Article •Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Case Study •Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.
Article •Kellogg’s, the food manufacturer, has identified an opportunity for snacking innovation in Asia and Africa.
Article •The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Case Study •KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa.