Europe

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B92 Fund: One photo a day in the worst year of my life

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.

Fund B92: Battle for the Babies

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2013

With this campaign, Fund B92, the non-profit arm of a media company, set out to raise public awareness of the poor state of Serbia's neonatal care and, in particular, to attract business donations to purchase 100 new incubators to replace the existing ones that were 40-50 years old.

Fund B92/Anti Domestic Violence: Film - 'One Photo A Day In The Worst Year Of My Life' (Serbia)

Gunn Report • Gunn Creative, 2013

Contains the film creative 'One Photo A Day In The Worst Year Of My Life' for Fund B92/Anti Domestic Violence by the agency Saatchi & Saatchi in Serbia.

B92 Fund: Battle for the Babies

Case Study • EACA Care Awards, Grand Prix, 2012

Incubators in Serbia were insufficient and 40 years old. The death rate for prematurely born babies exceeds 60%.

Lenor Parfumelle - 'Dresses in luxury'

Case Study • European Association of Communications Agencies, Entrant, Euro Effies, 2010

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Droga Kolinska : Argeta Junior

Case Study • European Association of Communications Agencies, Bronze winner, Euro Effies, 2010

This campaign promoted Argeta Junior, a new sub-brand of Argeta, a pâté popular in the Adriatic region.

Hunger strike against hunger - B92

Case Study • EACA Care Awards, Grand Prix winner, 2010

This campaign, the Grand Prix winner at the 2010 EACA Care Awards, highlighted the problem of poverty in Serbia, which had left up to 500,000 of the population starving.

Marketing budgets: Four ways to do more with less

Article • Ruth Saunders, WARC Best Practice, November 2017

As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.
New lessons from Binet and Field - Media in Focus: Marketing effectiveness in the digital era

Article • Sam Peña-Taylor, Event Reports, IPA Effectiveness Week, October 2017

Les Binet and Peter Field have undertaken new research based on the IPA Databank, exploring marketing effectiveness in a time of relative digital maturity.
5 rules for creating memorable ads

Article • Daren Poole, Admap Magazine, October 2017, pp. 14-16

This article digs deeper into new research that reveals the real effectiveness of building emotional engagement and lasting impressions into advertising.
How to use TV effectively in the media mix

Article • Matt Hill, WARC Best Practice, September 2017

This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
The gift that keeps on giving: John Lewis Christmas advertising, 2012 - 2015

Case Study • Les Binet, Institute of Practitioners in Advertising, Grand Prix and Gold, IPA Effectiveness Awards, 2016

This case study shows how John Lewis, a UK retailer, successfully launched four Christmas campaigns that consolidated its advertising's status as an iconic Christmas event.
Marketing in the Digital Age: Binet and Field on how media choices impact effectiveness

Article • Joseph Clift, Event Reports, Eff Week, November 2016

This report discusses Marketing in the Digital Age, a new work looking into the causes of marketing effectiveness from Les Binet and Peter Field.