Media & publishing
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Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2012
Case Study • CASSIES (Canada), Bronze, Canadian Advertising Success Stories, 2012
Rankings • WARC Creative 100, 2012
Case Study • DMA (US), Silver, ECHO Awards, 2011
Case Study • DMA (US), Silver, ECHO Awards, 2011
Case Study • Chris Howatson, Effies (Australia), Bronze, Australian Effie Awards, 2011
Article • IAB (NZ), IAB Insight, 2011
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2011
Case Study • DMA (US), Leader, ECHO Awards, 2010
Case Study • Jay Chiat Awards, Gold, Existing Brands, 2010
Case Study • CAANZ Effies (New Zealand), Bronze, New Zealand Effies Awards, 2010
Case Study • Effies (North America), Bronze, North America Effies 2010
Case Study • DMA (US), Henry Hoke and Gold ECHO Award, 2009
Case Study • CAANZ Effies (New Zealand), Silver, New Zealand Effies Awards, 2009
Article • Janice Lucente, ANA, August 2005, pp. 42-42
Article • Bill Duggan, ANA, April 2004
Research Paper • Avery M. Abernethy and David N. Laband, Journal of Advertising Research, Vol. 44, No. 1, March 2004, pp. 119-125
Article • Peter Buxton, Admap, September 2002, Issue 431, pp. 32-34
Research Paper • David N. Laband and Avery M. Abernethy, Journal of Advertising Research, Vol. 42, No. 3, May/June 2002, pp. 66-72
Case Study • Clare Roberts and Lucy Edge, APG (UK), Commended, Creative Planning Awards, 2001
Case Study • Haldor Haarvik, IPA (UK), IPA Effectiveness Awards, 2000
Case Study • James Champ, APG (UK), Highly commended, Creative Planning Awards, 1999
Case Study • Lucy Edge, APG (UK), Creative Planning Awards, 1999
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Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications. -
Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Case Study • Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006, pp. 0-0
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category. -
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.