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Case Study • Euro Effies (pan-European), Silver winner, Euro Effies, 2010
Research Paper • Elaine Karsaklian, ESOMAR Conference papers, Youth Marketing, Copenhagen, 1997
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Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • David Carr, WARC Exclusive, April 2020
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
