Case Study
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Ivan Moreno, WARC Awards, Entrant, Effective Content Strategy, 2019
The Ministry of Mobility of Bogotá launched a didactic campaign to make citizens aware of an on-street parking issue and its impact on the city's mobility.
Case Study
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Initiative, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019
Travel brand Latam used an awareness-raising mobile strategy in Colombia to highlight that attention at point of sale offers the best way to customise travel recommendations.
Case Study
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Juan Pablo García, Charlie Snow, Jane Dorsett, Carlos Andrés Rodríguez, WARC Awards, Gold, Effective Innovation, 2019
The Ministry of Technology and Communications (MinTIC) in Colombia ran a simple but effective campaign that successfully provided 99.3% of Colombians with access to the internet.
Rankings
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WARC Media 100, 2019
Mobil, a motor oil brand, reached out to Columbian transporters, owners and truck drivers through WhatsApp to increase brand awareness of its Mobil Delvac event.
Rankings
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WARC Media 100, 2019
The National University of Colombia's Natural History Museum raised awareness of deforestation across the country in this hard-hitting exhibition.
Rankings
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WARC Media 100, 2019
The Colombian Interior Ministry, part of the Colombian Government, highlighted the problem of domestic abuse and gave women a safe way to report abuse.
Rankings
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WARC Media 100, 2019
Bluradio, a Colombian radio station, used clips from other matches to create a memorial to a Brazilian football team lost in a place crash.
Rankings
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WARC Effective 100, 2019
The Colombian Red Cross, a humanitarian organisation, created the first online blood bank on Facebook to access potential donors and encourage donations.
Rankings
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WARC Effective 100, 2019
Gen Cero, a Colombian foundation to eliminate child hunger, challenged young people to volunteer and donate through fashion.
Rankings
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WARC Effective 100, 2019
Avianca, the Colombian airline, thanked customers for their loyalty and support by showing its gratitude.
Rankings
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WARC Creative 100, 2019
In Colombia, the Ministry of Communications & Technology launched a project that enabled even the most rural parts of its country to have access to information on the internet.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Mastercard, a multinational financial services corporation, increased market share in Columbia by launching targeted promotional deals when mobile users were near restaurants to combat the usual promotional Tuesday offerings from competitors.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Listerine, a brand of antiseptic mouthwash product, segmented its audience to deliver targeted ads on Facebook, achieving an ROI of 3.2%.
Case Study
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MMA Smarties, Finalist, LATAM, 2018
Rexona, a deodorant and antiperspirant brand, increased awareness of its Rexona Football Fanatics deodorant in Colombia by launching the heartbeat index, which measured fans' heartbeats as they watched their team play.
Case Study
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MMA Smarties, Silver, LATAM, 2018
Mobil Delvac, a motor oil brand, reached out to Columbian transporters, owners and truck drivers on WhatsApp to increase brand awareness at its event.
Case Study
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MMA Smarties, Silver, LATAM, 2018
Registraduría Nacional de Colombia, the government agency of Colombia that collects and stores statistics on its citizens, promoted voting among Columbia’s youth to decrease abstention rates.
Case Study
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MMA Smarties, Bronze, LATAM, 2018
ABInbev, a drink and brewing holdings company, connected with teens in Columbia using social media influencers to make customized branded content only generated as the result of engagement and interaction.
Research Paper
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Alejandro Salgado-Montejo, Ana María Moreno, Rodrigo Salgado, Daniela Greiffenstein and Jorge Alvarado, ESOMAR, Fusion, 2018
Neurosketch, a market researcher, analysed how people in Columbia dress in order to predict how they will respond to different strategies, brands and products.
Case Study
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SABRE Awards, Gold, LATAM, Public Affairs/Government Relations, 2018
Microsoft, a multinational technology company, promoted its efforts to tackle cybercrime at an event that showed how the persecution of cybercrime begins the moment it is detected.
News
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04 May 2018
BOGOTÁ: Pernod Ricard, the drinks business, gathered a wealth of information from an online community in Colombia, and attributed part of that success to a program of incentives that encouraged participants to complete a range of tasks.
Research Paper
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Andrea Ascarrunz and Maria Alejandra Velandia, ESOMAR, Latin America, 2018
Pernod Ricard, a French company that produces distilled beverages, conducted research in Latin America to understand lifestyles, opinions, tastes and growing trends.
Research Paper
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Javier Cohenar, ESOMAR, Latin America, 2018
Discusses how PepsiCo, a multinational food, snack, and beverage corporation, developed PEPFlix, an internal analytics platform in Colombia, and provides key learnings behind its implementation, with special emphasis on AI and machine learning in a consumer goods company.
Research Paper
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Pedro Fernández and Laura Catalina Gómez, ESOMAR, Latin America, 2018
ProColombia, the Colombian International Promotion Organisation, wanted to surpass the negative perception and misconceptions over the country's safety.
Case Study
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Case Studies on WARC, 2017
Colombian non-profit Fundación Éxito reinvigorated its programme against child malnutrition by offering people an easy way to donate and be recognised for their good action.
Case Study
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Case Studies on WARC, 2017
Colombian airline Avianca regained consumers' trust after a disruptive strike by publicly thanking and rewarding them for their patience.
