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Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
This paper describes a complex 5-country segmentation of the mobile telephony market on behalf of MTS, a leading global mobile phone provider.
Case Study • European Association of Communications Agencies, Silver winner, Euro Effies, 2010
This campaign for ARARAT helped to differentiate the Armenian brandy brand from rivals by drawing on its cultural heritage, winning a silver award at the 2010 Euro Effies.
Research Paper • Elaine Karsaklian, ESOMAR, Youth Marketing, Copenhagen, 1997
The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia.