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WARC content grouped around key marketing topics and tasks

Brands & branding

Brands & branding

Brand & product launches
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Brand models, architecture
Brand partnerships
Brand positioning
Brand theories & ideas
Brand trust
Brand valuation
Challenger brands
Corporate brands
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Naming & licensing brands
Private & own-label brands
Consumers & audiences

Consumers & audiences

B2B audiences
Children
Consumer attitudes
LGBT
Men
Millennials & youth
Multicultural
Parents & families
Political audiences
Seniors
Shopper insight
Socioeconomic groups
Women
Creativity & craft

Creativity & craft

Brand character
Celebrities & endorsement
Comparative advertising
Copywriting & slogans
Emotion
Ethics and Regulation
Humour & jokes
Imagery & art direction
Music & sound
Personalisation
Seasonal & occasion marketing
Sensory appeals
Storytelling
User generated content & participation
Data, tech & innovation

Data, tech & innovation

Artificial Intelligence (AI)
Big data
Blockchain
Innovation strategies
Internet of Things (IoT)
Retail & e-commerce
Virtual & augmented reality
Voice, chatbots
Effectiveness, analytics & ROI

Effectiveness, analytics & ROI

Campaign tracking
Effectiveness
Modelling & attribution
Marketing management

Marketing management

Brand management
Client-agency relationships
Customer centricity & CX
International marketing
Marketing in a recession
Marketing management & leadership
Pricing strategy
Setting budgets
Talent, skills, HR
Media channels & touchpoints

Media channels & touchpoints

Cinema
Content
Design
Digital media
Direct
Events & experiential
Influencers
Mobile
Online display
Online video
Outdoor & OOH
POP & in-store
PR, WOM & earned media
Print
Product placement
Promotions
Radio & audio
Search
Social media
Sponsorship
TV
Media planning

Media planning

Ad lengths & formats
Advertising expenditure & forecasts
Audience measurement
Channel planning, media mix selection
Context & position of advertising
Data-driven targeting
Integration
Programmatic buying
Reach and frequency, recency
Theories & ideas of media planning
Wearout & decay
Research methods & tools

Research methods & tools

Behavioural insight
Copy testing & pre-testing
Cultural insight
Net Promoter Score
Neuroscience
Online & mobile research
Qualitative research
Quantitative research
Research management
Segmenting consumers
Strategy & account planning

Strategy & account planning

Account planning, strategic planning
Communications development research
Creative briefing
Creativity & research
Brands & branding

Brands & branding

Brand & product launches
Brand equity & strength
Brand extensions
Brand identity & image
Brand loyalty
Brand models, architecture
Brand partnerships
Brand positioning
Brand theories & ideas
Brand trust
Brand valuation
Challenger brands
Corporate brands
Luxury brands
Mission & purpose
Naming & licensing brands
Private & own-label brands
Creativity & craft

Creativity & craft

Brand character
Celebrities & endorsement
Comparative advertising
Copywriting & slogans
Emotion
Ethics and Regulation
Humour & jokes
Imagery & art direction
Music & sound
Personalisation
Seasonal & occasion marketing
Sensory appeals
Storytelling
User generated content & participation
Effectiveness, analytics & ROI

Effectiveness, analytics & ROI

Campaign tracking
Effectiveness
Modelling & attribution
Media channels & touchpoints

Media channels & touchpoints

Cinema
Content
Design
Digital media
Direct
Events & experiential
Influencers
Mobile
Online display
Online video
Outdoor & OOH
POP & in-store
PR, WOM & earned media
Print
Product placement
Promotions
Radio & audio
Search
Social media
Sponsorship
TV
Research methods & tools

Research methods & tools

Behavioural insight
Copy testing & pre-testing
Cultural insight
Net Promoter Score
Neuroscience
Online & mobile research
Qualitative research
Quantitative research
Research management
Segmenting consumers
Consumers & audiences

Consumers & audiences

B2B audiences
Children
Consumer attitudes
LGBT
Men
Millennials & youth
Multicultural
Parents & families
Political audiences
Seniors
Shopper insight
Socioeconomic groups
Women
Data, tech & innovation

Data, tech & innovation

Artificial Intelligence (AI)
Big data
Blockchain
Innovation strategies
Internet of Things (IoT)
Retail & e-commerce
Virtual & augmented reality
Voice, chatbots
Marketing management

