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News • 11 September 2015
JOHANNESBURG: Gabon could be the best sub-Saharan African country for international retailers to target as it offers the region's highest GDP per capita, strong economic growth and a stable middle class according to a new report.
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Article • WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles. -
Case Study • Matt Simms, WARC Awards, Gold, Effective Innovation, 2018
David Sheldrick Wildlife Trust, a charity based in West Africa, created Hello in Elephant, a world-first human-elephant translator. -
Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45
Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages. -
Case Study • Allen Kambuni, Kenneth Kiguru, Jonah Otieno and Maryanne Montet, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2017
Pernod Ricard Kenya and Jumia Food partnered to launch beverage delivery service Jumia Party. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.