Europe
Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
Case Study • European Association of Communications Agencies, Silver winner, Euro Effies, 2010
Research Paper • Elaine Karsaklian, ESOMAR, Youth Marketing, Copenhagen, 1997
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Case Study • 19 June 2019
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France. -
Article • 12 April 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations. -
Article • Anna Hamill
Financial services marketing has declined in effectiveness since the mid-00s recession, and marketers must reinvest in long-term brand building to turn it around. -
Article • Les Binet and Sarah Carter
Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle. -
Case Study • Will Lion
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.