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Case Study • Euro Effies (pan-European), Silver winner, Euro Effies, 2010
Research Paper • Elaine Karsaklian, ESOMAR Conference papers, Youth Marketing, Copenhagen, 1997
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Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, May 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • Brian Carruthers, WARC Exclusive, January 2021
Advice from InSites Consulting on how brands can respond to changing consumer attitudes to issues around sustainability. -
Article • Brian Carruthers, WARC Exclusive, January 2021
Research by InSites Consulting has uncovered shifting consumer attitudes towards issues around sustainability. -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
