Europe
Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
Case Study • European Association of Communications Agencies, Silver winner, Euro Effies, 2010
Research Paper • Elaine Karsaklian, ESOMAR, Youth Marketing, Copenhagen, 1997
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Data • Rob Clapp
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • 06 February 2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • Professor Karen Nelson-Field and Kellen Ewens
Advertisers can achieve consumer behavioural outcomes even when video viewers are not in a state of high attention, a new study has revealed. -
Case Study • 19 June 2019
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France. -
Article • 12 April 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.