Marketing management

Brand management
Client-agency relationships
Customer centricity & CX
International marketing
Marketing in a recession
Marketing management & leadership
Pricing strategy
Setting budgets
Talent, skills, HR
Media planning

Media planning

Ad lengths & formats
Advertising expenditure & forecasts
Audience measurement
Channel planning, media mix selection
Context & position of advertising
Data-driven targeting
Integration
Programmatic buying
Reach and frequency, recency
Theories & ideas of media planning
Wearout & decay
Strategy & account planning

Strategy & account planning

Account planning, strategic planning
Communications development research
Creative briefing
Creativity & research
Brands & branding

Brands & branding

Brand & product launches
Brand equity & strength
Brand extensions
Brand identity & image
Brand loyalty
Brand models, architecture
Brand partnerships
Brand positioning
Brand theories & ideas
Brand trust
Brand valuation
Challenger brands
Corporate brands
Luxury brands
Mission & purpose
Naming & licensing brands
Private & own-label brands
Data, tech & innovation

Data, tech & innovation

Artificial Intelligence (AI)
Big data
Blockchain
Innovation strategies
Internet of Things (IoT)
Retail & e-commerce
Virtual & augmented reality
Voice, chatbots
Media channels & touchpoints

Media channels & touchpoints

Cinema
Content
Design
Digital media
Direct
Events & experiential
Influencers
Mobile
Online display
Online video
Outdoor & OOH
POP & in-store
PR, WOM & earned media
Print
Product placement
Promotions
Radio & audio
Search
Social media
Sponsorship
TV
Strategy & account planning

Strategy & account planning

Account planning, strategic planning
Communications development research
Creative briefing
Creativity & research
Consumers & audiences

Consumers & audiences

B2B audiences
Children
Consumer attitudes
LGBT
Men
Millennials & youth
Multicultural
Parents & families
Political audiences
Seniors
Shopper insight
Socioeconomic groups
Women
Effectiveness, analytics & ROI

Effectiveness, analytics & ROI

Campaign tracking
Effectiveness
Modelling & attribution
Media planning

Media planning

Ad lengths & formats
Advertising expenditure & forecasts
Audience measurement
Channel planning, media mix selection
Context & position of advertising
Data-driven targeting
Integration
Programmatic buying
Reach and frequency, recency
Theories & ideas of media planning
Wearout & decay
Creativity & craft

Creativity & craft

Brand character
Celebrities & endorsement
Comparative advertising
Copywriting & slogans
Emotion
Ethics and Regulation
Humour & jokes
Imagery & art direction
Music & sound
Personalisation
Seasonal & occasion marketing
Sensory appeals
Storytelling
User generated content & participation
Marketing management

Marketing management

Brand management
Client-agency relationships
Customer centricity & CX
International marketing
Marketing in a recession
Marketing management & leadership
Pricing strategy
Setting budgets
Talent, skills, HR
Research methods & tools

Research methods & tools

Behavioural insight
Copy testing & pre-testing
Cultural insight
Net Promoter Score
Neuroscience
Online & mobile research
Qualitative research
Quantitative research
Research management
Segmenting consumers

Browse by Category

WARC content grouped around product categories and sub-categories

Alcoholic drinks

Alcoholic drinks

Alcoholic drinks industry (general)
Beer & cider
Luxury alcoholic drinks
Pre-mixed drinks
Spirits & liquors
Wines
Automotive

Automotive

Automakers & marques
Automotive industry (general)
Compact, small family cars
Eco, hybrid, electric cars
Luxury automotive
Mid-size, large family cars
Motorcycles, bikes
MPVs, minivans
Supermini, subcompact cars
SUVs, 4x4s
Tyres, fuel, accessories, services
Vans, Trucks, RVs
Business & industrial

Business & industrial

Business services
Employment, recruitment, staff
Industrial & manufacturing
Property & construction
Clothing & accessories

Clothing & accessories

Clothing, apparel
Luxury clothing & accessories
Personal accessories
Sportswear
Financial services

Financial services

Banks
Credit cards & loans
Digital payments
Financial services (general)
Insurance
Investment
Food

Food

Baby food
Bread, cake, biscuits
Breakfast cereals
Confectionery
Convenience, readymade
Dairy products, fats, oils
Food industry (general)
Fruit & vegetables
Functional foods, supplements
Luxury food
Meat, poultry, fish
Sauces, seasonings, condiments
Savoury snacks, potato chips
Household & domestic

