What we do

WARC brings together marketing information that helps you grow your business.

Gain knowledge & know-how
Unbiased advice on almost any advertising issue

Stay on top of change
Brand, category and media intelligence from the front lines of advertising

Benchmark your advertising
Find out how the world's most successful brands use advertising

Uncover insights & trends
Build powerful advertising ideas on smart insights

Find data you can trust
Global advertising data to help you make the right judgments
Our clients

WARC is used by major companies from all corners of the advertising industry.

Brands
Benchmark your plans and improve your effectiveness

Agencies
Win new business, and grow your existing clients

Media Owners
Drive ad revenue by building a compelling case for your channel

Universities
Educate students, inform teaching and drive research
Explore

Get to know WARC through a few of our most popular resources.

Topics
Best practice and guidance on 100+ marketing topics

Case Finder
Search our cases by industry, media and more

Awards
Submit your case study to one of WARC's free-to-enter awards schemes

News & Opinion
Daily coverage of key developments for marketers worldwide

Webinars
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars

Best Practice
Information and best practice guidance on key marketing topics

Trends
Uncover emerging trends using reports from WARC and trusted partners around the world

WARC Advisory
Dedicated access to WARC's marketing effectiveness experts
Contact us

Our offices around the world.

Full details for all offices

Americas
2233 Wisconsin Ave NW
Suite 535
Washington, DC 20007
United States
t: +1 202 778 0680
e: americas@warc.com

Asia Pacific
OUE Downtown 1, #44-03,
6 Shenton Way
Singapore 068809
t: +65 3157 6200
e: asiapacific@warc.com

EMEA
33 Kingsway
London
WC2B 6UF
United Kingdom
t: +44 (0)20 7467 8100
e: enquiries@warc.com
Rankings

Browse the global index of excellence in advertising.

Go to Rankings Homepage

WARC Creative 100
Learn from the best creative ideas

WARC Effective 100
Learn from the best effectiveness ideas

WARC Media 100
Learn from the best media ideas

Reports & Research
Access exclusive analysis of creative, effectiveness and media excellence

Campaign Library
Search 5000+ ranked campaigns by category, media and country

About
Find out more about WARC Rankings, successor to the Gunn Report

Get a demo Do I subscribe? News sign-up Sample reports

Design

1,130 results found

Sort by

What we know about packaging

Article • WARC Best Practice, July 2019

Provides guidance on using packaging to create standout for brands and drive purchase consideration.

How to use design in today's fragmented media mix

Article • Katie Ewer, WARC Best Practice, September 2017

This paper provides a best-practice guide for using graphic design, including packaging design, in the marketing mix to build brand equity.

The 'double whammy' of premiumisation via range extension

News • 08 July 2019

Done well, a core range extension can be an effective way to deliver growth on two fronts – by driving both penetration and premiumisation, according to an expert in brand growth.

Please stay tuned: Lessons from rolling out a new brand identity for Brazil’s biggest broadcaster

Opinion • Sergio Valente, July 2019

Sergio Valente, director of communications at Globo and former president of DDB Brazil, on why the media owner launched a digital ‘brand book’ to announce its new visual identity.

Could packaging play a new role in brand differentiation?

News • 04 July 2019

Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on plastic waste, but as consumer sentiment shifts, observers suggest there are opportunities to completely rethink the role of packaging.

How to grow via premiumisation: Admap summary deck

Article • Admap, July 2019

A summary of new thinking and best practice on premiumisation from Admap.

How to be premium in an age of high expectations

Article • Andy Wardlaw, Admap, July 2019

This article is extrapolated from original research published in 2018, which examined UK shopper attitudes to over 120 branded products across 12 leading CPG categories.

The new rules of luxury and premium branding

Article • Vicky Bullen and Elayne Read, Admap, July 2019

Taking inspiration from fashion, grocery, alcohol and beauty, four key themes have been identified that embody the new codes of luxury today and the cultural and consumer movements driving these.

Leaving the walled garden: Lessons from a luxury brand that embraced the super market shelves

Article • David Adamson, Admap, July 2019

Looks at the success story of chocolate brand Godiva, which deliberately left the walled garden of luxury for the broader streets of mainstream shopping.

Range extension to deliver a double whammy: Penetration and premiumisation

Article • David Taylor, Admap, July 2019

Looks at driving premiumisation by smartly and strategically extending your core range.

Centro Cuesta Nacional: Invisible Fish

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.

Lacoste: Save Our Species

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Lacoste, the clothing company, raised awareness of endangered species and IUCN in the US when it replaced its iconic crocodile polo with other endangered animals.

ITC: Savlon Id-Guard

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Savlon, a brand of handwash, continued its work to spread hand-washing habits in rural India by implementing the ID Guard mission, which helped to grow its market share by 1.6 percentage points.

Ford Motor Company: Safe Cap

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Ford, the American motor company, reconnected its Ford Trucks brand with its audience in Brazil by creating a wearable accessory that let truck drivers know when to take a rest.

Coca-Cola Brazil: This Coke is a Fanta

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019

Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.

UN Women: The Bridal Uniform

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

UN Women, the United Nations’ arm for women’s equality, campaigned to change a child marriage law in Pakistan by merging children’s school uniforms with bridal dresses.

Prince Of Wales Hospital: Lucy

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The Prince of Wales Hospital, a hospital in Australia, created a hospital bedside assistant, Lucy, which used machine learning to prioritise patient's requests for nurses in Australia to improve response times.

HSBC: How a global citizen rediscovered its voice in a changing Britain

Case Study • Marketing Society UK, The Brave Awards, Highly Commended, 2019

HSBC, a financial services organisation, rolled out a new strategy, identity and creative approach at the start of 2018 to transform its brand and increase the brand valuation globally.

Branding for The Primal Pantry

Case Study • Design Business Association, Silver, 2019

The Primal Pantry, a raw food manufacturer, increased market share in the UK by redesigning its identity to appeal to health food lovers across the country.

Autistica Website Redevelopment

Case Study • Design Business Association, Silver, 2019

Autistica, a charity for the research of autism, reached its wide audience in the UK by designing its site in a way that equally appeals to people with autism.

British National Formulary (BNF) App Design

Case Study • Design Business Association, Silver, 2019

The British National Formulary, a British pharmaceutical reference book, launched an app version of its book, with design inspiration coming from its original print copy, to reach healthcare professionals in the UK.

EE Showcase Store Design

Case Study • Design Business Association, Silver, 2019

EE, a telecommunications brand, rebranded its traditional store layout to increase customer involvement and attract store footfall.

Paxman Scalp Cooling System

Case Study • Design Business Association, Silver, 2019

Paxman Coolers, a scalp cooling technology brand, changed its approach to promote the brand across the US by redesigning its website and communications.

Covestro: New Brand

Case Study • Design Business Association, Bronze, 2019

Covestro, an adhesive manufacturing company, was launched as a new company by Bayer with a newly designed visual identity to encourage profit in Germany.

Third Space Rebrand

Case Study • Design Business Association, Silver, 2019

Third Space, a gym brand, has facilitated its growth by repositioning the brand as a premium offering for its members in the UK.