Africa
News • 11 September 2015
-
Article • WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities. -
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles. -
Case Study • Marion Wanyoike, WARC Awards, Entrant, Effective Content Strategy, 2018
Trust, a condom brand, used podcasts and social media to connect with young people and increase sales in Kenya. -
Case Study • SABRE Awards, Gold, Western Africa, Africa, 2018
Jameson, a whisky brand, launched a campaign to establish itself in Nigeria and increase market share. -
Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45
Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.