Household & domestic

Cleaners & detergents
Furnishings & fittings
Gardening
Home improvement
Laundry products
Petcare
Sundries
Toilet paper, kitchen towel
Leisure & entertainment

Leisure & entertainment

E-Sports
Lotteries, casinos, gambling
Museums, attractions, libraries
Music & theatre
Sports
Toys, games
Media & publishing

Media & publishing

Directories
Films & movies
Magazines, periodicals, books
Newspapers
Radio stations, services
TV channels, services, programmes
Websites, online services, apps
Non-profit, public sector & education

Non-profit, public sector & education

Charities & voluntary organisations
Educational, universities
Government, social policy
Military & emergency services
Public health
Pharma & healthcare

Pharma & healthcare

Contraceptives, family planning
DTC, prescription products
Healthcare services, providers
Non-prescription, OTC products
Promotions to the medical profession
Politics

Politics

Politics
Retail

Retail

Automotive accessories retail
Clothing & fashion retail
Convenience retail
Department stores
Electrical retail
Entertainment retail
Furniture & furnishings retail
Home improvement retail
Luxury retail
Online retail
Pharmacies & drugstores
Restaurants & takeaways
Reward cards
Shopping centres, malls
Supermarkets & grocery stores
Travel retail
Soft drinks

Soft drinks

Bottled waters
Carbonated soft drinks
Concentrates & cordials
Energy drinks
Fruit & vegetable juices
Hot drinks
Iced drinks
Milk & dairy drinks
Technology & electronics

Technology & electronics

Audiovisual products
Cameras, photography
Gaming hardware & software
Home appliances
Information technology
Mobile devices
PCs, computing
Telecoms & utilities

Telecoms & utilities

Energy & water suppliers
Postal & courier services
Telephone & internet services
Tobacco

Tobacco

Tobacco
Toiletries & cosmetics

Toiletries & cosmetics

Baby care
Bath toiletries, soaps
Cosmetics, beauty aids
Deodorants, anti-perspirants
Feminine hygiene
Fragrances, perfumes
Hair care
Luxury toiletries & cosmetics
Oral health
Shaving products
Skin care, sun protection
Toiletries & cosmetics (general)
Transport & tourism

Transport & tourism

Airlines
Destinations and locations
Hotels
Luxury travel
Rail, coach, boat & car rental
Travel agents, tour operators
Alcoholic drinks

Alcoholic drinks

Alcoholic drinks industry (general)
Beer & cider
Luxury alcoholic drinks
Pre-mixed drinks
Spirits & liquors
Wines
Business & industrial

Business & industrial

Business services
Employment, recruitment, staff
Industrial & manufacturing
Property & construction
Financial services

Financial services

Banks
Credit cards & loans
Digital payments
Financial services (general)
Insurance
Investment
Household & domestic

Household & domestic

Cleaners & detergents
Furnishings & fittings
Gardening
Home improvement
Laundry products
Petcare
Sundries
Toilet paper, kitchen towel
Media & publishing

Media & publishing

Directories
Films & movies
Magazines, periodicals, books
Newspapers
Radio stations, services
TV channels, services, programmes
Websites, online services, apps
Pharma & healthcare

Pharma & healthcare

Contraceptives, family planning
DTC, prescription products
Healthcare services, providers
Non-prescription, OTC products
Promotions to the medical profession
Retail

Retail

Automotive accessories retail
Clothing & fashion retail
Convenience retail
Department stores
Electrical retail
Entertainment retail
Furniture & furnishings retail
Home improvement retail
Luxury retail
Online retail
Pharmacies & drugstores
Restaurants & takeaways
Reward cards
Shopping centres, malls
Supermarkets & grocery stores
Travel retail
Technology & electronics

Technology & electronics

Audiovisual products
Cameras, photography
Gaming hardware & software
Home appliances
Information technology
Mobile devices
PCs, computing
Tobacco

Tobacco

Tobacco
Transport & tourism

Transport & tourism

Airlines
Destinations and locations
Hotels
Luxury travel
Rail, coach, boat & car rental
Travel agents, tour operators
Automotive

Automotive

Automakers & marques
Automotive industry (general)
Compact, small family cars
Eco, hybrid, electric cars
Luxury automotive
Mid-size, large family cars
Motorcycles, bikes
MPVs, minivans
Supermini, subcompact cars
SUVs, 4x4s
Tyres, fuel, accessories, services
Vans, Trucks, RVs
Clothing & accessories

