Brand models, architecture
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Article • Nick Liddell , WARC Exclusive, December 2020
Article • Nick Liddell , WARC Exclusive, December 2020
Article • Nick Liddell, WARC Exclusive, December 2020
Article • WARC Best Practice, August 2020
Article • Stephen Whiteside, WARC Exclusive, July 2020
Opinion • Stephen Whiteside, June 2020
News • 28 June 2020
News • 17 June 2020
Article • David Aaker, WARC Exclusive, June 2020
Article • Remona Duquesne and Joe Pullos, WARC Webinars, May 2020
Research Paper • Marcello Formisano, Koen Pauwels and Lia Zarantonello, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 127-138
News • 11 February 2020
Article • WARC Best Practice, February 2020
Article • Dan Calladine, WARC Exclusive, January 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019
Article • Stephen Whiteside, Event Reports, Owning Your Narrative: The Future of Media, June 2019
News • 19 August 2019
Article • Victoria Sakal and Dr. Emmanuel Probst, WARC Best Practice, August 2019
Article • Anil Thakraney, Event Reports, Zee MELT, May 2019
Article • Amit Chaubey, Sachin Sharma and Dhruv Chadha, WARC Exclusive, May 2019
Research Paper • Sebastian Molinillo, Yuksel Ekinci, and Arnold Japutra, Int. Journal of Market Research, Vol. 61, No. 1, 2019, pp. 93-110
Article • Emily Barley, Event Reports, Festival of Marketing, October 2018
News • 11 October 2018
News • 07 October 2018
Article • Jenni Romaniuk, Admap, October 2018
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Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems. -
Article • Strategy Toolkit, Strategy Toolkit
This module has been assembled with one simple aim: to give the reader a thorough grounding in how to think about brands. -
Article • WARC Best Practice, February 2020
Explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate. -
Article • WARC Best Practice, August 2020
Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and employees. -
Article • Remona Duquesne, WARC Best Practice, April 2020
Eight actions marketers can take to protect their brands during the current recession. -
Article • Victoria Sakal and Dr. Emmanuel Probst, WARC Best Practice, August 2019
Looks at how ecosystem brands serve as one-stop-shops for multi-faceted consumer needs and provides success stories from Lego, Apple and more.