Article •Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Case Study •Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles.
David Sheldrick Wildlife Trust: Hello in Elephant – Helping save the species by saving the endangered language
Case Study •David Sheldrick Wildlife Trust, a charity based in West Africa, created Hello in Elephant, a world-first human-elephant translator.
Article •Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.
Case Study •Pernod Ricard Kenya and Jumia Food partnered to launch beverage delivery service Jumia Party.
Case Study •This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.