Clothing & accessories

Clothing, apparel
Luxury clothing & accessories
Personal accessories
Sportswear
Food

Food

Baby food
Bread, cake, biscuits
Breakfast cereals
Confectionery
Convenience, readymade
Dairy products, fats, oils
Food industry (general)
Fruit & vegetables
Functional foods, supplements
Luxury food
Meat, poultry, fish
Sauces, seasonings, condiments
Savoury snacks, potato chips
Leisure & entertainment

Leisure & entertainment

E-Sports
Lotteries, casinos, gambling
Museums, attractions, libraries
Music & theatre
Sports
Toys, games
Non-profit, public sector & education

Non-profit, public sector & education

Charities & voluntary organisations
Educational, universities
Government, social policy
Military & emergency services
Public health
Politics

Politics

Politics
Soft drinks

Soft drinks

Bottled waters
Carbonated soft drinks
Concentrates & cordials
Energy drinks
Fruit & vegetable juices
Hot drinks
Iced drinks
Milk & dairy drinks
Telecoms & utilities

Telecoms & utilities

Energy & water suppliers
Postal & courier services
Telephone & internet services
Toiletries & cosmetics

Toiletries & cosmetics

Baby care
Bath toiletries, soaps
Cosmetics, beauty aids
Deodorants, anti-perspirants
Feminine hygiene
Fragrances, perfumes
Hair care
Luxury toiletries & cosmetics
Oral health
Shaving products
Skin care, sun protection
Toiletries & cosmetics (general)
Alcoholic drinks

Alcoholic drinks

Alcoholic drinks industry (general)
Beer & cider
Luxury alcoholic drinks
Pre-mixed drinks
Spirits & liquors
Wines
Clothing & accessories

Clothing & accessories

Clothing, apparel
Luxury clothing & accessories
Personal accessories
Sportswear
Household & domestic

Household & domestic

Cleaners & detergents
Furnishings & fittings
Gardening
Home improvement
Laundry products
Petcare
Sundries
Toilet paper, kitchen towel
Non-profit, public sector & education

Non-profit, public sector & education

Charities & voluntary organisations
Educational, universities
Government, social policy
Military & emergency services
Public health
Retail

Retail

Automotive accessories retail
Clothing & fashion retail
Convenience retail
Department stores
Electrical retail
Entertainment retail
Furniture & furnishings retail
Home improvement retail
Luxury retail
Online retail
Pharmacies & drugstores
Restaurants & takeaways
Reward cards
Shopping centres, malls
Supermarkets & grocery stores
Travel retail
Telecoms & utilities

Telecoms & utilities

Energy & water suppliers
Postal & courier services
Telephone & internet services
Transport & tourism

Transport & tourism

Airlines
Destinations and locations
Hotels
Luxury travel
Rail, coach, boat & car rental
Travel agents, tour operators
Automotive

Automotive

Automakers & marques
Automotive industry (general)
Compact, small family cars
Eco, hybrid, electric cars
Luxury automotive
Mid-size, large family cars
Motorcycles, bikes
MPVs, minivans
Supermini, subcompact cars
SUVs, 4x4s
Tyres, fuel, accessories, services
Vans, Trucks, RVs
Financial services

Financial services

Banks
Credit cards & loans
Digital payments
Financial services (general)
Insurance
Investment
Leisure & entertainment

Leisure & entertainment

E-Sports
Lotteries, casinos, gambling
Museums, attractions, libraries
Music & theatre
Sports
Toys, games
Pharma & healthcare

Pharma & healthcare

Contraceptives, family planning
DTC, prescription products
Healthcare services, providers
Non-prescription, OTC products
Promotions to the medical profession
Soft drinks

Soft drinks

Bottled waters
Carbonated soft drinks
Concentrates & cordials
Energy drinks
Fruit & vegetable juices
Hot drinks
Iced drinks
Milk & dairy drinks
Tobacco

Tobacco

Tobacco
Business & industrial

Business & industrial

Business services
Employment, recruitment, staff
Industrial & manufacturing
Property & construction
Food

Food

Baby food
Bread, cake, biscuits
Breakfast cereals
Confectionery
Convenience, readymade
Dairy products, fats, oils
Food industry (general)
Fruit & vegetables
Functional foods, supplements
Luxury food
Meat, poultry, fish
Sauces, seasonings, condiments
Savoury snacks, potato chips
Media & publishing

