig
Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.