Europe
Research Paper • Marc O'Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin, Journal of Advertising Research, Vol. 51, No. 4, 2011, pp. 571-577
Case Study • European Association of Communications Agencies, Silver winner, Euro Effies, 2010
Research Paper • Elaine Karsaklian, ESOMAR, Youth Marketing, Copenhagen, 1997
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Article • 12 April 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations. -
Case Study • Kieran Bradshaw
IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life. -
Case Study • Emily Ellis, David Frymann and Vasileios Kourakis
L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more diverse and inclusive approach to beauty. -
Case Study • Matthew Philip and Rachael Lake
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events. -
Case Study • Will Lion
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.