Article
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WARC Best Practice, January 2019
Details how marketers can use personalisation effectively, including which media work best and why a two-way conversation with the consumer is essential.
Article
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David Frymann, WARC Exclusive, September 2019
Presents five key trends in luxury, including changing luxury consumer attitudes and the affect this is having on purchase decisions, such as ethical concerns and the move to shopping online.
Case Study
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SABRE Awards, Asia-Pacific, Business-To-Business Marketing, Gold , 2019
Cabcharge, a taxi service, created a new value offering to boost its profile among users in Australia.
Article
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Rebecca Robins, WARC Exclusive, September, 2019
Looks at how a luxury brand can hold a global point of view in the hearts and minds of consumers, across the changing dynamics and desires of ever more fluid generations and markets.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Procter & Gamble (P&G), a consumer goods corporation, launched a campaign featuring famous poet Vincent Fang that encouraged women in China to treat themselves to hair care products through poetry.
Case Study
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Roshni Hegerman, Richard Cotton, Steve Llewellyn, Cia Hatzi, WARC Prize for Asian Strategy, Shortlisted, 2019
Beverage brand Coca-Cola took a radical approach in China to launch a sleek new can that appealed to Chinese youth.
Case Study
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Suzzane Zhang, Linlin Zhang, WARC Prize for Asian Strategy, Shortlisted, 2019
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
Article
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Alex Gevers, Pieter Mees, Cosima Serban, Roger Williams and Estelle Reale, Admap, September 2019
A best practice guide from IAB Europe to key online video formats and lengths, and how to prepare for and measure video campaigns.
News
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29 August 2019
Direct mail has proved to be an effective channel for thredUP, an e-commerce site selling second-hand clothes, to connect with particular groups of consumers.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
ThredUp, an e-commerce platform that specializes in second-hand clothing, has successfully made use of direct mail for specific objectives.
Article
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Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Article
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WARC Exclusive, August 2019
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
News
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14 August 2019
Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC analysis published today: the Effective Innovation Report 2019.
Article
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Richard Chataway, WARC Best Practice, August 2019
Explores how the major digital companies are able to leverage their knowledge of consumer behaviour by continually experimenting towards better user experiences – and how any enterprise can use similar experimentation to learn.
News
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23 July 2019
Disruption is a good thing and marketers shouldn’t be scared of it, according to a leading automotive executive who sees opportunities to disrupt categories beyond his own.
Case Study
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MIXX Awards, Bronze, Programmatic Advertising, 2019
Vodafone, the telco, cured a customer pain point and presented this offering in Turkey to rival brands' users via programmatic TV leading to a 2.5% conversion rate.
Article
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Brooke Hemphill, Event Reports, Mumbrella360, June 2019
Mass personalisation is only possible with the help of data and businesses need to prioritise first-party data, says Richard Taylor and Ben Willee of full-service agency Spinach.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Singapore.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Australia.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019
Lifebuoy, the soap and hygiene brand, used YouTube ads during Ramadan to promote hand washing and increase sales of its products in the Middle East.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Silver, 2019
Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.
Case Study
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Elias Bassil, Catherine Asseily, WARC Prize for MENA Strategy, Entrant, 2019
Online news and social networking service Twitter created an on-ground experience to attract new media outlets to partner with it in the MENA region.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Entrant, 2019
Nana, a feminine hygiene brand, used educational content to connect with girls and increase sales in Jordan, Kuwait, the UAE, and Lebanon.
