Article
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WARC Best Practice, January 2019
Details how marketers can use personalisation effectively, including which media work best and why a two-way conversation with the consumer is essential.
News
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23 July 2019
Disruption is a good thing and marketers shouldn’t be scared of it, according to a leading automotive executive who sees opportunities to disrupt categories beyond his own.
Article
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Brooke Hemphill, Event Reports, Mumbrella360, June 2019
Mass personalisation is only possible with the help of data and businesses need to prioritise first-party data, says Richard Taylor and Ben Willee of full-service agency Spinach.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Singapore.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Australia.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019
Lifebuoy, the soap and hygiene brand, used YouTube ads during Ramadan to promote hand washing and increase sales of its products in the Middle East.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019
Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Budweiser, a beer brand, promoted its tagline "the beer behind the music" through an out-of-home campaign in Brazil.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019
PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Coca-Cola, the soft drinks brand, improved awareness of the increased numbers of names featured on its packaging by creating a unique song for every name.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Lysol, a cleaning products and sanitiser brand, increased sales of its products globally by launching an emotional campaign that showed the only protection stronger than Lysol is the protection from a mother.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Apple, a technology company, promoted the iPhone's camera among consumers globally by launching an Instagram account featuring only pictures shot on iPhones.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Subway, a fast food restaurant, increased sales globally by launching a one-day activation that offered a free sub and gave a meal to the hungry for every sub purchased.
Case Study
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Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2019
Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
SickKids Foundation, a children's health research organisation, launched an integrated campaign that targeted neighbourhoods in Toronto to generate donations to build a new hospital.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Velocity Frequent Flyer, the loyalty program of Virgin Australia, launched a campaign that used the mistake of a fake intern to convince its customers to transfer their reward points over from their bank.
Article
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WARC Exclusive, June 2019
Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.
Opinion
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Victoria Sakal, June 2019
YouTube Works for Brands was first launched in 2016 to showcase the most effective uses of the platform for advertising campaigns.
Case Study
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Design Business Association, Silver, 2019
Eve sleep, a mattress company, increased sales and awareness in the UK by redesigning its packaging and branding to break category conventions with bright colours and ques of being wide awake.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Car manufacturer Toyota’s hyper-personalised and a creative use of media formats improved cut-through, resonance and overall performance of the launch communications for the new Toyota AYGO across key European markets.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
O2, a UK telecommunications services provider, devised a customisable mobile plan as a reaction to the steady decline in handset contracts and increase in SIM-only contracts, which are set to dominate the market.
Case Study
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Design Business Association, Silver, 2019
The Clock, an exclusive members fitness club, relaunched its brand under a new name and redesigned its imagery to increase gym membership sales in the UK.
Case Study
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Design Business Association, Gold, 2019
Stem4, a charity for teenage mental health, launched its Calm Harm app, which was designed in collaboration with teenagers to ensure visual appeal among the target audience in the UK.
