Europe | WARC

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of online's share of FMCG sales value across 35 different markets.

B92 Fund: One photo a day in the worst year of my life

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.

Fund B92: Battle for the Babies

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2013

With this campaign, Fund B92, the non-profit arm of a media company, set out to raise public awareness of the poor state of Serbia's neonatal care and, in particular, to attract business donations to purchase 100 new incubators to replace the existing ones that were 40-50 years old.

Fund B92/Anti Domestic Violence: Film - 'One Photo A Day In The Worst Year Of My Life' (Serbia)

Rankings • WARC Creative 100, 2013

Contains the film creative 'One Photo A Day In The Worst Year Of My Life' for Fund B92/Anti Domestic Violence by the agency Saatchi & Saatchi in Serbia.

B92 Fund: Battle for the Babies

Case Study • EACA Care Awards, Grand Prix, 2012

Incubators in Serbia were insufficient and 40 years old. The death rate for prematurely born babies exceeds 60%.

Lenor Parfumelle - 'Dresses in luxury'

Case Study • Euro Effies (pan-European), Entrant, Euro Effies, 2010

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Droga Kolinska : Argeta Junior

Case Study • Euro Effies (pan-European), Bronze winner, Euro Effies, 2010

This campaign promoted Argeta Junior, a new sub-brand of Argeta, a pâté popular in the Adriatic region.

Hunger strike against hunger - B92

Case Study • EACA Care Awards, Grand Prix winner, 2010

This campaign, the Grand Prix winner at the 2010 EACA Care Awards, highlighted the problem of poverty in Serbia, which had left up to 500,000 of the population starving.