Media & publishing

Directories
Films & movies
Magazines, periodicals, books
Newspapers
Radio stations, services
TV channels, services, programmes
Websites, online services, apps
Politics

Politics

Politics
Technology & electronics

Technology & electronics

Audiovisual products
Cameras, photography
Gaming hardware & software
Home appliances
Information technology
Mobile devices
PCs, computing
Toiletries & cosmetics

Toiletries & cosmetics

Baby care
Bath toiletries, soaps
Cosmetics, beauty aids
Deodorants, anti-perspirants
Feminine hygiene
Fragrances, perfumes
Hair care
Luxury toiletries & cosmetics
Oral health
Shaving products
Skin care, sun protection
Toiletries & cosmetics (general)

Browse by Geography

WARC content grouped by regions and countries

Africa

Africa

Africa (general region)
Botswana
Cameroon
Ethiopia
Gabon
Ghana
Ivory Coast
Kenya
Mauritius
Mozambique
Nigeria
Senegal
South Africa
Sudan
Tanzania
Uganda
Asia

Asia

Afghanistan
Asia (general region)
Bangladesh
Bhutan
Cambodia
China
Fiji
Hong Kong
India
Indonesia
Japan
Kazakhstan
Laos
Malaysia
Myanmar
Nepal
Pakistan
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
Turkmenistan
Uzbekistan
Vietnam
Australia & New Zealand

Australia & New Zealand

Australia
New Zealand
Europe

Europe

Albania
Armenia
Austria
Belarus
Belgium
Bosnia & Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Europe (general region)
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Irish Republic
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Moldova
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
Serbia
Slovak Republic
Slovenia
Spain
Sweden
Switzerland
Ukraine
United Kingdom
Latin America

Latin America

Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
Guatemala
Honduras
Latin America (general region)
Mexico
Panama
Paraguay
Peru
Puerto Rico
Uruguay
Venezuela
Middle East & North Africa

Middle East & North Africa

Algeria
Bahrain
Egypt
Iran
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Middle East & North Africa (general region)
Morocco
Oman
Qatar
Saudi Arabia
Syria
Tunisia
Turkey
United Arab Emirates
North America

North America

Bermuda
Canada
North America (general region)
United States
Africa

Africa

Africa (general region)
Botswana
Cameroon
Ethiopia
Gabon
Ghana
Ivory Coast
Kenya
Mauritius
Mozambique
Nigeria
Senegal
South Africa
Sudan
Tanzania
Uganda
Australia & New Zealand

Australia & New Zealand

Australia
New Zealand
Latin America

Latin America

Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
Guatemala
Honduras
Latin America (general region)
Mexico
Panama
Paraguay
Peru
Puerto Rico
Uruguay
Venezuela
North America

North America

Bermuda
Canada
North America (general region)
United States
Asia

Asia

Afghanistan
Asia (general region)
Bangladesh
Bhutan
Cambodia
China
Fiji
Hong Kong
India
Indonesia
Japan
Kazakhstan
Laos
Malaysia
Myanmar
Nepal
Pakistan
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
Turkmenistan
Uzbekistan
Vietnam
Europe

Europe

Albania
Armenia
Austria
Belarus
Belgium
Bosnia & Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Europe (general region)
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Irish Republic
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Moldova
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
Serbia
Slovak Republic
Slovenia
Spain
Sweden
Switzerland
Ukraine
United Kingdom
Middle East & North Africa

Middle East & North Africa

Algeria
Bahrain
Egypt
Iran
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Middle East & North Africa (general region)
Morocco
Oman
Qatar
Saudi Arabia
Syria
Tunisia
Turkey
United Arab Emirates
Africa

Africa

Africa (general region)
Botswana
Cameroon
Ethiopia
Gabon
Ghana
Ivory Coast
Kenya
Mauritius
Mozambique
Nigeria
Senegal
South Africa
Sudan
Tanzania
Uganda
Europe

Europe

Albania
Armenia
Austria
Belarus
Belgium
Bosnia & Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Europe (general region)
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Irish Republic
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Moldova
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
Serbia
Slovak Republic
Slovenia
Spain
Sweden
Switzerland
Ukraine
United Kingdom
North America

North America

Bermuda
Canada
North America (general region)
United States
Asia

Asia

Afghanistan
Asia (general region)
Bangladesh
Bhutan
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